Yoplait

What Yoplait does

Yoplait is a French dairy manufacturer founded in 1965 and wholly owned by the Sodiaal dairy cooperative, which represents approximately 15,300-17,000 member dairy farmers. The company transforms 100% French milk sourced from cooperative members into fresh dairy products at three production facilities in Vienne (Isère), Le Mans (Sarthe), and Monéteau (Yonne), supported by an R&D center in Vienne. Its portfolio spans 13 sub-brands including YOP (drinking yogurt), SKYR (high-protein Icelandic-style yogurt), Perle de Lait (desserts), Petits Filous (children's products), Calin (fresh white cheese), Panier de Yoplait, Grands Filous, Crème Fraîche, and several other yogurt and cream ranges, covering families, children, health-conscious consumers, and premium dairy buyers.

The business operates a wholesale CPG model, generating revenue through the sale of finished dairy products to retail partners in France and over 50 countries internationally. Distribution is managed through field sales teams organized by regional directors, account managers, category managers, and merchandising managers who maintain shelf presence in supermarkets, hypermarkets, and grocery chains. Pricing is set by retailers and not publicly disclosed; the company has no direct-to-consumer sales channel. Marketing combines brand-building (digital, social media including TikTok for YOP, PR, in-store sampling) with sustainability and community initiatives such as the OFA biodiversity partnership (over 1 billion melliferous flowers planted since 2015) and the Trophée Perle de Lait entrepreneurship competition.

The company employs approximately 1,250 people across its French operations, with 230 based at the Boulogne-Billancourt headquarters. The cooperative ownership model differentiates Yoplait from competitors held by private equity or public shareholders, anchoring the brand identity around French dairy farming, agroecological transition, and the perpetuation of the French dairy industry. The Monéteau site holds a Ligue de Protection des Oiseaux biodiversity refuge certification, and Yoplait France scored 90/100 on the 2024 French gender equality index. Industry reports (RaboResearch Global Dairy Top 20, 2026) indicate that Lactalis and Sodiaal are integrating the Yoplait brand, signaling a forthcoming consolidation event.

Name

Yoplait

Legal name

Yoplait France

Website

https://www.yoplait.fr

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Yoplait is a French dairy manufacturer founded in 1965 and owned by the Sodiaal cooperative. It produces yogurts, drinking yogurts, skyr, fresh cheese, and desserts from 100% French milk at three factories, serving families and consumers across France and 50+ countries.

Ownership category

akta.pro rank

Product category

Branded Yogurt and Fresh Dairy

NAICS

Dairy Product Manufacturing (3115), Dairy Product (except Frozen) Manufacturing (31151)

SIC

Dairy Products (2020), Food And Kindred Products (2000)

akta.pro primary industry

Yogurt & Cultured Dairy Products Manufacturing (Kefir, Sour Cream, Labneh) (AFAKAKAC)

akta.pro secondary industries

Drinkable Yogurt & Kefir Manufacturing (AFAHADAC), Frozen Yogurt Manufacturing (AFAHAEAC), Flavored & Sweetened Milk Drinks (Chocolate/Strawberry, Malted Milk) (AFAHAIAA)

Keywords

• Branded dairy products
• Yogurt manufacturing
• Drinking yogurt
• Fresh cheese
• Dairy desserts

Headquarters

HQ city

Boulogne-billancourt

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Consumer dairy product sales: Yoplait generates revenue through the manufacture and sale of fresh dairy products and desserts to consumers through retail distribution channels. Products include yogurts, skyr, fresh cheese, drinking yogurts (Yop), cream products, and specialty desserts. Revenue is generated through wholesale and retail distribution partnerships across France and international markets.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Yoplait manufactures and sells branded dairy products, including drinking yogurts (Yop), fruit yogurts (Panier de Yoplait, Frulos), high-protein Skyr, children's dairy snacks (Petits Filous, Grands Filous), fresh cheese (Calin, Petit Yoplait), dairy desserts (Perle de Lait, Ile Gourmande), fermented milk drinks (Yorik), and fresh cream. Products are sold to consumers through retail and grocery channels in France and more than 50 international markets.

Product overview

Yoplait is a French dairy brand owned by the Sodiaal cooperative with 15,300 member farmers. The company operates 3 factories in France (Vienne, Le Mans, Monéteau) and manufactures fresh dairy products primarily for the European market. The product portfolio consists of 13 main sub-brands: YOP (drinkable yogurt), SKYR (high-protein Icelandic yogurt), Perle de Lait (dairy desserts), Petits Filous (children's dairy), Panier de Yoplait (creamy fruit yogurts), Grands Filous (children's cheese products), Calin (fresh white cheese), Ile Gourmande (egg-free desserts), Nature Sucré (cane sugar yogurt), Crème Fraîche (fresh cream products), Yorik (fermented milk drinks), Petit Yoplait (fresh cheese), and Frulos (flavored yogurts). All products are made with 100% French milk sourced from the cooperative's member farmers.

Differentiator

Problem solved

Functional benefit

Brands

• Grands Filous: Cheese fresh product line for children with fruits, rich in calcium and vitamin D
• Panier de Yoplait
• YOP
• Perle de Lait
• Petits Filous
• SKYR
• Calin
• Ile Gourmande
• Nature Sucré
• Crème Fraîche
• Yorik
• Petit Yoplait
• Frulos

Products and services

• Yop Yoplait's flagship drinking yogurt available in multiple flavors and sizes for family and on-the-go consumption. In 2026, a new 825g format was launched with reduced plastic.
• Skyr High-protein Icelandic-style strained yogurt positioned for health-conscious adult consumers seeking protein-dense snacks or light meals.
• Perle de Lait Range of creamy dairy desserts positioned as indulgent end-of-meal options for adult consumers.
• Petits Filous
• Panier de Yoplait
• Grands Filous
• Calin
• Ile Gourmande
• Nature Sucré
• Crème Fraîche
• Yorik
• Petit Yoplait
• Frulos

Quantifiable outcome

• Over 1 billion melliferous flowers planted in partnership with OFA for bee protection
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• DEKUPLE DMCcoreGTM or Marketing Partner · 15 September 2025Marketing agency acting as service provider for Trophée Perle de Lait entrepreneurship competition. Manages competition operations, communication campaigns (€120,000 value), winner notifications, and prize distribution on behalf of Yoplait France.
• La Ruche (incubator)flagshipImplementation/ SI/ Consulting Partner · 1 January 2017La Ruche provides 12-month mentorship program (€8,850 value) to Trophée Perle de Lait winners. The incubator supports female entrepreneurs in developing their businesses through coaching, networking, and business development support.
• OFA (Observatoire Français d'Apidologie)flagshipStrategic or Co-development Partner · 1 January 2015Biodiversity partnership established in 2015 to protect bees and pollinators. Yoplait has planted over 1 billion melliferous flowers. Supports apiculturist training in France and Rwanda, research on bee health, and awareness campaigns reaching 2.5 million people annually.
• Sodiaal CooperativecoreStrategic or Co-development PartnerSodiaal is the dairy cooperative that owns Yoplait. The cooperative has 17,000 (also stated as 15,300) dairy farmer members who supply 100% French milk for Yoplait products. Yoplait transforms milk from cooperative farmers across 3 French factories. The relationship is core to Yoplait's identity and supply chain.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Danone: Global French-headquartered dairy and plant-based foods company whose Essential Dairy and Plant-Based portfolio (Activia, Danone, Alpro) competes directly with Yoplait in yogurts, drinking yogurts, and dairy desserts across Europe and international markets.
• Lactalis: World's largest dairy group and the announced integration partner of Sodiaal/Yoplait by 2026, with overlapping fresh dairy, cheese, and yogurt portfolios and a shared French cooperative/producer base, making it the most direct comparable for Yoplait's manufacturing and distribution model.
• Fage: Greek-style and high-protein yogurt specialist whose flagship strained yogurts compete head-to-head with Yoplait's Skyr line across Europe on positioning, protein content, and premium pricing.
• Chobani: U.S.-based Greek and skyr yogurt disruptor expanding aggressively in Europe; directly comparable to Yoplait Skyr and Calin on high-protein yogurt positioning, retail distribution, and innovation cadence.
• Müller: Major European dairy and yogurt manufacturer with branded drinking yogurts, flavored yogurts, and desserts sold through the same grocery retail channels as Yoplait across the UK, Germany, and other European markets.
• Yeo Valley: British organic and family-farmer yogurt brand with a provenance-led brand story directly comparable to Yoplait's cooperative/milk-traceability narrative, competing in natural and organic yogurt SKUs across European retail.

Broad incumbents

• General Mills: U.S. CPG major that historically held the Yoplait license for the United States through a subsidiary JV; remains a subcontractor referenced in Yoplait France data processing and is a broad incumbent in branded yogurt and dairy-adjacent categories.
• Nestlé: Global packaged foods giant with relevant dairy, dairy-based beverages, and yogurt/skyr-style adjacencies (e.g., through strategic partnerships), competing for the same refrigerated-dairy shelf and foodservice customers as Yoplait worldwide.

Emerging players

• Siggi's: Icelandic-style skyr yogurt brand focused on high-protein, low-sugar dairy; overlaps meaningfully with Yoplait Skyr as an emerging challenger in the protein-dense yogurt niche across international markets.
• Stonyfield Organic: Organic and natural yogurt brand with strong sustainability credentials, comparable to Yoplait's biodiversity and clean-label positioning as an emerging player in natural and organic fresh dairy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/generalmillsyoplait

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yoplait