Socio
Socio, operating as Webex Events after its 2022 acquisition by Cisco, provides a cloud-based SaaS platform for in-person, virtual, and hybrid event management. Its suite spans registration, mobile apps, check-in, live streaming, lead retrieval, and community tools, sold to enterprise, education, association, and nonprofit customers.
- Company typePrivate
- Founded2016
- HeadquartersIndianapolis, United States
- Headcount5,001–10,000
- GTM typeB2B
- OfferingSoftware
What Socio does
Socio Labs LLC, founded in 2016 in Indianapolis and now operating as Webex Events following Cisco's $180 million acquisition in 2022 and 2023 rebrand, is a cloud-based event management SaaS platform that powers in-person, virtual, and hybrid events. The product portfolio covers the full event lifecycle: Registration (branded pages, conditional logic, dynamic ticketing, promo codes, Stripe-powered instant payouts); Check-In & Badge Printing (QR codes, Fast Track, session check-in); Mobile Event App (customizable attendee experience); Virtual Event Platform (networking, engagement, virtual wall, gamification); Production Studio (branded live streaming without downloads); Lead Retrieval (exhibitor lead capture with CRM export); Live Display (venue digital signage); and a Community Platform for ongoing engagement. Technical architecture is browser-based with no attendee download requirement, and the platform is documented to scale to events of up to 100,000 attendees.
The company's revenue model is a subscription-based SaaS delivered through multi-year Webex Suite Enterprise Agreements inside Cisco's direct enterprise sales motion. Pricing is quote-based and not publicly disclosed. GTM targets large enterprise customers alongside nine named vertical segments: Enterprise, Associations, Higher Education, Healthcare, Government, Nonprofit, Technology, Finance, and Agencies. Named customers include Apple, Cisco, Allianz, Under Armour, Purdue University, Springer-Miller Systems, Lessonly, Bechtle, MPI, and the Lupus Foundation, with public testimonials from Arkansas Publishing Group and Springer-Miller Systems.
Following acquisition, Socio is no longer an independent entity: it operates as a wholly-owned subsidiary distributed through Cisco's enterprise channel, with bundling into the broader Webex Suite. The platform's integrations - Stripe (payments), Google Analytics 4 and Google Tag Manager (attribution), and CLEAR Health Pass (venue health compliance) - anchor it into the surrounding martech and payments ecosystem. Distribution leverage via Cisco is the primary commercial differentiator; standalone AI/ML capabilities are not disclosed on the platform, though Cisco cited AI enhancement as part of the acquisition rationale.
Socio firmographics
Firmographics- Name
- Socio
- Legal name
- Socio Labs LLC
- Website
- https://socio.events
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Socio, operating as Webex Events after its 2022 acquisition by Cisco, provides a cloud-based SaaS platform for in-person, virtual, and hybrid event management. Its suite spans registration, mobile apps, check-in, live streaming, lead retrieval, and community tools, sold to enterprise, education, association, and nonprofit customers.
- Ownership category
- akta.pro rank
Socio industry classification
Industry- Product category
- Event Management Software
- NAICS
- Convention and Trade Show Organizers (561920)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Virtual & Hybrid Event Platforms (Webinars, Virtual Venues, Event Hubs) (THAHAOAA)
- akta.pro secondary industries
- Virtual Event Registration, Ticketing & Access Control (Authentication, Paywalls, Badging) (THAHAOAI), Event Analytics, Attribution & ROI Measurement (Dashboards, Engagement Scoring) (THAHAOAJ), Event Monetization & Sponsorship Tech (Virtual Booth Leads, Ads, Sponsored Sessions) (THAHAOAK)
Keywords
Where Socio is headquartered
LocationHeadquarters
- HQ city
- Indianapolis
- HQ country
- United States
- HQ region
- North America
Markets served
Socio business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription (Webex Suite Enterprise Agreements): Webex Events is available as part of Webex Suite Enterprise Agreements (Suite EA), indicating a subscription-based revenue model where customers purchase through Cisco's enterprise agreement program.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Webex Suite Enterprise Agreement |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Socio product offering
Product offeringCore offering
Webex Events (formerly Socio) is a cloud-based event management SaaS platform that powers in-person, virtual, and hybrid events through an integrated suite covering branded registration, mobile event apps, on-site check-in and badge printing, live streaming, virtual event hosting, exhibitor lead retrieval, community engagement, and real-time analytics. It is sold as part of Cisco's Webex Suite Enterprise Agreements to enterprise organizations running conferences, trade shows, and corporate events at scale (up to 100,000 attendees).
Product overview
Webex Events (formerly Socio) is a unified event technology platform offering an integrated suite of event management products. The core platform encompasses Registration (branded event registration and ticketing), Check-In & Badge Printing (onsite attendee management), Mobile Event App (attendee-facing mobile experience), and Virtual Event Platform (virtual event hosting). These core offerings are complemented by add-on modules including Production Studio (live streaming), Lead Retrieval (exhibitor lead capture), Community Platform (ongoing community engagement), and Live Display (digital signage). The platform supports in-person, virtual, and hybrid event formats with scalability for events up to 100,000 attendees.
Differentiator
Problem solved
Functional benefit
Products and services
- Registration Event registration software that enables branded registration pages with customizable forms, conditional logic, dynamic ticketing, promo codes, and real-time analytics for virtual, in-person, and hybrid events.
- Check-In & Badge Printing On-demand event check-in and badge printing solution with QR code scanning, Fast Track Check-in, custom badge designer, and session check-in capabilities for in-person events.
- Mobile Event App Fully customizable mobile event app available as standard or branded experience, enabling attendees to access event content, networking, and engagement features on-the-go.
- Virtual Event Platform Virtual event hosting platform with networking features, engagement tools, virtual walls, messaging, gamification, and breakout rooms for interactive virtual events.
- Production Studio Professional live streaming and simulive production tool that enables fully branded live streams without downloads or external software.
- Lead Retrieval Digital lead capture solution enabling exhibitors to scan badges, capture attendee contact information, qualify leads, and export data to CRM systems.
- Community Platform Community building platform for creating engaging, branded community experiences for ongoing member engagement beyond single events.
- Live Display Real-time digital signage solution for branded event content on screens throughout the venue, managed centrally.
Quantifiable outcome
- Supports conferences up to 100,000 attendees
- +1 more outcomes
Companies that use Socio
Customer profileNamed customers12 records
Segments9 records
Ideal customer profiles3 records
Socio technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature7 records
Socio partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- StripecorePayment processing integration enabling instant payouts for event registrations. Connect payments via Stripe for instant payouts or choose to enable invoicing or pay by check.
- Choose 2 RentminorPreferred onsite hardware vendor for badge printing and check-in equipment. Work directly with Choose 2 Rent to get hardware needed for badge printing and check-in, including badge stock, printers, stands, iPads, and iPhones.
- CiscocoreAcquired by Cisco for $180 million to enhance AI and event management capabilities. Now operates as Webex Events, part of the Cisco Webex portfolio.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Socio competitors and assessment
Company assessmentDirect peers
- Cvent: Cvent is a leading enterprise event management platform offering registration, venue sourcing, mobile apps, virtual event tools, and analytics — directly overlapping with Webex Events' end-to-end event lifecycle coverage for large enterprise and association customers.
- RainFocus: RainFocus provides an enterprise event marketing platform with registration, content management, lead capture, and analytics optimized for large trade shows and customer events, closely mirroring Webex Events' enterprise positioning.
- Bizzabo: Bizzabo's Event Experience OS provides registration, onsite solutions, mobile apps, virtual and hybrid event capabilities, and analytics for enterprise conferences, making it one of the closest direct competitors to Webex Events in feature scope and target market.
- Whova: Whova provides event management software including registration, mobile event apps, virtual event capabilities, and engagement tools for conferences and association events, overlapping substantially with Webex Events' mobile app and registration offerings.
- Hopin: Hopin is a virtual and hybrid events platform with registration, live streaming, networking, and analytics, competing head-to-head with Webex Events on virtual-first and hybrid event capabilities for enterprise and community customers.
- Splash: Splash offers an end-to-end event marketing platform with registration, branded event websites, onsite check-in, and analytics, targeting marketing teams running branded corporate events — directly comparable to Webex Events' registration and analytics modules.
- Hubilo: Hubilo is a virtual and hybrid events platform with networking, engagement, registration, and analytics offerings aimed at enterprise marketing teams — comparable in scope to Webex Events' virtual event platform and engagement modules.
Emerging players
- Eventbrite: Eventbrite is primarily a ticketing and registration platform for consumer and SMB events, with limited overlap for large enterprise events where Webex Events focuses, but competes in the broader event technology stack for mid-market customers.
Broad incumbents
- On24: ON24 provides an enterprise webinar and virtual event platform with registration, engagement, and analytics, competing with Webex Events specifically in the virtual event and webinar segment of the corporate market.
- Zoom Events: Zoom Events is a virtual and hybrid event offering from Zoom that leverages Zoom's massive collaboration installed base, overlapping with Webex Events in the hybrid and virtual event space and competing through suite bundling similar to Cisco.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Socio social profiles
Digital presenceSocio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Socio leadership team
Management profileNumber of profiles
Profiles2 records
Socio funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Socio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Socio
What does Socio do?
Webex Events (formerly Socio) is a cloud-based event management SaaS platform that powers in-person, virtual, and hybrid events through an integrated suite covering branded registration, mobile event apps, on-site check-in and badge printing, live streaming, virtual event hosting, exhibitor lead retrieval, community engagement, and real-time analytics. It is sold as part of Cisco's Webex Suite Enterprise Agreements to enterprise organizations running conferences, trade shows, and corporate events at scale (up to 100,000 attendees).
Is Socio a public or private company?
Socio is a private company. It is classified as corporate owned and is currently operating.
When was Socio founded?
Socio was founded in 2016. It employs 5,001 to 10,000 people.
Where is Socio based?
Socio is headquartered in Indianapolis, United States, in the North America region.
How does Socio make money?
One revenue line is on record: saaS Subscription (Webex Suite Enterprise Agreements).
Who are Socio's main competitors?
Direct peers on record are Cvent, RainFocus, Bizzabo, Whova, Hopin, Splash and Hubilo. Eventbrite is listed as an emerging player. Broad incumbents are On24 and Zoom Events.
Does Socio have an API?
No public API is recorded for Socio.
What industry is Socio in?
Socio's product category is Event Management Software. Its primary akta.pro industry code is THAHAOAA, Virtual & Hybrid Event Platforms (Webinars, Virtual Venues, Event Hubs), with a secondary code of THAHAOAI, Virtual Event Registration, Ticketing & Access Control (Authentication, Paywalls, Badging). Its NAICS code is 561920 and its SIC code is 7373.