Open Partners
Open Partners is an independent Manchester-based advertising agency offering digital strategy, PR, SEO, and social media services, with proprietary AI-driven platform ACE co-developed with Google for automated campaign execution across homebuilding, hospitality, and retail verticals.
- Company typePrivate
- Founded2017
- HeadquartersManchester, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Open Partners does
Open Partners is an independent advertising agency headquartered in Manchester, United Kingdom, founded in 2017. The firm provides digital strategy, public relations, SEO, and social media management services, with disclosed operational scale of 101-250 employees and a primary vertical focus on homebuilding, alongside hospitality and retail. The agency's go-to-market is enterprise field sales driven, targeting major brand clients through strategic partnerships rather than volume SMB distribution.
The company's strategic center of gravity is its proprietary platform, ACE (Automated Campaign Execution), co-developed with Google and planned for launch within the Google ecosystem in early 2026. ACE delivers AI-driven campaign automation, dynamic media adjustments, and real-time signal response, with self-reported performance claims of 20-30% uplifts in return on ad spend and conversion rates. The platform operates on structured advertising data and is positioned across multiple verticals. Google initiated the partnership in 2025 following successful early deployments, and both parties made significant co-investment, with Google describing the collaboration as 'monumental validation' of the agency's vision.
Open Partners generates revenue through advertising services and platform-related activities, with revenue model types characterized as subscription-recurring. The agency is headquartered in Manchester's St John's district, an emerging media and creative hub where it co-locates with Dentsu, Weber Shandwick, Grayling, and McCann. Leadership includes CEO Elliot Muscant, Non-Executive Director Paul Cooper, and Chief People Officer Gemma Longfellow, who also serves as IPA city head for Manchester and the North West. No funding rounds, revenue figures, or investor ownership are disclosed in available source materials.
Open Partners firmographics
Firmographics- Name
- Open Partners
- Legal name
- Open Partners
- Website
- https://open.partners
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Open Partners is an independent Manchester-based advertising agency offering digital strategy, PR, SEO, and social media services, with proprietary AI-driven platform ACE co-developed with Google for automated campaign execution across homebuilding, hospitality, and retail verticals.
- Ownership category
- akta.pro rank
Open Partners industry classification
Industry- Product category
- Digital Advertising Services
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
Keywords
Where Open Partners is headquartered
LocationHeadquarters
- HQ city
- Manchester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Open Partners business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Advertising Services and Platform Licensing: Open Partners generates revenue through proprietary advertising services and the ACE platform, co-developed with Google. The platform delivers 20-30% uplifts in return on ad spend and conversion rates, indicating performance-based advertising services potentially combined with platform licensing within the Google ecosystem.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Open Partners product offering
Product offeringCore offering
Open Partners is an independent advertising agency that delivers digital strategy, public relations, SEO, and social media management services to enterprise clients. Its flagship proprietary offering is ACE (Automated Campaign Execution), an AI-driven advertising platform co-developed with Google that delivers 20–30% uplifts in return on ad spend and conversion rates through dynamic media adjustments and real-time signal response within the Google ecosystem.
Product overview
Open Partners offers a single core proprietary product: ACE (Automated Campaign Execution), an AI-powered advertising platform developed in strategic partnership with Google. The platform operates within the Google ecosystem and delivers measurable performance improvements through automated campaign execution, dynamic media optimization, and real-time signal-based adjustments.
Differentiator
Problem solved
Functional benefit
Products and services
- ACE (Automated Campaign Execution) AI-driven advertising automation platform that delivers 20–30% uplifts in return on ad spend and conversion rates through dynamic media adjustments and real-time signal response. Co-developed with Google for enterprise advertisers in homebuilding, hospitality, and retail verticals.
- Digital Strategy Strategic planning of digital advertising and marketing initiatives for enterprise clients across homebuilding, hospitality, and retail verticals.
- Public Relations Communications and PR services for enterprise clients, supporting brand reputation and earned media objectives.
- Search Engine Optimization (SEO) Organic search optimization services that improve enterprise clients' search visibility, traffic, and conversion performance.
- Social Media Management Management of enterprise clients' social media channels, including content, community engagement, and paid social execution.
Quantifiable outcome
- 20-30% uplift in return on ad spend (ROAS)
- +1 more outcomes
Companies that use Open Partners
Customer profileSegments3 records
Ideal customer profiles3 records
Open Partners technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature1 record
Open Partners partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GoogleflagshipLandmark strategic partnership with Google to co-develop and launch ACE (Automated Campaign Execution), Open Partners' proprietary advertising solution within the Google ecosystem. The platform delivers 20-30% uplifts in return on ad spend and conversion rates through AI-driven automation. Google approached Open Partners in 2025 following successful early deployments across homebuilding, hospitality, and retail verticals. Google described the collaboration as a 'monumental validation' of the agency's vision. Both companies made significant co-investment in the platform with planned launch for early 2026.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Open Partners competitors and assessment
Company assessmentDirect peers
- Croud: Independent UK digital agency built around a proprietary 'Croudie' crowdsourced delivery model with automation-led campaign execution. Comparable as a tech-enabled UK performance agency with similar GTM motion.
- ForwardPMX: Performance marketing agency focused on data-driven media and digital transformation. Comparable for performance-led campaign execution and AI/automation tooling overlap with ACE.
- Brainlabs: UK-based digital performance agency combining paid media with proprietary AI-driven optimisation tooling. Closely comparable to Open Partners' ACE offering given its blend of agency services and in-house automation technology.
Broad incumbents
- Weber Shandwick: Global PR and integrated communications agency identified in the same Manchester district. Comparable for its PR and integrated digital communications offering to enterprise clients.
- McCann: Global creative advertising network also expanding in St John's, Manchester. Comparable as a broader incumbent offering full-service advertising and brand communications.
- Dentsu: Global advertising holding company identified in the same Manchester St John's district as Open Partners. Comparable as a broader incumbent offering integrated advertising, media, and creative services across enterprise clients.
- Grayling: Global communications and public relations agency also located in St John's, Manchester. Comparable for its mix of PR and digital marketing services for enterprise clients.
- Essence (GroupM): Global performance media agency within GroupM focused on data-driven digital media and analytics. Comparable for performance campaign automation and enterprise client base.
- Jellyfish: Global digital marketing agency within Brandtech Group offering paid media, SEO, and creative services with proprietary technology overlays. Comparable as a broader incumbent offering similar digital strategy and media services to enterprise clients.
Emerging players
- Atomic London: Independent UK creative and digital agency offering integrated advertising and digital services. Comparable as a similarly sized independent UK agency competing for similar enterprise clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Open Partners social profiles
Digital presenceOpen Partners financial estimates
Financial estimateRevenue estimate
Valuation estimate
Open Partners leadership team
Management profileNumber of profiles
Profiles3 records
Open Partners funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Open Partners M&A and investment
M&A and investmentM&A
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Open Partners
What does Open Partners do?
Open Partners is an independent advertising agency that delivers digital strategy, public relations, SEO, and social media management services to enterprise clients. Its flagship proprietary offering is ACE (Automated Campaign Execution), an AI-driven advertising platform co-developed with Google that delivers 20–30% uplifts in return on ad spend and conversion rates through dynamic media adjustments and real-time signal response within the Google ecosystem.
Is Open Partners a public or private company?
Open Partners is a private company. It is classified as unknown and is currently operating.
When was Open Partners founded?
Open Partners was founded in 2017. It employs 101 to 250 people.
Where is Open Partners based?
Open Partners is headquartered in Manchester, United Kingdom, in the Europe region.
How does Open Partners make money?
One revenue line is on record: advertising Services and Platform Licensing.
Who are Open Partners's main competitors?
Direct peers on record are Croud, ForwardPMX and Brainlabs. Broad incumbents are Weber Shandwick, McCann, Dentsu, Grayling, Essence (GroupM) and Jellyfish. Atomic London is listed as an emerging player.
Does Open Partners have an API?
No public API is recorded for Open Partners.
What industry is Open Partners in?
Open Partners's product category is Digital Advertising Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies. Its NAICS code is 541810 and its SIC code is 7311.