Duiba

What Duiba does

Duiba (兑吧) is a Chinese user-operations SaaS platform founded in 2014 and headquartered in Hangzhou, publicly listed on the Hong Kong Stock Exchange (HKG:1753). The company sells a portfolio of three core products — Points Paradise (积分乐园), Creative Check-in (创新签到), and Hit Activities (爆款活动) — that help enterprises build gamified loyalty, retention, and acquisition mechanics. Underlying these products is a configurable SaaS platform with documented server-side APIs (auto-login, points deduction, redemption notification, independent procurement) that integrates into client apps, mini-programs, and WeChat official accounts. Duiba also supplies a content layer of 1,000+ campaign game templates and a supplier network of 1,000+ brand partners providing 10,000+ redeemable benefits, allowing clients to operate points malls without holding inventory.

Duiba serves a broad vertical base across Chinese enterprise customers, with dedicated industry solutions for banking, insurance, automotive, retail, internet platforms, and Taobao e-commerce merchants. Marquee customers include Bank of China, ICBC, China Merchants Bank, Huawei, Lenovo, Nike, Mengniu, BYD, and Geely, with the company reporting 16,000+ enterprise clients and 400M+ cumulative end-users served. The company is led by founder, chairman, and CEO Xiaoliang Chen.

The business model is SaaS subscription with self-serve free trial onboarding, API integration, and an 80% reported mall renewal rate. Duiba generates revenue through platform subscription and usage fees, with monetized service modules covering user growth, user retention, traffic conversion, rights/benefits supply, and data analytics consulting. Reported financials show a declining revenue trend and persistent negative EBITDA, suggesting competitive and demand pressures despite a large installed base.

Name

Duiba

Legal name

杭州兑吧网络科技有限公司

Website

https://duiba.com.cn

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

251–500 employees

Short description

Duiba (兑吧) is a publicly listed Chinese user-operations SaaS platform, founded in 2014 in Hangzhou, that provides gamified loyalty, points, check-in, and campaign tools to 16,000+ enterprise customers across banking, insurance, automotive, retail, internet, and e-commerce verticals via integrated API and white-label deployment.

Ownership category

akta.pro rank

Product category

User Operations SaaS / Customer Engagement Platform

NAICS

Custom Computer Programming Services (541511), Other Services Related to Advertising (54189)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Loyalty, Rewards & Retention Platforms (BPAFAFAH)

akta.pro secondary industry

App Monetization & Subscription Management Platforms (BPAMADAI)

Keywords

• User operations SaaS
• Points loyalty platform
• Gamification engagement tools
• Customer retention software
• Enterprise digital marketing

Headquarters

HQ city

Hangzhou

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription Services: The company operates as a SaaS platform providing user operations tools including points systems, check-in activities, and campaign management. Revenue is generated through subscription fees for platform access and usage of their user engagement tools. The 80% renewal rate indicates recurring subscription revenue model.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Duiba provides a SaaS-based user operations platform that helps enterprises acquire, retain, and monetize users through gamified engagement tools. The platform delivers three core products — a points-based loyalty mall (积分乐园 / Points Paradise), creative gamified check-ins (创新签到), and event-marketing campaign templates (爆款活动) — together with an API for embedding these tools into client apps, mini-programs, and WeChat official accounts. It serves enterprise customers across banking, insurance, automotive, retail, internet, and e-commerce verticals via industry-tailored solution packages.

Product overview

Duiba is a user operation SaaS platform with a portfolio of three core products: 积分乐园 (Points Paradise) for points-based loyalty management, 创新签到 (Creative Check-in) for gamified attendance systems, and 爆款活动 (Hit Activities) for event marketing campaigns. These products are complemented by industry-specific solutions for insurance, internet, automotive, retail, Taobao e-commerce, and banking sectors. The platform also includes supporting service modules for user growth, retention, traffic conversion, rights/benefits supply, and data analytics. Duiba serves over 16,000 enterprise customers with its full-cycle user operation services covering user acquisition, retention, and monetization.

Differentiator

Problem solved

Functional benefit

Products and services

• 积分乐园 / Points Paradise A comprehensive points-based loyalty and rewards management system that helps enterprises build personalized point malls, implement user growth systems, and guide users through a lifecycle from new to loyal customers who drive word-of-mouth promotion. Targets enterprise customers operating loyalty programs.
• 创新签到 / Creative Check-in Gamified check-in and attendance system featuring diverse check-in mechanics including calendar sign-in, card collection, lucky code, pet-raising, and contract-based check-in formats. Used by enterprises to drive daily user engagement.
• 爆款活动 / Hit Activities Event marketing and campaign management tool providing popular activity templates, holiday-themed promotions, WeChat red packet sharing, and value conversion activities. Built to drive user acquisition and engagement for enterprise clients.
• Banking Industry Solution (银行行业解决方案) Industry-specific user operations solution for banks covering new user growth path, retention improvement of active users, value mining from existing user base, points system building, and branch-specific promotional activity pages. Used by commercial and retail banks.
• Insurance Industry Solution (保险行业解决方案) Industry-specific user operations solution for insurance companies featuring private customer pool building, activity-based user acquisition, new customer transaction activation, old customer renewal, and online-offline integration. Used by life and P&C insurers.
• Automotive Industry Solution (汽车行业解决方案) Industry-specific user operations solution for automotive companies targeting new growth from existing markets and younger demographics through interactive marketing, scenario-based operations, car-owner life scenes, and member/points malls.
• Retail Industry Solution (零售行业解决方案) One-stop digital marketing solution for retail enterprises providing user growth, engagement retention strategies, and high-frequency interaction and repeat purchase mechanics. Used by consumer brands and retailers.
• Internet Industry Solution (互联网行业解决方案) Industry solution for internet companies combining long-cycle member points systems with short-term creative marketing campaigns to drive user growth, engagement, and continuous improvement of business metrics.
• Taobao E-commerce Solution (淘宝电商行业解决方案) Platform-level operation capabilities for Taobao e-commerce merchants providing refined user segmentation, IP cultivation, member recruitment, and gamified interaction for purchase conversion. Used by e-commerce sellers running brand and conversion campaigns.

Quantifiable outcome

• 200%+ increase in user activity through campaign activities (e.g., guessing games with financial institutions)

Named customers35 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Yotpo: Yotpo is a direct peer offering a SaaS loyalty, referrals, and user-generated content platform for ecommerce and retail brands. Like Duiba, it provides points/rewards infrastructure plus engagement campaign templates that drive retention and conversions, though it focuses on Shopify-style DTC merchants globally rather than vertically-integrated Chinese banks and OEMs.
• Antavo: Antavo is a direct SaaS loyalty platform specializing in points programs, tiers, and gamified engagement mechanics for enterprise brands and retailers. Its API-first, template-driven approach to loyalty campaigns mirrors Duiba's Points Paradise / Creative Check-in / Hot Activity stack.
• Optimove: Optimove is a direct peer in CRM and customer retention marketing, providing segmentation, gamified campaigns, and loyalty orchestration for enterprise users (financial services, retail, mobile). Both companies monetize per-user engagement across similar verticals.
• SessionM (Mastercard Loyalty): SessionM, now part of Mastercard's Loyalty Services, is a direct peer offering enterprise loyalty platform technology with points management, campaign tools, and customer data infrastructure. Its acquirer positioning in financial services overlaps directly with Duiba's banking customer base.
• Comarch Loyalty: Comarch provides a direct enterprise loyalty platform with points management, gamification, and CRM-like capabilities targeting banks, telcos, and retailers across multiple geographies. Comparable on technology stack, vertical focus, and template-driven campaign model.
• Sailthru (CM Group): Sailthru, part of CM Group, is a direct peer providing personalized email, messaging, and loyalty-style retention campaigns for ecommerce and media brands. It competes head-to-head with Duiba's campaign personalization and templated engagement layer.

Broad incumbents

• Braze: Braze is a broad incumbent customer engagement platform offering cross-channel messaging, campaigns, and retention tools to enterprise B2C brands. It competes for the same marketing budget but is a generalist stack, whereas Duiba specializes in points/check-in gamification and Chinese-native channels (mini-programs, official accounts).
• Salesforce Marketing Cloud: Salesforce Marketing Cloud is a broad incumbent enterprise marketing platform with adjacent loyalty, journey orchestration, and personalization modules. Duiba competes for the same loyalty/engagement wallet with a more verticalized, template-led offering at lower price points.

Emerging players

• Weimob: Weimob is a comparable Chinese SaaS provider serving SMB and chain retailers with mini-program commerce, marketing automation, and loyalty tools, and overlaps with Duiba's retail and Taobao ecommerce solutions within the WeChat ecosystem.
• Youzan: Youzan is a Chinese SaaS retail and membership platform offering points, coupons, member tiers, and engagement tools aimed at merchants, competing with Duiba's retail and Taobao ecommerce solutions in the Chinese market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds4 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Duiba