MediaMint
MediaMint is an AI-powered revenue operations company serving media companies, publishers, brands, and agencies with its agentic AI platform Mia and managed services spanning media, marketing, sales, and data engineering across seven countries.
- Company typePrivate
- Founded2010
- HeadquartersHyderabad, India
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What MediaMint does
MediaMint is an AI-powered revenue operations company founded in 2010 and headquartered in Hyderabad, India, with primary US presence in San Francisco and Wilmington, Delaware. The company serves media companies, publishers, brands, adtech platforms, agencies, and retailers with a portfolio spanning Media Operations, Marketing Operations, Sales Operations, Customer Success, Platform Operations, Content & Creative, and Data/AI Engineering. Following the 2025 acquisitions of DataBeat and Taktical Digital and organic headcount growth, MediaMint operates with 3,000+ professionals across seven countries (United States, Canada, India, Poland, Mexico, Spain, Brazil) and serves more than 100 clients globally. The company is privately held and backed by Everstone Capital and Recognize, which made a strategic investment in July 2023.
The company's core product is Mia, a proprietary Agentic AI Services-as-a-Software platform launched in November 2025 that deploys six persona-based AI Assistants — Media Planning, Trafficking, Campaign Manager, Programmatic, Account Manager, and Reporting — to automate media operations workflows and deliver 40-70% efficiency gains with 3-4 week deployment timelines. Mia holds SOC 2 Type II attestation and integrates with multiple foundation models (OpenAI GPT, Claude, Gemini, Llama 2, Google BERT) alongside Snowflake, Google Ad Manager, Display & Video 360, Salesforce, and HubSpot. Complementary offerings include MediaMint Labs (AI consulting and custom development), DataBeat (data engineering and yield optimization with monthly US Programmatic Trends reports), and Taktical Digital (performance marketing in SEO, PPC, content, and media buying). AIRA, an AI Readiness Assessment platform, launched in April 2026.
MediaMint operates a hybrid revenue model combining enterprise managed services (quote-based annual contracts with dedicated account management) and platform-based recurring revenue from Mia subscriptions. GTM is primarily enterprise field sales supplemented by self-service demo for Mia, strategic partnerships (Snowflake Select Tier, Google, Spotify global partnership announced January 2026), and partnership with Mercurius Media Capital via a services-for-equity arrangement. The company has been recognized with Global AI Awards 2026 (Innovation in Agentic AI), ISO 9001 QMS certification (2023), and Great Place to Work certification (2022).
MediaMint firmographics
Firmographics- Name
- MediaMint
- Legal name
- MediaMint Inc.
- Website
- https://mediamint.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- MediaMint is an AI-powered revenue operations company serving media companies, publishers, brands, and agencies with its agentic AI platform Mia and managed services spanning media, marketing, sales, and data engineering across seven countries.
- Ownership category
- akta.pro rank
MediaMint industry classification
Industry- Product category
- Digital Marketing Operations
- NAICS
- Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Content Supply Chain Orchestration & Workflow (Ingest-to-Publish, Automation) (MPAHALAG)
- akta.pro secondary industries
- Media Asset Management (MAM) Platforms (MPAHAGAA), Social Media & Community Management (BPAFAAAE)
Keywords
Where MediaMint is headquartered
LocationHeadquarters
- HQ city
- Hyderabad
- HQ country
- India
- HQ region
- Asia
Offices10 records
Markets served
MediaMint business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Managed Services Revenue: AI-powered revenue operations services spanning media operations, marketing operations, sales operations, customer success, platform operations, content & creative, and data/AI engineering. Services are tailored to client needs with dedicated account management teams.
- Services-as-a-Software (Mia Platform): SaaS platform with 6 persona-based AI agents deployed in 3-4 weeks. Delivers 40-70% efficiency gains. Revenue generated through platform licensing and subscription model for publishers, adtech companies, agencies, and marketers.
- Consulting and Professional Services: Strategic AI consulting services including opportunity identification, implementation roadmaps, custom AI development, and AI integration. Innovation consulting for digital transformation and operational streamlining.
- DataBeat Analytics Services: Data engineering and yield optimization services for publishers. Monthly US Programmatic Trends Report provides industry intelligence and benchmarking.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise custom pricing based on scope and requirements |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
MediaMint product offering
Product offeringCore offering
MediaMint provides AI-powered revenue operations services and the Mia Services-as-a-Software platform for media companies, publishers, brands, adtech firms, and agencies. Its offerings span Media Operations, Marketing Operations, Sales Operations, Customer Success, Platform Operations, Content & Creative, and Data/AI Engineering, delivered through dedicated human teams combined with six persona-based Agentic AI Assistants that automate workflows and deliver 40-70% efficiency gains.
Product overview
MediaMint is an AI-powered revenue operations company offering a unified platform of growth services for publishers, adtech companies, agencies, and marketers. The core offering centers on Mia, a Services-as-a-Software platform with six Agentic AI Assistants that automate media operations workflows. This is supplemented by MediaMint Labs (AI innovation and consulting), the DataBeat data engineering unit, and the recently acquired Taktical Digital (performance marketing). Together, these products enable end-to-end coverage across media planning, campaign execution, programmatic monetization, and analytics, with AI embedded throughout to deliver 40-70% productivity gains. The company operates globally across the US, Canada, Mexico, Spain, Poland, India, Nigeria, and Kenya with a workforce of 3,000+ professionals.
Differentiator
Problem solved
Functional benefit
Brands
- Mia: An AI-based growth service platform and Services-as-a-Software solution for publishers, adtech companies, agencies, and marketers. Offers six persona-based Agentic AI Assistants designed to improve operational productivity by 40-70%.
Products and services
- MediaMint Operations Managed services suite spanning Media Operations, Marketing Operations, Sales Operations, Customer Success, Platform Operations, Content & Creative, and Data/AI Engineering for publishers, brands, agencies, and platforms.
- Mia Agentic AI platform providing six persona-based AI assistants (Media Planning, Trafficking, Campaign Manager, Programmatic, Account Manager, Reporting) that automate media operations workflows with SOC 2 Type II enterprise-grade controls.
- MediaMint Labs Innovation consulting division providing strategic AI consulting, custom AI development, and seamless AI integration services using a three-phase methodology (Process Innovation, Process + Technology, Process + Technology + AI).
- DataBeat Data engineering firm providing data pipelines, AI integration, and scalable operations for media and advertising ecosystems. Includes monthly US Programmatic Trends Reports.
- Taktical Digital Performance marketing agency providing SEO, PPC, content, and media buying services for AI-powered full-funnel digital marketing.
- AIRA (AI Readiness Assessment) AI Readiness Assessment platform that enables enterprises to gauge their AI readiness and embed AI into operational workflows.
Quantifiable outcome
- 40-70% productivity gains for Mia platform users
- +7 more outcomes
Companies that use MediaMint
Customer profileNamed customers12 records
Segments7 records
Ideal customer profiles4 records
MediaMint technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability8 records
Feature6 records
MediaMint partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship and core.
- SpotifyflagshipStrategic global partnership to expand impact for advertisers across audio, video, and display. Enables MediaMint to deliver enhanced advertising solutions leveraging Spotify's audio and video inventory.
- SnowflakecoreSnowflake Select Tier Services Partner. MediaMint leverages Snowflake's data cloud for unified data, secure clean rooms, and advanced analytics. Strategic collaboration to power AI-driven marketing and media operations.
- GooglecoreTechnology partnership integrating Google Ad Manager, Display & Video 360, Google Suite, and Google Workspace into Mia platform. Enables seamless ad operations and campaign management.
Scale indicators11 records
Recent moves11 records
Expansion highlights7 records
MediaMint competitors and assessment
Company assessmentDirect peers
- PMG: Independent digital agency serving major brands with media, creative, and commerce services. Comparable to MediaMint in enterprise client focus, AI-driven campaign optimization, and integration-led operating model.
- iProspect (Dentsu): Performance-focused digital media agency within Dentsu. Directly comparable to MediaMint in programmatic, paid media, and SEO services targeting enterprise advertisers and publishers.
- Decoded Advertising: Digital marketing agency offering media buying, programmatic, and analytics services. Comparable to MediaMint in mid-market-to-enterprise digital media operations focus.
- Tinuiti: US-based performance marketing agency offering paid media, SEO, programmatic, and analytics services across publishers, brands, and platforms. Directly comparable to MediaMint's media and marketing operations offerings, including AI-augmented campaign execution.
- Brainlabs: Performance media agency offering programmatic, paid search, social, and SEO at global scale. Comparable to MediaMint in digital media operations focus and data-driven campaign management, with similar enterprise publisher/brand customer mix.
Broad incumbents
- Accenture Song: Accenture's creative, marketing, and commerce arm offering technology-driven marketing services. Comparable to MediaMint's AI-augmented growth services and global delivery model, but at much larger scale and broader scope.
- GroupM (WPP): World's largest media investment group operating WPP's agency brands (Mindshare, Essence, etc.). Comparable in media operations and programmatic services but at vastly larger scale and broader portfolio.
- Publicis Groupe: Global advertising holding company with agencies spanning media, creative, data, and technology. Comparable in full-funnel media operations and AI-driven marketing transformation offerings.
- Dentsu: Global advertising holding company with strong media and CXM capabilities. Comparable to MediaMint in media operations and digital transformation services, with overlapping publisher and brand clients.
Emerging players
- TripleLift: Adtech company specializing in programmatic native and CTV advertising with publisher-first technology. Comparable to MediaMint's programmatic publisher services and DataBeat unit, but product-led rather than services-led.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
MediaMint social profiles
Digital presenceMediaMint compliance and trust
Trust signalCompliance2 records
MediaMint financial estimates
Financial estimateRevenue estimate
Valuation estimate
MediaMint leadership team
Management profileNumber of profiles
Profiles20 records
MediaMint subsidiaries and ownership
Company hierarchySubsidiaries2 records
MediaMint funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MediaMint M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MediaMint
What does MediaMint do?
MediaMint provides AI-powered revenue operations services and the Mia Services-as-a-Software platform for media companies, publishers, brands, adtech firms, and agencies. Its offerings span Media Operations, Marketing Operations, Sales Operations, Customer Success, Platform Operations, Content & Creative, and Data/AI Engineering, delivered through dedicated human teams combined with six persona-based Agentic AI Assistants that automate workflows and deliver 40-70% efficiency gains.
Is MediaMint a public or private company?
MediaMint is a private company. It is classified as private equity controlled and is currently operating.
When was MediaMint founded?
MediaMint was founded in 2010. It employs 1,001 to 5,000 people.
Where is MediaMint based?
MediaMint is headquartered in Hyderabad, India, in the Asia region.
How does MediaMint make money?
Four revenue lines are on record. Managed Services Revenue is the primary driver. The others are services-as-a-Software (Mia Platform), consulting and Professional Services and dataBeat Analytics Services.
Who are MediaMint's main competitors?
Direct peers on record are PMG, iProspect (Dentsu), Decoded Advertising, Tinuiti and Brainlabs. Broad incumbents are Accenture Song, GroupM (WPP), Publicis Groupe and Dentsu. TripleLift is listed as an emerging player.
Does MediaMint have an API?
No public API is recorded for MediaMint.
What industry is MediaMint in?
MediaMint's product category is Digital Marketing Operations. Its primary akta.pro industry code is MPAHALAG, Content Supply Chain Orchestration & Workflow (Ingest-to-Publish, Automation), with a secondary code of MPAHAGAA, Media Asset Management (MAM) Platforms. Its NAICS code is 5418 and its SIC code is 7311.