Matrox
Matrox Video, founded in 1976 in Montreal, designs and manufactures professional video infrastructure products — including encoders, decoders, KVM extenders, video wall controllers, and IP gateways — for broadcast, live entertainment, and AV/IT markets globally. The company serves 10+ verticals through direct sales and a worldwide dealer network.
- Company typePrivate
- Founded1976
- HeadquartersDorval, Canada
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Matrox does
Matrox Video, a division of the privately held Canadian Matrox group founded in 1976 by Lorne Trottier in Montreal, designs, manufactures, and markets professional video infrastructure products for broadcast, live entertainment, and AV/IT markets. The company's product portfolio centers on standards-based IP video transport (IPMX, ST 2110) and includes a software-defined framework (Matrox ORIGIN) for cloud-native broadcast workflows, encoders and decoders (Maevex MGX, ConvertIP, Monarch EDGE), IP KVM extenders (Avio 2, Extio 3), video wall processing hardware (Mura, QuadHead2Go, LUMA Pro), IP video gateways (Vion, ConvertIP DSH), and broadcast developer hardware including ST 2110 NIC cards, SDI I/O cards, H.264 codec cards, and a DSX SDK. Underlying technology spans semiconductor chips, modules, and intellectual property available for OEM licensing, with proprietary frameworks targeting interoperability over standard 1 GbE network infrastructure.
The company generates revenue through four streams: hardware product sales (encoders, decoders, KVM extenders, video wall controllers, NIC cards, and accessories) distributed via a global network of authorized dealers, distributors, and resellers; software and SDK licensing (including Unreal Engine plug-in support and developer tools) sold on a one-time license basis; intellectual property and chip/module licensing to third-party manufacturers; and professional services including technical support, training, demos, and RMA services. Pricing is quote-based through authorized partners, with multi-year contract cadences for enterprise customers. Matrox Video targets 10+ industry verticals — primarily Broadcast & Live Sports and Professional AV/IT, with secondary segments in Enterprise, Utilities, Education, Military & Defense, Government, Medical, Public Safety, House of Worship, and Transportation — and serves global marquee customers including NBC Sports, Moment Factory, Fuse Technical Group, and Trøndelag Teater.
The business is founder-led, privately held, and self-funded over its 50-year history, with no disclosed external investment. Go-to-market combines direct enterprise field sales for major accounts with a channel-first distribution model, supplemented by significant investment in industry trade shows (InfoComm, NAB Show, ISE) and a content marketing program spanning whitepapers, webinars, customer stories, and a corporate podcast. The company has 501-1000 employees and is recognized as one of Montreal's Top Employers for 2026.
Matrox firmographics
Firmographics- Name
- Matrox
- Legal name
- Matrox Video
- Website
- https://matrox.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Matrox Video, founded in 1976 in Montreal, designs and manufactures professional video infrastructure products — including encoders, decoders, KVM extenders, video wall controllers, and IP gateways — for broadcast, live entertainment, and AV/IT markets globally. The company serves 10+ verticals through direct sales and a worldwide dealer network.
- Ownership category
- akta.pro rank
Matrox industry classification
Industry- Product category
- Professional Video Equipment
- NAICS
- Audio and Video Equipment Manufacturing (3343), Audio and Video Equipment Manufacturing (33431)
- SIC
- Radio & Tv Broadcasting & Communications Equipment (3663)
- akta.pro primary industry
- Video Streaming & OTT Delivery (Live/VOD, Low-Latency) (HDABAGAC)
- akta.pro secondary industry
- Developer Experience Platforms for Enterprise (IDEs, CI/CD, Dev Portals) (HDAEAKAI)
Keywords
Where Matrox is headquartered
LocationHeadquarters
- HQ city
- Dorval
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Matrox business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Hardware Products: Sale of video hardware including encoders, decoders, KVM extenders, video wall controllers, NIC cards, and accessories. Products are sold through dealers, distributors, and direct sales.
- Software and SDK Products: Software development kits, Unreal Engine plug-in support, and developer tools for broadcast developers. Software licensing and development tools for system integration.
- Intellectual Property Licensing: Licensing of chips, modules, and intellectual property to other manufacturers for integration into third-party products.
- Professional Services: Technical support, training, and professional services including demos, system integration support, and RMA services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise and professional equipment pricing varies by product category and configuration. |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels13 records
Matrox product offering
Product offeringCore offering
Matrox Video designs, manufactures, and markets professional video and graphics hardware, software-defined platforms, and licensable IP for broadcast, live entertainment, and AV/IT markets. Its offering spans IP-based encoders/decoders, KVM extenders, video wall controllers, IP routing appliances, and the Matrox ORIGIN software-defined framework that enables cloud-native broadcast workflows over open standards such as IPMX and ST 2110.
Product overview
Matrox Video is a manufacturer of video products for broadcast, live entertainment, and AV/IT markets. The product portfolio is organized as a platform-plus-modules architecture centered on the Matrox ORIGIN software-defined framework for scalable media solutions. Core product categories include: (1) Broadcast Developer Hardware and Software including ST 2110 NIC cards, SDI I/O cards, H.264 codec cards, DSX SDK, and Unreal Engine plug-in support; (2) Encoders, Decoders, and Converters featuring Maevex MGX Series (next-generation AV over IP), Maevex 7100/6100 Series, Monarch EDGE Series, and ConvertIP Series; (3) KVM Extenders and KM Switches including Avio 2 Series (world's first IPMX/ST 2110 KVM extender), Extio 3 Series, and KMLync; (4) Video Wall Hardware and Software including Mura DVW, QuadHead2Go, LUMA Pro, Mura C4K, and Mura IPX Series; (5) IP Video Gateways including Vion Series and ConvertIP DSH; (6) IP Routing via ConductIP media routing appliance; and (7) Core Technology including chips, modules, and intellectual property licensing. The company was founded in 1976 in Montreal, Canada, and serves global customers across broadcast, ProAV, enterprise, government, military, medical, and other vertical markets.
Differentiator
Problem solved
Functional benefit
Brands
- Matrox ORIGIN: Software-defined framework for scalable and flexible content workflows, enabling broadcasters to transition from traditional hardware-based infrastructures to cloud-native environments
- ConvertIP
- Maevex
- Monarch EDGE
- Avio 2
- Extio 3
- Mura
- QuadHead2Go
- ConductIP
Products and services
- Matrox ORIGIN
- Maevex MGX Series
- ConvertIP Series
- Monarch EDGE Series
- Avio 2 Series World's first IPMX and ST 2110 IP KVM extender, enabling high-performance keyboard, video, and mouse extension over IP networks with standards-based interoperability.
- Extio 3 Series
- Mura DVW
- QuadHead2Go Series
- ConductIP Media Routing Appliance
- Vion Series
- Chips, Modules, and IP Licensing
- Broadcast Developer Hardware and Software
- M-Series Graphics Cards
- New Low-Latency Video Product Upcoming low-latency video product designed to significantly reduce network bandwidth requirements for professional video applications.
Quantifiable outcome
- Reduced network bandwidth requirements for high-quality, low-latency video
- +2 more outcomes
Companies that use Matrox
Customer profileNamed customers5 records
Segments11 records
Ideal customer profiles3 records
Matrox technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature9 records
Matrox partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and flagship.
- Amagi Media LabscoreAmagi Media Labs partnered with Matrox Video to integrate Matrox ORIGIN software-defined framework into Amagi's cloud production architecture, enabling scalable and flexible content workflows for broadcasters. The collaboration allows broadcasters to transition from traditional hardware-based infrastructures to cloud-native, dynamically orchestrated environments, combining Matrox Video's expertise in software-defined broadcast technology with Amagi's cloud platform capabilities.
- Dejero and EutelsatflagshipMatrox Video participated in the 'Field to Air' live multi-partner demonstration at NAB 2026, integrating with Dejero TITAN Command and Eutelsat's OneWeb LEO satellite constellation. The demonstration connected six broadcast technology partners (including Clear-Com, GlobalM, Matrox Video, and Ross Video) through a single uninterrupted signal chain, showcasing real-time production workflows combining cellular and satellite connectivity with 200-300 millisecond target latency.
- Holi (Integration Partner)coreHoli served as the local integration partner for Trøndelag Teater's major AV modernization project, becoming Norway's first venue to implement IPMX-based infrastructure using the Matrox ConvertIP system. Holi managed the deployment of 42 ConvertIP DRH receivers and one ConvertIP DRS unit across the theatre's five stages.
- ViewSoniccoreViewSonic expanded its integrated Pro AV ecosystem through deepened collaboration with Matrox Video to enable seamless end-to-end audiovisual deployments across enterprise environments. The ecosystem combines ViewSonic displays with validated interoperability across control systems, AV-over-IP, cabling, and networking technologies. Demonstrations at ISE 2026 showcased real-world installations spanning reception areas, meeting rooms, hallway signage, and large-format video walls.
- NBC SportsflagshipNBC leveraged Matrox Video technologies and partner solutions for the Milan-Cortina Winter Olympics remote production, covering geographically dispersed venues from production facilities in Stamford, demonstrating capabilities in major live sports broadcasting.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Matrox competitors and assessment
Company assessmentDirect peers
- AJA Video Systems: AJA manufactures video I/O hardware, converters, and recording equipment for broadcast, production, and ProAV — directly competing with Matrox's ST 2110 NIC cards, ConvertIP, and Maevex lines across similar customer segments.
- Blackmagic Design: Blackmagic Design builds professional video capture, conversion, routing, and live production hardware (e.g., Mini Converters, DeckLink I/O cards), competing head-to-head with Matrox in broadcast developer hardware and ProAV converters.
- Ross Video: Ross Video is a broadcast production infrastructure vendor offering production switchers, routing, graphics, and IP infrastructure — overlapping directly with Matrox's broadcast developer hardware and IP-based video routing via ConductIP and ConvertIP.
- Evertz Microsystems: Evertz provides IP-based broadcast infrastructure including routers, multiviewers, and ST 2110 solutions, making it a direct peer to Matrox in transitioning broadcasters to IP-based video workflows.
- Haivision: Haivision specializes in low-latency video encoding, decoding, and contribution links (SRT, Kraken, Makito), directly comparable to Matrox's Maevex and Monarch EDGE encoders/decoders for live and remote production.
- VITEC (a Milestone company): VITEC manufactures video encoding, streaming, and IPTV hardware/software, including HEVC encoders and ProAV streaming appliances — closely comparable to Matrox's Maevex and Monarch EDGE encoder/decoder lines.
- Deltacast: Deltacast develops video I/O cards and developer SDKs for broadcast, medical, and industrial imaging — directly competing with Matrox's ST 2110 NIC cards, SDI I/O cards, and DSX SDK for broadcast developers.
- NewTek (Vizrt Group): NewTek, now part of Vizrt, produces IP-based video production systems (TriCaster, NDI), directly comparable to Matrox's IPMX-based ConvertIP infrastructure and IP-native broadcast workflows.
Broad incumbents
- Imagine Communications: Imagine Communications is a long-established broadcast technology vendor covering playout, advertising, and IP networking, positioning it as a broad incumbent in the same IP broadcast infrastructure space Matrox targets.
- Grass Valley: Grass Valley is a major broadcast equipment vendor offering cameras, switchers, routing, and IP infrastructure — a broad incumbent whose IP and playout portfolio overlaps with Matrox's broadcast infrastructure focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Matrox social profiles
Digital presenceMatrox financial estimates
Financial estimateRevenue estimate
Valuation estimate
Matrox leadership team
Management profileNumber of profiles
Profiles3 records
Matrox subsidiaries and ownership
Company hierarchySubsidiaries1 record
Matrox funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Matrox M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Matrox
What does Matrox do?
Matrox Video designs, manufactures, and markets professional video and graphics hardware, software-defined platforms, and licensable IP for broadcast, live entertainment, and AV/IT markets. Its offering spans IP-based encoders/decoders, KVM extenders, video wall controllers, IP routing appliances, and the Matrox ORIGIN software-defined framework that enables cloud-native broadcast workflows over open standards such as IPMX and ST 2110.
Is Matrox a public or private company?
Matrox is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Matrox founded?
Matrox was founded in 1976. It employs 501 to 1,000 people.
Where is Matrox based?
Matrox is headquartered in Dorval, Canada, in the North America region.
How does Matrox make money?
Four revenue lines are on record. Hardware Products are the primary driver. The others are software and SDK Products, intellectual Property Licensing and professional Services.
Who are Matrox's main competitors?
Direct peers on record are AJA Video Systems, Blackmagic Design, Ross Video, Evertz Microsystems, Haivision, VITEC (a Milestone company), Deltacast and NewTek (Vizrt Group). Broad incumbents are Imagine Communications and Grass Valley.
Does Matrox have an API?
Yes. Matrox offers developer tools including the DSX SDK for broadcast developer products and Maevex Developer Tools for encoder/decoder products. These SDKs enable developers to build applications integrating Matrox video hardware and software capabilities.
What industry is Matrox in?
Matrox's product category is Professional Video Equipment. Its primary akta.pro industry code is HDABAGAC, Video Streaming & OTT Delivery (Live/VOD, Low-Latency), with a secondary code of HDAEAKAI, Developer Experience Platforms for Enterprise (IDEs, CI/CD, Dev Portals). Its NAICS code is 3343 and its SIC code is 3663.