siggi's
siggi's is a US-based CPG company producing Icelandic-style skyr yogurt and plant-based alternatives, serving health-conscious, fitness-oriented, and mainstream grocery consumers through national retail chains (Whole Foods, Kroger, Wegmans, H.E.B.) and a broad wholesale distribution network, and operating as a subsidiary of Lactalis US Yogurt, Inc.
- Company typePrivate
- Founded2005
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What siggi's does
siggi's, operated by The Icelandic Milk and Skyr Corporation, is a US-based consumer packaged goods company that produces Icelandic-style skyr yogurt and adjacent dairy and plant-based products. The company was founded in 2005 by Siggi Hilmarsson, an Icelandic immigrant who began making skyr in his New York apartment using his mother's recipe before selling at farmer's markets; it is now a privately held subsidiary of Lactalis US Yogurt, Inc., the American arm of French dairy conglomerate Lactalis Group. Its core technology is the traditional Icelandic skyr production method — culturing pasteurized milk with live active cultures (S. thermophilus, L. bulgaricus, Bifidobacterium, L. acidophilus, L. paracasei) and straining whey to produce a thick, high-protein yogurt that uses approximately four times the milk of regular yogurt, yielding 14–19g of protein per serving.
The product portfolio spans four formats — traditional dairy skyr (whole milk and nonfat, in 5.3oz and 24oz sizes), plant-based skyr (a coconut milk, macadamia butter, and pea protein blend), drinkable yogurt, and squeeze pouches — with recent additions including the 2026 Fruit & Fiber line (14g protein, 5g fiber, real fruit) and peach mango pouches. All products are positioned around 'simple ingredients' with no artificial sweeteners, flavors, or preservatives, and are certified kosher and gluten-free. siggi's is headquartered in New York, employs 51–100 people, and distributes nationally through major retail grocery chains (Whole Foods, Wegmans, Kroger, H.E.B.) and a broad wholesale distributor network that includes UNFI, Sysco, C&S Wholesale Grocers, Kehe, Performance Food Group, Associated Wholesale Grocers, Bozzuto's, and SuperValu across both Eastern and Western US regions.
Revenue is generated almost exclusively through one-time retail purchase of branded CPG products via grocery and foodservice channels; pricing is retailer-determined and not publicly disclosed. The primary customer segments are health-conscious consumers seeking high-protein, clean-label options, fitness and active-lifestyle individuals, and mainstream grocery shoppers trading up from conventional yogurt — a horizontal segmentation approach. Marketing is conducted through content (recipes, wellness resources, video), social (Facebook, TikTok, Instagram), email, and coupon-driven conversion, all reinforcing the founder's 'live simply' brand philosophy.
siggi's firmographics
Firmographics- Name
- siggi's
- Legal name
- The Icelandic Milk and Skyr Corporation
- Website
- https://siggis.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- siggi's is a US-based CPG company producing Icelandic-style skyr yogurt and plant-based alternatives, serving health-conscious, fitness-oriented, and mainstream grocery consumers through national retail chains (Whole Foods, Kroger, Wegmans, H.E.B.) and a broad wholesale distribution network, and operating as a subsidiary of Lactalis US Yogurt, Inc.
- Ownership category
- akta.pro rank
siggi's industry classification
Industry- Product category
- Skyr Yogurt Products
- NAICS
- Food Manufacturing (311)
- SIC
- Dairy Products (2020)
- akta.pro primary industry
- Skyr & Icelandic-Style Cultured Dairy Manufacturing (AFAHADAI)
- akta.pro secondary industries
- Greek/Strained Yogurt & High-Protein Cultured Dairy Manufacturing (AFAHADAB), Plant-Based Yogurt Drinks & Cultured Alternatives (AFAFAEAG), Drinkable Yogurt & Kefir Beverages (Probiotic Shots, Smoothie-Style) (AFAHAIAC)
Keywords
Where siggi's is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
siggi's business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Consumer Packaged Goods Retail Sales: siggi's generates revenue through the sale of branded yogurt products to consumers via retail grocery stores and supermarket chains. Products are sold in various formats including traditional skyr cups, plant-based options, drinkable yogurts, and yogurt pouches.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
siggi's product offering
Product offeringCore offering
siggi's produces and sells Icelandic-style skyr yogurt products — traditional dairy strained yogurt, plant-based alternatives, drinkable yogurts, and yogurt pouches — under a 'simple ingredients' positioning with no artificial sweeteners, flavors, or preservatives. The brand emphasizes high protein content (14-19g per serving), traditional Icelandic skyr straining methods, and clean ingredient lists, with products sold nationally through major U.S. supermarket chains.
Product overview
siggi's is a consumer packaged goods company producing Icelandic-style skyr yogurt and related dairy products. The portfolio consists of traditional dairy-based skyr (whole milk and nonfat varieties in multiple sizes), plant-based alternatives using coconut milk and pea protein, drinkable yogurt formats, and convenient squeeze pouches. The products share a positioning around high protein content, simple ingredients with no artificial sweeteners, flavors, or preservatives. The brand emphasizes Icelandic tradition, protein density (using 4x the milk of regular yogurt), and a 'live simply' philosophy.
Differentiator
Problem solved
Functional benefit
Products and services
- Traditional Skyr Traditional Icelandic strained yogurt, thick and creamy with high protein content. Made using approximately 4x the milk of regular yogurt through a straining process that removes whey; for health-conscious and protein-seeking consumers.
- Plant-Based Skyr Dairy-free alternative to traditional skyr made with coconut milk, macadamia butter, and pea protein; replicates the thick, creamy texture and simple-ingredient profile of dairy skyr for vegan and lactose-avoiding consumers.
- Drinkable Yogurt On-the-go protein beverage format of siggi's skyr, designed for consumers seeking portable, high-protein nutrition outside the home.
- Yogurt Pouches Convenient squeeze pouches with 11g protein per serving for on-the-go snacking; positioned for active lifestyles and parents seeking portable protein options.
- Plain Whole Milk 24oz Skyr Traditional skyr in a 24oz whole milk format with 18g protein per serving and 170 calories; made with simple ingredients and no artificial sweeteners.
- Plain Nonfat Skyr Nonfat traditional skyr in 5.3oz (16g protein, 90 calories) and 24oz (19g protein, 100 calories) sizes.
- Coconut Lowfat Skyr 1.5% lowfat skyr with coconut flavor, featuring 15g protein per 5.3oz serving and 150 calories; made with coconut cream for a dairy-free taste experience.
- Peach Mango Yogurt Pouches 3.5oz peach mango-flavored yogurt pouches with 8g protein and 80 calories per serving, made with reduced fat yogurt and real fruit; nationally launched as a convenient on-the-go snack.
- siggi's Fruit & Fiber New yogurt product with 14g protein, 5g fiber, and real fruit, designed for consumers seeking functional nutrition with simple ingredients.
Quantifiable outcome
- 4x the milk used compared to regular yogurt, resulting in higher protein concentration
Companies that use siggi's
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
siggi's technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
siggi's partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor.
- AbrahamsminorRegional food distributor serving the New York area, part of siggi's wholesale distribution network for retail grocery supply.
- Alber and Leff FoodsminorRegional wholesale food distributor, part of siggi's distribution network serving independent grocery retailers.
- Associated Grocers of New EnglandminorRegional cooperative distributor serving independent grocers in New England, distributing siggi's products to retail locations.
- Associated Wholesale GrocersminorMajor wholesale grocery distributor serving independent retailers, part of siggi's national distribution network.
- Bozzuto'sminorRegional wholesale food distributor serving the Northeast United States, distributing siggi's products to retail grocery stores.
- C&S Wholesale GrocersminorMajor wholesale grocery distributor serving retailers across multiple states, part of siggi's distribution network.
- Kehe Food DistributorsminorSpecialty food and beverage distributor focused on natural and organic products, aligning with siggi's clean ingredient positioning.
- Performance Food GroupminorLarge foodservice distributor serving restaurants and retailers, distributing siggi's products across their network.
- SyscominorGlobal foodservice distributor serving restaurants and retailers, part of siggi's distribution network for broad market reach.
- United Natural Foods (UNFI)minorMajor distributor specializing in natural and organic products, serving Whole Foods and other health-focused retailers where siggi's products are sold.
- SuperValuminorRegional wholesale grocery distributor serving independent retailers, distributing siggi's products in both Eastern and Western US regions.
Recent moves5 records
Expansion highlights5 records
siggi's competitors and assessment
Company assessmentBroad incumbents
- Yoplait: Mass-market yogurt brand within General Mills with broad distribution across cups, drinkables, and kid formats. A broader incumbent rather than a direct premium skyr peer, but competes for the same refrigerated yogurt shelf space and consumer occasions.
- So Delicious Dairy Free: Plant-based dairy alternatives brand (yogurt, milk, creamer) under Danone. A broader incumbent in the plant-based yogurt set that overlaps with siggi's Plant-Based Skyr, though siggi's is more premium-positioned.
- Two Good (Danone North America): Dannon's low-sugar, high-protein Greek yogurt line that occupies a similar mass-premium position to siggi's. Operates within Danone's much larger portfolio and competes aggressively on shelf price and promotional intensity.
Direct peers
- Stonyfield Farm: Organic yogurt brand emphasizing clean ingredients and sustainability, sharing siggi's natural-channel roots and Whole Foods presence. Competes across cups, pouches, and drinkable formats, and is itself a subsidiary of Lactalis, making it an internal peer within the parent.
- Chobani: Closest direct competitor: founded on strained Greek yogurt with a similar high-protein, clean-ingredient positioning. Competes across dairy and plant-based yogurt, drinkable formats, and broader functional nutrition categories that overlap directly with siggi's portfolio.
- Kite Hill: Plant-based yogurt and dairy alternatives brand. Direct peer to siggi's Plant-Based Skyr line, competing for the same flexitarian and dairy-averse consumer in the natural and conventional grocery channel.
- Fage: Greek strained yogurt brand with premium positioning and a thick, high-protein product profile that directly overlaps with siggi's Traditional Skyr. Fage Total competes head-to-head with siggi's in the natural and conventional grocery channel.
- Icelandic Provisions: Direct Icelandic skyr competitor with the same heritage story and traditional skyr production method. Operates in the same premium yogurt niche and competes for the same health-conscious, clean-label consumer.
- Noosa Yoghurt: Premium Australian-style whole milk yogurt positioned on taste, clean ingredients, and higher protein — a close adjacency to siggi's Traditional Whole Milk Skyr in the better-for-you refrigerated yogurt aisle.
Emerging players
- Forager Project: Plant-based yogurt and dairy alternatives brand with cashew- and oat-based products. Competes with siggi's Plant-Based Skyr in the natural channel and has been expanding into conventional grocery, though with a smaller national footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
siggi's social profiles
Digital presencesiggi's compliance and trust
Trust signalCompliance2 records
siggi's financial estimates
Financial estimateRevenue estimate
Valuation estimate
siggi's leadership team
Management profileNumber of profiles
Profiles1 record
siggi's funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
siggi's M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about siggi's
What does siggi's do?
siggi's produces and sells Icelandic-style skyr yogurt products — traditional dairy strained yogurt, plant-based alternatives, drinkable yogurts, and yogurt pouches — under a 'simple ingredients' positioning with no artificial sweeteners, flavors, or preservatives. The brand emphasizes high protein content (14-19g per serving), traditional Icelandic skyr straining methods, and clean ingredient lists, with products sold nationally through major U.S. supermarket chains.
Is siggi's a public or private company?
siggi's is a private company. It is classified as corporate owned and is currently operating.
When was siggi's founded?
siggi's was founded in 2005. It employs 51 to 100 people.
Where is siggi's based?
siggi's is headquartered in New York, United States, in the North America region.
How does siggi's make money?
One revenue line is on record: consumer Packaged Goods Retail Sales.
Who are siggi's's main competitors?
Broad incumbents on record are Yoplait, So Delicious Dairy Free and Two Good (Danone North America). Direct peers are Stonyfield Farm, Chobani, Kite Hill, Fage, Icelandic Provisions and Noosa Yoghurt. Forager Project is listed as an emerging player.
Does siggi's have an API?
No public API is recorded for siggi's.
What industry is siggi's in?
siggi's's product category is Skyr Yogurt Products. Its primary akta.pro industry code is AFAHADAI, Skyr & Icelandic-Style Cultured Dairy Manufacturing, with a secondary code of AFAHADAB, Greek/Strained Yogurt & High-Protein Cultured Dairy Manufacturing. Its NAICS code is 311 and its SIC code is 2020.