Grupo Axo

What Grupo Axo does

Grupo Axo is a Mexico-headquartered multi-brand, multi-channel specialty retailer operating across Mexico, Chile, Peru, and Uruguay. The company distributes more than 60 internationally recognized brands spanning lifestyle fashion, athletics and outdoors, beauty and personal care, and off-price segments, including Victoria's Secret, Nike, Tommy Hilfiger, Coach, Calvin Klein, Bath & Body Works, The North Face, Abercrombie & Fitch, Brooks Brothers, and Ulta Beauty. Founded in 1996, the company has built exclusive distribution relationships with these brands over nearly 30 years and serves consumers through 7,000+ to 8,000+ points of sale, employing 9,000+ to 10,000+ people across its four-country footprint.

The company operates an omnichannel platform comprising 39+ online stores and 7 e-commerce mobile applications alongside physical retail in both full-price and off-price formats. Supporting infrastructure includes WiFi-enabled POS systems, dual internet services for redundancy, firewall modernization, and omnichannel services such as Shop & Pick Up, Find in Store, Ship from Store, and Return in Store. The company also holds a minority stake in Vopero, a resale platform launched in 2021 to support circular fashion, and acquired Komax from Linzor Capital in March 2023, adding 150 stores across Chile, Peru, and Uruguay.

Revenue mechanics are anchored in retail margins on branded merchandise sold through owned physical stores and owned e-commerce properties, supplemented by transaction-based economics from the Vopero resale channel. The customer base is end consumers (B2C) across the four operating countries, while the upstream customer is international brand owners seeking an established LatAm distribution partner, exemplified by Ulta Beauty's 2025 entry into Mexico through Grupo Axo. The company is privately held, with growth funding rounds led by General Atlantic (2017) and BlackRock Private Equity Partners (2021), and is led by CEO Andres Gomez and co-founder Alberto Fasja Cohen.

Name

Grupo Axo

Legal name

Grupo Axo

Website

https://grupoaxo.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Grupo Axo is a Mexico-based multi-brand, multi-channel specialty retailer distributing 60+ international fashion, accessories, footwear, beauty, and personal care brands across Mexico, Chile, Peru, and Uruguay through 7,000+ physical points of sale and 39+ e-commerce platforms serving end consumers and brand partners.

Ownership category

akta.pro rank

Product category

Multi-brand Fashion Retail

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), General Merchandise Retailers (455)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Department Stores (5311)

akta.pro primary industry

Vertical/Specialty Marketplaces (BPAMAGAB)

akta.pro secondary industry

Athletic Footwear & Performance Apparel Distribution (CRAOAJAH)

Keywords

• Multi-brand retail
• Fashion distribution
• Off-price retail
• Omnichannel retail
• Specialty retail

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Full-Price Retail: Revenue from retail sales of internationally recognized fashion, accessories, footwear, beauty and personal care brands through full-price physical stores and online channels.
2. Off-Price Retail: Revenue from off-price retail format offering branded merchandise at discounted prices through physical and online channels.
3. Vopero Resale Channel: Investment in Vopero, a resale channel launched in 2021 supporting sustainability through product recirculation in the fashion ecosystem.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels2 records

Core offering

Grupo Axo is a leading multi-brand and multi-channel retailer in Latin America that distributes 60+ internationally recognized fashion, accessories, footwear, beauty, and personal care brands through physical stores (full-price and off-price formats) and e-commerce platforms across Mexico, Chile, Peru, and Uruguay. The company operates an omnichannel ecosystem spanning 7,000+ points of sale, 39+ online stores, and 7 mobile commerce apps with integrated services such as SHOP & PICK UP, FIND IN STORE, SHIP FROM STORE, and RETURN IN STORE.

Product overview

Grupo Axo is a multi-brand, multi-channel fashion, accessories, footwear, beauty and personal care distributor operating a platform of 60+ internationally recognized brands across Mexico, Chile, Peru, and Uruguay through physical stores and e-commerce in both full-price and off-price formats. The company operates omnichannel retail capabilities including 39+ online stores, 7 e-Commerce Apps, Shop & Pick Up, Find in Store, and Ship from Store services. Its brand portfolio spans three core sectors: Lifestyle (Victoria's Secret, Bath & Body Works, Calvin Klein, Tommy Hilfiger, Coach), Athletics & Outdoors (Nike, The North Face, Under Armour, Mammut, Marmot, Columbia, Kivül), and Off-Price (GAP, Surprice, Reduced, Privalia). The company also invested in Vopero, a resale platform for circular fashion.

Differentiator

Problem solved

Functional benefit

Products and services

• Warner's Intimate apparel brand distributed by Grupo Axo across Mexico, Chile, Peru, and Uruguay through retail stores and online channels.
• Victoria's Secret Intimate apparel and beauty brand distributed by Grupo Axo through its retail network in Latin America.
• Calvin Klein Premium apparel and accessories brand distributed by Grupo Axo in full-price and off-price formats.
• Tommy Hilfiger Premium apparel brand distributed by Grupo Axo across its Latin American retail network.
• Coach Premium leather goods and accessories brand distributed by Grupo Axo.
• Bath & Body Works Personal care and home fragrance brand distributed by Grupo Axo.
• Banana Republic Modern casual fashion brand distributed by Grupo Axo through full-price stores and digital channels.
• Hollister Young contemporary apparel brand distributed by Grupo Axo targeting young adults.
• Rag & Bone New York-based contemporary fashion brand distributed by Grupo Axo.
• Nike Athletic apparel and footwear brand distributed by Grupo Axo.
• The North Face Outdoor performance apparel and equipment brand distributed by Grupo Axo.
• Mammut Swiss outdoor and mountain sports brand distributed by Grupo Axo.
• Marmot Outdoor apparel and equipment brand distributed by Grupo Axo.
• UGG Luxury footwear brand distributed by Grupo Axo.
• Columbia Outdoor apparel and equipment brand distributed by Grupo Axo through its Athletics & Outdoors sector.
• Ulta Beauty Beauty retailer brand distributed by Grupo Axo in Mexico.
• Isadora Beauty brand distributed by Grupo Axo.
• GAP Global apparel brand distributed by Grupo Axo in full-price and off-price formats.
• Old Navy Affordable family apparel brand distributed by Grupo Axo.
• Abercrombie & Fitch Casual apparel brand distributed by Grupo Axo.
• Brooks Brothers Classic apparel brand distributed by Grupo Axo.
• Guess Premium apparel and accessories brand distributed by Grupo Axo.
• Kipling Fashionable bags and accessories brand distributed by Grupo Axo.
• Surprice Off-price retail format operated by Grupo Axo offering discounted branded merchandise.
• Reduced Off-price retail format operated by Grupo Axo offering discounted branded merchandise.
• Privalia Online fashion retail platform distributed by Grupo Axo offering discounted branded merchandise.
• Urban Store Urban fashion retail format operated by Grupo Axo.
• Promoda Fashion retail brand distributed by Grupo Axo.
• Komax Apparel retailer operating 150 stores across Chile, Peru, and Uruguay with omnichannel retail strategy and diverse portfolio of global brands. Wholly-owned subsidiary acquired by Grupo Axo.
• Vopero Resale channel supporting sustainability through recirculation of fashion products in which Grupo Axo holds a minority investment.

Quantifiable outcome

• 60+ internationally recognized brands distributed across 4 countries
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Ulta BeautycoreChannel Partner/ Reseller/ Distributor · 1 January 2025Ulta Beauty partnered with Grupo Axo to enter the Mexican market. OSEA Malibu, a skincare brand, entered Mexico through Ulta Beauty's partnership with Grupo Axo. This represents Grupo Axo's role as a distribution partner for international beauty brands seeking market entry in Latin America.
• VoperominorStrategic or Co-development Partner · 1 January 2021In 2021, Grupo Axo invested in Vopero, a resale channel that supports sustainability through the recirculation of fashion products. This investment aligns with the company's sustainability initiatives and #ProudToBeGreen program.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Falabella: Latin American department store and multi-format retailer with significant operations in Chile, Peru, and Mexico. Comparable as a multi-brand retailer distributing international fashion brands across similar LATAM geographies.
• Coppel: Large Mexican multi-format retailer with department stores, specialty retail, and credit operations. Directly comparable as a Mexican multi-brand retailer serving similar consumer demographics.
• El Puerto de Liverpool: Mexico's largest department store chain, directly comparable as a multi-format retailer with both full-price department stores and off-price formats (Suburbia) operating across Mexico. Liverpool is the closest direct competitor to Grupo Axo in the Mexican multi-brand specialty retail space.
• Sears Mexico: Mexican department store operator competing with Grupo Axo in the full-price retail segment. Comparable in product categories (apparel, footwear, beauty) and Mexican consumer market.
• Ripley Corp: Chilean-Peruvian department store operator with similar multi-format retail strategy across LATAM. Operates in the same geographies as Grupo Axo (Chile and Peru) and competes directly for international brand distribution partnerships.

Broad incumbents

• Inditex (Zara): Global fashion retail giant operating Zara and other brands across Latin America. Comparable as an international fashion brand operator with significant Mexico and LATAM presence, though primarily through owned brands rather than multi-brand distribution.
• H&M: Global fast-fashion retailer with significant operations in Mexico and Latin America. Comparable as an international fashion brand with strong omnichannel presence in the same geographies.
• Cencosud: Major Latin American retail conglomerate operating department stores (Paris, Ripley), supermarkets, and specialty retail across multiple LATAM countries. A larger, more diversified incumbent competing with Grupo Axo for premium brand partnerships.

Others

• Promotora Bimbo (BIMBO): Large Mexican consumer goods company with extensive distribution infrastructure across Latin America. Comparable as a Mexican-headquartered multi-country consumer distribution platform, though in food rather than fashion retail.

Regional players

• Almacenes Siman: Central American department store chain operating in El Salvador, Guatemala, Honduras, Nicaragua, Costa Rica, and Panama. Comparable as a regional multi-brand fashion retailer, though operating in different LATAM geographies than Grupo Axo.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/grupoaxo
• Facebookfacebook.com/grupoaxo
• LinkedInlinkedin.com/company/grupo-axo

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Axo