SentiLink
- Company typePrivate
- Founded2017
- HeadquartersSan Francisco, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
SentiLink firmographics
Firmographics- Name
- SentiLink
- Legal name
- SentiLink Corp.
- Website
- https://sentilink.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
SentiLink industry classification
Industry- Product category
- Fraud Detection and Identity Verification Software
- SIC
- Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Fraud Detection & Prevention (payments fraud, account takeover, scams) (FSAGAFAE)
- akta.pro secondary industry
- Risk Scoring, Decisioning & Orchestration (FSAMALAB)
Keywords
Where SentiLink is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SentiLink business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Fraud and Identity Verification API/SaaS: SentiLink provides identity verification and fraud detection solutions as a B2B SaaS API service to financial institutions. The company processes applications for banks, credit unions, and fintechs, providing real-time risk scores and fraud intelligence. Revenue is generated through API usage and subscription-based pricing for enterprise clients.
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
SentiLink product offering
Product offeringCore offering
SentiLink provides identity verification and fraud detection solutions to financial institutions through machine learning-powered risk scoring APIs and a dashboard. Its core offerings detect synthetic fraud, identity theft, and first-party fraud at the point of application, complemented by eCBSV (real-time SSA verification), CIP matching with watchlist screening, PII data completion, and investigative tools for fraud analysts. Customers access the platform via real-time REST API, batch SFTP upload, or a manual-review dashboard.
Product overview
SentiLink offers a comprehensive suite of fraud and identity verification solutions for financial institutions, organized into four main product categories: Fraud & Risk solutions (Synthetic Fraud Score, ID Theft Score, First-Party Fraud Score), eCBSV for SSA verification, CIP & Watchlists for compliance, and Data & Insights products (Facets, Insights, Intercept, ID Complete). The platform is accessible via real-time API, batch upload, or dashboard, enabling institutions to integrate fraud detection at the point of application without compromising customer experience.
Differentiator
Problem solved
Functional benefit
Brands
- Synthetic Fraud Score: Product that detects synthetic identities with unparalleled accuracy and catches edge cases that would normally go unnoticed.
- ID Theft Score
- eCBSV
- First-Party Fraud
- PII Risk Scores
- Facets
- Intercept
- ID Complete
- CIP Match & Watchlists
- Insights
Products and services
- Synthetic Fraud Score Risk scoring solution that detects synthetic identities (first-party and third-party) at application origination using machine learning models trained on proprietary fraud labels, targeting financial institutions.
- ID Theft Score Risk scoring solution that identifies traditional forms of identity theft at the application stage, protecting legitimate consumers and reducing losses from stolen identity fraud for financial institutions.
- First-Party Fraud Score Identity-fraud risk scoring solution that detects elevated risk of first-party fraud (borrowers with no intention to repay) using proprietary data assets and patterns consistent with deliberate misrepresentation.
- eCBSV (Electronic Consent Based SSN Verification) Real-time SSA verification service that validates name, DOB, and SSN combinations with consumer consent directly with the Social Security Administration for financial institutions.
- PII Risk Scores Fraud risk scoring for PII elements including phone numbers and email addresses to assess fraud risk of new account signups, improve step-up treatment effectiveness, and combat account takeover attempts.
- CIP Match and Watchlists Customer Identification Program solution providing comprehensive data sources and configurable field matching to verify customer identities, screen against OFAC sanctions, PEP, and adverse media lists, and support AML/CTF compliance requirements.
- Facets Flexible identity fraud detection attributes providing network behavior intelligence and identity signals derived from account opening activity across SentiLink's network of financial institutions and fintechs.
- Insights Real-time fraud and identity intelligence providing actionable signals for routing and triaging high-risk applications during manual review, including core identity risk, contact/location risk, and additional risk signals.
- Intercept Investigative tool for fraud and risk teams providing identity intelligence, fraud signals, and analyst workflows in a single experience, designed to improve analyst efficiency and enable more confident decisions in high-stakes fraud cases.
- ID Complete Identity data completion service that fills in missing application data including SSNs and dates of birth, enabling financial institutions to paint a complete picture of customers and increase approval rates.
Quantifiable outcome
- PII completion rate of 92% for incoming applications
- +3 more outcomes
Companies that use SentiLink
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles4 records
SentiLink technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability4 records
Feature10 records
SentiLink partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- TaktilecoreSentiLink announced a reseller partnership with Taktile, a decisioning platform used by fraud and credit teams. This enables Taktile's clients to integrate SentiLink's fraud detection tools natively into existing workflows without separate procurement, enhancing SentiLink's distribution reach.
- FICOcoreSentiLink's Identity Theft Score is available on FICO Marketplace, enabling FICO Platform customers to incorporate real-time stolen identity detection into their existing decisioning workflows. This marketplace listing positions SentiLink alongside other major data providers like LexisNexis Risk Solutions and Prove Identity.
- AlloycoreAlloy is a partner for onboarding, synthetic fraud detection, and identity theft prevention. Alloy's customers can access SentiLink's fraud detection through the Alloy platform.
Scale indicators11 records
Recent moves8 records
SentiLink competitors and assessment
Company assessmentDirect peers
- Persona: Persona provides KYC/KYB onboarding and identity verification orchestration directly overlapping with SentiLink's eCBSV, CIP Match, and ID Complete offerings. Persona is also a SentiLink alliance partner, making it both a competitor in identity verification and a distribution channel.
- Alloy: Alloy is an identity orchestration platform serving banks and fintechs with onboarding, synthetic fraud detection, and identity theft prevention — the same core use cases SentiLink targets. Alloy is both a direct competitor and a SentiLink technology integration partner.
- ID.me: ID.me provides identity verification with strong positioning in government, healthcare, and financial services, overlapping SentiLink's emerging government and fintech use cases. ID.me competes head-to-head on identity verification and KYC.
- Prove Identity: Prove (formerly Payfone) provides identity verification and authentication, including phone and digital identity risk signals that directly overlap with SentiLink's PII Risk Scores. Prove is also explicitly listed alongside SentiLink on the FICO Marketplace.
Emerging players
- Sardine: Sardine provides AI-driven fraud, credit, and compliance risk decisioning specifically for fintechs and digital banks, directly overlapping SentiLink's fintech and BNPL use cases. Sardine competes on real-time behavioral and identity signals similar to SentiLink's stack.
- NeuroID: NeuroID specializes in behavioral analytics and digital identity verification for fraud detection. Acquired by Experian, it competes with SentiLink's PII Risk Scores and identity-intelligence capabilities, and its former leadership is represented on SentiLink's CRO team.
- Oscilar: Oscilar is an AI-powered credit and fraud risk decisioning platform serving fintechs and banks. Oscilar is both an emerging competitor in fraud decisioning and a SentiLink alliance partner.
Broad incumbents
- TransUnion: TransUnion is a major credit bureau with an expanding fraud and identity solutions portfolio. Bobby Mehta, former TransUnion CEO, sits on SentiLink's advisory board, illustrating both the overlap and the relationship between the two.
- LexisNexis Risk Solutions: LexisNexis Risk Solutions is a large incumbent data analytics provider serving banks, insurers, and government with fraud, identity, and compliance solutions. It is a direct competitor to SentiLink's fraud scoring and is co-listed on the FICO Marketplace.
- Experian: Experian is a global credit bureau and consumer data analytics firm with fraud prevention and identity verification capabilities that overlap SentiLink's offerings. Experian acquired NeuroID, where SentiLink's current CRO previously held senior leadership.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
SentiLink social profiles
Digital presenceSentiLink compliance and trust
Trust signalCompliance2 records
SentiLink financial estimates
Financial estimateRevenue estimate
Valuation estimate
SentiLink leadership team
Management profileNumber of profiles
Profiles15 records
SentiLink funding detail
Funding detailFunding overview
Funding rounds2 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SentiLink M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SentiLink
What does SentiLink do?
SentiLink provides identity verification and fraud detection solutions to financial institutions through machine learning-powered risk scoring APIs and a dashboard. Its core offerings detect synthetic fraud, identity theft, and first-party fraud at the point of application, complemented by eCBSV (real-time SSA verification), CIP matching with watchlist screening, PII data completion, and investigative tools for fraud analysts. Customers access the platform via real-time REST API, batch SFTP upload, or a manual-review dashboard.
Is SentiLink a public or private company?
SentiLink is a private company. It is classified as venture growth investor backed and is currently operating.
When was SentiLink founded?
SentiLink was founded in 2017. It employs 101 to 250 people.
Where is SentiLink based?
SentiLink is headquartered in San Francisco, United States, in the North America region.
How does SentiLink make money?
One revenue line is on record: fraud and Identity Verification API/SaaS.
Who are SentiLink's main competitors?
Direct peers on record are Persona, Alloy, ID.me and Prove Identity. Emerging players are Sardine, NeuroID and Oscilar. Broad incumbents are TransUnion, LexisNexis Risk Solutions and Experian.
Does SentiLink have an API?
Yes. SentiLink offers a real-time REST API that enables financial institutions to integrate fraud detection and identity verification capabilities directly into their existing workflows. The API provides real-time responses for synthetic fraud scores, identity theft scores, and other risk signals. Integration options include real-time API responses, batch upload via Secure File Transfer Protocol (SFTP), and an intelligent dashboard UI for investigation and manual review workflows.
What industry is SentiLink in?
SentiLink's product category is Fraud Detection and Identity Verification Software. Its primary akta.pro industry code is FSAGAFAE, Fraud Detection & Prevention (payments fraud, account takeover, scams), with a secondary code of FSAMALAB, Risk Scoring, Decisioning & Orchestration. Its SIC code is 7374.