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Tawa Supermarket, Inc.

Full company profile

uuid0006bsv

Namestring
Tawa Supermarket, Inc.
Legal namestring
Tawa Supermarket, Inc.
Websiteurl
99ranch.com
Company typeenum
Private
Founded yearint
1984
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
5,001–10,000
akta.pro rankint
HeadquartersBuena Park, United States
HQ citystring
Buena Park
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
Asian grocery retail, supermarket chain, online grocery shopping, specialty food products, fresh produce retail
Industry2 codes
1East Asian (Chinese/Japanese/Korean) Grocery Stores
CodeCRAHAFAEPrimaryYes
2Online Specialty Grocery (Organic/Health/Ethnic/Gourmet)
CodeCRAHAIAEPrimaryNo
NAICS code2 codes
  • Supermarkets and Other Grocery Retailers (except Convenience Retailers)445110
  • Other Specialty Food Retailers44529
SIC code2 codes
  • Retail-Grocery Stores5411
  • Retail-Catalog & Mail-Order Houses5961
Product category
Asian Grocery Retail
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Grocery Retail Sales
TypeTransaction Fee
Description

Revenue generated from direct sales of grocery and Asian specialty food products to consumers through physical retail store locations and online ordering platforms.

99ranch.com:443
Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

Tawa Supermarket, Inc. operates the 99 Ranch Market chain of Asian supermarkets across the United States, selling authentic Asian grocery products, specialty ingredients, fresh produce, and cultural food items through physical retail stores and an online shopping platform with shipping and delivery.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Tawa Supermarket, Inc. operates 99 Ranch Market as a single-brand Asian supermarket chain. The company offers a unified retail platform combining physical store locations with an e-commerce online shopping service. Key product offerings include the core retail supermarket operations, an online shopping and delivery platform, a store locator service for finding physical locations, and a loyalty program for customer retention. The products function together as an integrated retail experience where customers can shop in-store or online, access their nearest locations, and earn rewards through the loyalty program.

Product and service3 records
199 Ranch Market Online Shopping
CategoryOnline grocery retail
Description

E-commerce platform enabling customers to browse and purchase Asian grocery products online with home delivery or store pickup options.

299 Ranch Market Physical Storefronts
CategoryPhysical grocery retail
Description

Network of physical Asian supermarket locations offering in-person shopping for authentic Asian grocery products, specialty ingredients, fresh produce, and cultural food items.

399 Ranch Market Loyalty Program
CategoryCustomer loyalty program
Description

Customer rewards program offering benefits and discounts to returning shoppers of 99 Ranch Market.

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
1Walmart
TypeBroad incumbent
Description

America's largest grocer with rapidly expanding international and Asian assortments in-store and online. Sets the mainstream benchmark that 99 Ranch must differentiate against on authenticity and depth of assortment.

2H Mart
TypeDirect peer
Description

One of the largest Asian-American supermarket chains in the US, operating physical stores with an e-commerce platform. Closest direct competitor to 99 Ranch Market with overlapping customer base, comparable assortment, and similar omnichannel model.

3Yamibuy
TypeEmerging player
Description

Online Asian grocery and lifestyle retailer. Relevant peer for 99 Ranch's online channel as a digital-first competitor in authentic Asian product fulfillment.

4Whole Foods Market
TypeBroad incumbent
Description

Premium mainstream grocer with growing specialty and international SKUs. Competes for the higher-income Asian-American shopper who could split baskets between specialty and mainstream grocers.

5Weee!
TypeEmerging player
Description

Online-first Asian grocery platform with delivery across multiple US states. Represents the digital-native variant of the Asian grocery category, competing most directly with 99 Ranch's online ordering channel.

6Great Wall Supermarket
TypeDirect peer
Description

Chinese-American supermarket chain with multiple physical locations across the US. Competes for the same Chinese-American shopper with overlapping authentic assortment and similar store format.

7FreshDirect
TypeBroad incumbent
Description

Online grocery delivery operator with broad assortment including specialty items. Adjacent comparison for 99 Ranch's e-commerce online shopping and delivery operations.

8Mitsuwa Marketplace
TypeDirect peer
Description

Japanese-focused supermarket chain with US locations and an attached food court. Direct competitor within Asian specialty grocery, sharing the authentic-product positioning and physical retail format.

9Zion Market
TypeDirect peer
Description

Korean-American supermarket chain operating physical stores in the western US. Directly comparable in scale, assortment, and target customer, representing an adjacent slice of the Asian specialty grocery segment.

10168 Market
TypeDirect peer
Description

Asian supermarket chain primarily in California with a similar authentic assortment and physical retail model. Competes directly with 99 Ranch for the same Asian-American shopper in overlapping West Coast geography.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks1 record

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Tawa Supermarket, Inc.

Asian Grocery Retail99ranch.com

Tawa Supermarket, Inc. firmographics

Firmographics
Name
Tawa Supermarket, Inc.
Legal name
Tawa Supermarket, Inc.
Website
https://99ranch.com
Company type
Private
Founded year
1984
Operating status
Operating
Headcount range
5,001–10,000 employees
Ownership category
akta.pro rank

Tawa Supermarket, Inc. industry classification

Industry
Product category
Asian Grocery Retail
NAICS
Supermarkets and Other Grocery Retailers (except Convenience Retailers) (445110), Other Specialty Food Retailers (44529)
SIC
Retail-Grocery Stores (5411), Retail-Catalog & Mail-Order Houses (5961)
akta.pro primary industry
East Asian (Chinese/Japanese/Korean) Grocery Stores (CRAHAFAE)
akta.pro secondary industry
Online Specialty Grocery (Organic/Health/Ethnic/Gourmet) (CRAHAIAE)

Keywords

  • Asian grocery retail
  • Supermarket chain
  • Online grocery shopping
  • Specialty food products
  • Fresh produce retail

Where Tawa Supermarket, Inc. is headquartered

Location

Headquarters

HQ city
Buena Park
HQ country
United States
HQ region
North America

Markets served

Tawa Supermarket, Inc. business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

  1. Grocery Retail Sales: Revenue generated from direct sales of grocery and Asian specialty food products to consumers through physical retail store locations and online ordering platforms.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Tawa Supermarket, Inc. product offering

Product offering

Core offering

Tawa Supermarket, Inc. operates the 99 Ranch Market chain of Asian supermarkets across the United States, selling authentic Asian grocery products, specialty ingredients, fresh produce, and cultural food items through physical retail stores and an online shopping platform with shipping and delivery.

Product overview

Tawa Supermarket, Inc. operates 99 Ranch Market as a single-brand Asian supermarket chain. The company offers a unified retail platform combining physical store locations with an e-commerce online shopping service. Key product offerings include the core retail supermarket operations, an online shopping and delivery platform, a store locator service for finding physical locations, and a loyalty program for customer retention. The products function together as an integrated retail experience where customers can shop in-store or online, access their nearest locations, and earn rewards through the loyalty program.

Differentiator

Problem solved

Functional benefit

Products and services

  • 99 Ranch Market Online Shopping E-commerce platform enabling customers to browse and purchase Asian grocery products online with home delivery or store pickup options.
  • 99 Ranch Market Physical Storefronts Network of physical Asian supermarket locations offering in-person shopping for authentic Asian grocery products, specialty ingredients, fresh produce, and cultural food items.
  • 99 Ranch Market Loyalty Program Customer rewards program offering benefits and discounts to returning shoppers of 99 Ranch Market.

Companies that use Tawa Supermarket, Inc.

Customer profile

Segments1 record

Ideal customer profiles1 record

Tawa Supermarket, Inc. technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Tawa Supermarket, Inc. partnerships and signals

Strategic signal

Recent moves5 records

Expansion highlights5 records

Tawa Supermarket, Inc. competitors and assessment

Company assessment

Broad incumbents

  • Walmart: America's largest grocer with rapidly expanding international and Asian assortments in-store and online. Sets the mainstream benchmark that 99 Ranch must differentiate against on authenticity and depth of assortment.
  • Whole Foods Market: Premium mainstream grocer with growing specialty and international SKUs. Competes for the higher-income Asian-American shopper who could split baskets between specialty and mainstream grocers.
  • FreshDirect: Online grocery delivery operator with broad assortment including specialty items. Adjacent comparison for 99 Ranch's e-commerce online shopping and delivery operations.

Direct peers

  • H Mart: One of the largest Asian-American supermarket chains in the US, operating physical stores with an e-commerce platform. Closest direct competitor to 99 Ranch Market with overlapping customer base, comparable assortment, and similar omnichannel model.
  • Great Wall Supermarket: Chinese-American supermarket chain with multiple physical locations across the US. Competes for the same Chinese-American shopper with overlapping authentic assortment and similar store format.
  • Mitsuwa Marketplace: Japanese-focused supermarket chain with US locations and an attached food court. Direct competitor within Asian specialty grocery, sharing the authentic-product positioning and physical retail format.
  • Zion Market: Korean-American supermarket chain operating physical stores in the western US. Directly comparable in scale, assortment, and target customer, representing an adjacent slice of the Asian specialty grocery segment.
  • 168 Market: Asian supermarket chain primarily in California with a similar authentic assortment and physical retail model. Competes directly with 99 Ranch for the same Asian-American shopper in overlapping West Coast geography.

Emerging players

  • Yamibuy: Online Asian grocery and lifestyle retailer. Relevant peer for 99 Ranch's online channel as a digital-first competitor in authentic Asian product fulfillment.
  • Weee!: Online-first Asian grocery platform with delivery across multiple US states. Represents the digital-native variant of the Asian grocery category, competing most directly with 99 Ranch's online ordering channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

Tawa Supermarket, Inc. social profiles

Digital presence

Tawa Supermarket, Inc. financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Tawa Supermarket, Inc. leadership team

Management profile

Number of profiles

Tawa Supermarket, Inc. funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Tawa Supermarket, Inc. M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tawa Supermarket, Inc.

What does Tawa Supermarket, Inc. do?

Tawa Supermarket, Inc. operates the 99 Ranch Market chain of Asian supermarkets across the United States, selling authentic Asian grocery products, specialty ingredients, fresh produce, and cultural food items through physical retail stores and an online shopping platform with shipping and delivery.

Is Tawa Supermarket, Inc. a public or private company?

Tawa Supermarket, Inc. is a private company. It is classified as unknown and is currently operating.

When was Tawa Supermarket, Inc. founded?

Tawa Supermarket, Inc. was founded in 1984. It employs 5,001 to 10,000 people.

Where is Tawa Supermarket, Inc. based?

Tawa Supermarket, Inc. is headquartered in Buena Park, United States, in the North America region.

How does Tawa Supermarket, Inc. make money?

One revenue line is on record: grocery Retail Sales.

Who are Tawa Supermarket, Inc.'s main competitors?

Broad incumbents on record are Walmart, Whole Foods Market and FreshDirect. Direct peers are H Mart, Great Wall Supermarket, Mitsuwa Marketplace, Zion Market and 168 Market. Emerging players are Yamibuy and Weee!.

Does Tawa Supermarket, Inc. have an API?

No public API is recorded for Tawa Supermarket, Inc..

What industry is Tawa Supermarket, Inc. in?

Tawa Supermarket, Inc.'s product category is Asian Grocery Retail. Its primary akta.pro industry code is CRAHAFAE, East Asian (Chinese/Japanese/Korean) Grocery Stores, with a secondary code of CRAHAIAE, Online Specialty Grocery (Organic/Health/Ethnic/Gourmet). Its NAICS code is 445110 and its SIC code is 5411.

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Live signals
NextSharkTrump admin sues 99 Ranch over discrimination against non-Chinese workersThe Trump administration sued Tawa Supermarket, parent of 99 Ranch, alleging systematic discrimination against non-Chinese employees, including firings, underpayment, and denied promotions. The EEOC seeks a jury trial, back pay, and policy changes. The suit arrives amid the EEOC's focus on reverse discrimination claims.San Francisco GateRegional: 99 Ranch Market Sued By Federal Equal Employment Opportunity CommissionThe federal Equal Employment Opportunity Commission filed a lawsuit Tuesday against Tawa Supermarket, Inc., doing business as 99 Ranch Market, alleging systematic discrimination against non-Chinese employees since 2016. The complaint, filed in US District Court for the Central District of California, accuses the Buena Park-based grocery chain of terminating recently hired non-Chinese employees, paying them less, denying promotions, and scheduling fewer hours based on their ethnicity.The Seattle TimesFeds accuse 99 Ranch of discriminating against non-Chinese employeesThe EEOC filed a lawsuit against Tawa Supermarket Inc., the parent company of 99 Ranch Market, alleging the largest Asian supermarket chain in the U.S. discriminated against non-Chinese employees by paying them less, denying promotions, and scheduling them for fewer hours. The complaint states that non-Chinese managers were fired shortly after being hired and replaced with Chinese managers, with some employees reportedly resigning as a result of the discrimination. The company operates 66 locations across 11 states and has rejected the allegations as politically motivated.Progressive Grocer99 Ranch Market Faces Discrimination Lawsuit, Animal Cruelty AllegationsThe U.S. Equal Employment Opportunity Commission (EEOC) filed a federal lawsuit against Tawa Supermarket Inc., doing business as 99 Ranch Market, alleging the Asian grocer engaged in national origin discrimination by terminating non-Chinese managers and systematically underpaying and under-scheduling non-Chinese employees since at least 2016. The lawsuit, filed in U.S. District Court for the Central District of California after failed pre-litigation settlement efforts, claims the practices violated Title VII of the Civil Rights Act of 1964. Tawa responded that it believes the EEOC claims are without merit and will defend the case, stating it does not tolerate discrimination.The Mercury News99 Ranch Market owner sued for allegedly firing non-Chinese managersThe EEOC sued Tawa Supermarket Inc., parent company of 99 Ranch Market, on Tuesday, alleging the company discriminated against non-Chinese workers since at least 2016 by refusing promotions, underpaying them, and scheduling fewer hours compared to Chinese counterparts. After a leadership change in 2016, newly hired non-Chinese managers in district, store, and loss prevention roles were allegedly terminated and replaced with Chinese managers, with some workers reporting they felt forced to resign as a result. The federal agency, which could not reach a pre-litigation settlement, stated it will pursue litigation to enforce anti-discrimination law and warned employers that cultural preferences do not exempt them from liability.PR Newswire99 RANCH MARKET LAUNCHES "RAISED BY 99 RANCH" CAMPAIGN, REINFORCING THE BRAND'S ICONIC STATUS FOR GENERATIONS OF SHOPPERS99 Ranch Market launched 'Raised by 99 Ranch,' a social media campaign for AAPI Heritage Month, featuring multi-generational family stories. The campaign highlights the brand's 40-year presence and CEO Alice Chen's father's founding in 1984. It aims to honor Asian American and Pacific Islander culture across generations.PR Newswire99 RANCH MARKET OPENS ITS SECOND LAS VEGAS STORE IN SUMMERLIN99 Ranch Market announced the opening of its second Las Vegas store at Boca Park Plaza in Summerlin, located at 820 S. Rampart Blvd., with a media preview on January 23 and grand opening on January 24, 2026. The 50,000-square-foot store is the chain's 66th location nationwide and adds to its footprint across 11 states, marking continued expansion in Southern Nevada following its first Las Vegas store on Spring Mountain Road in 2009. Tawa Supermarket, Inc., the parent company founded in 1984 by Roger Chen, operates the nation's leading Pan-Asian grocery chain and positions this opening as a celebration of food, culture, and community connection.