What Vopero does

Vopero is a Montevideo-headquartered, private LATAM consumer-internet company that operates a full-service managed-resale marketplace for pre-owned branded clothing. The platform is mobile-first, available via native iOS and Android apps, and serves both individual consumers who want to offload unused garments and buyers seeking discounted branded secondhand fashion. Vopero's core operational differentiator is the end-to-end seller workflow: rather than peer-to-peer listing, Vopero handles collection, inspection, photography, listing, storage, sale and payout, with seller balances visible and transactable inside the app. Quality-control rejections flow through the Re-circulamos program into NGO donation, upcycling (e.g., Green Bone in Mexico), or charity-bazaar resale, with Vopero citing more than 500,000 garments donated through this channel. The Vopero Impacta module layers a curated NGO donation flow on top of seller balances, deepening the social-impact positioning.

The business is structured as a two-sided marketplace with a transaction-based take rate on each successful resale. As of the most recent confirmed scale signal (October 2021), Vopero reported over 3,000 merchant sellers in Mexico, and the company has activated country-specific storefronts for Uruguay (vopero.uy), Mexico (vopero.mx) and Chile (vopero.cl), with publicly announced plans to expand into Brazil and Colombia. The company has raised approximately $11.5 million in disclosed funding across two rounds: a $7.5M round in October 2021 co-led by Grupo Axo (a major LATAM retail operator) and thredUP (the US resale platform), and a $4M round in October 2023 led by Cencosud Ventures with continued Grupo Axo participation. Founder and CEO Alejandro Esperanza leads the company, which currently employs 101–250 people. Revenue, GMV, and post-2021 merchant/buyer counts are not publicly disclosed, and there is no public API, AI capability, or pricing transparency.

Name

Vopero

Legal name

Vopero

Website

https://vopero.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

101–250 employees

Short description

Vopero is a LATAM full-service circular fashion resale marketplace that handles collection, inspection, listing, storage and sale of pre-owned branded clothing for individual and merchant sellers, serving consumer buyers in Uruguay, Mexico and Chile through mobile apps.

Ownership category

akta.pro rank

Product category

Fashion Resale Marketplace

NAICS

Used Merchandise Retailers (459510), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Apparel, Footwear & Accessories Resale (CRAFAGAA)

akta.pro secondary industries

Luxury & Designer Resale (CRAFAGAB), Off-Price Luxury / Designer Resale & Discount Boutiques (CRAEABAE)

Keywords

• Secondhand fashion marketplace
• Circular fashion resale
• Pre-owned clothing platform
• Managed clothing resale
• LATAM fashion recommerce

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Resale commission: Vopero operates a circular fashion marketplace where it handles the full resale workflow (collect, inspect, photograph, list, store, sell) and takes a transaction-based cut on each successful sale of a pre-owned garment.
2. Branded resale marketplace transactions: Marketplace transactions on pre-owned branded clothing at discounted prices, with revenue generated as a take rate on each completed buyer-seller transaction.

Go-to-market motion3 records

Core offering

Vopero operates a mobile-first circular fashion marketplace in Latin America where individual sellers send in pre-owned branded clothing and Vopero handles the full resale workflow — collection, quality inspection, photography, listing, storage, sale and payout — through its app. Buyers in Uruguay, Mexico and Chile purchase recirculated branded apparel at reduced prices via the same mobile app or country-specific storefronts, with garments that fail quality control routed to donation, upcycling or charity bazaar partners.

Product overview

Vopero operates a single integrated circular fashion platform rather than a platform-plus-modules architecture, anchored by the Vopero Marketplace, the Vopero Seller Service and the Vopero Mobile App (iOS/Android) used to buy and re-sell pre-owned garments in Uruguay, Mexico and Chile. Layered on top of this core marketplace are two program-level offerings: Vopero Impacta, an in-app donation program that lets users route sales earnings to partner NGOs, and the Vopero Re-circulamos Program, the underlying garment re-circulation flow that handles quality-control rejections through donation, upcycling or charitable bazaar resale.

Differentiator

Problem solved

Functional benefit

Brands

• Vopero Impacta: Social-impact initiative/program by Vopero that enables users to donate a portion or all of their Vopero sales earnings to partner NGOs and foundations.

Products and services

• Vopero Marketplace Flagship circular and sustainable fashion marketplace ("la plataforma de moda circular y sustentable") for buying pre-owned branded garments at reduced prices, operating across Latin America with dedicated country sites in Uruguay, Mexico and Chile.
• Vopero Seller Service End-to-end managed resale service that lets users sell unworn clothing "in one click"; Vopero handles collection, inspection, photography, listing, storage, sale, payment collection and crediting to the seller balance with full transparency through the Vopero app, built on the premise that 80% of users' wardrobes go unused.
• Vopero Mobile App Native iOS and Android application (App Store id1555720928; Google Play package com.vopero.vopero) that surfaces the Vopero marketplace, end-to-end seller tools, the seller balance and the Vopero Impacta donation flow across Uruguay, Mexico and Chile.

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered minor.

• Techo UruguayminorGTM or Marketing PartnerUruguayan NGO partner listed on the Vopero Impacta page. Techo works on housing and basic infrastructure for vulnerable communities; Vopero sellers can donate part or all of their sales balance to Techo through the app.
• CorazoncitosminorGTM or Marketing PartnerUruguayan NGO partner on Vopero Impacta focused on early detection and treatment of congenital heart disease in children; receives donations from Vopero sellers via the in-app balance.
• Fundación Teletón UruguayminorGTM or Marketing PartnerUruguayan foundation partner on Vopero Impacta focused on rehabilitation of children and adolescents with neuro-musculoskeletal conditions; receives donations from Vopero seller balances.
• Organización TagmaminorGTM or Marketing PartnerUruguayan NGO partner on Vopero Impacta building the first network of public sustainable schools in Latin America; receives donations from Vopero seller balances.
• ONG CeprodihminorGTM or Marketing PartnerUruguayan NGO partner on Vopero Impacta supporting vulnerable families, particularly women and children at social risk; receives donations from Vopero seller balances and participates in charity bazaars for garment resale.
• SOS Fauna MarinaminorGTM or Marketing PartnerUruguayan marine fauna rescue organisation listed on the Vopero Impacta page; receives monetary donations from Vopero sellers via the in-app balance.
• Honrar La VidaminorGTM or Marketing PartnerUruguayan women's solidarity network supporting women oncology patients; listed as a Vopero Impacta donation recipient.
• Fundación Origen (Mexico)minorGTM or Marketing PartnerMexican foundation that distributes donated Vopero garments to people in need through centers across Mexico under Vopero's donation clothing line.
• Green Bone (Mexico)minorImplementation/ SI/ Consulting PartnerMexican upcycling workshop that receives damaged Vopero garments as raw material and employs marginalised communities to make pet toys from fabric scraps; aligns with Vopero's upcycling donation line.
• Imaginalco (Mexico)minorGTM or Marketing PartnerMexican NGO referenced on the Vopero Impacta page; sells donated Vopero garments through charity bazaars to fund programmes for children and youth in Malinalco. Includes a public testimonial from the Director of Programmes.
• VIFAC (Mexico)minorGTM or Marketing PartnerMexican NGO participating in Vopero's charity bazaar resale line; sells donated Vopero garments to generate income for its programmes.
• Unidos por los niños (Uruguay)minorGTM or Marketing PartnerUruguayan NGO participating in Vopero's charity bazaar resale line; sells donated Vopero garments to generate income for its programmes.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• thredUP: US-based managed online resale platform for apparel and accessories; directly comparable because it pioneered the end-to-end seller service model (clean-out kits, inspection, photography, listing, payout) that Vopero replicates in LATAM. ThredUP is also Vopero's lead investor, making it the closest functional and strategic comparable.
• Vestiaire Collective: Global peer-to-peer luxury and designer fashion resale marketplace with authentication; directly comparable because it operates a managed resale flow for branded/pre-owned apparel at scale across multiple geographies, including a presence in LATAM that overlaps with Vopero's branded-merchandise focus.
• The RealReal: US-based online consignment marketplace for authenticated luxury and designer fashion, handbags, shoes and accessories; comparable because it operates a high-touch managed consignment model for branded apparel with in-house authentication, mirroring Vopero's inspection-led approach to branded secondhand.
• Micolet: European managed fashion resale platform that collects, sorts and resells pre-owned clothing from consumers via its own e-commerce site; directly comparable in business model (Vopero handles collection → QC → listing → sale → payout) and is a useful reference point for managed-resale unit economics.

Broad incumbents

• Poshmark: US-based peer-to-peer social marketplace for new and pre-owned fashion; broader incumbent in the same resale category but operating a seller-selfie-listing model rather than Vopero's full-service managed flow, making it a relevant adjacency on supply-side dynamics.
• Depop: Global peer-to-peer social fashion resale marketplace (owned by Etsy) targeting Gen Z; relevant comparable for branded secondhand discovery and seller economics, although Depop's self-listing model differs from Vopero's managed flow.
• Vinted: European peer-to-peer secondhand fashion marketplace with millions of users; comparable because it competes for the same consumer behavior (selling unworn branded clothing) and benchmarks the scale of horizontal resale platforms that Vopero could eventually face in LATAM.
• Mercado Libre: Dominant LATAM horizontal e-commerce and marketplace platform; comparable as the primary incumbent that any vertical resale marketplace in the region must compete against for buyer traffic, seller acquisition, and logistics infrastructure.

Regional players

• Wallapop: Spain-headquartered peer-to-peer secondhand marketplace for fashion and general goods with strong brand awareness in Spanish-speaking markets; relevant regional comparable because it shapes consumer expectations for secondhand fashion flows in Spain and has expansion ambitions that touch LATAM.
• OLX: LATAM-focused horizontal classifieds platform for secondhand goods including apparel; relevant regional comparable because it represents an alternative (low-friction, free) channel for users to recirculate used clothing, especially in Brazil where Vopero has not yet launched.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/voperoapp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vopero