MYOB

What MYOB does

MYOB is a cloud-based accounting and business management software company headquartered in New Zealand, serving over one million businesses, accountants, and bookkeepers across Australia and New Zealand. Its platform spans three core segments: small business accounting (MYOB Business Lite, Pro, Payroll Only, and AccountRight Plus/Premier subscription tiers), enterprise resource planning for medium and large businesses (MYOB Acumatica, with industry-specific verticals in Manufacturing, Construction, Field Services, Wholesale Distribution, and Non-profit), and practice management for accountants and bookkeepers (Practice Management, Client Accounting, Practice Tax, and Nimbus Document Manager). The underlying technology is a multi-channel platform accessible via desktop (Mac/PC), web browser, and mobile (iOS/Android), with native integrations to New Zealand's Inland Revenue for tax compliance and KiwiSaver/payroll automation, and a marketplace of 350+ third-party integrations.

The business model is predominantly subscription-based recurring revenue across the five SMB tiers and the Acumatica ERP, supplemented by professional services revenue from enterprise implementation (delivered both directly and via Accredited Implementation Partners). Distribution follows three motions: product-led self-serve for SMBs, direct enterprise field sales for ERP customers, and a channel-led approach via the MYOB Partner Program through which accountants and bookkeepers recommend and deploy the platform to clients. In 2024, MYOB launched a beta suite of four AI-powered features — AI BAS, AI Business Insights, Smart Reconciliation, and Smart Invoice Reminders — covering process automation, anomaly detection, predictive analytics, and recommendation generation. The company operates exclusively within the ANZ market, which constitutes both its core geographic moat and a concentration risk.

Name

MYOB

Legal name

MYOB NZ Ltd

Website

https://myob.co.nz

Company type

Private

Founded year

2011

Operating status

Operating

Short description

MYOB is a New Zealand-based cloud accounting and ERP software provider serving over one million small businesses, accountants, and bookkeepers across Australia and New Zealand through tiered subscriptions, the Acumatica ERP platform, and an AI-augmented practice management suite.

Ownership category

akta.pro rank

Product category

Accounting and ERP Software

NAICS

Software Publishers (5132)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

SME Cash Management & Payments (Merchant, ACH/Wires, Payroll) (FSABABAD)

akta.pro secondary industry

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

Keywords

• Accounting software
• ERP software
• Payroll software
• Practice management
• Cloud accounting

Headquarters

HQ city

Wellington

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Licensing (SMB Products): Recurring subscription revenue from MYOB Business product tiers (Lite, Pro, Payroll Only, AccountRight Plus, AccountRight Premier) targeting sole traders through to established businesses. Each tier offers progressively more features for businesses with more employees or complex needs.
2. ERP Software (Medium/Large Businesses): Subscription-based ERP software for medium and large businesses with advanced financial, inventory, payroll, and CRM needs. Includes implementation and planning services.
3. Practice Management (Accountants/Bookkeepers): Revenue from practice management solutions including Practice management, Document management (Nimbus), Workpapers and reports, Tax returns, and Acumatica for practice products.
4. Implementation Services: Professional services revenue from implementation and planning services, as well as Accredited Implementation Partners who deploy MYOB solutions for enterprise customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

MYOB develops and sells cloud-based accounting and business management software for small businesses, medium/large enterprises, and accounting practices across Australia and New Zealand. Its portfolio spans SMB accounting (invoicing, payroll, inventory, GST/BAS), enterprise ERP via MYOB Acumatica (financial management, CRM, workforce, inventory/distribution, BI), and practice solutions for accountants/bookkeepers. The platform integrates with 350+ third-party applications and is accessible via desktop, web, and mobile (iOS/Android).

Product overview

MYOB offers a multi-tier business management software platform serving small businesses through to large enterprises, plus specialized solutions for accounting practices. The core small business portfolio includes MYOB Business Lite, Pro, Payroll Only, AccountRight Plus, and AccountRight Premier - offering progressive tiers from basic sole trader accounting to complex multi-location business management with inventory and payroll capabilities. For medium and large businesses, MYOB Acumatica provides a full ERP platform with financial management, CRM, workforce management, inventory/distribution, and business intelligence. For accounting practices, MYOB offers Practice Management, Client Accounting, Practice Tax, and Nimbus Document Manager for practice operations and client services. The platform also includes mobile apps (MYOB Invoice, MYOB Capture, MYOB Team) and emerging AI-powered features (AI BAS, AI Business Insights, Smart Reconciliation, Smart Invoice Reminders) currently in beta. All solutions emphasize cloud connectivity, bank integration, and an ecosystem of 350+ compatible applications.

Differentiator

Problem solved

Functional benefit

Brands

• MYOB Business Lite: For sole traders and small businesses with up to 2 employees.
• MYOB Business Pro
• MYOB Business Payroll Only
• MYOB Business AccountRight Plus
• MYOB Business AccountRight Premier
• MYOB Practice
• Nimbus Document Manager
• AI BAS
• AI Business Insights
• Smart Reconciliation
• Smart Invoice Reminders

Products and services

• MYOB Acumatica

Quantifiable outcome

• Automated GST tracking with direct reporting to IR
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature4 records

Partnerships

One partnership is on record.

• 350+ App Integration PartnerscoreTechnology or IntegrationMYOB connects to over 350 third-party applications, allowing businesses to integrate their existing tools, sync data, and link bank accounts. The marketplace includes various business applications that work alongside MYOB accounting and ERP software.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sage: UK-headquartered SMB accounting and ERP provider with Sage Business Cloud, Sage Intacct, and Sage 50/100. Competes with MYOB across both SMB accounting and mid-market ERP (overlapping with Acumatica).
• Intuit QuickBooks: Global SMB accounting leader with subscription tiers spanning sole traders to mid-market. Competes with MYOB's Lite through Premier tiers, particularly in Australia where QuickBooks Online has grown share.
• FreshBooks: Cloud accounting platform targeting service-based SMBs, freelancers, and agencies. Competes with MYOB Business Lite/Pro in the lower-end SMB segment with strong invoicing and client billing workflows.
• Xero: New Zealand-founded cloud accounting platform serving SMBs and accountants globally. Direct head-to-head competitor to MYOB in ANZ with strong accountant partner ecosystem and aggressive SMB pricing.

Regional players

• Reckon: Australian SMB accounting software provider with Reckon One, Reckon Accounts, and APS payroll. Direct regional competitor to MYOB in Australia with deep roots in the AU accountant channel.

Broad incumbents

• Microsoft Dynamics 365 Business Central: Microsoft's cloud ERP for SMBs integrated with Microsoft 365. Competes with MYOB Acumatica for mid-market ERP deals, leveraging Microsoft's productivity suite distribution advantage.
• SAP Business One: SAP's mid-market ERP solution for small to medium enterprises. Competes with MYOB Acumatica in the same mid-market ERP evaluation set, with SAP's global brand and partner network.
• Acumatica: Cloud-native mid-market ERP platform that MYOB partners with for its Acumatica-branded offering. Comparable in mid-market ERP functionality (financials, inventory, CRM, project accounting).
• Oracle NetSuite: Global cloud ERP leader serving mid-market and enterprise with financials, inventory, CRM, and commerce. Competes with MYOB Acumatica for medium and large ANZ businesses scaling beyond SMB.

Emerging players

• Wave Accounting: Free cloud accounting platform acquired by H&R Block, targeting micro-businesses and sole traders. Overlaps with MYOB Business Lite at the entry-level SMB segment with a freemium model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MYOB
• Facebookfacebook.com/MYOB
• LinkedInlinkedin.com/company/myob
• Instagraminstagram.com/myob

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MYOB