Fleuriste Binette et filles

What Fleuriste Binette et filles does

Fleuriste Binette et filles ("Binette et Filles inc.") is a privately held, family-owned flower shop headquartered in Montréal, Canada, operating continuously since 1956 from a flagship boutique at Marché Jean-Talon (7070 avenue Henri-Julien). The company designs and retails fresh flower bouquets composed daily from market inventory, rose bouquets (6–24 stems), dried flower arrangements, and a dedicated "Fleurs du Québec" line sourced from local flower farms, alongside a small set of complementary gift items — hand-poured soya wax candles, Quebec-flower soaps, books, greeting cards, and virtual/physical gift cards denominated from $25 to $200 CAD. A parallel wedding and corporate events service line offers bespoke bridal bouquets, ceremony decor, centrepieces, boutonnieres and corsages through a free consultation model with no minimum budget.

The underlying commerce infrastructure is built on Shopify (e-commerce, payments via Shopify Payments/Stripe at PCI-DSS Level 1), with Zapiet managing same-day delivery slot selection across 14+ Montréal neighbourhoods, BESTPOS handling in-store point-of-sale, Klaviyo powering email/SMS marketing automation and customer segmentation, Twilio and Make.com delivering transactional SMS confirmations, and QuickBooks Online handling accounting. The company is privately held with no external funding, no parent company, and no subsidiaries; co-owner Patrick Bessette is identified as the privacy officer responsible for compliance with Quebec's Law 25.

Go-to-market is hybrid: a direct-to-consumer physical boutique at Jean-Talon (open 7 days/week) plus the marchandedefleurs.com e-commerce storefront, supplemented by consultation-driven wedding/event sales. Distribution is regional, with same-day delivery concentrated in Greater Montréal and an emerging inbound channel serving international customers (predominantly in France and Europe) who order flowers to be delivered to family in Montréal. Pricing is pay-as-you-go unit pricing across all product lines, with bouquet AOVs in the $35–$140 CAD range.

Name

Fleuriste Binette et filles

Legal name

Binette et Filles inc.

Website

https://marchandedefleurs.com

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

1–10 employees

Short description

Fleuriste Binette et filles is a family-owned Montréal florist, operating continuously since 1956 at Marché Jean-Talon, serving individual consumers, wedding couples and corporate clients with handcrafted fresh bouquets, bespoke event florals, and same-day delivery across Greater Montréal.

Ownership category

akta.pro rank

Product category

Retail Floristry

NAICS

Florists (45931), Florists (459310), Florists (4593)

akta.pro primary industry

Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ)

akta.pro secondary industry

Floral Preservation & Keepsake Services (HSACAOAL)

Keywords

• Fresh flower bouquets
• Wedding floral design
• Same-day flower delivery
• Artisanal soy candles
• Quebec-grown flowers

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Fresh flower bouquets and arrangements: One-time sale of handcrafted flower bouquets composed daily from the freshest flowers available at the Jean-Talon market. Products include seasonal bouquets, rose bouquets, classic bouquets, dried flower bouquets, and Quebec-grown flower arrangements. Each creation is unique and composed fresh daily.
2. Artisanal candles and home decor: Hand-poured soya wax candles in six fragrance variants sold as individual units (one-time purchase). Complementary home decor and ambiance items are also offered including soaps, books, and greeting cards.
3. Gift cards (virtual and physical): Virtual gift cards sold online in denominations of $25, $50, $75, $100, and $200 CA, redeemable exclusively on the e-commerce website. Physical gift cards are also available for in-boutique use at the Marché Jean-Talon location. No expiration date.
4. Wedding and event floral services: Custom floral design services for weddings and events including bridal bouquets, table centerpieces, ceremony decor, boutonnieres, and corsages. Revenue is generated through bespoke project-based orders following a free consultation. No minimum budget required.
5. Delivery fees: Delivery charges for same-day Montreal flower delivery, managed through Zapiet scheduling platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Fleuriste Binette et filles is a Montreal-based florist operating at Marché Jean-Talon since 1956 that composes and sells fresh flower bouquets daily from seasonal market inventory, including rose bouquets, Quebec-grown bouquets, and dried flower arrangements. The company also provides custom wedding and corporate event floral design services, hand-pours artisanal soya wax candles in its workshop, and offers same-day flower delivery across greater Montreal seven days a week.

Product overview

Fleuriste Binette et filles is a Montreal florist operating since 1956 at Jean-Talon Market. Their core product is fresh flower bouquets, including daily composed bouquets, seasonal selections, rose bouquets (6-24 roses in red or mixed colors), classic arrangements, and dried flower bouquets. They strongly emphasize local Quebec flowers from local farms. The company offers gift items including artisan hand-poured soy wax candles (6 fragrances, 237ml, 45-50hr burn time), virtual and physical gift cards ($25-$200), Quebec flower soaps, books, and greeting cards. They provide wedding floral services (bridal bouquets, centerpieces, ceremony decor, boutonnieres) and corporate/event services with no minimum budget requirement. Additional offerings include indoor plants and edible flowers.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh flower bouquets Handcrafted fresh flower bouquets composed daily at Marché Jean-Talon from the freshest seasonal market flowers. Includes seasonal, classic, rose (6–24 stems), dried flower, and Quebec-grown variants. Intended for individual consumers across greater Montreal purchasing bouquets for personal gifting occasions such as anniversaries, birthdays, sympathy, and love expressions.
• Wedding floral design services Bespoke wedding floral design service including bridal bouquets, ceremony decor (arches, aisles, pillars), table centerpieces, boutonnieres, and corsages. Provided through a free consultation with no minimum budget. Targets couples planning weddings in Montreal and surrounding areas.
• Corporate and event floral services Custom floral decor and arrangement services for corporate functions, openings, and special events in Montreal. Targeted at businesses and organizations seeking professional event florals.
• Hand-poured artisanal candles Soya wax candles hand-poured in the Binette et filles workshop using plant-based fragrance oils, available in a 237ml format with 45–50 hours burn time across six seasonal fragrances (Citrus & Sage, Cedarwood, Orange Blossom, Lavender, Lilac, Lily of the Valley). Sold to individual consumers as home decor and gift items at $20 CAD per unit.
• Virtual gift cards Online gift cards redeemable exclusively on the marchandedefleurs.com e-commerce website, available in denominations of $25, $50, $75, $100, and $200 CAD with no expiration date. Targeted at consumers purchasing gifts for recipients in Montreal.
• Physical gift cards Physical gift cards valid for purchases at the Marché Jean-Talon boutique. Intended for in-store gifting.
• Indoor plants Indoor plants available for purchase through the e-commerce website and the Marché Jean-Talon boutique for individual consumers.
• Edible flowers Edible flowers sold at the Marché Jean-Talon boutique for culinary use. Targeted at individual consumers and chefs.
• Complementary gift and ambiance items Decorative and ambiance products sold alongside bouquets, including Quebec-flower artisan soaps, floristry-related books, and greeting cards for individual gifting occasions.

Quantifiable outcome

• Same-day delivery 7 days a week across all major Montreal neighbourhoods

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationShopify provides the e-commerce platform hosting for marchandedefleurs.com and handles order processing. Data is stored across Canada, the United States, and Ireland. Shopify is certified PCI-DSS Level 1 for payment security.
• Shopify Payments / StripecoreTechnology or IntegrationStripe powers secure payment processing through Shopify Payments. Processes credit card transactions for all online orders. Operates across Canada, the United States, and Ireland.
• ZapietcoreTechnology or IntegrationZapiet manages delivery time slot selection and store pickup scheduling on the e-commerce website, enabling the same-day delivery and click-and-collect service.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• FTD: Historic US florist network and online flower delivery brand (FTD, ProFlowers). Comparable as a broad incumbent in the same-day and occasion-based online flower delivery category that Binette et filles competes in.
• Teleflora: North American florist delivery network connecting local florists to online orders. Comparable because it operates in the same category (florist-fulfilled online flower delivery) and addresses the same customer occasions (anniversaries, sympathy, weddings).
• 1-800-Flowers: Large US-based multi-brand gifting and flower delivery platform (1-800-Flowers.com, Harry & David, Shari's Berries). Comparable because it operates a national e-commerce flower-delivery business alongside gift add-ons — the broader incumbent against which a DTC e-commerce florist like Binette et filles competes for occasion-based gifting share.

Regional players

• Interflora: International flower delivery network primarily serving the UK, Ireland, and Europe with same-day and next-day delivery via partner florists. Comparable in that it serves the diaspora cross-border gifting use case Binette et filles already addresses (Europe-to-Montreal).
• Arena Flowers: UK-based online florist offering same-day and next-day delivery of fresh bouquets with sustainability positioning. Comparable as a regionally focused DTC florist emphasizing local sourcing and quick delivery — a structurally similar model in a different geography.

Emerging players

• H.Bloom: US floral design subscription and event florist serving corporate and residential clients in major US metros. Comparable because it operates in the corporate event and wedding florist segment — one of Binette et filles' explicit service lines.
• FlowerBX: London-based premium online florist focused on direct-from-grower, seasonal bouquets with a curated luxury positioning. Comparable as a premium DTC florist emphasizing seasonality, sourcing transparency, and urban same-day delivery — a closer analog to Binette et filles' 'Fleurs du Québec' positioning than mass-market peers.

Direct peers

• BloomNation: Online marketplace that connects local independent florists to e-commerce demand with same-day delivery. Directly comparable because it enables boutique florists — exactly Binette et filles' profile — to serve online and same-day customers at scale.
• ProFlowers: Online flower delivery brand (now part of FTD) shipping fresh bouquets directly to consumers. Comparable product/market overlap: e-commerce fresh-flower delivery targeting the same occasion-based gifting use cases.
• The Bouqs Co. Direct-to-consumer online florist shipping farm-fresh bouquets nationally in the US with a similar farm-to-customer sourcing story. Closely comparable model: e-commerce-led, farm-sourced, occasion-driven bouquet delivery with add-on gifts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fleuriste-binette-et-filles

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fleuriste Binette et filles