Boardroom
Boardroom is a private sports, entertainment, and culture business media brand co-founded by Kevin Durant and Rich Kleiman, operating boardroom.tv, Members Club subscription, B2B events, advisory services, and distributed podcasts/video via Amazon's Wondery and Yahoo Sports.
- Company typePrivate
- Founded2019
- HeadquartersNew City, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Boardroom does
Boardroom (legal entity Boardroom 35 LLC) is a privately held sports, media, and entertainment company co-founded in 2019 by NBA player Kevin Durant and his business partner Rich Kleiman, headquartered in New York. The company operates an integrated media platform covering the business intersection of sports, entertainment, and culture, built on four primary product lines: a direct-to-consumer digital property at boardroom.tv featuring editorial articles, Cover Story features, Boardroom Talks video interviews, and the daily "Headline To Go" newsletter; a Members Club subscription offering exclusive content and community; an events business including NBA/WNBA All-Star experiences, the Game Plan conference co-produced with CNBC, and The Afties at Cannes Lions; and an advisory arm serving athletes, brands, and executives. Distribution is anchored by an exclusive content and ad-sales partnership with Amazon-owned Wondery (placing Boardroom's podcasts and digital series on Prime Video, Amazon Music, and Fire TV Channels) and a content partnership with Yahoo Sports on its FAST channel network, alongside streaming placements for original productions on Apple TV+ (SWAGGER), Netflix (Two Distant Strangers), and Showtime (NYC Point Gods). A sister company, Boardroom Sports Holdings, holds equity investments in emerging sports properties including the Brooklyn Aces (Major League Pickleball), Gotham FC (NWSL), and the Philadelphia Union (MLS). The company is small (11–50 employees) with no public funding history and no disclosed revenue.
Boardroom firmographics
Firmographics- Name
- Boardroom
- Legal name
- Boardroom 35 LLC
- Website
- https://boardroom.tv
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Boardroom is a private sports, entertainment, and culture business media brand co-founded by Kevin Durant and Rich Kleiman, operating boardroom.tv, Members Club subscription, B2B events, advisory services, and distributed podcasts/video via Amazon's Wondery and Yahoo Sports.
- Ownership category
- akta.pro rank
Boardroom industry classification
Industry- Product category
- Sports & Entertainment Media
- NAICS
- Convention and Trade Show Organizers (561920), Spectator Sports (7112)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- B2B Sports Digital Syndication & White-Label Streaming Services (MPAKAOAJ)
Keywords
Where Boardroom is headquartered
LocationHeadquarters
- HQ city
- New City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Boardroom business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
Revenue model
- Subscription Services (Members Club): Boardroom operates a Members Club subscription program offering exclusive content, events and experiences for paying members. The subscription provides access to premium content and networking opportunities within the sports and entertainment business community.
- Podcast and Digital Content Distribution: Boardroom produces podcasts and digital video series distributed through partners like Wondery (Amazon) and Yahoo Sports. Revenue generated through advertising sales handled by distribution partners.
- B2B Events and Experiences: Boardroom generates revenue through branded events and experiences including NBA and WNBA All-Star events, Game Plan conferences in partnership with CNBC, and The Afties at Cannes Lions. Revenue derived from sponsorships, ticket sales, and branded programming.
- Advisory Services: Boardroom's advisory arm consults and connects athletes, brands and executives with their broader network and initiatives, generating fees for strategic guidance and introductions.
- Branded Programming and Partnerships: Boardroom creates branded programming content such as Boardroom Brunch for partners like SPORT BEACH at Cannes Lions, combining their content creation capabilities with partner platforms and marketing initiatives.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Members Club subscription access |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Boardroom product offering
Product offeringCore offering
Boardroom is a sports, media and entertainment brand that produces premium video, audio, editorial, and newsletter content covering the business of sports and entertainment. The company operates a Members Club subscription, hosts B2B events including the Game Plan conference in partnership with CNBC, NBA and WNBA All-Star experiences, and The Afties gathering at Cannes Lions, and provides an advisory arm connecting athletes, brands, and executives within its network.
Product overview
Boardroom is a sports, media, and entertainment brand co-founded by Kevin Durant and Rich Kleiman, operating as a multi-platform content company focused on the intersection of sports and entertainment business. The company's portfolio includes digital content products (Headline To Go newsletters, Cover Story editorial features, Boardroom Talks video series), a print magazine (Boardroom Magazine), an exclusive Members Club, and B2B events (NBA/WNBA All-Star events, Game Plan conference with CNBC, The Afties Cannes event). The ecosystem also encompasses an advisory service for athletes, brands and executives, and a sister company, Boardroom Sports Holdings, with investments in sports teams and leagues. The company also produces film and TV projects including award-winning documentaries and scripted series distributed through major streaming platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- Headline To Go Daily newsletter delivering the biggest stories in sports and entertainment business directly to subscribers' inboxes.
- Cover Story Premium in-depth feature articles and long-form editorial content showcasing athletes, executives, musicians, and creators moving the business world forward.
- Boardroom Talks Interview-style video content featuring conversations with notable figures in sports, entertainment, and business.
- Members Club Exclusive subscription membership program offering access to premium content, events, and community for paying members interested in sports and entertainment business.
- Boardroom Magazine Seasonal print magazine featuring long-form editorial content, interviews, and cultural commentary on sports and entertainment business.
- B2B Events and Experiences Exclusive B2B events including NBA and WNBA All-Star events that bring together leaders across sports, entertainment, business, media, and culture for networking and branded experiences.
- Game Plan Conference Ticketed conference held in partnership with CNBC, focused on the business of sports and bringing together industry leaders.
- The Afties Exclusive annual gathering during the Cannes Lions festival connecting leaders across sports, entertainment, business, media, and culture. Hosted by Taylor Rooks.
- Advisory Services Advisory arm consulting and connecting athletes, brands, and executives with the broader Boardroom network and initiatives, generating fees for strategic guidance and introductions.
Quantifiable outcome
- Distribution across Amazon services including Prime Video, Amazon Music, and Fire TV Channels
- +1 more outcomes
Companies that use Boardroom
Customer profileNamed customers4 records
Segments4 records
Boardroom technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Boardroom partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor, flagship and core.
- Project Healthy MindsminorBoardroom CEO Rich Kleiman joined the board of mental health nonprofit Project Healthy Minds, expanding the organization's roster of high-profile leaders across media, sports, and entertainment to help scale the group's mission to expand access to mental health resources and awareness.
- Wondery (Amazon)flagshipBoardroom reached an exclusive distribution agreement with Amazon-owned podcast network Wondery. Wondery acquired distribution and ad-sales rights to all of Boardroom's podcasts and digital series, with content distributed across Amazon services including Prime Video, Amazon Music, and Fire TV Channels. The deal signals Amazon's continued investment in sports podcasts through partnerships with high-profile athletes.
- AdobeminorAdobe is a strategic partner for the SPORT BEACH platform at Cannes Lions 2026, where Boardroom serves as a programming partner alongside other major brands.
- PepsiCominorPepsiCo is a strategic partner for the SPORT BEACH platform at Cannes Lions 2026, where Boardroom provides branded programming content.
- NBCUniversalminorNBCUniversal is a strategic partner for the SPORT BEACH platform at Cannes Lions 2026, where Boardroom serves as a programming partner.
- SPORT BEACHflagshipSPORT BEACH and Boardroom announced a strategic partnership for the Cannes Lions International Festival of Creativity 2026. The partnership combines Boardroom's branded programming, including its signature Boardroom Brunch, with SPORT BEACH's platform of elite athletes and marketing executives. Strategic partners for the event also include Adobe, PepsiCo, and NBCUniversal.
- Yahoo SportscoreYahoo partnered with Kevin Durant and Rich Kleiman's Boardroom media company for new content series as part of Yahoo's launch of Yahoo Sports Network, a 24/7 FAST channel. Boardroom content joins Yahoo's competitive landscape alongside legacy players like ESPN and sportsbook media ecosystems.
- CNBC (Game Plan Conference)coreBoardroom partners with CNBC for Game Plan, a ticketed conference focused on the business of sports. The partnership combines Boardroom's sports business expertise with CNBC's financial news platform.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Boardroom competitors and assessment
Company assessmentDirect peers
- Overtime: Sports media company producing short-form video, original leagues, and athlete-led content for Gen Z sports fans. Comparable in athlete-centric brand and digital-first content distribution.
- Jomboy Media: Independent sports media company producing viral video, podcasts, and editorial around MLB and broader sports culture. Comparable as an emerging digital sports content challenger.
- Front Office Sports: B2B media brand covering the business of sports for executives and brands. Closely comparable to Boardroom's business-of-sports editorial and events positioning.
- Barstool Sports: Digital sports and pop culture media brand built around personality-driven content, events, and merchandise. Comparable in mixing sports editorial, video, podcasts, and live experiences.
- Wave Sports & Entertainment: Athlete-led digital sports media network operating sports-focused content channels and podcasts. Closely comparable as an athlete-founded sports content brand targeting next-generation fans.
- The Athletic: Subscription-led sports media company producing deep sports business and culture coverage for engaged fans. Directly comparable in delivering premium sports journalism and newsletter-driven audience monetization.
- Minute Media (The Players' Tribune): Digital sports media platform operating athlete-owned brands including The Players' Tribune. Comparable in athlete-led sports storytelling and multi-brand digital publishing model.
- Bleacher Report: Digital-first sports media brand producing written, video, and social content at scale for sports fans. Comparable in cross-platform sports content distribution and youth-skewing audience.
Broad incumbents
- ESPN: Largest legacy U.S. sports media company spanning TV, digital, podcasts, and events. Comparable as the dominant incumbent that Boardroom competes against for audience and advertising.
- Sports Illustrated: Iconic sports media brand covering sports business, athletes, and culture across digital and print. Comparable in long-form sports editorial and brand-led sports business coverage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Boardroom social profiles
Digital presenceBoardroom financial estimates
Financial estimateRevenue estimate
Valuation estimate
Boardroom leadership team
Management profileNumber of profiles
Boardroom subsidiaries and ownership
Company hierarchySubsidiaries1 record
Boardroom funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Boardroom M&A and investment
M&A and investmentM&A
Investments6 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Boardroom
What does Boardroom do?
Boardroom is a sports, media and entertainment brand that produces premium video, audio, editorial, and newsletter content covering the business of sports and entertainment. The company operates a Members Club subscription, hosts B2B events including the Game Plan conference in partnership with CNBC, NBA and WNBA All-Star experiences, and The Afties gathering at Cannes Lions, and provides an advisory arm connecting athletes, brands, and executives within its network.
Is Boardroom a public or private company?
Boardroom is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Boardroom founded?
Boardroom was founded in 2019. It employs 11 to 50 people.
Where is Boardroom based?
Boardroom is headquartered in New City, United States, in the North America region.
How does Boardroom make money?
Five revenue lines are on record. Subscription Services (Members Club) is the primary driver. The others are podcast and Digital Content Distribution, B2B Events and Experiences, advisory Services and branded Programming and Partnerships.
Who are Boardroom's main competitors?
Direct peers on record are Overtime, Jomboy Media, Front Office Sports, Barstool Sports, Wave Sports & Entertainment, The Athletic, Minute Media (The Players' Tribune) and Bleacher Report. Broad incumbents are ESPN and Sports Illustrated.
Does Boardroom have an API?
No public API is recorded for Boardroom.
What industry is Boardroom in?
Boardroom's product category is Sports & Entertainment Media. Its primary akta.pro industry code is MPAKAOAJ, B2B Sports Digital Syndication & White-Label Streaming Services. Its NAICS code is 561920 and its SIC code is 4833.