What Rise Baking Co. does

Rise Baking Company is a Minneapolis, Minnesota-headquartered B2B bakery manufacturer founded in 2013 that produces cookies, pies, cakes, icings, muffins, brownies, breads, crispy bars, fillings, glazes, toppings, whipped toppings, and laminates for in-store grocery bakeries, convenience stores, quick-service restaurants, foodservice operators, and mass merchandisers across North America. The company markets a portfolio of heritage sub-brands — Table Talk (1924), Brill (1928), Best Maid (1943), Henry & Henry (1899), Karp's (1914), Bakestone Brothers (1984), New French Bakery (1995), and South Coast Baking (2011) — and supplies both branded and private-label programs. The business model is contract and spec-driven B2B manufacturing: Rise sells through direct enterprise sales relationships to national grocery chains and large foodservice operators, with pricing not publicly disclosed and most products sold under one-time purchase orders rather than subscription contracts.

The company's operating platform includes roughly 20 manufacturing facilities across the U.S. and Canada (with a 115,000 sq ft expansion underway in Pleasant View, Utah and offsetting footprint optimization including the closure of the Kent, Washington plant) and approximately 3,700 employees following the 2024 Table Talk acquisition. Proprietary, labor-saving product formats such as Fast Pan® (cookies moved directly from box to oven) and Scoop-N-Bake® (frozen cookie, muffin, scone, and cake batters) differentiate the offering for customers facing labor constraints, complemented by clean-label formulations under the Simplicious® brand. SMETA social-compliance audits cover the network. Distribution is direct-to-retailer with a B2B customer portal for ordering and account management, supplemented by a single company-owned retail outlet in River Falls, Wisconsin.

Rise Baking has been acquired by Platinum Equity and Butterfly Equity for approximately $2.5 billion in September 2024, with the previously PE-backed platform (formerly under Olympus Partners) executing its tenth acquisition — Jimmy's Gourmet Bakery — in 2026 to add Northeast density, thaw-and-sell cookie capability, and artisan bread brands. Leadership transitioned in January 2026 with Mark McNeil succeeding Brian Zellmer as CEO, and Sarah Testa was appointed Chief Commercial Officer in May 2026.

Name

Rise Baking Co.

Legal name

Rise Baking Company

Website

https://risebakingcompany.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Rise Baking Company is a B2B bakery manufacturer producing cookies, pies, cakes, icings, muffins, and breads for grocery retailers, convenience stores, QSRs, and foodservice operators across North America through a portfolio of heritage brands and 20+ manufacturing facilities.

Ownership category

akta.pro rank

Product category

Commercial Bakery Manufacturing

NAICS

Bread and Bakery Product Manufacturing (31181), Cookie and Cracker Manufacturing (311821), Frozen Cakes, Pies, and Other Pastries Manufacturing (311813)

SIC

Bakery Products (2050), Cookies & Crackers (2052)

akta.pro primary industry

Baking Ingredients & Desserts (Flour, Mixes, Frosting, Gelatin) (CRADAAAD)

akta.pro secondary industries

Bread & Rolls Manufacturing (AFAKAAAA), Bakery Fillings, Icings & Decorations Manufacturing (AFAKAAAH), Frozen & Par-Baked Bakery Production (THAFAFAK)

Keywords

• B2B bakery manufacturing
• Commercial baked goods
• In-store bakery supply
• Foodservice bakery products
• Private label bakery

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. B2B Bakery Product Sales: Rise Baking Company manufactures and sells bakery products including cookies, pies, cakes, icings, muffins, brownies, breads, and more to retail bakeries, foodservice operators, grocery chains, convenience stores, QSRs, and mass merchandisers. Products sold through both branded portfolio and private label arrangements.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Rise Baking Company manufactures and sells a broad portfolio of commercial bakery products including cookies, pies, cakes, icings, muffins, brownies, crispy bars, breads, fillings, glazes, toppings, whipped toppings, and laminates. The company sells both branded products (under sub-brands such as Brill, South Coast Baking, Table Talk, Best Maid, Henry & Henry, New French Bakery, Bakestone Brothers, and Karp's) and private-label arrangements to grocery retailers, in-store bakery departments, foodservice operators, QSRs, convenience stores, and mass merchandisers across North America.

Product overview

Rise Baking Company is a bakery manufacturer offering a diverse portfolio of products primarily for in-store bakeries and foodservice customers. The company operates as a platform of trusted brands including Brill (icings, cakes, brownies), South Coast Baking (Fast Pan cookies), Table Talk (pies), Best Maid (cookies, crispy bars), Henry & Henry (fillings, glazes, icings), New French Bakery (artisan breads), Bakestone Brothers (ethnic breads), and Karp's (Scoop-N-Bake products). Product categories span cookies, cakes, muffins, pies, brownies, crispy bars, icings, glazes, fillings, toppings, whipped toppings, breads, and laminates. The company was formed in 2013 and has completed multiple strategic acquisitions to build its portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• Brill: Trusted brand since 1928, providing superior formulations for icings, cakes, cookies, muffins, fillings and pastries for retail bakeries and foodservice operators.
• South Coast Baking
• Table Talk
• Best Maid
• Henry & Henry
• New French Bakery
• Bakestone Brothers
• Karp's

Products and services

• Brill bakery products A heritage brand since 1928 providing superior formulations for icings, cakes, cookies, muffins, fillings, and pastries to retail bakeries and foodservice operators; known for consumer-preferred buttercreme delivery and introducing pre-deposited muffins to the industry.
• South Coast Baking South Coast Baking, founded in 2011, offers the proprietary Fast Pan® technology that moves cookies directly from the box into the oven, helping customers bake fresh cookies while reducing labor and maximizing efficiency.
• Table Talk pies Table Talk, founded in 1924 in Worcester, MA by two Greek immigrants, specializes in quality dessert and snack pies, including 4-inch snack pies and 8-inch to 10-inch dessert pies.
• Best Maid cookies and crispy bars Best Maid Cookie Company, founded in 1943 in Minneapolis, MN, is known for high-quality cookies and crispy bars with a homemade taste.
• Henry & Henry fillings, glazes, and icings Henry & Henry, founded in 1899, provides quality craftsmanship and superior fillings in a vast array of flavors and formats trusted by bakery operators.
• New French Bakery artisan breads New French Bakery, founded in 1995, launched the first take-and-bake bread product on the market, using unique starters and long fermentation times for artisan breads.
• Bakestone Brothers ethnic breads Bakestone Brothers, founded in 1984, creates a wide array of fresh ethnic bread products and baked goods using timeless techniques, sold throughout Canada and parts of the United States.
• Karp's Scoop-N-Bake batters Karp's, established in 1914, is recognized for its versatile Scoop-N-Bake® format that saves time and labor, expanded into frozen cookie batter pails, muffin batters, scone, and cake batters.
• Cookies Baked cookies, cookie dough pucks, and Scoop-N-Bake® cookie dough in various sizes and flavors, offered in bulk, retail-ready, individually wrapped options, and Fast Pan® solutions for in-store bakeries and foodservice.
• Cakes Broad portfolio including cake batters, uniced layers and cupcakes, decorated cakes, loaf cakes, and Bundt cakes, ranging from uniced layers to fully decorated celebration and dessert cakes.
• Icings Lightest, fluffiest-textured buttercremes, indulgent fudge icings, specialty icings, and flat icings, including the Simplicious® clean label buttercreme line, in various formats, flavors, and colors with consumer-preferred texture.
• Muffins Scoop-N-Bake® muffin batters, pre-deposited muffins, and fully baked muffins; the company pioneered the Scoop-N-Bake® format and helped drive convenience in the muffin category.
• Pies Ready-to-bake pies, thaw-and-sell pies, and mini snack pies in various flavors and sizes, including double-crust fruit, custard, and crumb-topped varieties.
• Crispy Bars Premium crispy bars made with marshmallowy goodness and crisp rice, available in various sizes and flavors and packaged in trays or individually wrapped formats.
• Brownies Decadent, chocolaty brownies available in bulk and retail-ready formats, including pre-sliced, unsliced, iced, and uniced varieties in sizes such as bites and fries.
• Laminates Laminated doughs for flaky pastries and puff pastries, including turnovers, puff pastries, and strudels in various sizes, formats, and flavors.
• Fillings Comprehensive assortment of fruit fillings, creme fillings, and specialty fillings formulated with high-quality ingredients in various flavors, fruit cuts, and formats.
• Glazes Donut glazes and pastry/fruit glazes offering maximum yield, extended shelf life, and freeze-thaw stability, including crack-resistant glazes and glossy finishes.
• Toppings Streusel, spreads and smears, and ice cream toppings that enhance the appearance and taste of baked goods with sweet and crumbly toppings.
• Whipped Toppings Ready-to-whip and pre-whipped toppings with excellent flavor and smooth texture, including non-dairy formulations in pails and easy-to-open spouted bags.
• Breads Artisan breads, rolls, and specialty breads, including artisan baguettes, loaves, and ciabatta made using authentic baking practices, natural starters, and European techniques.

Quantifiable outcome

• 20 Blue Ribbons at 2026 American Pie Council National Pie Championships
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Jimmy's Gourmet BakerycoreStrategic or Co-development Partner · 18 June 2026New Jersey-based manufacturer of premium cookies and baked goods. Over 40 years, grown into leading manufacturer of thaw-and-sell baked goods with 350,000+ sq ft across three facilities. Portfolio includes Jimmy's Cookies, King Krumb Cookie line, and Ecce Panis artisan breads. Deal expected to close Q3 2026.
• Table Talk Pies, Inc.coreStrategic or Co-development Partner · 14 June 2024Acquisition completed in June 2024. Worcester, MA-based pie manufacturer founded 1924 by Greek immigrants. Leading full-line pie producer specializing in 4-inch snack pies and 8-10 inch dessert pies. Brings century of experience and expertise to Rise platform.
• Wonder Brands Holdings Inc. / FGF Brands (Pies)coreStrategic or Co-development Partner · 5 December 2023Acquisition of two pie facilities from Wonder Brands Holdings Inc. and FGF Brands in December 2023. Leading scaled full-line pies platform servicing retail channel across North America with facilities in Kent, WA and Brampton, Ontario. Expanded Rise to 18 facilities.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Bimbo Bakeries USA: The largest bakery manufacturer in the United States, producing breads, buns, cookies, cakes, and snack cakes under brands like Thomas', Entenmann's, and Sara Lee. Directly comparable to Rise as a broad-line B2B bakery manufacturer serving retail and foodservice channels.
• Flowers Foods: Public baked goods manufacturer offering Nature's Own, Wonder, Dave's Killer Bread, and Tastykake brands across retail and foodservice. Comparable to Rise in producing packaged bakery products, snack cakes, and breads for grocery channels.
• T. Marzetti Company (Lancaster Colony): Specialty food manufacturer producing dressings, sauces, croutons, frozen breads, and bakery items. Comparable to Rise as a multi-category B2B food manufacturer with retail and foodservice channels.
• Pillsbury (General Mills): Iconic packaged baking brand portfolio (refrigerated dough, baking mixes, frostings, frozen baked goods). Comparable to Rise in baking mixes, frostings, and frozen par-baked categories under General Mills' broad food platform.
• Aryzta: Swiss-based baked goods manufacturer with North American operations across breads, pastries, cookies, and sweet goods. Comparable as a broad-line bakery manufacturer with retail and foodservice exposure.

Direct peers

• McKee Foods: Family-owned manufacturer of Little Debbie, Drake's, and Fieldstone bakery products, including snack cakes, cookies, and bars. Highly comparable as a B2B snack-bakery manufacturer targeting grocery, c-store, and foodservice.
• Hostess Brands: Manufacturer of snack cakes, donuts, cookies, and pies (Hostess, Twinkies, HoHos, CupCakes, Voortman). Directly comparable to Rise for in-store bakery and convenience-store snack categories, with overlap in cakes, pies, and cookies.
• TreeHouse Foods: Private-label food manufacturer with categories including cookies, snack bars, and frozen bakery items. Directly comparable to Rise for B2B private-label bakery, foodservice, and ingredient supply to retail brands.
• Hill & Valley Private Label Bakery: Private-label and branded manufacturer of cookies, snack cakes, frozen cookie dough, and thaw-and-sell baked goods. Closely comparable to Rise for retail in-store bakery private-label and branded cookies/desserts.

Emerging players

• FGF Brands: Canadian-based manufacturer of flatbreads, pizza crusts, and bakery products including pie facilities previously divested to Rise. Comparable as a B2B bakery manufacturer with North American scale and retail/foodservice exposure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries10 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rise Baking Co.