Slyman Bros
- Company typePrivate
- Founded1965
- HeadquartersSt Louis, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
Slyman Bros firmographics
Firmographics- Name
- Slyman Bros
- Legal name
- SLYMAN'S G.E. APPLIANCE CENTER, INC.
- Website
- https://slymanbros.com
- Company type
- Private
- Founded year
- 1965
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Slyman Bros industry classification
Industry- Product category
- Appliance Retail
- NAICS
- Electronics and Appliance Retailers (44921), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)
- SIC
- Household Appliances (3630)
- akta.pro primary industry
- Kitchen & Cooking Major Appliance Retail (Ranges, Ovens, Cooktops, Microwaves) (CRACACAA)
- akta.pro secondary industries
- Dishwasher Retail (CRACACAD), Commercial/Prosumer Appliance Retail (Light Commercial, Prosumer Kitchen/Laundry) (CRACACAI)
Keywords
Where Slyman Bros is headquartered
LocationHeadquarters
- HQ city
- St Louis
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Slyman Bros business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Others
Revenue model
- Appliance Sales: One-time sale of major home appliances including refrigerators, washers, dryers, cooking appliances, dishwashers, and outdoor appliances through five retail showrooms and e-commerce platform.
- Delivery and Installation Services: Charges for professional delivery and installation services. Standard installation available for purchased appliances. Additional fees for return trips, rescheduling within 24 hours ($125 trip charge).
- Extended Protection Plans: Offers extended warranty/protection plans through third-party providers Mulberry and EPIC Protect. Customers can purchase within 60 days after delivery. Non-refundable once product delivered.
- Financing: Offers financing options through Synchrony Financing on qualified purchases. Also offers Affirm, Afterpay, and Klarna for online purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard appliance pricing |
| Transaction based/ take rate | Multi-year contract | Volume/Commercial pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Slyman Bros product offering
Product offeringCore offering
Slyman Bros is a third-generation family-owned appliance retailer that sells major home appliances — refrigeration, washers and dryers, cooking, dishwashers, outdoor, and specialty appliances — through five showrooms in the St. Louis metro and Columbia, MO, an outlet store, and an e-commerce site. It carries authorized brands including Whirlpool, GE, KitchenAid, Speed Queen, GE Profile, Maytag, LG, and Bosch, and complements product sales with professional delivery and installation, same-day pickup, next-day delivery, extended protection plans, price matching, and volume pricing.
Product overview
Slyman Bros is a third-generation family-owned appliance retailer operating as a multi-channel retail platform. Their product offering spans major home appliance categories including Refrigeration (refrigerators, freezers), Washers & Dryers (laundry appliances), Cooking (cooktops, ovens, ranges, microwaves), Dishwashers, Outdoor appliances, and specialty items. They carry multiple major brands (Whirlpool, GE, KitchenAid, Speed Queen, GE Profile, Maytag, LG, Bosch) and offer complementary services including professional delivery and installation, same-day pickup, next-day delivery, extended protection plans through Mulberry and EPIC Protect, price matching, and volume pricing. The company also operates an Open Box outlet section and Package Deals for bundled appliance purchases across their five physical showrooms and online store serving Missouri.
Differentiator
Problem solved
Functional benefit
Products and services
- Refrigeration Category of major home appliances including refrigerators and freezers in various configurations, sold through Slyman Bros showrooms and online store to residential customers across Missouri.
- Washers & Dryers Laundry appliances including front-load and top-load washers and matching dryers from brands such as Speed Queen, Whirlpool, Maytag, LG, and GE, sold to residential and commercial customers.
- Cooking Appliances Cooking appliances including cooktops, ovens, ranges, and microwaves from brands such as KitchenAid, GE, GE Profile, Bosch, LG, and Maytag, offered through showrooms and online.
- Dishwashers Built-in dishwasher appliances for residential use, including Bosch dishwashers, sold through Slyman Bros showrooms and e-commerce platform.
- Outdoor Appliances Outdoor appliances and grilling equipment sold through Slyman Bros showrooms and online store to residential customers.
- Specialty Appliances and Parts Specialty appliances including coffee systems (e.g., Bosch VeroCafe espresso machines), dehumidifiers (e.g., LG Puricare Sonoran smart dehumidifier), air conditioners, and appliance parts and accessories such as dishwasher power cords and pedestals.
- Package Deals Bundle pricing for purchasing multiple appliances together as a package, with brand options including Bosch and others, designed for kitchen and laundry multi-item purchases.
- Open Box Appliances Discounted open-box and floor model appliances sold through the Slyman Bros Outlet at Manchester Road.
- Speed Queen Commercial Laundry Equipment Commercial-grade Speed Queen washers, dryers, and stacked washer-dryer combinations with Perfect Wash and Classic Clean features, marketed to laundromat operators and commercial facilities for durability and performance.
- Delivery & Installation Services Professional delivery and installation services for purchased appliances, including same-day pickup and free next-day delivery on in-stock items, with a 30-day installation guarantee and installation-only option for appliances not purchased from Slyman Bros.
- Extended Protection Plans Extended warranty options provided through third-party partners Mulberry (for orders delivered March 1, 2022 onward) and EPIC Protect (for orders delivered February 29, 2022 or prior), purchasable within 60 days after delivery and non-refundable once the product is delivered.
Companies that use Slyman Bros
Customer profileSegments2 records
Ideal customer profiles2 records
Slyman Bros technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Slyman Bros partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Whirlpool CorporationcoreAuthorized dealer for Whirlpool brand appliances, providing customers full manufacturer's warranty on all Whirlpool products sold.
- GE AppliancescoreAuthorized dealer for GE, GE Profile, and Cafe brands, providing customers full manufacturer's warranty.
- KitchenAidcoreAuthorized dealer for KitchenAid major appliances with promotional rebate offers up to $3000 via prepaid card.
- Speed QueencoreAuthorized dealer for Speed Queen washers and dryers, emphasizing commercial-grade quality and durability. Consumer Reports named Speed Queen the Most Reliable Appliance Brand for 4 consecutive years.
- MaytagcoreAuthorized dealer for Maytag appliances with full manufacturer's warranty provided.
- LG ElectronicscoreAuthorized dealer for LG appliances with full manufacturer's warranty.
- BoschcoreAuthorized dealer for Bosch appliances covering kitchen and laundry needs, providing full manufacturer's warranty.
- MulberrycoreExtended protection plan provider for orders delivered March 1st, 2022 to present. Customers can file claims through Mulberry's online portal.
- EPIC ProtectminorExtended protection plan provider for orders delivered February 29th, 2022 or prior. Claims filed by calling 888-973-7166 (open 24/7).
Scale indicators5 records
Recent moves1 record
Expansion highlights6 records
Slyman Bros competitors and assessment
Company assessmentRegional players
- Menards: Midwest-focused home-improvement and appliance retailer with strong Missouri presence — explicitly named by Slyman Bros as a showroom competitor and the closest regional big-box peer.
- Nebraska Furniture Mart: Large Midwestern home-furnishings and appliance retailer (Berkshire Hathaway subsidiary) with mega-showroom model; comparable in scale and major-brand assortment, serving overlapping Midwest geographies.
Direct peers
- Albert Lee Appliance: Pacific Northwest regional appliance retailer with multiple showrooms and a similar service-heavy, multi-brand authorized-dealer model.
- AJ Madison: Large online-focused appliance retailer carrying the same premium brands (Bosch, GE Profile, KitchenAid, LG) with nationwide shipping — comparable in product mix and brand portfolio, but competing from a pure e-commerce angle.
- Yale Appliance: Long-standing independent regional appliance retailer in the Boston/Massachusetts market with multiple showrooms, in-house delivery and installation, and a strong local brand reputation — directly comparable in business model, brand-authorized dealer approach, and service-led differentiation.
- Conn's HomePlus: Multi-state appliance and home-furnishings retailer that combines showrooms with in-house financing — comparable mix of major appliance sales plus branded consumer-credit attachment.
- Plesser's Appliances: Multi-store independent appliance retailer in the New York metro area offering major brands, in-house delivery, and installation — directly comparable regional appliance dealer with similar service model.
Broad incumbents
- Home Depot: National home-improvement retailer carrying the same major appliance brands with professional installation — directly competes in the same SKU set as Slyman Bros.
- Lowe's: National home-improvement retailer with a large appliances category, in-home delivery, and installation services — competes head-on with Slyman Bros in major appliances across Missouri.
- Best Buy: National consumer-electronics and appliance retailer explicitly named by Slyman Bros as a direct competitor; broader assortment and scale, but shallower appliance-specific expertise.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Slyman Bros social profiles
Digital presenceSlyman Bros financial estimates
Financial estimateRevenue estimate
Valuation estimate
Slyman Bros leadership team
Management profileNumber of profiles
Profiles1 record
Slyman Bros funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Slyman Bros M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Slyman Bros
What does Slyman Bros do?
Slyman Bros is a third-generation family-owned appliance retailer that sells major home appliances — refrigeration, washers and dryers, cooking, dishwashers, outdoor, and specialty appliances — through five showrooms in the St. Louis metro and Columbia, MO, an outlet store, and an e-commerce site. It carries authorized brands including Whirlpool, GE, KitchenAid, Speed Queen, GE Profile, Maytag, LG, and Bosch, and complements product sales with professional delivery and installation, same-day pickup, next-day delivery, extended protection plans, price matching, and volume pricing.
Is Slyman Bros a public or private company?
Slyman Bros is a private company. It is classified as family owned and is currently operating.
When was Slyman Bros founded?
Slyman Bros was founded in 1965. It employs 51 to 100 people.
Where is Slyman Bros based?
Slyman Bros is headquartered in St Louis, United States, in the North America region.
How does Slyman Bros make money?
Four revenue lines are on record. Appliance Sales are the primary driver. The others are delivery and Installation Services, extended Protection Plans and financing.
Who are Slyman Bros's main competitors?
Regional players on record are Menards and Nebraska Furniture Mart. Direct peers are Albert Lee Appliance, AJ Madison, Yale Appliance, Conn's HomePlus and Plesser's Appliances. Broad incumbents are Home Depot, Lowe's and Best Buy.
Does Slyman Bros have an API?
No public API is recorded for Slyman Bros.
What industry is Slyman Bros in?
Slyman Bros's product category is Appliance Retail. Its primary akta.pro industry code is CRACACAA, Kitchen & Cooking Major Appliance Retail (Ranges, Ovens, Cooktops, Microwaves), with a secondary code of CRACACAD, Dishwasher Retail. Its NAICS code is 44921 and its SIC code is 3630.