OBB Media
OBB Media is a private entertainment production studio founded in 2016 that produces films, documentaries, podcasts, live events, and branded content for major brands, athletes, and entertainment partners, operating through OBB Studios, OBB Sound, Bolded, and the Fanatics Studios joint venture.
- Company typePrivate
- Founded2016
- HeadquartersWest Hollywood, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What OBB Media does
OBB's go-to-market combines event-driven acquisition (Fanatics Fest, the Fanatics Flag Football Classic), community-led growth through podcast networks and social media audiences, and direct B2B sales to brand and entertainment partners. The company has 11–50 employees and is led by founder and CEO Michael D. Ratner, who also serves as CEO of the Fanatics Studios joint venture; Adam Stotsky is listed as CSO and Annie Wasserman as VP of Brand Partnerships. Fanatics holds majority equity in the Fanatics Studios JV, which is a critical structural factor in interpreting OBB's revenue trajectory and concentration risk.
OBB Media firmographics
Firmographics- Name
- OBB Media
- Legal name
- OBB Media
- Website
- https://obbmedia.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- OBB Media is a private entertainment production studio founded in 2016 that produces films, documentaries, podcasts, live events, and branded content for major brands, athletes, and entertainment partners, operating through OBB Studios, OBB Sound, Bolded, and the Fanatics Studios joint venture.
- Ownership category
- akta.pro rank
Where OBB Media is headquartered
LocationHeadquarters
- HQ city
- West Hollywood
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
OBB Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Branded Content Production: OBB produces custom branded content campaigns for major brands including Dick's Sporting Goods, Fanatics, SKIMS, Reebok, and others. These include commercial spots, documentary-style content, and social media assets.
- Live Events and Experiential: OBB co-produces and produces large-scale events including Fanatics Fest (100,000+ attendees), the Fanatics Flag Football Classic, and festival weekend experiences. Revenue derives from production fees, sponsorships, and ticket revenue.
- Fanatics Studios Joint Venture: OBB's joint venture with Fanatics creates and distributes sports entertainment content (films, documentaries, live events). The studio has partnerships with LA28, ESPN, WWE, and MLB. Michael D. Ratner serves as CEO; the venture projects over nine figures in revenue in year one.
- Podcast and Audio Production: OBB Sound produces podcasts for talent and media brands (Rolling Stone, Spotify, HBO/Max, Audible). Revenue includes production fees and content licensing.
- Merchandise Sales: OBB operates an e-commerce shop selling branded merchandise including apparel, accessories, and collaborations. Products range from $15-$60.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | OBB Merchandise - Apparel and Accessories |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
OBB Media product offering
Product offeringCore offering
OBB Media is an entertainment studio that produces film, documentary, scripted, unscripted, podcast, branded, and live event content for major brands, sports leagues, celebrities, athletes, and entertainment partners. It organizes this work through OBB Studios (core production), Bolded (branded content), OBB Sound (podcasts), and the Fanatics Studios joint venture, and sells branded merchandise directly to consumers via its Shopify-powered shop.
Product overview
OBB Media is a next-generation entertainment studio organized into three primary operating divisions: OBB Studios (the core production arm for film, documentary, scripted, unscripted, and live event content), Fanatics Studios (a joint venture with Fanatics focused on sports and entertainment content spanning films, documentaries, live events, and premium digital series), OBB Sound (podcast and vodcast production across partners including Rolling Stone, Spotify, Audible, and HBO Max), and Bolded (a branded content studio handling creative strategy, talent partnerships, production, and experiential events for brand clients). The company also operates an e-commerce merchandise shop. Content is distributed across major streaming and broadcast platforms including HBO Max, Prime Video, YouTube, Hulu, ESPN, ABC, Peacock, Disney+, and TikTok. The portfolio encompasses docuseries (Justin Bieber: Seasons, Demi Lovato: Dancing with the Devil, The Comeback Official Podcast), branded campaigns (Speed Shopping for Dick's Sporting Goods, Kimsmas Live! for TikTok/SKIMS), live specials (ESPYs 2026, iHeartRadio Jingle Ball, Fanatics Fest), award-winning branded content (The New Face of Legs, Speed Goes Pro), and ongoing podcast franchises (Cold As Balls, DC Studios Showcase, Musicians on Musicians).
Differentiator
Problem solved
Functional benefit
Brands
- OBB Sound: Podcast and audio content division producing talk, interview, format, scripted, and narrative podcasts with partners including Rolling Stone, Spotify, DC/MAX, Audible, and more
- Bolded
- OBB Studios
- Fanatics Studios
Products and services
- Fanatics Studios A joint venture between Fanatics and OBB Media that independently creates, finances, produces, and distributes sports and entertainment content including feature films, documentaries, unscripted and scripted originals, live event specials, and premium digital series. Projects include the 2026 ESPYs, Fanatics Flag Football Classic, World Baseball Classic docuseries, Tom Brady's One More Drive documentary, and the Title Run branded content series.
- OBB Sound
Companies that use OBB Media
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
OBB Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
OBB Media partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core, major and flagship.
- FOX SportscoreFOX Sports announced a strategic investment in Shadow Lion (Tom Brady's production company) and formed a partnership to develop original programming, digital content, and live sports events. FOX Sports also invested in Shadow Lion, with plans for a Los Angeles hub on the FOX lot. Projects include a University of Michigan football docuseries and the Fanatics Flag Football Classic.
- FanaticscoreFanatics and OBB Media launched Fanatics Studios, a joint venture to create and distribute sports entertainment content including films, documentaries, scripted originals, and live events. The venture combines Fanatics' sports platform with OBB's production capabilities. Fanatics Studios has secured partnerships with LA28, ESPN, WWE, and MLB. OBB's Michael D. Ratner serves as CEO of Fanatics Studios.
- TikTokmajorOBB Media produced Kimsmas Live!, a shoppable holiday livestream event for Kim Kardashian's SKIMS brand on TikTok. The event was SKIMS' first-ever venture into live entertainment.
- LA28 (2028 Los Angeles Olympics)flagshipFanatics Studios entered a content deal with LA28 Olympic and Paralympic Games, including producing the official Olympic film for the 2028 Los Angeles Olympics.
- ESPNcoreFanatics Studios secured ESPN as a distribution partner with committed programming hours through 2027, including co-producing the ESPY Awards and Fanatics Fest All Access specials.
- WWEmajorFanatics Studios entered a multi-project content partnership with WWE for unscripted and digital content. OBB also produces YEE(A)T!, a digital short-form series following WWE Superstars Jey and Jimmy Uso exploring BBQ culture.
- MLBmajorFanatics Studios partnered with Major League Baseball for global original content including a World Baseball Classic docu-series with Box to Box Films.
- Rolling StonecoreOBB Sound produces podcast series in partnership with Rolling Stone including Musicians on Musicians and Too Long; Didn't Watch.
- SpotifycoreOBB Sound produces podcasts distributed on Spotify including 4D with Demi Lovato, Country Shine with Graham Bunn, and Why is Draymond Green Talking About Football.
- HBO / MaxcoreOBB produces official podcasts for HBO/Max properties including DC Studios Showcase (DC Universe), The Penguin Official Podcast, and Peacemaker: The Official Podcast with James Gunn.
- AudibleOBB Sound produces original podcast series for Audible including KYM and How to Break Up by Text.
- Dick's Sporting GoodscoreLong-standing partnership for branded content campaigns including Speed Shopping, Texas Holiday, JJ's House of Sport, and Speed Goes Pro. OBB has produced multiple award-winning campaigns for the retailer.
- NetflixmajorOBB is producing an untitled Kevin Durant documentary series for Netflix, filming began before the 2023-2024 season and 2024 Paris Olympics.
- Amazon / Prime VideocoreOBB produces documentaries for Prime Video including Justin Bieber: Our World (GRAMMY-nominated) and Kids Are Growing Up: A Story About A Kid Named Laroi.
- Box to Box FilmsmajorPartnership with Box to Box Films (Oscar-winning producers of Free State of Jones, 22 Years a Slave) for the World Baseball Classic docu-series.
- Kevin Durant / BoardroomcoreOngoing partnership with Kevin Durant covering multiple projects including untitled Netflix documentary, KD30K short film, and CeraVe campaigns. Rich Kleiman serves as co-producer.
- Tom Brady / Shadow LioncorePartnership with Tom Brady's Shadow Lion for projects including the Fanatics Flag Football Classic and One More Drive documentary series following Brady's return to football.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
OBB Media competitors and assessment
Company assessmentDirect peers
- SpringHill Company: Athlete-led entertainment studio founded by LeBron James and Maverick Carter producing films, documentaries, branded content, and consumer products. Directly comparable as a celebrity/athlete-driven production company monetizing talent IP across formats.
- Religion of Sports: Sports storytelling production company co-founded by Tom Brady, Gotham Chopra, and Michael Strahan, producing premium sports documentaries and series. Directly comparable as an athlete-driven sports content studio with overlapping talent access.
- Hello Sunshine: Celebrity-founded (Reese Witherspoon) media company producing film, TV, podcasts, and branded content. Directly comparable as a celebrity-IP-driven content studio spanning production, audio, and brand partnerships.
- Propagate Content: Independent content studio producing premium scripted, unscripted, and branded entertainment for global platforms. Directly comparable as a producer of high-profile content with major streaming and brand partnerships.
- Boardroom: Kevin Durant and Rich Kleiman's sports-business media brand producing video, podcasts, and branded content. Directly comparable as an athlete-led media company and existing OBB partner with overlapping projects.
- Shadow Lion: Tom Brady's production company developing original sports and entertainment programming. Directly comparable as an athlete-led production studio and existing OBB partner on Fanatics Flag Football Classic and the One More Drive series.
- Campfire Studios: Branded content and entertainment studio producing campaigns, series, and live events for major brands and platforms. Directly comparable in the branded content / experiential production space with Fortune 500 clients.
Emerging players
- Main Street Advisors: Talent management and content production firm focused on athlete and entertainer IP development. Comparable as an emerging player building athlete-IP-driven content businesses with overlapping talent networks.
Broad incumbents
- Live Nation: Global live entertainment and ticketing giant producing concerts, festivals, and branded live experiences. Comparable as a broad incumbent with significant live event scale, distribution, and talent access.
- Endeavor (WME): Global talent agency, content production, and experiential entertainment holding company. Comparable as a broad incumbent spanning talent representation, sports, and content production at much greater scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
OBB Media social profiles
Digital presenceOBB Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
OBB Media leadership team
Management profileNumber of profiles
Profiles3 records
OBB Media subsidiaries and ownership
Company hierarchySubsidiaries3 records
OBB Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OBB Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OBB Media
What does OBB Media do?
OBB Media is an entertainment studio that produces film, documentary, scripted, unscripted, podcast, branded, and live event content for major brands, sports leagues, celebrities, athletes, and entertainment partners. It organizes this work through OBB Studios (core production), Bolded (branded content), OBB Sound (podcasts), and the Fanatics Studios joint venture, and sells branded merchandise directly to consumers via its Shopify-powered shop.
Is OBB Media a public or private company?
OBB Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was OBB Media founded?
OBB Media was founded in 2016. It employs 11 to 50 people.
Where is OBB Media based?
OBB Media is headquartered in West Hollywood, United States, in the North America region.
How does OBB Media make money?
Five revenue lines are on record. Branded Content Production is the primary driver. The others are live Events and Experiential, fanatics Studios Joint Venture, podcast and Audio Production and merchandise Sales.
Who are OBB Media's main competitors?
Direct peers on record are SpringHill Company, Religion of Sports, Hello Sunshine, Propagate Content, Boardroom, Shadow Lion and Campfire Studios. Main Street Advisors is listed as an emerging player. Broad incumbents are Live Nation and Endeavor (WME).
Does OBB Media have an API?
No public API is recorded for OBB Media.