Miller Tanner Associates

What Miller Tanner Associates does

Miller Tanner Associates (MTA) is a WBENC-certified, full-service life sciences and corporate event planning company founded in 1997 by Marnie Miller Battistini and headquartered in Nashville, Tennessee. Operating as a fully-virtual distributed team across 55+ countries on six continents, the company plans and executes face-to-face, virtual, and hybrid meetings for pharmaceutical, biotechnology, and medical device clients as its primary vertical, with a secondary corporate vertical. Its core differentiators are 27+ years of regulatory expertise (GDPR, PhRMA, EFPIA, IFPMA, 21 CFR Part 11 compliance) and a proprietary integrated technology stack consisting of EPIC (event management and real-time deviation tracking), ATTEND (paperless attendee engagement), ALEX (specialized life sciences learning management system with SCORM/xAPI compliance), and VALTs (virtual training and assessment platform).

The company generates revenue primarily through professional services fees for end-to-end event planning (event logistics, on-site staffing, AV production, creative design, registration management, congress management, and audience engagement), with an emerging recurring component from licensing its proprietary technology platforms as standalone or integrated solutions and a dedicated sustainable event services offering introduced through a 2025 ClimeCo partnership. Pricing is fully quote-based and tailored to event size, complexity, and technology integration scope; no self-service channel exists. Go-to-market is a consultative enterprise sales motion targeting life sciences buyers through RFPs, direct outreach, and thought-leadership presence at industry conferences such as Outsourcing in Clinical Trials and WBENC events. Customers include SomaLogic, OraSure Technologies, and an unnamed Global R&D Life Sciences Company running 300+ HCP investigator meetings; the firm cites $1 million in savings for one client via Strategic Meetings Management and average 87% global site attendance with 90%+ positive HCP response rates for global investigator meeting programs.

Name

Miller Tanner Associates

Legal name

Miller Tanner Associates

Website

https://millertanner.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

101–250 employees

Short description

Miller Tanner Associates is a WBENC-certified, fully-virtual event planning firm that plans and executes face-to-face, virtual, and hybrid meetings for pharmaceutical, biotechnology, and medical device companies worldwide, supported by proprietary EPIC, ATTEND, ALEX, and VALTs technology platforms.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Convention and Trade Show Organizers (561920), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Corporate Event Staffing & Registration Services (HSACADAE)

akta.pro secondary industries

Live Music Booking (Bands, Soloists, DJs) (HSACAHAA), Bar & Beverage Catering (Mobile Bar, Bartending) (HSACAGAF)

Keywords

• Corporate event planning
• Life sciences events
• Virtual event management
• Hybrid event services
• Event management technology

Headquarters

HQ city

Memphis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Event Planning & Management Services: Full-service event planning and management for face-to-face, virtual, and hybrid meetings. Revenue derived from professional services fees covering event logistics, on-site staffing, AV production, creative design, registration management, congress management, and audience engagement.
2. Technology Platform Licensing (ALEX LMS, VALTs, EPIC, ATTEND): Licensing of proprietary technology platforms (ALEX LMS, VALTs, EPIC, ATTEND) as standalone or integrated solutions. Revenue generated through platform access fees, customization, and support services bundled with event management.
3. Sustainable Event Services: Dedicated expanded service offering focused on sustainable event management, including carbon footprint minimization and environmental stewardship, potentially generating additional service revenue.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels8 records

Core offering

Miller Tanner Associates is a full-service corporate event planning company that designs, manages, and executes face-to-face, virtual, and hybrid meetings primarily for life sciences (pharmaceutical, biotechnology, medical device) and corporate clients worldwide. The company bundles professional event planning services with a proprietary technology ecosystem (EPIC, ATTEND, ALEX, VALTs) to handle registration, audience engagement, learning management, and compliance for complex regulated events.

Product overview

Miller Tanner Associates operates as a WBENC-certified, full-service life sciences and corporate event planning company offering a platform-plus-modules architecture combining proprietary technology products with professional event planning services. The product portfolio includes three core technology products: EPIC (Event Planning In Control) for event management and real-time tracking, ATTEND (Paperless Events) for attendee engagement and logistics, and ALEX (A Learning Experience) for learning management and training. These products integrate with each other and with preferred audience engagement technology providers to deliver comprehensive event experiences. Beyond technology products, MTA offers professional services across three event formats (Face-to-face, Virtual, and Hybrid), two industry verticals (Life Sciences and Corporate), and six specialized service areas (Congress Management, Audio & Video Production, Data Security & Compliance, Creative Services, Registration Management, and Audience Engagement).

Differentiator

Problem solved

Functional benefit

Brands

• EPIC™: Event Planning in Control - proprietary event management app providing real-time event details, attendee registration metrics, and deviation tracking
• ATTEND™
• ALEX™
• VALTs™

Products and services

• EPIC (Event Planning In Control)
• ATTEND
• ALEX (A Learning Experience)
• VALTs (Virtual Assessment Learning & Training Source)
• Face-to-Face Event Planning
• Virtual Event Planning
• Hybrid Event Planning
• Congress Management
• Audio & Video Production
• Data Security & Compliance

Quantifiable outcome

• 90% cost reduction with virtual events compared to face-to-face
• +4 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• ClimeCocoreStrategic or Co-development Partner · 29 April 2025ClimeCo is a leading global decarbonization and sustainability solutions company. MTA partnered with ClimeCo as an EcoCommitted™ Partner to support the expanded sustainable event services initiative. This distinction is reserved for businesses looking to offset the environmental impact of corporate gatherings, supporting MTA's commitment to both its own and its customers' environmental stewardship.
• Trial EquitycoreGTM or Marketing Partner · 20 May 2024Trial Equity and MTA co-market Trial Equity's Clinical Trial Diversity Training to pharmaceutical sponsors, CROs, and site networks. The partnership leverages MTA's extensive global reach and expertise in event management within the healthcare sector to expand education and participation across diverse patient groups in clinical research.
• SanofiminorGTM or Marketing PartnerMTA recognized as a Diverse Supplier and participated in Sanofi's International Women's Day event and initiatives, demonstrating diversity and inclusion commitment in the pharmaceutical event services space.
• Life Science CaresminorGTM or Marketing PartnerAt Outsourcing in Clinical Trials events, MTA partnered with Life Science Cares by making donations on behalf of booth visitors to support their mission, combining corporate social responsibility with event marketing.
• Preferred Audience Engagement Technology ProviderscoreTechnology or IntegrationMTA has established and qualified preferred audience engagement technology providers to ensure messaging and training are effective and overall event goals are met. These partnerships support the audience engagement solutions including polling, gamification, Q&A panels, breakout rooms, quizzes, word clouds, and live chats.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Maritz Global Events: One of the largest corporate event management companies globally with a dedicated life sciences practice. Directly comparable to MTA in serving regulated pharma, biotech, and medical device clients with face-to-face, virtual, and hybrid meetings, but with materially larger scale and resources.
• BCD Meetings & Events: Global meetings management and corporate event agency serving healthcare, pharmaceutical, and technology clients. Directly comparable to MTA's enterprise event planning services with broader geographic footprint and corporate parent backing.
• MCI Group: Global event management and association management firm with strong presence in healthcare and life sciences meetings. Comparable to MTA in serving regulated industries with face-to-face, virtual, and hybrid event offerings.
• Ashfield Meetings & Events (Inizio Medical): Specialist life sciences events and healthcare engagement agency within the Inizio Medical group. Direct competitor in pharma investigator meetings, advisory boards, congresses, and KOL engagement events, with comparable regulatory specialization.
• Cvent: Leading event management platform with event agency services. Comparable to MTA's EPIC and ATTEND platforms on technology side, and increasingly overlaps on full-service event planning for enterprise clients including healthcare.

Broad incumbents

• CWT Meetings & Events: Meetings, events, and travel management division of CWT serving large multinational clients including pharmaceutical companies. Comparable enterprise customer base and global delivery but operates as part of broader corporate travel platform.
• Informa Connect: Division of Informa plc organizing large-scale pharmaceutical and healthcare conferences and congresses. Comparable to MTA's congress management services but operates at much larger scale as part of global B2B events and exhibitions platform.
• ICON plc (formerly PRA Health Sciences): Global CRO with clinical operations that include investigator meetings and clinical trial event logistics for pharma sponsors. Adjacent to MTA's life sciences investigator meeting services but operates within broader clinical research outsourcing model.

Emerging players

• Bizzabo: Event experience platform offering registration, audience engagement, and analytics for B2B events including healthcare. Comparable to MTA's EPIC and ATTEND platforms but focused on platform-only delivery rather than full-service event management.
• Socio: Event management platform with strong position in virtual and hybrid events, used by enterprise clients including those in life sciences. Comparable to MTA's VALTs platform offering and mentioned in MTA's customer success stories as a technology partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/millertanner
• Facebookfacebook.com/millertannerassociates
• LinkedInlinkedin.com/company/miller-tanner-associates
• Instagraminstagram.com/miller_tanner_associates

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Miller Tanner Associates