What YOUTRUST does

YOUTRUST, Inc. (株式会社YOUTRUST) operates a work-specific professional social networking platform based in Tokyo, Japan, serving approximately 450,000 professionals, with a stated concentration in 20s–30s and digital/digital-adjacent roles (sales, engineering, PM, marketing, design, corporate functions). The core SNS product enables verified professional identity, messaging, side-job discovery across 200+ job categories, community participation across 500+ communities, and attendance at online/offline events. Layered on the core platform are AI-assisted consumer products — the AI Career Simulator and the 16-type Business Personality Diagnosis — and a content/media arm (YOUTRUST Studio / ユースタ). The company monetizes the network through three B2B modules: YOUTRUST TALENT (recruitment SaaS), YOUTRUST SALES (sales enablement), and YOUTRUST Ads (advertising), with a newer YOUTRUST INSIGHT research product. The consumer side is free, while enterprise products are annual subscriptions sold via a direct sales motion, supported by a product-led and community-led growth engine for individual users.

The underlying technology is a multi-module social platform combining messaging, community, event, content, and recruitment posting surfaces, with professional identity verification differentiating it from general social networks. Distribution is mobile-first (iOS/Android) plus web for self-serve consumer acquisition, paired with enterprise direct sales for B2B. The company reports meaningful customer-outcome metrics: approximately 25% scout response rate versus 0.3–0.5% for cold outreach, ~50% cost reduction versus traditional recruitment services, and placement speeds as fast as two weeks, all anchored to the network's trust and intent signals. Named enterprise customers span HR tech, real estate, gaming, and wellness (e.g., MIXI, RAKSUL, Open House, Sega XD, TENTIAL), with approximately 1,800 corporate customers on YOUTRUST TALENT.

Name

YOUTRUST

Legal name

株式会社YOUTRUST

Website

https://youtrust.jp

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

YOUTRUST operates a Tokyo-based work-specific professional social network with ~450,000 users and ~1,800 corporate clients, offering AI career diagnostics, communities, events, and B2B modules for recruitment (YOUTRUST TALENT), sales enablement (YOUTRUST SALES), and advertising.

Ownership category

akta.pro rank

Product category

Professional Social Networking Platform

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Payroll, HR & Benefits Referral Networks (FSAEAMAJ)

Keywords

• Professional social networking
• Recruitment platform
• Sales prospecting tool
• Career networking
• Talent acquisition

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Revenue model

1. Individual User (Freemium): Free tier for individual professionals with core networking, messaging, community, and event features. Revenue comes from converting users to paid corporate services.
2. YOUTRUST TALENT (Corporate Recruitment): Paid subscription plans for corporate recruiters enabling network recruiting, candidate search, scout messaging, and job posting. Pricing based on plan tier with features like 2nd-degree network access and candidate recommendations.
3. YOUTRUST SALES (Sales Prospecting): B2B tool leveraging 450,000 network for direct access to decision-makers. Enables sales teams to identify key contacts and improve response rates through trusted connections.
4. YOUTRUST ADS: Advertising solutions for companies to reach professional users on the platform

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels7 records

Core offering

YOUTRUST operates a work-specific social networking service (SNS) that enables individual professionals to connect with colleagues, exchange messages, find side jobs and career opportunities, and join communities and events. The platform monetizes through enterprise products including YOUTRUST TALENT (recruitment/scout tools), YOUTRUST SALES (B2B sales prospecting leveraging the 450,000+ user network), YOUTRUST ADS (advertising), and YOUTRUST INSIGHT (market research).

Product overview

YOUTRUST is a work-specific professional social networking platform that operates as a multi-module ecosystem. The core product is the YOUTRUST SNS (仕事専用SNS), which enables professionals to connect, message, find side jobs/opportunities, and participate in communities and events. This core platform is supplemented by AI-powered career tools including the AI Career Simulator and Business Personality Diagnosis (16-type assessment). The content arm is YOUTRUST Studio (ユースタ), an editorial media platform featuring articles and videos about career development. For enterprise clients, YOUTRUST offers specialized modules: Talent for recruitment support, Ads for advertising, SALES for sales enablement leveraging the 450,000+ professional network, and INSIGHT for market research. The platform emphasizes professional identity verification (real name and career history) and serves a user base of approximately 450,000 professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• YOUTRUST (ユートラスト) Work-Specific SNS A work-specific social networking service (SNS) that enables individual professionals to connect with colleagues met in business settings, exchange messages, discover side jobs and career opportunities, participate in communities and events, and consume career-related content.
• YOUTRUST TALENT A recruitment support service enabling companies to leverage the YOUTRUST network of approximately 450,000 professional users for talent acquisition. Offers network-based recruiting, direct friend unlimited messaging, 2nd-degree network search, intent browsing, scout messaging, candidate recommendations, and unlimited job postings.
• YOUTRUST SALES A sales enablement platform utilizing YOUTRUST's network of approximately 450,000 professionals to help B2B sales teams reach decision-makers directly through trusted 2nd-degree connections, improving response rates and pipeline efficiency.
• YOUTRUST ADS An advertising service enabling companies to promote job opportunities and employer branding content to YOUTRUST's professional user base.
• YOUTRUST INSIGHT A research support service providing market insights and workforce analytics for businesses seeking to understand professional trends and dynamics.

Quantifiable outcome

• Scout response rate approximately 25%, compared to 0.3-0.5% for traditional cold email/phone outreach
• +3 more outcomes

Named customers10 records

Segments4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• STATION AicoreStrategic or Co-development Partner · 24 June 2026STATION Ai Co., Ltd. collaborates with YOUTRUST on the #ユートラストはじめました campaign, implementing a local experience program on June 24, 2026 at their open innovation hub in Nagoya, Aichi Prefecture. The program includes facility tours, participation in the entrepreneur development support program 'ACTIVATION Lab', and attendance at member exchange event 'Pitch&Meetup'. Both organizations aim to expand reach beyond the Chubu region and attract individuals interested in entrepreneurship and open innovation.
• Charmap Co., Ltd.minorGTM or Marketing Partner · 6 April 2026Charmap Co., Ltd., a Tokyo-based PR and exhibition support company, recruits event staff through YOUTRUST's work-specific SNS platform starting April 6, 2026. This marks Charmap's first external recruitment after building a community of over 100 women through referrals. Charmap participates in YOUTRUST's Spring Campaign gathering 50 projects and displays outdoor advertisements at Tokyo Metro Omotesando Station.

Scale indicators7 records

Recent moves6 records

Expansion highlights12 records

Emerging players

• Glassdoor: Career-insights and employer-reviews platform with integrated job listings and recruiting tools. Comparable as a professional data/insights layer (analogous to YOUTRUST INSIGHT) layered on top of recruiting workflows and employer branding, with overlap in Japanese enterprise customers.
• Lever: Recruitment ATS platform combining applicant tracking, CRM, and analytics. Adjacent peer because it serves the same enterprise recruiting buyers as YOUTRUST TALENT, providing sourcing/ATS infrastructure that could either integrate with or compete against network-based recruiting tools.
• Lapras: Japan-based professional SNS targeted at engineers, with portfolio, skill-matching, and recruiter-scout functionality. Comparable as a Japan-focused professional SNS that overlaps with YOUTRUST on engineer recruiting and network-based talent matching, though narrower in user base.

Broad incumbents

• Indeed: Global job marketplace and recruitment platform owned by Recruit Holdings (Japan). Comparable as a broad incumbent competing for the same Japanese enterprise recruiting budgets, with significantly larger scale and a job-board-centric (vs. SNS-centric) model.
• LinkedIn: Global professional social network and recruitment/sales platform. Directly comparable as the category-defining professional SNS with enterprise recruiting (Recruiter) and sales (Sales Navigator) products, though at vastly larger scale and with broader geographic reach than YOUTRUST.

Others

• SalesLoft: B2B sales engagement and prospecting platform. Comparable as a reference point for YOUTRUST SALES, given that both target enterprise sales teams seeking higher response rates and pipeline efficiency, though SalesLoft operates via cadence-based outreach rather than network-based warm intros.

Direct peers

• BizReach: Japan-headquartered recruitment platform focused on mid-career and senior professional hiring. Comparable as a Japan-based premium recruiting solution targeting enterprise and high-skill candidates, competing for the same enterprise recruiting budgets YOUTRUST addresses via YOUTRUST TALENT.
• Wantedly: Japanese professional SNS combining networking, side-job discovery, and corporate recruitment. Closest direct competitor to YOUTRUST in Japan, offering similar 'work-specific' social features plus subscription-based hiring tools for companies of all sizes.
• Eight (Sansan): Japanese business-card-powered professional network from Sansan. Comparable as a Japan-focused professional SNS with real-name verification, mobile-first networking, and enterprise B2B monetization tied to the underlying user graph.

Regional players

• Xing (Xing SE): German-speaking professional social network with recruitment tools. Comparable as a region-specific professional SNS serving a non-English-speaking market, offering useful parallels to YOUTRUST's localization strategy in Japan, though operating in a distinct geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/YOUTRUSTinc
• LinkedInlinkedin.com/company/youtrustinc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YOUTRUST