Rove

What Rove does

Rove (Rove Ventures Inc.) operates a curated luxury vacation rental marketplace and property management platform headquartered in New York City. The company targets two customer segments: (1) extended-stay travelers (typically booking 30+ days at average values around $14,260) seeking fully furnished residences with hotel-quality service in New York City, The Hamptons, South Florida, Aspen, and Southern California, and (2) luxury property owners and real estate investors seeking full-service management. Rove's product surface spans RoveTravel.com (the core marketplace), Rove+ (premium full-service property management), Rove Core (entry-level hosting with AI-assisted operations), and Rove Concierge (24/7 guest support), with up to $5 million in property damage protection and 48-hour host payouts.

The underlying platform combines a direct booking site with multi-channel distribution enabling hosts to list simultaneously on Airbnb, VRBO, Booking.com, and RoveTravel.com from a single interface. The technology stack relies on Guesty for property management infrastructure and uses AI primarily for process automation across dynamic pricing, guest communication, and scheduling. Rove's business model rests on two revenue streams: marketplace commissions on bookings and managed-services fees for full-service property management.

Strategically, Rove is pursuing geographic expansion via a joint venture with Emaar Properties and Dubai Holding in the UAE, a partnership with LEO Development to launch Rove Home branded residences in Oman, and a co-development with Freeman Residences for a luxury extended-stay building in Downtown Manhattan. The company employs 11-50 staff, is led by CEO Jonah Hanig, and brought in FJ Labs and Gaingels as institutional investors in a 2025 funding round.

Name

Rove

Legal name

Rove Ventures Inc.

Website

https://rovetravel.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Rove is a New York-based luxury vacation rental marketplace offering curated, fully furnished extended-stay residences with hotel-quality concierge service in premium US markets, paired with a tiered property management platform serving individual travelers and luxury property owners.

Ownership category

akta.pro rank

Product category

Vacation Rental Marketplace

NAICS

Rental and Leasing Services (532)

SIC

Real Estate Agents & Managers (For Others) (6531), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Full-Service Vacation Rental Property Management (BPAJAIAA)

akta.pro secondary industries

Full-Service Vacation Rental Property Management (THAMAKAA), Whole-Home Rentals (Houses, Villas, Cabins) (THAGANAA), Vacation Rental Maintenance & Vendor Management (BPAJAIAM), Co-Host / On-the-Ground Operations & Guest Services (BPAJAIAI)

Keywords

• Luxury vacation rentals
• Property management platform
• Extended-stay marketplace
• Short-term rental automation
• Vacation rental technology

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Transaction/Booking Fees: Rove generates revenue by taking a commission on bookings made through its platform. Property owners list on the platform to access Rove's clientele and property management services. Average booking value on RoveTravel.com is $14,260.
2. Property Management Services: Full-service property management including guest services, housekeeping, concierge support, and AI-powered operations for property owners. Services include up to $5 million property damage protection.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Rove operates a two-sided digital marketplace for luxury furnished extended-stay vacation rentals (30+ day minimums) operating in premium US markets including New York City, The Hamptons, South Florida, Aspen, and Southern California. The platform combines a curated guest booking experience with a full-service property management offering for hosts, including AI-powered operations automation, multi-channel listing distribution to Airbnb/VRBO/Booking.com, concierge support, and up to $5 million property damage protection.

Product overview

Rove operates a luxury furnished vacation rental marketplace and property management platform. The core product is RoveTravel.com, which offers curated residential properties in premium markets (New York City, The Hamptons, South Florida, Aspen). The platform operates on a tiered service model: Rove Core provides basic listing distribution across Airbnb, VRBO, and Booking.com with AI automation; Rove+ offers enhanced property management services. Rove Concierge delivers 24/7 guest support, while the platform's property portfolio includes individual verified residences such as Cobblestone Manor and Franklin Place.

Differentiator

Problem solved

Functional benefit

Brands

• Rove+ Property Management: Premium property management services offered by Rove for property owners
• RoveCore
• Rove Travel Home

Products and services

• Rove Travel Marketplace (RoveTravel.com) Two-sided digital marketplace where travelers book fully-furnished luxury residences for extended stays (30+ day minimums) and property owners list their units in premium US markets (NYC, Hamptons, South Florida, Aspen, Southern California). Features include 24/7 reservations, concierge support, and verified listings.
• Rove+ Property Management

Quantifiable outcome

• Average booking value of $14,260 on RoveTravel.com
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability1 record

Feature2 records

Partnerships

Four partnerships are on record, tiered core and major.

• LEO DevelopmentcoreStrategic or Co-development Partner · 3 February 2026LEO Development announced a strategic partnership with Rove to bring lifestyle hospitality to Oman for the first time. The first project, Rove Home Muscat Expressway, will feature fully furnished one- and two-bedroom apartments and lofts in Muscat with plans for additional developments across economic zones in the Sultanate. This collaboration marks Rove's debut in Oman.
• Freeman ResidencesmajorStrategic or Co-development Partner · 21 October 2025RoveTravel.com partnered with Freeman Residences to launch their first luxury extended-stay building in Downtown Manhattan. This partnership focuses on bringing premium extended-stay offerings to the New York City market.
• Emaar Properties and Dubai HoldingcoreStrategic or Co-development PartnerRove is a joint venture between Emaar Properties and Dubai Holding, two of the largest state-linked developers in the UAE. This joint venture structure underpins Rove's expansion in Middle East markets including the UAE hotel operations.
• Airbnb, VRBO, and Booking.commajorChannel Partner/ Reseller/ DistributorRove enables property owners to list their properties on RoveTravel.com as well as Airbnb, VRBO, and Booking.com simultaneously through its property management platform. This multi-channel distribution provides property owners with access to guests across multiple marketplaces.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Airbnb Luxe: Airbnb Luxe is Airbnb's curated luxury tier featuring verified high-end homes with dedicated trip designers — a broad incumbent competing with Rove for luxury bookings and serving as both a distribution partner and competitor.
• Vrbo: Vrbo (Expedia Group) operates a major vacation rental marketplace where Rove lists properties, and competes in the same luxury home rental demand pool as RoveTravel.com's direct bookings.

Emerging players

• StayOne: StayOne is a members-only luxury vacation rental platform featuring high-end homes globally, comparable to Rove's curated luxury approach but with an exclusive membership model.
• Wander: Wander offers a curated network of luxury, tech-enabled short-term rental homes with concierge services, competing with Rove in the premium leisure-stay niche but with a focus on whole-home villa-style inventory.

Direct peers

• Vacasa: Vacasa is one of the largest full-service vacation rental property managers, offering multi-channel listing distribution and professional management — directly overlapping Rove's host-side services across US leisure markets.
• Sonder: Sonder offered tech-enabled, designer-furnished apartments and boutique short-stay units with concierge service in urban markets — a near-direct analogue of Rove's luxury extended-stay offering before its 2024 restructuring.
• AvantStay: AvantStay is a luxury short-term rental management and hospitality company operating in premium US destinations with full-service property management, mirroring Rove's positioning in Hamptons, Aspen, and South Florida.
• Placemakr: Placemakr is a marketplace and operator of furnished apartment-style accommodations for extended stays, targeting similar premium urban and leisure markets with a hybrid management-plus-marketplace model.
• Blueground: Blueground operates a marketplace and managed portfolio of fully-furnished extended-stay apartments in premium global cities, directly overlapping with Rove's luxury 30+ day furnished rental model and target customer.
• Kasa Living: Kasa operates tech-enabled, professionally managed apartment-style accommodations for short and extended stays, comparable to Rove in product type and target urban traveler.

Market position

Strengths4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rove