Modern Forms
- Company typePrivate
- Founded2012
- HeadquartersPort Washington, United States
- Headcount1,001–5,000
- GTM type—
- OfferingHardware or Manufacturing
Modern Forms firmographics
Firmographics- Name
- Modern Forms
- Legal name
- Modern Forms
- Website
- https://modernforms.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Modern Forms industry classification
Industry- Product category
- Smart Lighting and Ceiling Fans
- NAICS
- Residential Electric Lighting Fixture Manufacturing (335131), Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132), Electric Lighting Equipment Manufacturing (3351)
- SIC
- Electric Housewares & Fans (3634), Electric Lighting & Wiring Equipment (3640), Auto Controls For Regulating Residential & Comml Environments (3822)
- akta.pro primary industry
- Ceiling Fans Retail (Standard, Low-Profile, Outdoor) (CRAIAHAB)
- akta.pro secondary industries
- Indoor Lighting Fixtures Retail (Ceiling, Wall, Pendant, Chandeliers) (CRAIAHAA), Smart Lighting & Electrical (Bulbs, Switches, Plugs) Retail (CRACAGAB), Smart Lighting & Dimming Control Installation (HSAHADAB), Smart Ceiling Fan & Ventilation Control Integration (HSAOANAG)
Keywords
Where Modern Forms is headquartered
LocationHeadquarters
- HQ city
- Port Washington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Modern Forms business model
Business model- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Others
Revenue model
- Smart Ceiling Fans: Sale of Wi-Fi enabled smart ceiling fans with app control and voice assistant integration, sold through dealers and direct channels
- Luminaires and Lighting: Sale of indoor and outdoor lighting fixtures including pendants, chandeliers, sconces, flush mounts, and vanity lights
- Accessories and Integration Products: Sale of fan accessories, smart home integration devices, and replacement parts
- Custom Product Orders: Bespoke/custom lighting and fan solutions for luxury and specialized installations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | Trade Program pricing for design professionals |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Modern Forms product offering
Product offeringCore offering
Modern Forms designs, manufactures, and sells Wi-Fi enabled smart ceiling fans and architectural luminaires (indoor and outdoor lighting fixtures) under the WAC Lighting group. Products integrate with Google Home and Amazon Alexa for voice/app control, support over-the-air firmware updates, and span categories including downrod fans, flush mount fans, pendants, chandeliers, sconces, vanity lights, and outdoor fixtures, plus custom/bespoke configurations and the Ultra fan with UV-C radiating LED technology.
Product overview
Modern Forms is a lighting and ceiling fan brand under WAC Lighting that offers smart ceiling fans and luminaires for residential and commercial spaces. The product portfolio includes two main product lines: Smart Fans (Downrod Fans, Flush Mount Fans, Custom Smart Fans, Accessories) and Luminaires (Indoor Pendants, Mini Pendants, Chandeliers, Indoor Flush Mounts, Indoor Sconces, Bathroom Sconces, Vanity Lights, Swing Arm/Picture Lights, Step Lights, Outdoor Sconces, Outdoor Pendants, Outdoor Flush Mounts, Post Lights, Custom Luminaires). The brand also offers a WAC Home connected products sub-brand and the Ultra smart fan featuring UV-C radiating LED technology. Products span multiple design styles including Contemporary, Modern, Mid-Century Modern, Scandinavian, Hollywood Glam, Minimalist, Transitional, and Eclectic, targeting spaces such as restaurants, conference rooms, healthcare, hospitality, and residential living areas.
Differentiator
Problem solved
Functional benefit
Products and services
- Smart Ceiling Fans
- Ultra Smart Fan
- Custom Smart Fans
- Chandeliers and Pendants
- Indoor Wall and Ceiling Luminaires
- Outdoor Lighting Fixtures
- Custom Luminaires
- WAC Home Products
- Fan Accessories and Integration Components
Companies that use Modern Forms
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles5 records
Modern Forms technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Modern Forms partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- WAC LightingcoreParent company and manufacturing partner. WAC Lighting is an established architectural lighting manufacturer with over 50 years of experience. Modern Forms operates as a brand within the WAC Lighting group of companies, leveraging shared manufacturing, distribution, and R&D capabilities.
- WAC ArchitecturalminorSister brand within the WAC Lighting family focused on architectural lighting solutions. Modern Forms and WAC Architectural share distribution channels and corporate infrastructure.
- SchonbekminorLuxury lighting sister brand within the WAC Lighting portfolio. Known for handcrafted chandeliers and architectural lighting with global distribution.
- Google HomecoreSmart home platform integration enabling voice control and app-based management of Modern Forms smart fans and luminaires through Google Assistant
- Amazon AlexacoreSmart home platform integration enabling voice control and app-based management of Modern Forms smart fans and luminaires through Amazon Alexa
- Louise Stapleton InteriorsminorInterior design firm featured in case study showcasing Modern Forms products in residential lighting design projects
- AKLD Lighting Design (Anne Kustner)minorLighting design firm led by Anne Kustner featured in case study for The Village Supper Club hospitality project
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Modern Forms competitors and assessment
Company assessmentDirect peers
- Schonbek: Sister brand under WAC Lighting known for handcrafted luxury chandeliers with global distribution. Comparable premium decorative lighting positioning, shared manufacturing and R&D platform, and overlapping designer/specifier customer base.
- Big Ass Fans: Premium ceiling and overhead fan manufacturer with the Haiku Home smart fan line. Competes head-to-head with Modern Forms in designer-grade, connected residential and light-commercial ceiling fans with app and voice control.
- Minka-Aire: Specialty ceiling fan brand under Minka Group with strong smart fan offerings (including Wi-Fi enabled models) sold through the same lighting showroom and designer channels as Modern Forms.
- WAC Architectural: Sister brand within the WAC Lighting family focused on architectural lighting solutions; shares distribution channels and corporate infrastructure with Modern Forms. Closely comparable product, channel, and customer overlap.
- Fanimation: Designer ceiling fan manufacturer offering decorative and smart fan models distributed through lighting showrooms and dealers. Highly comparable go-to-market and product mix to Modern Forms' downrod and flush mount smart fan lines.
- Hunter Fan Company: Largest US residential ceiling fan manufacturer with both traditional and Wi-Fi-enabled smart fan lines (SimpleConnect, Symphony). Directly competes with Modern Forms in residential ceiling fans, including the design-focused and connected-product segments where Modern Forms operates.
Broad incumbents
- Hinkley Lighting: Decorative and landscape lighting manufacturer with broad residential and commercial portfolios sold through showrooms and dealers. Directly comparable to Modern Forms' indoor/outdoor luminaire categories and channel strategy.
- Tech Lighting (Visual Comfort): Architectural and decorative lighting brand now part of Visual Comfort, targeting designers and specifiers with pendants, sconces, and linear lighting. Comparable to Modern Forms' architectural/specifier-driven commercial and residential luminaire lines.
- Visual Comfort & Co. Large, established decorative and architectural lighting portfolio serving luxury residential and designer trade channels. Overlaps significantly with Modern Forms' luminaire categories (pendants, sconces, chandeliers) and shared designer/specifier customer base.
Emerging players
- Kuzco Lighting: Independent contemporary decorative lighting brand serving residential and commercial projects through designer and showroom channels. Overlaps with Modern Forms' modern/contemporary luminaire portfolio and trade-program GTM.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Modern Forms social profiles
Digital presenceModern Forms financial estimates
Financial estimateRevenue estimate
Valuation estimate
Modern Forms leadership team
Management profileNumber of profiles
Profiles1 record
Modern Forms funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Modern Forms M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Modern Forms
What does Modern Forms do?
Modern Forms designs, manufactures, and sells Wi-Fi enabled smart ceiling fans and architectural luminaires (indoor and outdoor lighting fixtures) under the WAC Lighting group. Products integrate with Google Home and Amazon Alexa for voice/app control, support over-the-air firmware updates, and span categories including downrod fans, flush mount fans, pendants, chandeliers, sconces, vanity lights, and outdoor fixtures, plus custom/bespoke configurations and the Ultra fan with UV-C radiating LED technology.
Is Modern Forms a public or private company?
Modern Forms is a private company. It is classified as corporate owned and is currently operating.
When was Modern Forms founded?
Modern Forms was founded in 2012. It employs 1,001 to 5,000 people.
Where is Modern Forms based?
Modern Forms is headquartered in Port Washington, United States, in the North America region.
How does Modern Forms make money?
Four revenue lines are on record. Smart Ceiling Fans are the primary driver. The others are luminaires and Lighting, accessories and Integration Products and custom Product Orders.
Who are Modern Forms's main competitors?
Direct peers on record are Schonbek, Big Ass Fans, Minka-Aire, WAC Architectural, Fanimation and Hunter Fan Company. Broad incumbents are Hinkley Lighting, Tech Lighting (Visual Comfort) and Visual Comfort & Co.. Kuzco Lighting is listed as an emerging player.
Does Modern Forms have an API?
No public API is recorded for Modern Forms.
What industry is Modern Forms in?
Modern Forms's product category is Smart Lighting and Ceiling Fans. Its primary akta.pro industry code is CRAIAHAB, Ceiling Fans Retail (Standard, Low-Profile, Outdoor), with a secondary code of CRAIAHAA, Indoor Lighting Fixtures Retail (Ceiling, Wall, Pendant, Chandeliers). Its NAICS code is 335131 and its SIC code is 3634.