What Ravenna Solutions does

Ravenna Solutions provides cloud-based admissions, enrollment, and student information software for independent and private K-12 schools in the United States, operating as a brand under VenturEd Solutions LLC (formerly Community Brands, then Education Brands). Founded in 2012 in Seattle, the platform serves over 5,000 schools, processes roughly 300,000 applications annually, and touches more than 1 million students across three primary verticals: K-12 private schools, international and boarding schools, and faith-based institutions. Customers include named schools such as Horace Mann, Brooklyn Friends, Jewish Day School, Woodward Academy, and Butler Montessori, spanning enterprise and mid-market tiers.

The product suite covers the full student lifecycle. Ravenna Admit manages inquiries, online applications, collaborative review, and interview scheduling; Ravenna Enroll handles contracts, deposits, and re-enrollment; and Ravenna Student Management provides a cloud-based student information system with tuition management, academics, reporting, and fundraising. Complementary modules include Ravenna Hub (regional collaborative admissions networks enabling families to apply to multiple schools via a single application), Ravenna Starter (entry-level offering for smaller schools), and Ravenna Financial Aid (integrated financial aid evaluation). The platform is built on Salesforce cloud infrastructure and integrates natively with The SSAT, the Enrollment Management Association's Standard Application Online (SAO), School and Student Services (SSS) for IRS-verified financial data, Kira Talent for competency-based assessments, and TaxStatus for direct IRS retrieval.

Ravenna operates a sales-led SaaS subscription model with annual billing; pricing is quote-based and varies by school size and module selection, with no public price list. Distribution combines direct sales via demo requests, active participation at industry conferences (EMA, AWSNA, AISAP, EMLC, NYSAIS, ATLIS, NBOA, TABS Alliance), and a community-led hub model where schools join regional networks. The company has limited public financial disclosure; only a 2014 seed investment of $850,000 from Alliance of Angels is recorded, and the entity was last rebranded under VenturEd Solutions in October 2024 alongside the appointment of Nick Laird as CEO.

Name

Ravenna Solutions

Legal name

VenturEd Solutions LLC

Website

https://ravennasolutions.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Ravenna Solutions provides cloud-based admissions, enrollment, and student management software for independent and private K-12 schools in the United States, serving over 5,000 schools with modules for application processing, financial aid evaluation, and regional collaborative admissions hubs.

Ownership category

akta.pro rank

Product category

K-12 Admissions and Enrollment Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Student Information Systems (SIS) & School Administration Platforms (EDAJAMAB)

akta.pro secondary industry

Scholarship, Financial Aid & FAFSA Support Platforms (EDAFAMAF)

Keywords

• K-12 admissions software
• Enrollment management platform
• Student information system
• School financial aid processing
• Private school SaaS

Headquarters

HQ city

Bellevue

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription for Admissions Software: Annual subscription model for access to Ravenna's admissions, enrollment, and student management software platforms. Schools pay recurring fees based on size and selected modules. The platform serves as the primary system for managing the complete student lifecycle from inquiry through enrollment.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Ravenna Solutions provides a cloud-based SaaS admissions, enrollment, and student information system suite for private and independent K-12 schools. The platform handles the full student lifecycle from inquiry through application review, interviews, enrollment contracts, financial aid, tuition management, academics, and fundraising. It is built on Salesforce infrastructure and serves over 5,000 schools processing 300,000+ applications annually.

Product overview

Ravenna Solutions offers a comprehensive K-12 admissions and enrollment software suite. The core platform centers on Ravenna Admit for end-to-end application management, Ravenna Enroll for enrollment processing, and Ravenna Student Management as a full-featured SIS. The suite integrates Ravenna Hub for family-facing portal access, Ravenna Starter as an entry-level option, and Ravenna Financial Aid / Ravenna Plus SSS for financial aid evaluation. Over 5,000 private and independent K-12 schools are served, processing 300,000+ applications annually.

Differentiator

Problem solved

Functional benefit

Brands

• Ravenna Admit: Advanced private K-12 admissions solution that helps schools simplify admissions, boost applications, and foster connections with prospective students and families.
• Ravenna Enroll
• Ravenna Hub
• Ravenna Student Management
• Ravenna Financial Aid
• Ravenna Starter

Products and services

• Ravenna Admit End-to-end K-12 admissions application management solution for private and independent schools, handling inquiries, online applications, collaborative committee review, and interview scheduling.
• Ravenna Enroll Enrollment management solution that handles contracts, deposits, and re-enrollment workflows for private and independent K-12 schools.
• Ravenna Student Management Cloud-based student information system (SIS) for private and independent K-12 schools offering admissions and enrollment, tuition management, academics, data and reporting, and fundraising capabilities.
• Ravenna Hub Regional collaborative platform that enables multiple private schools in a geographic area to share a common admissions platform, streamlining the application process for families applying to multiple schools.
• Ravenna Starter Entry-level online admissions solution for smaller schools needing essential admissions tools without full platform complexity.
• Ravenna Financial Aid Financial aid capabilities integrated into the Ravenna platform, enabling schools to evaluate financial aid eligibility and make fair award offers integrated with IRS-verified data.
• Ravenna Plus SSS Combined Ravenna admissions plus SSS financial aid offering providing IRS-backed financial aid capabilities and comprehensive data for fair award decisions.

Quantifiable outcome

• Schools save approximately 500 hours annually on average by replacing manual tasks with automated processes
• +4 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature9 records

Partnerships

Seven partnerships are on record, tiered core.

• The SSAT (Secondary School Admission Test)coreTechnology or Integration · 1 January 2019Ravenna partnered with The SSAT to bring their testing format online to all schools using Ravenna. This integration allows schools to administer the SSAT digitally through the Ravenna platform, streamlining the testing component of private school admissions.
• Standard Application Online (SAO)coreTechnology or Integration · 1 January 2019Ravenna partnered with the Enrollment Management Association (EMA) to combine SAO applicant data with Ravenna's data and reporting tools. The integration eliminates manual record creation and import of SAO applications directly into Ravenna Admit, streamlining the file reading and review process.
• The Association of Boarding Schools (TABS)coreGTM or Marketing PartnerVenturEd Solutions is a TABS Alliance Partner, furthering commitment to meeting unique needs of boarding schools. Through this partnership, Ravenna implements benefits designed specifically for boarding schools and participates in TABS events and programs.
• TaxStatuscoreTechnology or IntegrationIRS tax data retrieval service used with user authorization for financial aid evaluation. Allows families to authorize direct retrieval of verified tax data, speeding up financial aid application processing for schools.
• SalesforcecoreTechnology or IntegrationCloud platform providing hosting and secure infrastructure for Ravenna's applications. Uses Salesforce for authentication, session management, and essential cookies. All customer data is hosted on Salesforce cloud-based servers.
• Kira TalentcoreTechnology or IntegrationIntegration with Kira Talent provides competency-based assessments offering deeper insights into applicants and their families early in the admission process. The partnership enables schools to leverage assessment data within Ravenna Admit for well-informed enrollment decisions.
• School and Student Services (SSS)coreTechnology or IntegrationBuilt-in integration with SSS enables IRS-verified financial aid data retrieval directly within Ravenna applicant profiles. Schools can automatically sync financial aid data and make fair award decisions using NAIS-backed formulas with IRS-verified information.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SchoolAdmin: SchoolAdmin provides K–12 private school admissions and enrollment management software with inquiry, application, and enrollment workflows—directly comparable to Ravenna Admit and Ravenna Enroll in target customer, feature set, and SaaS delivery.
• FACTS (RenWeb/FACTS SIS): FACTS, a PowerSchool company, offers tuition management, financial aid assessment, and SIS for private and faith-based K–12 schools—directly competing with Ravenna Student Management, Ravenna Enroll, and Ravenna Financial Aid in the independent school segment.
• SchoolMint: SchoolMint delivers K–12 enrollment and lottery management software serving public, charter, and private schools—directly overlapping Ravenna's inquiry-to-enrollment workflow with a focus on family-centered admissions UX.
• OpenApply: OpenApply provides online admissions management for independent and international schools, including application collection, review, and parent communication—a direct peer to Ravenna Admit and the broader Ravenna suite.
• TADS (Tuition Aid Data Services): TADS offers tuition management and financial aid assessment for private schools, integrating with SSS for IRS-verified data—directly comparable to Ravenna Financial Aid/Ravenna Plus SSS and adjacent on tuition billing.
• Gradelink: Gradelink provides SIS and admissions functionality for small to mid-sized private K–12 schools, directly comparable to Ravenna Starter and Ravenna Student Management for the lower-end of the same customer base.
• SmarterSelect: SmarterSelect delivers online application and admissions management for private K–12 schools, including custom forms and review workflows—directly comparable to Ravenna Admit for schools seeking application-centric functionality.

Broad incumbents

• Blackbaud onBoard / K–12 SIS: Blackbaud's K–12 products (including onBoard) serve independent and private schools across admissions, enrollment, and SIS as part of a broader fundraising and school management portfolio—a broad incumbent comparable to Ravenna on enterprise segment scope.
• PowerSchool: PowerSchool is the largest K–12 SIS and enrollment platform provider, with FACTS/RenWeb extending into private and faith-based schools—a broad incumbent that competes indirectly with Ravenna's SIS and admissions modules at the high end.

Emerging players

• Finalsite: Finalsite provides marketing, communications, and enrollment tools for private schools; its enrollment module overlaps with parts of the Ravenna stack while its broader communications portfolio makes it an emerging competitor on the inquiries/front-end side of admissions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/getravenna
• Facebookfacebook.com/ravennasolutions
• LinkedInlinkedin.com/company/ravenna-solutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ravenna Solutions