Wantedly

Name

Wantedly

Legal name

ウォンテッドリー株式会社 (Wantedly, Inc.)

Website

https://wantedlyinc.com

Company type

Public

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

HR Technology

NAICS

Employment Placement Agencies (561311), Employment Services (5613), Employment Placement Agencies and Executive Search Services (56131)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Talent Acquisition (Recruiting) & Applicant Tracking (ATS) (BPACAPAD)

akta.pro secondary industry

RPO Technology, ATS Administration & Recruitment Operations (BPACABAN)

Keywords

• Social recruiting platform
• Applicant tracking system
• Business card management
• Employee engagement software
• Job matching platform

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscriptions (Wantedly Visit/Wantedly Hire): Premium subscription services for companies using Wantedly Visit for recruitment and Wantedly Hire for applicant tracking, with tiered pricing for different company sizes and features.
2. Advertising (Wantedly People Video Ads): Video advertising within the Wantedly People business card management app, targeting business professionals with video ad products.
3. Freemium Business Services: Free basic services with premium features, including the name card management app (Wantedly People) and company visit services.
4. Featured Company Advertising: Special advertising menus like 'BI キャリアスタジオ with Wantedly' developed with Business Insider Japan for employer branding.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Wantedly operates a social recruiting platform that connects companies and job seekers through values-based matching powered by mutual recommendation algorithms. Its product suite spans the employment lifecycle, including Wantedly Visit (company discovery and social recruiting), Wantedly People (AI-powered business card management), Wantedly Hire (learning recruitment management system with applicant tracking), and Engagement Suite (employee engagement measurement).

Product overview

Wantedly operates a suite of HR technology products spanning the employment lifecycle: Wantedly Visit is the core business SNS platform for company discovery and social recruiting, Wantedly People is a business card management app that digitizes professional contacts, Wantedly Hire is a learning recruitment management system for applicant tracking and post-hire evaluation, and Engagement Suite addresses employee engagement measurement. Together, these products form an integrated ecosystem supporting company discovery, hiring, and employee retention.

Differentiator

Problem solved

Functional benefit

Products and services

• Wantedly Visit A company visit and social recruiting platform enabling companies to showcase their culture and job opportunities, and job seekers to discover companies and request casual interviews based on values alignment.
• Wantedly People A business card management app for professionals that digitizes and organizes contact information through smartphone camera scanning, syncs with address books, and integrates with ScanSnap scanners.
• Wantedly Hire A learning recruitment management system that supports the full hiring lifecycle including job posting, applicant tracking, employee evaluation surveys, and event management for recruiting.
• Engagement Suite Employee engagement service suite that enables organizations to measure and improve employee satisfaction, workplace culture, and team performance.

Quantifiable outcome

• Companies using Wantedly Feed blog feature received average 2.5x more applications than those not using it
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

Partnerships

13 partnerships are on record, tiered minor and core.

• S.RIDE (エス・ライド)minorStrategic or Co-development Partner · 16 April 2026Collaboration agreement with taxi app giant S.RIDE. Joint development of services related to transportation and recruitment/job matching solutions.
• Dentsu (電通)coreStrategic or Co-development Partner · 20 June 2018Business partnership with Dentsu for advertising product development centered on Wantedly People name card management app. Joint development of new advertising solutions.
• Hong Kong ExpansioncoreChannel Partner/ Reseller/ Distributor · 7 June 2018International expansion to Hong Kong with Cantonese language version of Wantedly platform.
• Kyoto Bank (京都銀行)coreChannel Partner/ Reseller/ Distributor · 6 June 2018Business collaboration with Kyoto Bank to support small and medium enterprises facing young talent shortages in the Kansai region. First partnership with a financial institution in the Kansai area.
• Make School (USA)minorStrategic or Co-development Partner · 24 May 2018Capital and business partnership with Silicon Valley-based programming school Make School. Investment in programming education and talent development.
• Hosei University (法政大学)minorStrategic or Co-development Partner · 9 May 2018Support for career experience programs at Hosei University's Career Design Faculty, led by Professor Tanaka Kennosuke.
• Yokohama Shinkin Bank (横浜信用金庫)coreChannel Partner/ Reseller/ Distributor · 25 October 2017Business partnership to promote matching between small and medium enterprises in Kanagawa area and Wantedly's user base (20-30 year olds), addressing succession and talent shortage issues.
• AirbnbminorGTM or Marketing Partner · 8 March 2017Campaign partnership providing accommodation support for students traveling to Tokyo for job hunting activities, with 50% cashback on accommodation costs.
• Singapore ExpansioncoreChannel Partner/ Reseller/ Distributor · 2 March 2017International expansion to Singapore with localized service including English iOS app. Reached 1,000 registered companies within approximately 1 year of launch.
• Amazon Prime StudentminorGTM or Marketing PartnerCampaign partnership targeting Amazon Prime Student members with special offers for Wantedly services (2017-2018 period).
• Business Insider JapancoreGTM or Marketing PartnerJoint development and sales of 'BI キャリアスタジオ with Wantedly', an advertising product for effective employer branding.
• Just Giving Japan (ジャスト・ギビング・ジャパン)minorGTM or Marketing PartnerPartnership for NPO job listing privileges and donation-related services, expanding reach to nonprofit sector.
• Rikkyo University (立教大学)minorStrategic or Co-development PartnerSupport for university internship programs to help students find career opportunities.

Scale indicators5 records

Recent moves11 records

Expansion highlights6 records

Broad incumbents

• Indeed: Global job board and recruitment platform owned by Recruit Holdings; competes with Wantedly Visit for employer job postings and candidate sourcing across markets.
• Glassdoor: Employer review and job listing platform owned by Indeed/Recruit; competes with Wantedly's employer branding and company discovery use cases.
• LinkedIn: Microsoft-owned professional network with extensive talent acquisition, employer branding and ATS integrations; competes with Wantedly across professional networking and recruiter workflows in Japan and globally.
• Recruit Holdings: Japan-headquartered HR services and marketing conglomerate that owns Indeed and Glassdoor; competes with Wantedly across job matching, employer branding and recruiting technology.
• iCIMS: Global enterprise talent acquisition platform covering ATS and candidate relationship management; competes with Wantedly Hire in the broader recruitment management system category.

Direct peers

• HRMOS: Japanese HR tech suite covering hiring, onboarding and HR management; overlaps with Wantedly Hire as a recruitment management system for Japanese employers.
• BizReach: Japan-focused direct placement and headhunting platform for mid-career professionals; overlaps directly with Wantedly's recruitment marketplace for white-collar talent in Japan.
• Eight (Sansan): Japanese business card management and professional networking app from Sansan; directly competes with Wantedly People in the name card / contact management segment in Japan.

Emerging players

• Lapras: Japan-focused reverse-recruiting platform for engineers; overlaps with Wantedly Visit's values-based matching for tech talent in Japan.
• Youtrust: Japanese professional network leveraging trusted referrals for job matching; adjacent competitor to Wantedly's social recruiting model in Japan.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/wantedly
• Facebookfacebook.com/wantedly
• LinkedInlinkedin.com/company/wantedly

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds6 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wantedly