Knotz

What Knotz does

Knotz, operated by tentatives Pte Ltd, is a Singapore-based virtual wedding planning platform established in June 2019. Its core product is a content-and-deals marketplace hosted at knotz.sg, built on the Wix website platform rather than proprietary technology. The platform aggregates an editorial blog, an Exclusive Deals shop, a Vendors We Love directory, and a YouTube video series targeting engaged couples in Singapore, with over 50 partner vendors offering negotiated discount codes and package pricing across categories such as florists, bakeries, hotels, bridal studios, and Guo Da Li specialists. The business generates revenue through two distinct streams: affiliate commissions and referral fees from featured vendor deals, and direct venue operations at two owned properties (The Secret Haven and The Secret Patio) co-located at 10A Duxton Hill, Singapore, where wedding packages start at SGD 128++ per pax. GTM is community-led and content-driven, relying on organic social media (Facebook, Instagram, LinkedIn), blog SEO, educational video, and email newsletters to acquire couples at the top of the funnel and convert them through exclusive deal pages. The company reports a cumulative base of over 500 couples helped since inception and a vendor ecosystem of more than 50 partners, operating with a team of 1-10 employees.

Name

Knotz

Legal name

tentententen Pte Ltd

Website

https://knotz.sg

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Knotz is a Singapore-based virtual wedding planning platform and vendor deal marketplace serving engaged couples, with 50+ vendor partners and two owned wedding venues at Duxton Hill.

Ownership category

akta.pro rank

Product category

Wedding Planning Services

akta.pro primary industry

Full-Service Wedding Planning (HSACABAA)

akta.pro secondary industry

Vendor Sourcing & Management (Venues, Catering, Photo/Video, Music) (HSACABAG)

Keywords

• Wedding planning services
• Wedding vendor marketplace
• Wedding venue operations
• Bridal content platform
• Wedding deal curation

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Vendor deal commissions and affiliate referrals: Knotz earns revenue by promoting exclusive vendor deals and packages through its platform. When customers purchase or book through Knotz's featured vendors (e.g., Holiday Inn Singapore Orchard City Centre wedding packages, Fleuriste florist packages, Baker's Brew Guo Da Li tartlets), the company receives a commission or referral fee. The platform aggregates over 50 wedding vendors and curates exclusive promotional codes and pricing bundles for its audience.
2. Venue operations (The Secret Haven and The Secret Patio): The Knotz team operates its own wedding venues - The Secret Haven and The Secret Patio - both located at 10A Duxton Hill, Singapore. These venues are marketed through the Knotz platform and represent a direct revenue stream from venue rental, catering, and event services for wedding celebrations of 50-130 pax.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Knotz is a Singapore-based virtual wedding planning platform that provides couples with educational content, curated exclusive vendor deals, and access to a marketplace of 50+ wedding service partners. The company also directly operates two wedding venues (The Secret Haven and The Secret Patio) at Duxton Hill, offering venue rental, catering, and event coordination services for wedding celebrations.

Product overview

Knotz is a Singapore-based virtual wedding planning platform established in June 2019 that operates as a content and deals marketplace. The core offering consists of the Knotz Wedding Planning Platform which provides educational blog content, exclusive vendor deals, and a vendor marketplace featuring over 50 wedding partners. The platform connects couples with discounted packages from vendor partners including floral arrangements (Fleuriste), baked goods (Baker's Brew), and venue packages (Holiday Inn). The company also operates The Secret Haven, a heritage wedding venue under the same management team. Products are delivered through the website at knotz.sg, with offerings organized into blog content, exclusive deals marketplace, vendor directory, and educational video content.

Differentiator

Problem solved

Functional benefit

Brands

• The Secret Haven: Heritage building wedding venue operated by the Knotz team with six years of wedding planning experience. Features historical architecture including stained glass windows, marble flooring, and soaring high ceilings with an open skylight.
• The Secret Patio

Products and services

• Knotz Wedding Planning Platform A virtual wedding planning platform that provides educational content, exclusive vendor deals, and planning resources for couples planning weddings in Singapore. Connects couples with 50+ wedding vendor partners and offers exclusive discounts.
• The Secret Haven
• The Secret Patio
• Baker's Brew GDL Tarts X Knotz Special
• Holiday Inn Singapore Orchard City Centre Wedding Package
• Fleuriste X Knotz Special

Quantifiable outcome

• Over 500 couples helped with wedding planning advice
• +2 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• The Secret HavencoreStrategic or Co-development PartnerThe Secret Haven is a heritage wedding venue (historical building from 1948, formerly a union college for theological training) operated by the same Knotz team with six years of wedding planning experience. Located at 10A Duxton Hill, it accommodates 65-130 pax with packages starting from $128++/pax. The venue features stained glass windows, marble flooring, and a skylight ceiling. This is a sister venue to The Secret Patio, both operated under the same parent team.
• The Secret PatiocoreStrategic or Co-development PartnerThe Secret Patio is an intimate wedding venue with high arch ceiling and long windows, also operated by the Knotz team. Located at 10A Duxton Hill with 65 pax capacity and VIP room rental from SGD580 nett. Has received positive Google reviews and shares the same team and operational infrastructure as The Secret Haven.
• FleuristecoreGTM or Marketing PartnerPartner bespoke florist offering floral arrangements for weddings. Knotz promotes exclusive deals with Fleuriste including a $100 discount with minimum $1,500 spend using code 'KnotzFleuriste2023'. Packages range from Basic Package at $350 to combination packages up to $2,000. Fleuriste also provides free e-book on floral arrangement and conditioning. Founded in 2015.
• Baker's BrewminorGTM or Marketing PartnerSingapore's leading cake shop and bakery offering customized wedding and betrothal cakes, tartlets, and cupcakes. Knotz promotes 10% off Guo Da Li (过大礼) Betrothal Gift Boxes using code 'BBxKnotzGDL'. Products featured include GDL Tarts at $26.80 (minimum 6 boxes). Baker's Brew is known for highly personalized cake experiences.
• KekhoonminorGTM or Marketing PartnerSpecialist vendor for traditional Chinese wedding items including Guo Da Li packages, dowry sets, and hair combing sets. Basic Guo Da Li set costs SGD$158.80. Kekhoon is the only store in Singapore offering delivery of Guo Da Li packages and on-site consultation. Run by Lawrence See with over 10 years of experience in the Guo Da Li business.
• BloomloftminorGTM or Marketing PartnerWedding florist specializing in artistic floral arrangements for weddings. Knotz features Bloomloft in content collaborations, with florist Kelly sharing insights on floral arrangement design and trends. Bloomloft is known for jar arrangements and wedding floral installations, with inspiration drawn from client stories and wedding themes.
• Holiday Inn Singapore Orchard City CentrecoreGTM or Marketing PartnerFeatured hotel venue partner offering exclusive Knotz wedding packages. Weekday dinner package at $16,688.00 nett (120 pax) includes Crystal Suite usage, 8-course Chinese set menu, complimentary food tasting for 10, free-flow drinks, floral decor, bridal suite stay, invitation cards for 70% of guests, and Knotz Exclusive bouquet and boutonniere worth $250. Weekend dinner package at $19,088.00 nett (120 pax).
• Love Wedding AtelierminorGTM or Marketing PartnerBridal gown boutique featured in Knotz content for wedding gown appointment guidance. Specializes in a range of gown silhouettes from mermaid to ball gowns. Recommended in blog content as a destination for brides seeking their wedding gown.
• Blooming BrideminorGTM or Marketing PartnerSize-inclusive bridal boutique featured in Knotz content. Offers designer and in-house designed gowns specifically for plus-size brides. Located in the heart of the city and recommended in content for brides seeking inclusive sizing options.
• 50+ Wedding VendorscoreGTM or Marketing PartnerKnotz partners with over 50 wedding vendors across categories including venues, florists, photographers, makeup artists, gown studios, Guo Da Li specialists, and caterers. The 'Vendors We Love' page showcases partner logos including I Do For You, Patelo Cakery, Frieda Brides, The Blue Ginger, Enna, Kekhoon, Beauty Buzz, PRSKT, Shane Chua, Heart To Heart, Event Services Singapore, and Youngs among others.

Scale indicators4 records

Expansion highlights4 records

Broad incumbents

• The Knot Worldwide: The dominant global wedding planning platform combining content, vendor marketplace, registry, and planning tools. Comparable to Knotz in core business model (content + vendor marketplace), though operates at vastly larger scale globally and in more mature markets.
• WeddingWire: Major wedding vendor marketplace and planning platform serving couples in multiple geographies. Comparable to Knotz's vendor marketplace and reviews functionality, though significantly larger scale and broader feature set.
• Zola: End-to-end wedding platform combining registry, vendor marketplace, planning tools, and content. Comparable to Knotz in marketplace-plus-content model, though stronger in registry/product vertical and US-focused.

Direct peers

• Bridestory (by Zola): Southeast Asia-focused wedding marketplace originally serving Indonesia, Singapore, and broader region. Now integrated with Zola; directly competes with Knotz's Singapore vendor aggregation and content playbook.
• SingaporeBrides: Established Singapore wedding content and community platform with vendor directory. Most direct local competitor to Knotz, targeting the same Singapore couples with editorial content and vendor recommendations.
• Here Comes The Guide: Wedding venue and vendor directory with editorial content. Comparable to Knotz in its vendor aggregation and content-led approach, particularly strong in the venue category.
• WeddingSpot: Online venue marketplace for weddings with pricing transparency and booking tools. Comparable to Knotz in venue aggregation focus and Singapore-relevant business model for venue discovery.

Emerging players

• HoneyBook: Business management platform for wedding and event vendors, providing CRM, contracts, invoicing, and payment tools. Adjacent comparison: while Knotz serves couples, HoneyBook serves Knotz's vendor partners — both operate in the wedding SMB ecosystem.
• Aisle Planner: Wedding planning software for professional planners and couples, offering timelines, vendor management, and collaboration tools. Provides technology comparison point for Knotz's content-led approach versus dedicated planning software.

Regional players

• The Wedding Vow: Asia-Pacific focused wedding content and planning platform. Regional peer serving similar Asian wedding markets to Knotz with comparable content and vendor marketplace approach.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/KnotzSG
• LinkedInlinkedin.com/company/knotz
• Instagraminstagram.com/knotzsg

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Knotz