MacroAir
MacroAir is a third-generation, family-owned US manufacturer and the original inventor of HVLS ceiling fan technology, producing industrial, commercial, and residential air-circulation fans sold direct, through dealers, and online across the US and Canada.
- Company typePrivate
- Founded1990
- HeadquartersSan Bernardino, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What MacroAir does
MacroAir is a privately held, third-generation family-owned US manufacturer that pioneered the High-Volume, Low-Speed (HVLS) ceiling fan category after founder Walter Boyd invented the technology in the 1990s to improve dairy cow comfort and milk yield. The company designs, engineers, and manufactures motors, blades, and control systems in-house from facilities in Southern California (historically) and, as of April 2026, Fort Worth, Texas, where it relocated to be closer to its customer base.
The core product portfolio spans eight HVLS ceiling fan lines covering diameters from 6 to 24 feet (AirVolution, AVDX, AVD5, AVD3, AVD370, AirLite, AirLegacy, HD15), a residential Lincoln Street line at 62-84 inches with smart-home compatibility, and the AirPower high-velocity barrel/drum fan line launched in October 2025 in sizes from 14 to 36 inches. Technical differentiation rests on direct-drive and gear-drive motor configurations, integrated variable frequency drives (VFDs), and the optional AirLynk building management system (BMS) integration module. Pricing ranges from approximately $655 for entry-level barrel fans to over $4,210 for premium industrial units.
Revenue is generated through three channels: direct hardware sales (e-commerce at macroairfans.com for SMB and residential, plus transactional pricing for industrial units), a regional authorized dealer network providing installation and post-sale service, and direct field sales for enterprise accounts such as Coca-Cola and Thyssenkrupp Aerospace. The company serves nine vertical segments including agriculture, aviation, automotive, warehouse/industrial (primary), fitness, hospitality, education, residential, and first responders across the United States and Canada, with no institutional capital, no disclosed M&A activity, and no public listing.
MacroAir firmographics
Firmographics- Name
- MacroAir
- Legal name
- MacroAir
- Website
- https://macroairfans.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- MacroAir is a third-generation, family-owned US manufacturer and the original inventor of HVLS ceiling fan technology, producing industrial, commercial, and residential air-circulation fans sold direct, through dealers, and online across the US and Canada.
- Ownership category
- akta.pro rank
MacroAir industry classification
Industry- Product category
- HVLS Ceiling Fans
- NAICS
- Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413)
- SIC
- Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564), Electric Housewares & Fans (3634)
- akta.pro primary industry
- Fans, Blowers & Ventilation Units (Supply/Exhaust/Inline) (IMADANAB)
- akta.pro secondary industry
- Ceiling Fan Installation & Replacement (HSAOAFAC)
Keywords
Where MacroAir is headquartered
LocationHeadquarters
- HQ city
- San Bernardino
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MacroAir business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales - HVLS Fans: Primary revenue stream from direct sales of HVLS fan products including AirPower, AVD370, AirLite, HD15, and Lincoln Street series. Products are sold as complete units with various mounting configurations for industrial, commercial, and agricultural applications. Pricing ranges from entry-level models around $655 to premium industrial units exceeding $4,200.
- Professional Installation Services: Installation services provided through dealer network and certified installers, supporting complex industrial and commercial deployments requiring ceiling mounting, electrical work, and system integration.
- After-Sales Support and Service: Post-installation support, maintenance services, and replacement parts through the dealer network, providing recurring service revenue and customer retention.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | AirPower Series (Entry-Level Commercial) |
| Unit Pricing | Pay-as-you-go | AVD370 Series (Premium Industrial) |
| Unit Pricing | Pay-as-you-go | AirLite Series (Commercial) |
| Unit Pricing | Pay-as-you-go | HD15 Series (Heavy Duty Industrial) |
| Unit Pricing | Pay-as-you-go | Lincoln Street Series (Residential/Light Commercial) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
MacroAir product offering
Product offeringCore offering
MacroAir designs, engineers, and manufactures High-Volume, Low-Speed (HVLS) ceiling fans and high-velocity directional barrel fans for industrial, commercial, agricultural, and residential applications. The company produces motors, blades, and control systems in-house, and sells complete fan units ranging from entry-level barrel fans around $655 to premium industrial HVLS fans exceeding $4,200, distributed via e-commerce, an authorized dealer network, and field sales.
Product overview
MacroAir is the original innovator and pioneer of High-Volume, Low-Speed (HVLS) ceiling fan technology, having created the industry in the 1990s. The company offers a comprehensive portfolio of industrial, commercial, and residential ceiling fans. The core HVLS product line includes the AirVolution (original gear-drive fan, 8-24 ft), AVDX (premium direct-drive, 8-24 ft), AVD5 (five-blade direct-drive, 8-24 ft), AVD3 (three-blade direct-drive, 8-24 ft), AirLegacy (gear-drive utility fan, 8-24 ft), AVD370 (slim direct-drive, 6-12 ft), AirLite (entry-level plug-and-play, 8-14 ft), and HD15 (fixed 15 ft gear-drive). For residential spaces, the Lincoln Street line offers 62"-84" ceiling fans with smart home compatibility. In 2025, MacroAir expanded beyond HVLS with the AirPower line of high-velocity barrel/drum fans available in 14"-36" sizes for targeted spot cooling applications, including standard, oscillating, and dock door variants. The product ecosystem is complemented by the optional AirLynk BMS integration module and AVD Light Kit accessory.
Differentiator
Problem solved
Functional benefit
Brands
- Lincoln Street: Residential ceiling fan line designed for home and light commercial use, featuring modern comfort and timeless design. Available in 60", 72", and 84" sizes.
- AirPower
Products and services
- AirLite Entry-level HVLS ceiling fan with plug-and-play design, available in 8-14 ft diameters with a gear drive motor, targeted at small commercial and agricultural spaces such as shops, barns, and garages.
- AVD370 Sleek, versatile HVLS ceiling fan with an integrated drive system and PMAC direct drive motor, available in 6-12 ft diameters and designed for gyms, homes, and restaurants.
- AirVolution The original HVLS fan, equipped with a rugged gear-drive motor and integrated gearmotor, available in 8-24 ft diameters and covering up to 20,000 sq ft for demanding industrial environments.
- AVDX Premium direct-drive HVLS ceiling fan with a wider 7.3" blade design for lighter weight and increased efficiency, available in 8-24 ft diameters and covering up to 22,000 sq ft.
- AVD5 Five-blade direct-drive HVLS ceiling fan that combines purposeful design with superior performance and cost efficiency, available in 8-24 ft diameters and covering up to 20,350 sq ft.
- AVD3 Three-blade direct-drive HVLS ceiling fan optimized for balance between form and function, available in 8-24 ft diameters and covering up to 17,000 sq ft.
- HD15 Fixed 15-foot diameter gear-drive HVLS fan with high-visibility orange accents for safety, designed for warehouses, barns, and multi-use garage spaces with up to 8,000 sq ft coverage.
- Lincoln Street Residential ceiling fan line available in 62", 72", and 84" sizes with whisper-quiet direct drive motors, glass-reinforced nylon blades, an optional LED light kit, and Bond Bridge smart-home compatibility.
- AirPower Barrel Fan High-velocity directional barrel/drum fan with heavy-duty 14-gauge steel housing, available in 14", 18", 22", 30", and 36" sizes with five mounting options; pushes air up to 250 feet with a CFM range of 2,690-18,400.
- AirPower Oscillating Fan High-velocity oscillating barrel fan providing 6 oscillations per minute with 45-degree coverage in each direction, available in 14", 18", 22", and 30" sizes and an air throw of up to 200 feet.
- AirPower Dock Door Fan Specialized high-velocity 18" barrel fan designed for loading docks and trailers that pushes air 60-80 feet into dock areas to support cooling, ventilation, and fume control.
- AirLegacy Gear-drive utility HVLS fan available in 8-24 ft diameters, positioned as a workhorse model in MacroAir's HVLS portfolio for industrial and commercial deployments.
Quantifiable outcome
- Up to 15°F cooling effect in covered spaces
- +3 more outcomes
Companies that use MacroAir
Customer profileNamed customers2 records
Segments7 records
Ideal customer profiles4 records
MacroAir technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
MacroAir partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
MacroAir competitors and assessment
Company assessmentDirect peers
- Big Ass Fans: The category-defining competitor in HVLS ceiling fans, serving the same industrial, commercial, and agricultural end markets with a comparable product lineup (e.g., Powerfoil, Haiku). Most direct head-to-head competitor to MacroAir's AirVolution and AVDX lines.
- Continental Fan Manufacturing: Specializes in axial and centrifugal fans for industrial and commercial ventilation. Comparable product mix and overlapping end markets in industrial air circulation.
Broad incumbents
- Minka-Aire: Residential and light-commercial ceiling fan brand under Minka Group. Comparable to MacroAir's Lincoln Street and AVD370 lines for design-forward residential and hospitality applications.
- Loren Cook Company: Established manufacturer of industrial and commercial fans, blowers, and ventilation equipment. Competes with MacroAir in the industrial air-movement segment with broader HVAC product coverage.
- Hunter Fan Company: Leading residential ceiling fan brand with broader lighting and home comfort portfolio. Competes with MacroAir's Lincoln Street residential line but operates almost exclusively in the consumer/residential channel.
- Reznor (Thomas & Betts / Nortek): Industrial and commercial HVAC equipment maker including unit heaters and ventilation. Comparable customer base in warehouses and industrial facilities, though primarily heating-focused.
- Greenheck Fan Corporation: Large industrial ventilation and air movement manufacturer offering commercial and industrial fans, blowers, and dampers. Comparable to MacroAir in industrial fan category but at much greater scale and broader portfolio.
Regional players
- AirMax Fans: HVLS fan distributor/manufacturer focused on agricultural and light-industrial applications. Comparable technology offering and overlapping customer base in barn and agricultural ventilation, with strong regional dealer presence.
Emerging players
- JennFeng Industrial: Asian-based HVLS fan manufacturer expanding into North America. Competes on price in the same industrial HVLS category as MacroAir, particularly in price-sensitive segments.
- Modern Forms (WAC Lighting): Smart, design-oriented residential ceiling fan line with strong LED and connected-home integration. Comparable to Lincoln Street in the residential category but with heavier emphasis on smart-home and design aesthetics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
MacroAir social profiles
Digital presenceMacroAir compliance and trust
Trust signalCompliance1 record
MacroAir financial estimates
Financial estimateRevenue estimate
Valuation estimate
MacroAir leadership team
Management profileNumber of profiles
Profiles2 records
MacroAir funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MacroAir M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MacroAir
What does MacroAir do?
MacroAir designs, engineers, and manufactures High-Volume, Low-Speed (HVLS) ceiling fans and high-velocity directional barrel fans for industrial, commercial, agricultural, and residential applications. The company produces motors, blades, and control systems in-house, and sells complete fan units ranging from entry-level barrel fans around $655 to premium industrial HVLS fans exceeding $4,200, distributed via e-commerce, an authorized dealer network, and field sales.
Is MacroAir a public or private company?
MacroAir is a private company. It is classified as family owned and is currently operating.
When was MacroAir founded?
MacroAir was founded in 1990. It employs 101 to 250 people.
Where is MacroAir based?
MacroAir is headquartered in San Bernardino, United States, in the North America region.
How does MacroAir make money?
Three revenue lines are on record. Hardware Sales - HVLS Fans are the primary driver. The others are professional Installation Services and after-Sales Support and Service.
Who are MacroAir's main competitors?
Direct peers on record are Big Ass Fans and Continental Fan Manufacturing. Broad incumbents are Minka-Aire, Loren Cook Company, Hunter Fan Company, Reznor (Thomas & Betts / Nortek) and Greenheck Fan Corporation. AirMax Fans is listed as a regional player. Emerging players are JennFeng Industrial and Modern Forms (WAC Lighting).
Does MacroAir have an API?
No public API is recorded for MacroAir.
What industry is MacroAir in?
MacroAir's product category is HVLS Ceiling Fans. Its primary akta.pro industry code is IMADANAB, Fans, Blowers & Ventilation Units (Supply/Exhaust/Inline), with a secondary code of HSAOAFAC, Ceiling Fan Installation & Replacement. Its NAICS code is 333413 and its SIC code is 3564.