Hem Securities

What Hem Securities does

Hem Securities Limited is a privately held, Jaipur-headquartered Indian financial services group that operates a multi-product platform spanning retail and institutional capital markets. Founded in 1981 as HC JAIN & CO. and incorporated as Hem Securities Limited in 1996, the firm holds memberships across BSE, NSE, NCDEX, MCX, and CDSL, and operates a SEBI-registered Merchant Banking and Research Analyst business (INZ000168034, INH100002250). Its core service lines include stock broking and depository services, mutual fund distribution, portfolio management services (PMS) with DREAM and IRSS strategies, investment banking (SME/mainboard IPOs, rights issues, buybacks, M&A), and — via its IndiaInX partnership — international market investing.

The technology stack is a proprietary multi-platform ecosystem centered on Hem TradeStar (mobile trading app), Hem Web Trader (browser-based terminal), Hem Mutual Fund (MF app), and Hem Back Office / Hem Branch Back Office (client and sub-broker apps), with WhatsApp self-service integration and TradingView-powered charting. Distribution combines a digital self-serve channel (15-minute account opening, e-IPO) with a 200+ location sub-broker and authorized-person franchise network across India, plus direct enterprise sales for investment banking mandates.

Revenue is generated from brokerage and transaction fees in equity, derivatives, commodities, and currency segments; advisory and underwriting fees on capital-market transactions; PMS fees (SEBI-mandated Rs.50 lakh minimum ticket); mutual fund distribution commissions; depository AMC (Rs.399+GST annually after a free first year); and international transaction fees. The merchant banking franchise has listed 550+ companies on SME exchanges with 140+ migrated to mainboard and facilitated Rs.6,500 crore+ of cumulative fund raising. The group is family-controlled (Founder Hem Chand Jain; CEO Prateek Jain) with subsidiaries Hem Finlease Private Limited and Hem Multi Commodities Pvt. Ltd.

Name

Hem Securities

Legal name

Hem Securities Limited

Website

https://hemsecurities.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

Hem Securities Limited is a Jaipur-headquartered, privately held Indian financial services group offering stock broking, depository, mutual fund distribution, PMS, SME and mainboard investment banking, and international market investing to retail investors, HNIs, SMEs, and corporates via a proprietary digital platform and a 200+ location sub-broker franchise.

Ownership category

akta.pro rank

Product category

Stock Broking & Investment Banking

NAICS

Securities and Commodity Contracts Intermediation and Brokerage (5231), Investment Banking and Securities Intermediation (52315)

SIC

Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Equity Prime Brokerage (Custody, Financing & Services) (FSACAFAB)

akta.pro secondary industry

Block Trades & Accelerated Bookbuilds (ABB) (FSACAAAE)

Keywords

• Stock broking services
• Merchant banking
• SME IPO advisory
• Portfolio management services
• Investment banking

Headquarters

HQ city

Jaipur

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Stock Broking Services: Brokerage and depository services across equities, derivatives (futures and options), commodities, and currency segments. Revenue generated through commission per trade within SEBI-prescribed limits with a low-brokerage pricing philosophy.
2. SME IPO Consulting and Merchant Banking: Lead manager and book running lead manager services for SME IPOs, mainboard IPOs, rights issues, buybacks, delisting, and takeovers. Revenue from underwriting fees, advisory fees, and transaction-based compensation.
3. Mutual Fund Distribution: Mutual fund investment platform with dedicated app for systematic investing, SIP, and lumpsum investments across various schemes from multiple asset management companies.
4. Portfolio Management Services (PMS): Discretionary portfolio management with two strategies: DREAM (multi-cap dynamic approach) and IRSS (SME and small-cap focused). Minimum ticket size of 50 lakhs as mandated by SEBI, with fees based on assets under management.
5. International Market Investment: Facilitation of US and global stock investments with no account opening charges, no annual charges, and no custody charges, generating revenue through transaction fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Hem Securities is a Jaipur-based Indian financial services group that provides stock broking and depository services across equity, derivatives, commodities, and currency segments, alongside merchant banking (especially SME IPOs and mainboard IPOs), portfolio management, mutual fund distribution, daily research, and international market investing. Its services are delivered through proprietary mobile and web platforms (Hem TradeStar, Hem Web Trader, Hem Mutual Fund, Hem Back Office) and an extensive sub-broker franchise of 200+ locations across India.

Product overview

Hem Securities operates as a comprehensive financial services platform offering a multi-product ecosystem centered around its trading and investment infrastructure. The core product suite includes Hem TradeStar (mobile trading app) and Hem Web Trader (browser-based platform) for direct market access, complemented by Hem Mutual Fund for mutual fund investments. Back-office functionality is delivered through Hem Back Office and Hem Branch Back Office apps for client and sub-broker use respectively. The company provides full-service broking across equity, derivatives, commodities, and currency segments, alongside specialized SME IPO and Investment Banking services through its award-winning merchant banking division. Portfolio Management Services offer professionally managed strategies (DREAM and IRSS) for eligible investors. Research services provide actionable market intelligence, while International Market Services enable global investing. All products are integrated through the company's unified platform architecture with shared authentication and portfolio tracking capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Hem TradeStar: Next generation mobile trading app for millennials with live portfolio tracking, advanced charting, screeners, and real-time research.
• Hem Mutual Fund
• Hem Back Office
• Hem Web Trader
• Hem Angels
• Hem Branch Back Office (Hem Connect)

Products and services

• Hem TradeStar Mobile Trading App Next-generation mobile trading application for retail investors and traders offering live portfolio tracking, advanced charting, screeners and scanners, real-time research integration, IPO and mutual fund subscription, and consolidated back-office reporting.
• Hem Web Trader (AERO) Browser-based trading platform accessible from Windows, Mac, and Linux without additional software installation, with dynamic product configuration, single sign-on for trading and backoffice, and multiple portfolio summary layouts.
• Hem Mutual Fund App Mutual fund investment application for investing and managing mutual fund schemes across multiple asset management companies, with a mutual fund planner tool and various fund filtering options.
• Broking & Depository Services Stock broking services covering equity, derivatives, commodities, and currency segments with CDSL depository services, trusted by more than 1 lakh clients across 200+ business locations in India.
• IPO Services Initial Public Offering services for retail and institutional investors including IPO research, reviews, and analysis, with e-IPO paperless application support.
• SME IPO Services Specialized SME IPO consulting and merchant banking services for small and medium enterprises seeking to list on SME exchanges, with 550+ companies listed and 140+ migrated to main board through Hem Securities.
• Investment Banking Award-winning merchant banking services including equity capital markets (SME IPO, Mainboard IPO, Startup IPO, Rights Issue, Buy Back, Delisting), private equity and M&A advisory, investor relations, and business valuation certification for corporates and institutional clients.
• Portfolio Management Services (PMS) Professional discretionary portfolio management offering two SEBI-regulated strategies: DREAM (multi-cap dynamic approach) and IRSS (SME and small-cap focused), with minimum investment of Rs. 50 lakhs and AUM-based fees.
• Research Services SEBI-registered market research services including daily live research updates, monthly portfolio recommendations, market outlook, IPO reviews, company reports, and event-based reports delivered via WhatsApp and Telegram.
• International Market Services Direct investment services for US stocks and international markets across 130+ exchanges and 30,000+ companies globally through the IndiaInX partnership, with paperless account opening and fractional shares without minimum investment.

Quantifiable outcome

• 1 Cr invested in DREAM PMS strategy has become 3.45 Cr since inception (March 2020) against benchmark of 2.52 Cr
• +1 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Times of IndiaminorOthersMedia and publicity partnership for investment banking announcements and SME IPO coverage.
• Mirae AssetminorOthersInvestment management company included in Hem Securities' client portfolio for investment banking services.
• TeachmintminorOthersEdTech company included in Hem Securities' client portfolio for investment banking services.
• GravitaminorOthersListed company included in Hem Securities' client portfolio for investment banking services.
• IndiaInX (Global Investment Facility)coreTechnology or IntegrationIndiaInX serves as the technology partner enabling Hem Securities' clients to invest directly in US and international stocks. Provides access to 130+ exchanges and 30,000+ companies globally with paperless account opening and no minimum investment requirements.
• MUFG Intime India Pvt. Ltd.coreOthersRegistrar for E to E Transportation Infrastructure IPO managed by Hem Securities as lead manager.

Scale indicators11 records

Recent moves15 records

Expansion highlights5 records

Direct peers

• Choice Broking: Mid-tier Indian financial services firm offering broking, depository, mutual fund distribution, and investment banking. Closely comparable scale, product mix, and SME-focused merchant banking presence.
• Sharekhan (BNP Paribas subsidiary): Full-service Indian retail broker with extensive sub-broker/franchise network, trading platforms, and research. Closely comparable to Hem's hybrid digital + franchise distribution model.
• Motilal Oswal Financial Services: Full-service Indian broker with parallel investment banking, PMS, mutual fund distribution, and retail broking. Comparable because both compete for SME IPO mandates, HNI PMS mandates, and retail brokerage clients across India.
• Anand Rathi Financial Services: Diversified Indian financial services firm with broking, investment banking, wealth management, and PMS. Comparable business mix and mid-tier positioning relative to larger listed peers mirrors Hem Securities' structure.
• Angel One: Technology-led Indian retail broker offering equity, derivatives, commodity, and mutual fund investments via app-first experience. Directly competes for Hem's retail brokerage and sub-broker channel clients.

Emerging players

• Groww: Fast-growing Indian retail investing platform spanning equities, mutual funds, and F&O. Targets the same next-generation retail cohort Hem's Hem TradeStar app is built for.
• Zerodha: India's largest discount broker, dominating tech-savvy retail with low-cost, app-first trading. Represents the competitive threat to Hem's retail brokerage volumes and pricing power, though Zerodha does not offer merchant banking or PMS.

Broad incumbents

• ICICI Securities: Large, listed Indian brokerage and investment bank offering retail broking, institutional equities, PMS, and investment banking. Overlaps Hem across nearly every product line at meaningfully larger scale.
• Axis Capital: Investment banking arm of Axis Bank offering ECM, M&A advisory, and equity broking. Comparable on the merchant banking / SME IPO advisory side Hem competes in, though Hem lacks a parent bank's balance sheet.

Regional players

• Indira Securities: Central-Indian focused broking and financial services firm with retail and sub-broker network. Comparable sub-broker franchise model and SME IPO distribution footprint, though more regionally concentrated.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hem_securities
• Facebookfacebook.com/hemsecuritieslimited
• Instagraminstagram.com/hem_securities
• LinkedInlinkedin.com/company/hem-securities-ltd-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments4 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hem Securities