Ringly
Ringly was a New York-based smart jewelry company that sold Bluetooth-connected rings and bracelets with notifications, activity tracking, and guided meditation, targeting style-conscious women through direct-to-consumer e-commerce. The company ceased manufacturing new products in January 2018.
- Company typePrivate
- Founded2013
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Ringly does
Ringly was a New York-based direct-to-consumer smart jewelry company founded in 2013 by Christina d'Avignon. The company designed Bluetooth-connected rings and bracelets that integrated miniaturized electronics — including an accelerometer, vibration motor, battery, antenna, and what the company described as a proprietary "tech burrito" of roughly 109 internal components — into fashion-forward jewelry featuring 14k gold plating and hand-cut gemstones. The product line included the Ringly Luxe Smart Bracelet and Smart Ring at $165 and the lower-priced Ringly GO Smart Bracelet at $125, with companion iOS and Android apps enabling customizable notifications from 200+ apps, step/calorie/distance tracking, HealthKit sync, and guided audio meditation. Ringly monetized exclusively through one-time hardware sales via its own e-commerce storefront and app stores, with no subscription, retail, or wholesale distribution. In January 2018 the company announced it would cease manufacturing new products and end warranty support shortly thereafter, effectively ending the operating business.
Ringly firmographics
Firmographics- Name
- Ringly
- Legal name
- Ringly Inc.
- Website
- https://ringly.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Closed
- Headcount range
- 11–50 employees
- Short description
- Ringly was a New York-based smart jewelry company that sold Bluetooth-connected rings and bracelets with notifications, activity tracking, and guided meditation, targeting style-conscious women through direct-to-consumer e-commerce. The company ceased manufacturing new products in January 2018.
- Ownership category
- akta.pro rank
Ringly industry classification
Industry- Product category
- Smart Jewelry / Wearable Technology
- NAICS
- Jewelry and Silverware Manufacturing (33991), Jewelry Retailers (45831)
- SIC
- Jewelry, Precious Metal (3911), Retail-Jewelry Stores (5944)
- akta.pro primary industry
- Smart Rings (CRACAIAC)
- akta.pro secondary industries
- Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD), Everyday Fashion Jewelry (Earrings/Necklaces/Bracelets/Rings) (CRAKABAA)
Keywords
Where Ringly is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ringly business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Hardware Sales: One-time hardware purchases of smart jewelry products (bracelets and rings) sold directly to consumers. Products include Ringly GO ($125) and Ringly Luxe ($165) with various stone and metal combinations.
- Accessories: Accessory sales including USB charger cables ($19.95) for existing product users
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Ringly GO Smart Bracelet - $125 |
| One time/ perpetual license | Pay-as-you-go | Ringly Luxe Smart Bracelet - $165 |
| One time/ perpetual license | Pay-as-you-go | Ringly Smart Ring - $165 |
| One time/ perpetual license | Pay-as-you-go | Jet Set (Final Sale) - $99 |
| Unit Pricing | Pay-as-you-go | USB Charger Cable - $19.95 |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Ringly product offering
Product offeringCore offering
Ringly designs and sells smart jewelry — bracelets and rings that integrate Bluetooth connectivity, vibration motors, LED lights, and accelerometers into fashion-forward accessories finished with semi-precious gemstones and 14k gold plating. Products deliver customizable mobile notifications from 200+ apps, step and calorie tracking, and guided meditation via a companion iOS/Android app. The line includes the Ringly GO ($125), Ringly Luxe Smart Bracelet ($165), and Ringly Luxe Smart Ring ($165).
Product overview
Ringly is a smart jewelry company offering a unified product portfolio centered on fashionable wearables that combine technology with traditional jewelry design. The product line includes two smart bracelet models (Ringly GO with leather band at $125 and Ringly Luxe with gemstone settings at $165) and one smart ring model (Ringly Luxe Ring at $165), all powered by a companion mobile app for iOS and Android. All devices offer activity tracking (steps, distance, calories), customizable mobile notifications via vibration and LED lights, and guided meditation features. The company ceased manufacturing new products in January 2018 but continued supporting existing devices.
Differentiator
Problem solved
Functional benefit
Products and services
- Ringly GO Smart Bracelet Smart leather bracelet with activity tracking (steps, distance, calories), customizable mobile alerts via vibration and 5-color LED lights from 200+ apps, and guided meditation. Priced at $125 with 24-48 hour battery life and water-resistant design. Base options in Black/Black (polished stainless steel) or Blush/White (14k gold plated).
- Ringly Luxe Smart Bracelet Premium smart bracelet with gemstone settings (emerald-cut moonstone, cubic zirconia accents), 14k gold plated base, water-resistant. Includes activity tracking, mobile notifications, and meditation features. Priced at $165. Available in sizes S/M (6.5 inches) or M/L (7.5 inches).
- Ringly Luxe Smart Ring Smart ring with pyramid-cut gemstone options (including purple jade), nickel-free, available in sizes 5-9. Provides activity tracking, mobile notifications via vibration and LED lights, and meditation support. Priced at $165. Water-resistant but not waterproof.
- Ringly Mobile App Companion mobile app available on iOS (iPhone 5+, iOS 8+) and Android (6.0+) that enables device setup, notification customization from 200+ apps, activity tracking dashboard, HealthKit sync, goal setting, and guided audio meditation and breathing exercises.
- USB Charger Cable Replacement USB charger cable compatible with the Ringly GO bracelet, fully charges the device in approximately 4 hours. Priced at $19.95.
Quantifiable outcome
- 4.8M steps tracked for user reaching daily goal
- +1 more outcomes
Companies that use Ringly
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Ringly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature5 records
Ringly partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights4 records
Ringly competitors and assessment
Company assessmentDirect peers
- Oura: Oura sells the Oura Ring, a smart ring with health, sleep, and activity tracking sold direct-to-consumer. It is the most direct comparable to Ringly's smart ring product line and operates in the same women-focused wellness wearables market with a subscription-anchored model.
- Bellabeat: Bellabeat designs smart jewelry and wellness products specifically for women, including smart bracelets and the Ivy smart ring. It mirrors Ringly's fashion-forward, female-led positioning and competes for the same work-life balance, meditation, and activity tracking use cases.
- Ultrahuman: Ultrahuman markets the Ring Air smart ring with health, sleep, and metabolic tracking. It is profiled alongside Ringly in smart jewelry market reports and is a direct competitor in the smart ring category targeting health-conscious consumers.
- Motiv: Motiv produced a miniaturized smart ring with activity tracking, sleep, and notifications in a jewelry-grade form factor. It is one of the closest historical direct peers to Ringly's compact smart ring product, although the company has wound down its consumer ring business.
Emerging players
- McLear: McLear makes the PayRing, a smart ring focused on contactless payments and notifications. It overlaps with Ringly on the smart ring form factor and Bluetooth notification use case, though it leads with payments rather than wellness.
Broad incumbents
- Samsung: Samsung offers the Galaxy Ring smart ring and the broader Galaxy Watch line, with global retail distribution and substantially larger R&D and marketing budgets. It is profiled alongside Ringly in smart jewelry market research and represents the broad incumbent pressure on the category.
- Apple: Apple sells the Apple Watch and the broader wearables ecosystem (AirPods, HealthKit) that Ringly's products integrate with. While not a jewelry-first product, Apple is the dominant smart wearable incumbent shaping consumer expectations for notifications, fitness, and mindfulness features that Ringly's devices compete against.
- Amazfit: Amazfit (Zepp Health) offers a broad portfolio of smartwatches, fitness bands, and the Helio Ring, sold at lower price points globally. It is profiled alongside Ringly in the smart jewelry strategic report and competes for the same health-and-fitness-aware consumer.
- Fitbit (Google): Fitbit, owned by Google, sells fitness trackers and smartwatches with notifications, health tracking, and guided wellness content. It competes with Ringly on the activity tracking and mobile alert use cases, with substantially greater scale and software investment.
Others
- PCH International: PCH International is a hardware manufacturing and supply chain partner that has worked with Ringly and similar wearables startups. It is an ecosystem enabler rather than a competitor, but its role in Ringly's manufacturing model makes it a relevant industry-adjacent peer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Ringly social profiles
Digital presenceRingly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ringly leadership team
Management profileNumber of profiles
Profiles4 records
Ringly funding detail
Funding detailFunding overview
Funding rounds3 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ringly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ringly
What does Ringly do?
Ringly designs and sells smart jewelry — bracelets and rings that integrate Bluetooth connectivity, vibration motors, LED lights, and accelerometers into fashion-forward accessories finished with semi-precious gemstones and 14k gold plating. Products deliver customizable mobile notifications from 200+ apps, step and calorie tracking, and guided meditation via a companion iOS/Android app. The line includes the Ringly GO ($125), Ringly Luxe Smart Bracelet ($165), and Ringly Luxe Smart Ring ($165).
Is Ringly a public or private company?
Ringly is a private company. It is classified as venture growth investor backed and is currently closed.
When was Ringly founded?
Ringly was founded in 2013. It employs 11 to 50 people.
Where is Ringly based?
Ringly is headquartered in New York, United States, in the North America region.
How does Ringly make money?
Two revenue lines are on record. Hardware Sales are the primary driver. The others are accessories.
Who are Ringly's main competitors?
Direct peers on record are Oura, Bellabeat, Ultrahuman and Motiv. McLear is listed as an emerging player. Broad incumbents are Samsung, Apple, Amazfit and Fitbit (Google). PCH International is listed as an others.
Does Ringly have an API?
No public API is recorded for Ringly.
What industry is Ringly in?
Ringly's product category is Smart Jewelry / Wearable Technology. Its primary akta.pro industry code is CRACAIAC, Smart Rings, with a secondary code of CRAKAAAD, Precious Metal Jewelry (Gold/Platinum/Silver). Its NAICS code is 33991 and its SIC code is 3911.