Identity Theft Resource Center

What Identity Theft Resource Center does

The Identity Theft Resource Center (ITRC) is a national nonprofit organization founded in 1999 and headquartered in El Cajon, California, providing free victim assistance, identity protection education, and data breach intelligence to U.S. consumers, businesses, and government partners. It operates the largest U.S. repository of publicly reported data breaches since 2005, with over 23,000 tracked notices and a record 3,322 compromises documented in 2025, and supports victims through a multi-channel Victim Help Center (toll-free phone, text, live chat, email) staffed by Certified Identity Recovery Specialists. Its product portfolio includes the Breach Alert subscription service (for consumers and businesses), the FrozenPii credit freeze guidance tool, the Cyber-Hygiene Quiz, the Weekly Breach Breakdown and Fraudian Slip podcasts, and an annual research publication suite (Trends in Identity Report, Annual Data Breach Report, Consumer Impact Report, Business Impact Report, Biometric Consumer Attitude Report).

ITRC is funded through a diversified nonprofit revenue mix: government grants from the DOJ Office for Victims of Crime (multiple grant IDs disclosed, one expiring late 2026), corporate sponsorships, cy pres awards from class action settlements, and individual donations accepted via DAF, cryptocurrency, stock, and appreciated assets. All consumer-facing victim assistance and educational services are provided at no cost, making ITRC the only national nonprofit offering live, direct identity crime advice free of charge. The go-to-market motion is direct-to-consumer for individuals, supplemented by enterprise subscriptions (Breach Alert for Business), the CIRS training program for contact centers, law enforcement training, and policy advocacy co-led with the Better Identity Coalition and FIDO Alliance.

In 2025, ITRC directly assisted 5,962 individuals navigating 8,753 identity-related concerns, delivered over 1.2 million indirect service instances via digital and earned media, and reported a measurable 68%-to-14% reduction in self-harm contemplation among victims receiving support. The 2026 roadmap includes the 'Identity is Everywhere' DOJ-funded awareness campaign, expanded research on AI-driven identity threats (deepfakes, biometric data, AI-cloned voices), and recent board additions bringing fraud prevention and AI-driven risk expertise from American Express and SAS.

Name

Identity Theft Resource Center

Legal name

Identity Theft Resource Center

Website

http://www.idtheftcenter.org/

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

The Identity Theft Resource Center is a 1999-founded U.S. national nonprofit that provides free identity theft victim assistance, tracks the largest U.S. data breach repository (23,000+ notices), and serves consumers, businesses, law enforcement, and vulnerable populations with education, breach alerts, and policy advocacy.

Ownership category

akta.pro rank

Product category

Identity Theft Victim Assistance and Data Breach Intelligence

NAICS

Investigation and Personal Background Check Services (561611)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Identity Threat Detection & Response (ITDR) (HDAEAJAH)

akta.pro secondary industry

IT Governance, Risk & Compliance (IT GRC) Platforms (HDAEALAK)

Keywords

• Identity theft assistance
• Victim support services
• Data breach tracking
• Credit freeze guidance
• Identity recovery training

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Government Grants: Primary funding from government grants, notably from the Office for Victims of Crime, Office of Justice Programs, U.S. Department of Justice. The organization has received multiple grants including 15POVC-21-GK-01092-NONF and 15POVC-22-GK-01803-NONF, with one grant set to expire in late 2026.
2. Corporate Sponsorships and Support: Funding from corporate supporters who proactively approach community involvement in identity theft prevention. These supporters are described as noteworthy for their integrity and community giving.
3. Cy Pres Awards: The ITRC accepts cy pres awards - unclaimed funds from class action lawsuit settlements awarded by courts to charitable organizations. These funds further the mission to empower consumers, victims, businesses and governments to minimize risk and mitigate identity compromise and crime.
4. Individual Donations: Individual donations accepted online, through Donor-Advised Funds (DAF), cryptocurrency gifts, and stock or appreciated asset donations. All consumer-facing services remain free regardless of donation status.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

The Identity Theft Resource Center (ITRC) is a national nonprofit that provides free direct victim assistance, identity protection education, and identity recovery services to consumers and businesses. Its core offerings include the Victim Help Center (live phone, text, chat, and email support), the Breach Alert database tracking 23,000+ U.S. data breaches since 2005, the FrozenPii credit freeze guidance service, the Certified Identity Recovery Specialist (CIRS) training program for organizations, annual research reports, and consumer/business breach alert subscriptions.

Product overview

The Identity Theft Resource Center (ITRC) is a national nonprofit organization offering a comprehensive suite of identity crime prevention and victim assistance services. The core offerings include the Victim Help Center providing live phone/text/chat support, the Breach Alert database tracking data compromises since 2005 with consumer and business subscriptions, and educational resources including the Weekly Breach Breakdown and Fraudian Slip podcasts. The organization produces annual research reports including the Trends in Identity Report, Annual Data Breach Report, Consumer Impact Report, Business Impact Report, and Biometric Consumer Attitude Report. Supporting tools include the free FrozenPii credit freeze service and a 12-step Cyber-Hygiene Quiz. The Certified Identity Recovery Specialist (CIRS) program trains organizations in trauma-informed victim support. Services extend to vulnerable populations including foster youth, trafficking survivors, and domestic violence victims.

Differentiator

Problem solved

Functional benefit

Products and services

• Victim Help Center Free direct victim assistance service for individuals impacted by identity theft, fraud, and scams, providing custom remediation plans and resources through phone, text, and chat with certified identity theft advisors.
• Breach Alert Subscription-based breach notification and tracking database covering publicly reported data compromises in the U.S. since 2005, offered as both a consumer-facing and business-facing subscription service.
• FrozenPii Free online service from ITRC providing step-by-step guidance to help individuals and families protect their identity through credit freezes at all three major credit bureaus, including instructions for freezing credit for minors.
• Certified Identity Recovery Specialist (CIRS) Program Training and certification program offered to organizations to certify their contact center teams in trauma-informed support for identity crime victims, extending victim care capacity beyond ITRC.
• Breach Alert for Business Business subscription service providing data breach reports and alerts, enabling due diligence on partner organizations and prospective vendors.
• Breach Alert for Consumers Consumer subscription service providing direct email notifications when a company the consumer does business with suffers a data compromise.
• Additional Support for Vulnerable Populations Specialized recovery services for vulnerable populations including foster youth, trafficking survivors, domestic violence survivors, older adults, immigrants, refugees, and individuals with disabilities.

Quantifiable outcome

• 68% to 14% reduction in self-harm contemplation among victims who received ITRC support vs. general population
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• Better Identity CoalitionflagshipStrategic or Co-development Partner · 29 January 2026Co-presenter of the 'Identity, Authentication and the Road Ahead' Policy Forum during Data Privacy Week 2026 in Washington D.C. Joint effort to address identity policy issues and promote better identity authentication standards.
• FIDO AllianceflagshipStrategic or Co-development Partner · 29 January 2026Co-presenter of the 'Identity, Authentication and the Road Ahead' Policy Forum during Data Privacy Week 2026. Partnership focused on policy advocacy for stronger authentication standards and identity protection.
• Have I Been PwnedcoreStrategic or Co-development PartnerLongtime partner of ITRC that gives consumers the ability to search across multiple data breaches and see if their information (phone number and email) has been compromised. Integration allows ITRC to offer breach verification services to victims.
• Alliance for Identity Resilience (AIR) Advisory BoardcoreStrategic or Co-development PartnerAdvisory board that supports ITRC's research and reports, including the annual Trends in Identity Report. Members contribute expertise to strengthen the identity protection ecosystem.
• SentilinkminorGTM or Marketing PartnerPodcast sponsor supporting the Weekly Breach Breakdown podcast. Provides financial support for ITRC's educational content production.
• Jump$tart CoalitionminorStrategic or Co-development PartnerPartnership focused on enhancing financial and digital literacy among young people through education programs and awareness initiatives.
• National Consumers LeagueminorStrategic or Co-development PartnerCollaboration to promote financial literacy and cybersecurity awareness among consumers, particularly young people.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• LifeLock (Norton): Established commercial identity-theft protection and credit-monitoring service bundled with Norton 360. Targets the same identity-crime victim audience with paid, productized offerings.
• Aura: Commercial consumer identity and digital safety platform offering paid monitoring, VPN, and insurance. Competes for the same victim pool ITRC serves, but with a paid subscription model and bundled protection.
• Better Business Bureau: Broader nonprofit consumer-protection and scam-reporting organization where ITRC's CEO previously served (San Diego BBB). Provides overlapping consumer complaint and scam-reporting infrastructure at much greater scale.

Direct peers

• Cybercrime Support Network: Nonprofit offering peer-to-peer support and resources for cybercrime victims in the U.S. Closely mirrors ITRC's victim-assistance mission and free-service model, addressing overlapping identity and online fraud populations.
• National Consumers League: Nonprofit consumer advocacy organization and ITRC partner. Shares overlapping financial-literacy, fraud-prevention, and consumer-protection mission, including the Florence Kelley award given to ITRC's CEO.
• Have I Been Pwned: Long-time ITRC partner that provides consumer-facing breach lookup across multiple data exposures. Operates a comparable breach-intelligence database, addressing the same identity-compromise signal ITRC's Breach Alert tracks.
• Identity Theft (FTC): Official U.S. federal government identity-theft reporting and recovery planning portal. Overlaps directly with ITRC's Victim Help Center and remediation-plan services, and partially substitutes for them.
• National Domestic Violence Hotline: National nonprofit providing free, confidential 24/7 support to domestic violence victims — a comparable trauma-informed, free, multi-channel victim-assistance model serving an overlapping vulnerable-population segment.
• Privacy Rights Clearinghouse: Nonprofit consumer privacy and data-breach resource organization with a long-standing data breach chronology. Operates in adjacent identity/privacy education space with a comparable nonprofit service model.
• AARP Fraud Watch Network: Program offering scam-tracking, fraud victim helpline, and identity-protection education, with particular focus on older adults — overlapping ITRC's vulnerable-population segments and free victim-assistance model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ITRCSD
• YouTubeyoutube.com/c/IDTheftCenter
• Facebookfacebook.com/ITRCSD
• LinkedInlinkedin.com/company/Identity-Theft-Resource-Center-3955547
• Instagraminstagram.com/idtheftcenter

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Identity Theft Resource Center