The Diaper Alliance

What The Diaper Alliance does

The Diaper Alliance is a 501c3 nonprofit charitable organization founded in 2010 and headquartered in Midland, Michigan. Its mission is to provide free diapers, feminine hygiene products, and adult incontinence supplies to low-income individuals and families living at or below the ALICE (Asset Limited, Income Constrained, Employed) threshold across 13 counties in Michigan's Great Lakes Bay Region. The organization has cumulatively distributed over 9 million diapers and currently provides more than 120,000 diapers monthly to a population that includes families unable to afford daycare-required diapers, women and girls facing period poverty (1 in 6 Michigan women/girls in the 12-44 age range), and seniors on fixed incomes needing incontinence supplies. The structural market gap is defined by the fact that these items are not covered by government assistance programs such as WIC or Bridge Cards, leaving the working poor to choose between diapers, food, and utilities.

The operating model is built around three core programs plus two donation programs: (1) a diaper distribution program serving as the foundational offering; (2) Project Dottie, a feminine hygiene program addressing period poverty by distributing products to school districts and partner agencies; and (3) Project Dignity, an adult incontinence program channeling supplies through Commission on Aging, Senior Centers, and individuals. Supporting donor programs include a tiered Monthly Diaper Sponsorship ($10-$50/month for one to five babies) and one-time donations. The organization has no proprietary technology stack and runs on a Squarespace-hosted website supplemented by PayPal payment processing; fulfillment is volunteer-operated with no regular warehouse hours. The organization leverages member benefits from the National Diaper Bank Network (NDBN) and Alliance for Period Supplies for supply purchasing power, including Huggies and U by Kotex founding-sponsor brand partnerships.

Revenue is generated exclusively through donations and grants, since products are provided at no cost to recipients and resale of distributed items is explicitly prohibited. Fundraising channels include PayPal one-time and recurring donations, the Kroger Community Rewards affinity program (NPO #14379), and private grants. Distribution is conducted entirely through a channel-partner model of 28+ nonprofit agencies, schools, government health departments, and United Way affiliates across the 13-county service region. The organization is volunteer-driven with 1-10 staff/employees, operating with a structurally high-leverage cost structure where goods-in-kind distribution throughput exceeds direct cash expenditures.

Name

The Diaper Alliance

Legal name

The Diaper Alliance

Website

https://thediaperalliance.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

The Diaper Alliance is a Midland, Michigan 501c3 nonprofit, founded in 2010, that distributes over 120,000 diapers monthly plus feminine hygiene and adult incontinence supplies to ALICE-level families and seniors across 13 Michigan counties through 28+ partner agencies.

Ownership category

akta.pro rank

Product category

Nonprofit Humanitarian Distribution

NAICS

Emergency and Other Relief Services (624230)

SIC

Services-Social Services (8300)

akta.pro primary industry

Emergency Shelter, Camp Management & Non-Food Items (NFI) (BPAGAAAC)

Keywords

• Diaper distribution services
• Nonprofit charitable programs
• Period poverty support
• Adult incontinence supplies
• Humanitarian hygiene aid

Headquarters

HQ city

Midland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Donations and Sponsorships: The organization raises funds through monthly diaper sponsorships ($10-$50/month), one-time donations, and Kroger Community Rewards program to purchase and distribute free diapers, feminine hygiene, and incontinence products.
2. Grant Funding: Funding raised through grants and private donations to sustain the diaper program and operations.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

The Diaper Alliance is a 501c3 nonprofit charitable organization that distributes free diapers, feminine hygiene products, and adult incontinence supplies to families and individuals in need across 13 counties in Michigan's Great Lakes Bay Region. The organization operates through a network of 28+ partner agencies and provides over 120,000 diapers monthly, having distributed more than 9 million diapers cumulatively since founding in 2010.

Product overview

The Diaper Alliance is a 501c3 nonprofit organization operating as a physical goods distribution network rather than a technology platform. The organization provides three core product/service offerings: (1) a Diaper Distribution Program delivering over 120,000 diapers monthly to families through partner agency networks, (2) Project Dottie for feminine hygiene products addressing period poverty in schools, and (3) Project Dignity for adult incontinence supplies for seniors. These programs are complemented by donation programs including Monthly Diaper Sponsorship and One-Time Donation options. The organization functions as a direct-service distributor, connecting donated physical products to end beneficiaries through a network of over 25 partner agencies.

Differentiator

Problem solved

Functional benefit

Brands

• Project Dottie: Feminine hygiene initiative providing period supplies to school districts and women in need across the Great Lakes Bay Region.
• Project Dignity

Products and services

• Diaper Distribution Program Core distribution program providing over 120,000 diapers each month to families in the Great Lakes Bay Region through a network of 28+ partner agencies across 13 Michigan counties including Midland, Saginaw, Bay, Mt. Pleasant, Clare, Montcalm, Ionia, Isabella, Gladwin, Gratiot, Tuscola, Huron, and Arenac.
• Project Dottie Feminine Hygiene Program Feminine hygiene product distribution program providing period supplies to school districts across the region and partnering with agencies that support women in need, addressing period poverty, which is cited as the single most cited reason for truancy in schools.
• Project Dignity Adult Incontinence Program Adult incontinence supply program providing free incontinence items to seniors on fixed incomes, operating discreetly with no income verification required and distributing to local Commission on Aging, Senior Centers, and individuals in need.
• Monthly Diaper Sponsorship Recurring monthly donation program allowing individual sponsors to provide ongoing support, with tiered sponsorship ranging from $10 per month for one baby's diapers up to $50 per month for five babies.
• One-Time Donation One-time donation option allowing supporters to make single contributions to sustain the diaper program for babies and families living in poverty conditions.

Quantifiable outcome

• Over 9 million diapers distributed since founding in 2010
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• National Diaper Bank NetworkcoreStrategic or Co-development PartnerProud member of the National Diaper Bank Network, enabling access to member benefits, leveraged buying power, and amazing discounts through their founding sponsor Huggies. The partnership supports advocacy to end diaper need and period poverty.
• HuggiescoreOthersFounding sponsor of the National Diaper Bank Network. Through this partnership, The Diaper Alliance receives member benefits that leverage buying power and provide discounts on diaper purchases.
• Alliance for Period SuppliescoreStrategic or Co-development PartnerProud member of the Alliance for Period Supplies, a national organization launched in May 2018 that helps ensure individuals in need have access to essential period products. An initiative of the National Diaper Bank Network with founding sponsor U by Kotex.
• TRI CAPcoreStrategic or Co-development PartnerCommunity corrections program that provides consistent and reliable volunteer service. Female residents serve with glad and gracious hearts to support families in diaper need. The relationship exceeds expectations and blesses all involved.
• KrogerminorGTM or Marketing PartnerKroger Community Rewards program allows shoppers to register their Kroger Plus card and designate The Diaper Alliance (NPO #14379) to receive a percentage of their qualifying purchases.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Alliance for Period Supplies: National organization of which TDA is a member, focused on ending period poverty. TDA's Project Dottie operates under this affiliation — directly comparable in the feminine hygiene/period poverty sub-vertical of TDA's work.
• Baby2Baby: Large national nonprofit distributing diapers, clothing, and essentials to children in poverty. Operates a similar donor-funded model with corporate partnerships and high-volume distribution — comparable mission and beneficiary profile.
• National Diaper Bank Network: The umbrella membership organization of which The Diaper Alliance is a member. Operates the same diaper distribution mission at national scale and provides buying power and shared infrastructure that directly benefits TDA.
• Cradles to Crayons: Nonprofit providing clothing, diapers, and essential items to children from birth through age 12. Operates a 'giving factory' distribution model with strong partner-agency networks — directly comparable mission, products, and distribution logic.
• Help a Mother Out: California-based diaper bank serving low-income families through partner agencies. Similar volunteer-driven, donation-funded model distributing free diapers — directly comparable in operational structure and beneficiary focus.
• Diaper Bank of North Carolina: Statewide diaper distribution nonprofit serving families across North Carolina. Operates with a similar partner-agency channel model and is an NDBN member — closely comparable in scale, structure, and geographic model.
• Greater Houston Diaper Bank: Regional diaper bank serving the Houston metropolitan area through partner agencies. Comparable donor-funded diaper distribution model with strong partner network — similar beneficiary demographics and operational logic.
• Austin Diaper Bank: Texas-based diaper bank distributing free diapers through partner agencies to families in need. Comparable mission, partner-agency distribution model, and volunteer-supported operational structure.
• Good+ Foundation: National nonprofit distributing diapers and essential baby goods to families living in poverty through partner agencies. Directly comparable mission, product focus, and channel-based distribution approach.

Emerging players

• Baby Buggy / Jewish Board of Family and Children's Services diaper programs: Network of regional diaper distribution programs affiliated with social service agencies. Comparable in operating as a hygiene-essentials distribution channel within a broader social services ecosystem, though typically smaller in diaper-specific focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/thediaperalliance
• LinkedInlinkedin.com/company/about

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Diaper Alliance