Jump$tart Coalition
Jump$tart Coalition is a 501(c)(3) nonprofit, founded in 1995, uniting 100+ national partner organizations and state affiliates to advance K-12 personal financial literacy through awareness campaigns, free teacher professional development, a curated resource Clearinghouse, and annual convenings in the U.S.
- Company typePrivate
- Founded1995
- HeadquartersWashington, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Jump$tart Coalition does
Jump$tart Coalition for Personal Financial Literacy is a 501(c)(3) nonprofit coalition founded in 1995 in Washington, DC, and operating with a small (11-50), predominantly remote national staff. The organization unites 100+ national partner organizations spanning business, finance, education, academia, and government—alongside a network of independent state coalitions active in nearly every U.S. state—to advance personal financial literacy, with priority given to underserved PreK-12 students. Its mission is to get effective financial education into every public, private, and charter school in the country.
Jump$tart's product surface consists of interconnected awareness, curriculum, and professional development assets: the Check Your School public advocacy campaign, the peer-to-peer Teen Teach-In (held every April and October), Financial Literacy Month (April, for which Jump$tart is the original promoter), Hill Day on Capitol Hill, the Student Honor Society for grades 9-12, the 'For Me, It's Personal' storytelling initiative, and the Jump$tart Store (proceeds fund NEC teacher scholarships). Educational infrastructure includes the Jump$tart Clearinghouse (a curated online database of financial education resources), J$FFE Online (free professional development for teachers), the co-published National Standards for Personal Financial Education (with CEE), the Reality Check interactive student tool, and the annual National Educator Conference, which in 2025 drew 350 teachers from 47 states. Technology platforms are content- and web-based with no public API and no disclosed AI/ML capability.
Revenue is generated through three streams: annual National Partner Dues on a tiered structure (university/government $500; corporate partner $5,500; nonprofit partner $1,100; corporate sustaining $35,000; nonprofit sustaining $16,500), individual donations, and corporate/foundation sponsorships (e.g., Synchrony's $3M Empowering Financial Futures commitment). All end-user programs (NEC scholarships, J$FFE Online, Clearinghouse, Reality Check) are free, and distribution relies on partner networks, state coalitions, the national conference, and direct digital channels (Financial Fridays newsletter, Facebook teacher group). The organization is governed by a National Board of Directors composed of elected national partners and ex officio federal-agency representatives (FDIC, SEC, CSBS), and is led by President and CEO Laura Levine, who has held the role since 2004 (CEO designation 2009).
Jump$tart Coalition firmographics
Firmographics- Name
- Jump$tart Coalition
- Legal name
- Jump$tart Coalition for Personal Financial Literacy
- Website
- https://jumpstart.org
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Jump$tart Coalition is a 501(c)(3) nonprofit, founded in 1995, uniting 100+ national partner organizations and state affiliates to advance K-12 personal financial literacy through awareness campaigns, free teacher professional development, a curated resource Clearinghouse, and annual convenings in the U.S.
- Ownership category
- akta.pro rank
Jump$tart Coalition industry classification
Industry- Product category
- Financial Literacy Education
- NAICS
- Educational Support Services (611710), Educational Support Services (61171), Educational Services (611)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Personal Finance & Financial Literacy for Students (EDAMAIAH)
- akta.pro secondary industries
- Financial Education & Coaching (Digital Programs, Tools) (FSAGADAH), Financial & Consumer Literacy (Banking, Credit, Contracts) (EDAAAAAG), Financial Literacy, Debt Counseling & Default Prevention (EDALAJAK), Public Virtual & Blended Learning Programs (District-Run) (EDAJAAAI)
Keywords
Where Jump$tart Coalition is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Jump$tart Coalition business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- National Partner Dues: National Partner organizations support the coalition with annual dues. Dues are assessed on a calendar year basis with various tiers for corporate, nonprofit, small business, university, and government partners.
- Individual Donations: Donations from individuals to support Jump$tart's mission of advancing financial literacy.
- Corporate Sponsorships: Corporate and foundation sponsorships for programs, scholarships, and events, including NEC teacher scholarships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Sustaining Partner (Corporate) - $35,000/year |
| Subscription | Annual | Partner (Corporate) - $5,500/year |
| Subscription | Annual | Sustaining Partner (Non-profit) - $16,500/year |
| Subscription | Annual | Partner (Non/Not-for-Profit) - $1,100/year |
| Subscription | Annual | University - $500/year |
| Subscription | Annual | Government Agency - $500/year |
| Freemium | Multi-year contract | NEC Teacher Scholarship - Free |
| Freemium | Pay-as-you-go | J$FFE Online - Free |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
Jump$tart Coalition product offering
Product offeringCore offering
Jump$tart Coalition operates a national coalition model delivering financial literacy education through curated online resources (Clearinghouse), teacher professional development (J$FFE Online), an annual in-person National Educator Conference with scholarships, peer-to-peer Teen Teach-In programs, public awareness campaigns (Check Your School, Financial Literacy Month, Hill Day), and co-published National Standards for Personal Financial Education. Its coalition of 100+ national partner organizations from business, finance, education, academia, and government plus a network of independent state affiliates collectively advances K-12 financial literacy across the United States.
Product overview
Jump$tart Coalition is a nonprofit coalition organization (not a technology product company) that operates a collection of interconnected educational programs and initiatives focused on advancing financial literacy among youth. The core offerings include: the Check Your School public awareness campaign and Teen Teach-In peer-to-peer program for school-based engagement; the Jump$tart Clearinghouse resource database and National Standards document for curriculum support; J$FFE (Financial Foundations for Educators) online professional development for teacher capacity building; the annual National Educator Conference (NEC) for networking and training; Reality Check interactive tool and Student Honor Society for student engagement; and Hill Day advocacy event and Financial Literacy Month campaign for public awareness. These programs work together to achieve Jump$tart's mission of getting effective financial education into every school in the country.
Differentiator
Problem solved
Functional benefit
Brands
- Check Your School: Public engagement campaign to help get effective financial education into schools
- J$FFE Online
- Teen Teach-In
- Jump$tart Clearinghouse
- Jump$tart National Educator Conference (NEC)
- Financial Literacy Month
- Reality Check
- Jump$tart Financial Foundations for Educators (J$FFE)
- Jump$tart Student Honor Society for Personal Financial Literacy
- For Me, It's Personal
- Jump$tart 12 Principles
Products and services
- Jump$tart Clearinghouse
Quantifiable outcome
- 350 teachers from 47 states attended 2025 NEC, reaching 49,385 students; attendees share resources with 14.5 other educators on average
Companies that use Jump$tart Coalition
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles3 records
Jump$tart Coalition technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Jump$tart Coalition partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered core and minor.
- Ally FinancialcoreOne of Jump$tart's national partner organizations representing the business and finance sector. Ally Financial appears on the Board of Directors as Lynne Walters.
- American Bankers Association FoundationcoreNational partner with representative Lindsay Torrico on Jump$tart's Board of Directors. Active in promoting financial literacy initiatives.
- Bank of AmericacoreBoard member organization represented by Andrée Taylor as Treasurer of Jump$tart's national Board.
- Charles Schwab FoundationcoreRepresented by Kristine Dixon on the Board. 2024-2025 Board Chair Casey Cortese is from Charles Schwab Foundation (retired).
- Council for Economic EducationcoreJump$tart co-publishes the National Standards for Personal Financial Education with CEE. CEE representative sits on the Board.
- National Endowment for Financial Education (NEFE)coreBoard member organization represented by Billy J. Hensley, Ph.D. Jointly presents Financial Literacy Day on Capitol Hill. NEFE brought Youth Financial Literacy Day to Jump$tart to promote.
- SynchronycoreSustaining Partner of Jump$tart providing significant financial support. Committed $2 million in grants and in-kind donations to support K-12 teachers in delivering personal finance education, including Financial Literacy Labs at 10 public high schools. Total commitment of $3 million to Empowering Financial Futures program.
- Gen DigitalminorPartner organization working to enhance financial and digital literacy, especially among young people, through partnerships, education programs, and identity protection services integration.
- Next Gen Personal Finance (NGPF)coreBoard member organization represented by Tim Ranzetta (founder). Elected to Board of Directors in February 2026.
- Stanford Initiative on Financial Decision-MakingcoreBoard member organization represented by Andrea Sticha, Ph.D. (Academic Director). Elected to Board of Directors in February 2026.
- Montana Financial Education CoalitioncoreState coalition affiliate represented by Jennell Huff as ex officio board member. 2026 State Coalition of the Year award recipient (second time).
- Fidelity InvestmentscoreSustaining Partner represented by Megan Wolfer on Board of Directors.
- Wells Fargo FoundationcoreSustaining Partner represented by Bonnie Wallace on Board of Directors.
- ExperiancoreBoard member represented by Christina Roman. Experian received first Innovation Award in 2016 for innovative social media approach to consumer education.
- IntuitcoreSustaining Partner represented by David Zasada on Board of Directors.
- MassMutual FoundationcoreSustaining Partner represented by Dennis Duquette on Board of Directors.
- FINRAcoreSustaining Partner represented on Board of Directors.
- SIFMA FoundationcoreBoard member represented by Melanie Mortimer.
- EverFicoreBoard member represented by Lauren Pingul.
- TransUnioncoreBoard member represented by Tracie Anderson.
- FDICcoreBoard member represented by Elizabeth Ortiz. FDIC Chairman Martin Gruenberg received Federal Leadership Award in 2016.
- U.S. Securities and Exchange CommissioncoreEx officio board member represented by John Moses.
- Conference of State Bank Supervisors (CSBS)coreBoard member represented by Laura Fisher. CSBS was led by former Board Chair Neil Milner.
- National Consumers LeagueminorPartner organization collaborating with Gen Digital and Jump$tart to promote financial literacy and cybersecurity awareness.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Jump$tart Coalition competitors and assessment
Company assessmentDirect peers
- FoolProof Foundation: FoolProof provides K-12 financial literacy curriculum, teacher training, and consumer education with a similar nonprofit coalition ethos, making it a comparable mission-aligned competitor in the teacher PD market.
- Council for Economic Education (CEE): CEE co-publishes the National Standards for Personal Financial Education with Jump$tart and runs its own K-12 economics and personal finance programs, EconEdLink, and state-level affiliate network — making it the closest direct peer in mission and structure.
- Next Gen Personal Finance (NGPF): NGPF provides free K-12 personal finance curriculum, PD, and grants directly to teachers; recently joined Jump$tart's Board. NGPF is a direct competitor for teacher mindshare and has grown faster in digital-first curriculum distribution.
- National Endowment for Financial Education (NEFE): NEFE is a national nonprofit focused on financial education research and programming, jointly presents Hill Day with Jump$tart, and shares the same federal advocacy footprint — directly comparable in mission, funding model, and stakeholder base.
Emerging players
- Greenlight: Greenlight is a fintech for kids/teens that received Jump$tart's 2025 Financial Literacy Innovation Award. It overlaps in student financial education via a consumer fintech model rather than a nonprofit coalition model.
Broad incumbents
- SIFMA Foundation: SIFMA Foundation runs the Stock Market Game and Capitol Hill Challenge for K-12 students, and is a Jump$tart board member. It competes for teacher and student engagement in financial literacy with a markets-focused lens.
- FINRA Investor Education Foundation: FINRA Foundation funds research and education on investor protection and financial capability, with overlapping audiences (K-12, educators, regulators) and is a Jump$tart sustaining partner — comparable in stakeholder overlap, broader in scope.
- Intuit for Education: Intuit is a Jump$tart sustaining partner with K-12 financial literacy and entrepreneurship programs (e.g., lesson plans, Intuit Education). It overlaps in audience and resources, but operates as a corporate-sponsored initiative rather than a pure nonprofit coalition.
- FDIC Money Smart: FDIC's Money Smart program delivers financial education curricula for K-12 and adults and is represented on Jump$tart's board. As a federal program, it is a substantial public-sector peer in the same awareness and standards space.
- EverFi (now part of Vector Solutions / Vault): EverFi is a financial education technology platform serving K-12, higher ed, and enterprise. A Jump$tart board member, it overlaps in mission but operates a commercial SaaS model targeting school districts — comparable in audience, differentiated in business model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Jump$tart Coalition social profiles
Digital presenceJump$tart Coalition financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jump$tart Coalition leadership team
Management profileNumber of profiles
Profiles9 records
Jump$tart Coalition funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jump$tart Coalition M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jump$tart Coalition
What does Jump$tart Coalition do?
Jump$tart Coalition operates a national coalition model delivering financial literacy education through curated online resources (Clearinghouse), teacher professional development (J$FFE Online), an annual in-person National Educator Conference with scholarships, peer-to-peer Teen Teach-In programs, public awareness campaigns (Check Your School, Financial Literacy Month, Hill Day), and co-published National Standards for Personal Financial Education. Its coalition of 100+ national partner organizations from business, finance, education, academia, and government plus a network of independent state affiliates collectively advances K-12 financial literacy across the United States.
Is Jump$tart Coalition a public or private company?
Jump$tart Coalition is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Jump$tart Coalition founded?
Jump$tart Coalition was founded in 1995. It employs 11 to 50 people.
Where is Jump$tart Coalition based?
Jump$tart Coalition is headquartered in Washington, United States, in the North America region.
How does Jump$tart Coalition make money?
Three revenue lines are on record. National Partner Dues are the primary driver. The others are individual Donations and corporate Sponsorships.
Who are Jump$tart Coalition's main competitors?
Direct peers on record are FoolProof Foundation, Council for Economic Education (CEE), Next Gen Personal Finance (NGPF) and National Endowment for Financial Education (NEFE). Greenlight is listed as an emerging player. Broad incumbents are SIFMA Foundation, FINRA Investor Education Foundation, Intuit for Education, FDIC Money Smart and EverFi (now part of Vector Solutions / Vault).
Does Jump$tart Coalition have an API?
No public API is recorded for Jump$tart Coalition.
What industry is Jump$tart Coalition in?
Jump$tart Coalition's product category is Financial Literacy Education. Its primary akta.pro industry code is EDAMAIAH, Personal Finance & Financial Literacy for Students, with a secondary code of FSAGADAH, Financial Education & Coaching (Digital Programs, Tools). Its NAICS code is 611710 and its SIC code is 8200.