Formedics
Formedics is a private HCP collaboration platform that unifies 25 digital properties, point-of-care placements, and live events to give pharmaceutical and life sciences brands access to over 1.5 million verified healthcare professionals across more than 190 countries.
- Company typePrivate
- Founded2024
- HeadquartersBasking Ridge, United States
- Headcount101–250
- GTM typeB2B
- OfferingDigital Commerce or Content
Formedics firmographics
Firmographics- Name
- Formedics
- Legal name
- Formedics LLC
- Website
- https://formedics.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Formedics is a private HCP collaboration platform that unifies 25 digital properties, point-of-care placements, and live events to give pharmaceutical and life sciences brands access to over 1.5 million verified healthcare professionals across more than 190 countries.
- Ownership category
- akta.pro rank
Formedics industry classification
Industry- Product category
- Healthcare Professional Engagement & Advertising
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Patient Community, Peer Support & Social Engagement (HLACAEAK)
- akta.pro secondary industry
- Healthcare/Pharma Creative Agencies (MPAAAAAJ)
Keywords
Where Formedics is headquartered
LocationHeadquarters
- HQ city
- Basking Ridge
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Formedics business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Pharma/Life Sciences Advertising: Recurring and campaign-based advertising revenue from pharmaceutical and life sciences brands purchasing access to Formedics' network of over 1.5 million verified, targeted HCPs across digital properties, point-of-care placements, social, and live event channels. Includes dynamic ad placement, dynamic tagging, and house ads.
- Sponsored Content and Partnerships: Revenue from sponsored or paid content produced by advertisers and partners (including podcast sponsorships such as DDx on Figure 1, and partnership content distributed through Formedics' properties). Sponsored content is clearly labeled as such per editorial policy.
- Medical Society Media Sales and Society Partnerships: Revenue from leading media sales for peer-reviewed journals across 11 specialties and subspecialties for more than 20 global medical societies (through Elsevier partnership), including print and digital advertising, sponsored content, and digital solutions. Also includes customized content solutions and KOL/DOL programs for societies.
- Podcast Production and Distribution Services: Revenue from podcast production, talent sourcing, distribution, and sponsorship measurement services (e.g., DDx podcast on Figure 1) offered to pharma brands seeking deeper HCP engagement via audio storytelling.
- Content Syndication and Cross-Border Distribution: Revenue from content distribution partnerships such as with The Immunobuddies, providing U.S. market access, podcast production and distribution, dedicated content hubs, social media amplification, and live programming at oncology conferences in exchange for access to Formedics' omnichannel ecosystem.
- Enterprise Program Management Services: High-investment, complex enterprise client programs with senior-level client partnership and dedicated Account Supervisor pod leadership, including Medical Legal Regulatory (MLR) workflow management for healthcare compliance. Account Supervisor salary band $100,000–$120,000 reflects professional services layer.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise pharma/life sciences advertising and partnership programs (quote-based) |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels7 records
Formedics product offering
Product offeringCore offering
Formedics operates an integrated HCP (healthcare professional) engagement platform that unites 25 digital properties, the largest opt-in point-of-care network, social channels, podcasts, and live events to give pharmaceutical and life sciences brands access to 1.5 million+ verified, targeted HCPs across 190+ countries. The company monetizes primarily through advertising, sponsored content, medical society media sales (via Elsevier), and enterprise partnership programs combining digital, point-of-care, social, and live-event channels.
Product overview
Formedics is a single HCP collaboration platform, not a stand-alone monolithic SaaS product — its core platform is the integration layer that unifies acquired brands and sub-brands into one omnichannel ecosystem. The platform centers on two flagship properties: Physician's Weekly (the largest point-of-care network) and Figure 1 (the peer-to-peer digital case collaboration platform with mobile app and the DDx podcast). Around them, Formedics orchestrates a portfolio of Digital Opinion Leader (DOL)-led therapeutic microcommunities — Blood Cancers Today, GU Oncology Now, Metabolic Care Today, Lung Cancers Today, Cardio Care Today, Gastro Today, Pulmonology Today, Urban Health Today, and Well Woman Today — alongside specialty sub-brands published through DocWire News (Breast Cancers Today, GI Oncology Now, Heme Today, Nephrology Times) and the oncology nursing sub-brand Cancer Nursing Today. Acquired brands AMC Media Group, Mashup Media, and Mashup MD contribute additional peer communities and social tools. The integrated whole gives pharma/life-science brands access to more than 1.5 million verified, targeted HCPs across digital, point-of-care, and live event channels, supported by AI-driven analytics, NPI-level data, and partnerships with medical societies and global content platforms such as Elsevier and The Immunobuddies.
Differentiator
Problem solved
Functional benefit
Brands
- Physician's Weekly: Largest point-of-care (POC) HCP network within the Formedics ecosystem
- Figure 1
- DocWire News
- Blood Cancers Today
- Cancer Nursing Today
- Cardio Care Today
- GI Oncology Now
- GU Oncology Now
- Lung Cancers Today
- Metabolic Care Today
- Nephrology Times
- Pulmonology Today
- Urban Health Today
- Breast Cancers Today
- Gastro Today
- Heme Today
- Mashup Media
- Mashup MD
- AMC Media Group
Products and services
- Figure 1
- Physician's Weekly (PW)
- DocWire News
- DDx Podcast
- PW Partner Perks App
- Medical Society Media Sales (Elsevier Channel)
- Immunobuddies U.S. Market Expansion Service
Quantifiable outcome
- Over 60% increase in HCP reach to 1.5 million verified HCPs and allied health professionals following AMC Media Group acquisition (August 2024)
- +3 more outcomes
Companies that use Formedics
Customer profileSegments3 records
Ideal customer profiles2 records
Formedics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability10 records
Feature7 records
Formedics partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core, flagship and minor.
- The ImmunobuddiescorePartnership announced March 25, 2026 to deliver strategic U.S. market expansion for the UK-based Immunobuddies podcast platform (specializing in immunotherapy and cancer care). Formedics will provide podcast production and distribution, a dedicated content hub at DocWire News, strategic social media growth, amplification across Formedics' physician media channels, and live programming at major oncology conferences — leveraging Formedics' network of over one million U.S. clinicians.
- ElsevierflagshipStrategic partnership announced May 20, 2025 under which Formedics delivers digital innovation and sales solutions for more than 20 global medical societies. Formedics leads media sales for peer-reviewed journals across 11 specialties and subspecialties (print and digital advertising, sponsored content, digital solutions) and enables Elsevier to advance AI-enabled solutions for researchers and healthcare professionals.
- Point of Care Marketing Association (POCMA)minorFormedics sponsored the annual Point of Care NOW event on March 18, 2025 in NYC, hosted by the Point of Care Marketing Association, bringing together healthcare marketers, pharma brands, agency leaders, and POC experts.
- AMC Media GroupflagshipAcquired on August 28, 2024 by Formedics, integrating AMC Media Group's properties, partnerships, and social tools into the Formedics platform. The acquisition nearly doubled Formedics' verified HCP and AHP network to 1.5 million and expanded its digital footprint, with a focus on oncology, hematology, and peer-to-peer learning. AMC Media Group is now part of the Formedics "Family of Businesses."
- American Society of Clinical Oncology (ASCO)coreASCO logo is displayed on the Formedics home page among "Powerful Partnerships" with medical societies. Per the Elsevier partnership, Formedics leads media sales for peer-reviewed journals across 11 specialties and subspecialties for more than 20 global medical societies.
- American College of Cardiology (ACC)coreACC logo is displayed on the Formedics home page among "Powerful Partnerships" with medical societies. Per the Elsevier partnership, Formedics supports media sales for society journals across cardiology and related specialties.
- American Urological Association (AUA)coreAUA logo is displayed on the Formedics home page among "Powerful Partnerships" with medical societies.
- Heart Failure Society of America (HFSA)coreHFSA logo is displayed on the Formedics home page among "Powerful Partnerships" with medical societies.
- American College of Chest Physicians (CHEST)coreCHEST logo is displayed on the Formedics home page among "Powerful Partnerships" with medical societies.
- National Kidney Foundation (NKF)coreNKF logo is displayed on the Formedics home page among "Powerful Partnerships" with medical societies.
- American Gastroenterological Association (AGA)coreAGA logo is displayed on the Formedics home page among "Powerful Partnerships" with medical societies.
- European Association for the Study of the Liver (EASL)coreEASL logo is displayed on the Formedics home page among "Powerful Partnerships" with medical societies.
- American College of Allergy, Asthma and Immunology (ACAAI)coreACAAI (College) logo is displayed on the Formedics home page among "Powerful Partnerships" with medical societies.
- Society for Investigative Dermatology (SID)coreSID logo is displayed on the Formedics home page among "Powerful Partnerships" with medical societies.
- American Academy of Dermatology (AAD)coreAAD logo is displayed on the Formedics home page among "Powerful Partnerships" with medical societies.
- American Society for Gastrointestinal Endoscopy (ASGE)coreASGE logo is displayed on the Formedics home page among "Powerful Partnerships" with medical societies.
- American Academy of Ophthalmology (AAO)coreAAO (Academy) logo is displayed on the Formedics home page among "Powerful Partnerships" with medical societies.
- International Society of Nephrology (ISN)coreISN logo is displayed on the Formedics home page among "Powerful Partnerships" with medical societies.
- IQVIA Healthcare Communications Network (HCN)coreIQVIA HCN membership enables U.S.-based healthcare professionals who register at Formedics services to share contact and professionally relevant information with IQVIA and other HCN members for delivery of medically relevant business communications, as described in the HCN privacy policy.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
Formedics competitors and assessment
Company assessmentDirect peers
- Outcome Health: Point-of-care health information and advertising platform in physician offices and exam rooms. Comparable to Formedics' POC network on the advertiser-side value proposition and the in-workflow HCP engagement thesis.
- Doximity: Publicly-traded professional network for U.S. physicians with newsfeed, CME, and pharma-sponsored marketing products. Direct competitor for pharma/life sciences HCP ad spend and physician mindshare, with substantially larger scale and brand recognition.
- PatientPoint: Point-of-care health network delivering content and advertising in physician offices, hospitals, and pharmacies. Closest direct comparable to Formedics' Physician's Weekly POC business, including overlapping hospital-and-practice placement inventory.
- Sermo: Physician community platform with peer collaboration, paid medical surveys, and HCP engagement products. Direct overlap with Formedics' Figure 1 case-sharing and pharma engagement motion; Sermo's SVP Community lead Albert Reyes previously held a senior role there.
Others
- Healthline Media: Consumer- and HCP-facing health content publisher (part of RVO Health) with significant pharma/healthcare advertising inventory. Not a direct HCP-only competitor but competes for the same pharma brand advertising wallet through adjacent audiences.
Broad incumbents
- Medscape (WebMD Health Network): Long-established HCP news, reference, and CME platform owned by Internet Brands/WebMD. Broader incumbent in HCP education and pharma advertising than Formedics, with deeper CME infrastructure but a less peer-collaboration-led product.
- Sharecare: Digital health company offering health content, wellness programs, and provider solutions, with an HCP- and consumer-facing advertising business. Adjacent incumbent competing for pharma and life sciences promotional spend.
- WebMD: WebMD Professional/Medscape parent operating a broad consumer and HCP health content, education, and advertising business. Formedics' President Vincent Muehter was previously Group GM/SVP at WebMD, underscoring operating overlap.
- M3 (M3 Global Research, MDLinx): Global healthcare and life-sciences platform that owns Sermo and MDLinx, operating HCP panels, medical news, and pharma marketing services worldwide. Overlaps Formedics' HCP engagement and pharma monetization motion at global scale.
Emerging players
- ReachMD: HCP-focused digital media platform offering CME, podcasts, and expert-led content for clinicians. Comparable to Formedics' Figure 1 / DocWire audio and editorial footprint but with a narrower multi-specialty focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Formedics social profiles
Digital presenceFormedics compliance and trust
Trust signalCompliance6 records
Formedics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Formedics leadership team
Management profileNumber of profiles
Profiles9 records
Formedics subsidiaries and ownership
Company hierarchySubsidiaries4 records
Formedics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Formedics M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Formedics
What does Formedics do?
Formedics operates an integrated HCP (healthcare professional) engagement platform that unites 25 digital properties, the largest opt-in point-of-care network, social channels, podcasts, and live events to give pharmaceutical and life sciences brands access to 1.5 million+ verified, targeted HCPs across 190+ countries. The company monetizes primarily through advertising, sponsored content, medical society media sales (via Elsevier), and enterprise partnership programs combining digital, point-of-care, social, and live-event channels.
Is Formedics a public or private company?
Formedics is a private company. It is classified as unknown and is currently operating.
When was Formedics founded?
Formedics was founded in 2024. It employs 101 to 250 people.
Where is Formedics based?
Formedics is headquartered in Basking Ridge, United States, in the North America region.
How does Formedics make money?
Six revenue lines are on record. Pharma/Life Sciences Advertising is the primary driver. The others are sponsored Content and Partnerships, medical Society Media Sales and Society Partnerships, podcast Production and Distribution Services, content Syndication and Cross-Border Distribution and enterprise Program Management Services.
Who are Formedics's main competitors?
Direct peers on record are Outcome Health, Doximity, PatientPoint and Sermo. Healthline Media is listed as an others. Broad incumbents are Medscape (WebMD Health Network), Sharecare, WebMD and M3 (M3 Global Research, MDLinx). ReachMD is listed as an emerging player.
Does Formedics have an API?
No public API is recorded for Formedics.
What industry is Formedics in?
Formedics's product category is Healthcare Professional Engagement & Advertising. Its primary akta.pro industry code is HLACAEAK, Patient Community, Peer Support & Social Engagement, with a secondary code of MPAAAAAJ, Healthcare/Pharma Creative Agencies. Its NAICS code is 541810 and its SIC code is 8090.