Genesis

What Genesis does

Genesis Energy Limited is a New Zealand-domiciled, vertically integrated energy gentailer (generator and retailer) listed on the NZX and ASX under the ticker GNE. The company supplies electricity, natural gas, and LPG to more than 520,000 residential and business customers across New Zealand, and owns a diversified generation portfolio spanning hydro, thermal, and wind assets, supplemented by a 46% interest in the Kupe Joint Venture and ownership of the 400 MW Huntly Unit 5.

The product surface combines retail energy plans (PowerHome, GasHome, LPGHome, EVHome, PowerBusiness) with newer service lines including Genesis Broadband (fibre and wireless plans launched in 2025), solar installation, and EV charging partnerships. The Energy IQ mobile and desktop application serves as the primary customer engagement platform, integrating smart meter-based usage tracking, an Electricity Forecast predicting usage up to a week ahead, Usage Breakdown by household category, Eco Tracker for real-time carbon emissions, and a Carbon Calculator. A Go Electric Calculator, built in partnership with Cogo, models home electrification upgrades (EVs, heat pumps, solar) and connects customers to a partner installer network.

The business model is subscription-based monthly recurring revenue across electricity, gas, LPG, broadband, and EV charging plans, with additional one-time solar installation fees and royalties-style returns from the Kupe gas field. Distribution is primarily direct-to-consumer through website, mobile apps, broadband portal, phone support, and dedicated business account management, with broadband sold via a separate self-serve product-led platform. For the 12 months ended 30 June 2025, revenue was NZ$3.7 billion. The Gen35 strategy commits over NZ$1 billion to renewable generation and the Huntly Portfolio targeting 1,300 MW of flexible capacity, supported by a February 2026 equity raise of approximately NZ$400 million.

Name

Genesis

Legal name

Genesis Energy Limited

Website

https://genesisenergy.co.nz

Company type

Public

Founded year

1999

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Genesis Energy Limited is a New Zealand-listed gentailer that supplies electricity, natural gas, LPG, broadband, and EV charging to over 520,000 residential and business customers, backed by diversified hydro, thermal, and wind generation assets.

Ownership category

akta.pro rank

Product category

Electricity and Gas Retail

NAICS

Electric Power Generation (22111), Electric Power Generation, Transmission and Distribution (2211)

SIC

Electric Services (4911), Natural Gas Transmisison & Distribution (4923)

akta.pro primary industry

Renewable Energy Infrastructure (FSAAAKAG)

Keywords

• Electricity retail
• Natural gas supply
• Renewable generation
• Broadband internet
• Solar installation

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Infrastructure, Supply Chain, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Electricity Sales: Genesis generates revenue by selling electricity to over 520,000 residential and business customers across New Zealand. They operate as both a generator and retailer (gentailer) with diverse generation assets including hydro, thermal, and wind.
2. Natural Gas and LPG: Sale of reticulated natural gas and LPG (bottled gas) to customers. Genesis supplies natural gas to homes and businesses, and offers LPG delivery through their app with tracking capabilities.
3. Kupe Joint Venture: Genesis holds a 46% interest in the Kupe Joint Venture, which owns the Kupe Oil and Gas Field offshore of Taranaki, providing essential gas supply for electricity security.
4. Broadband Services: Genesis offers fibre and wireless broadband plans with unlimited data. Fibre plans from $70/month and wireless plans from $60/month, provided as an add-on service to energy offerings or standalone.
5. Solar Products: Genesis offers solar panel installation services, enabling customers to harness solar energy to power their homes or sell electricity back to the grid.
6. EV Charging Plans: Electric vehicle charging plans including EVHome with 50% off variable day rates from 9pm-7am, and roaming rates with EVerywhere network.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Genesis Energy is a New Zealand integrated energy "gentailer" that generates electricity from hydro, thermal, and wind assets and retails electricity, natural gas, LPG, broadband, solar, and EV charging products to more than 520,000 residential and business customers. It supplements these energy services with the Energy IQ digital platform and broadband internet services.

Product overview

Genesis is a diversified New Zealand energy company operating as a 'gentailer' (generator and retailer) that provides a portfolio of energy and telecommunications products. The core offering includes electricity, natural gas, and LPG energy services, with a newer Genesis Broadband service added in 2025. Key products include PowerHome and EVHome pricing plans, the Energy IQ digital platform for account management and usage analytics, the Go Electric Calculator tool for electrification planning, and Power Shout loyalty rewards. Broadband services offer Fibre and Wireless options with bundled TP-Link modems. The products connect through the Energy IQ app as a unified customer interface, while broadband operates with its own separate app.

Differentiator

Problem solved

Functional benefit

Brands

• Energy IQ: Mobile and desktop app for managing energy accounts, tracking usage, and accessing various energy management tools.
• PowerHome
• EVHome
• PowerBusiness
• Genesis Broadband

Products and services

• Residential Electricity Supply Retail electricity supply service delivered to New Zealand residential customers through plans such as PowerHome and EVHome, paired with the Energy IQ app for usage monitoring.
• Business Electricity Supply (PowerBusiness) Retail electricity supply service for New Zealand businesses, delivered through the PowerBusiness plan with dedicated account management.
• Natural Gas Supply Retail natural gas supply service for New Zealand residential and business customers, supported by Genesis's 46% interest in the Kupe gas field joint venture.
• LPG (Bottled Gas) Retail LPG (bottled gas) supply for New Zealand households, available as part of Genesis's multi-fuel energy portfolio.
• Genesis Broadband Fibre and wireless broadband internet service offered to New Zealand residential and business customers, including a dedicated Genesis Broadband app and TP-Link modem.
• Genesis Solar Solar panel installation service for New Zealand homeowners, delivered through partner installers and integrated with Genesis electricity plans.
• EV Charging Solutions (EVHome) Electric vehicle charging plan and charging offer for New Zealand residential EV owners, bundled with Genesis electricity supply under the EVHome plan.
• Energy IQ App Mobile and web application that helps New Zealand residential and business customers monitor and manage their energy use through smart meter data, featuring Electricity Forecast, Usage Breakdown, Eco Tracker, and Carbon Calculator.

Quantifiable outcome

• 520,000+ customers served across New Zealand
• +5 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and supporting.

• CogocoreTechnology or IntegrationGenesis partnered with Cogo to develop the Go Electric Calculator, an interactive tool that helps customers explore energy upgrades for their homes including EVs, heat pumps, and solar. The tool provides cost comparisons and savings estimates, and connects customers with trusted installers. Cogo provides all calculations and estimates while Genesis offers access to the tool as part of their electrification services.
• Kupe Joint VenturecoreStrategic or Co-development PartnerGenesis holds a 46% interest in the Kupe Joint Venture, which owns the Kupe Oil and Gas Field offshore of Taranaki. The Kupe field provides essential electricity security to underpin the growth of solar and wind generation, with surplus gas made available to third parties including homes and businesses.
• TP-LinksupportingTechnology or IntegrationGenesis provides TP-Link modems to broadband customers - HB410 Wi-Fi 7 System for fiber plans and NX620v2 for wireless plans. These modems are provided as part of 12-month broadband plans with $15 shipping and handling fee.
• EVerywheresupportingTechnology or IntegrationEVerywhere provides roaming charging network access for Genesis EVHome customers, enabling them to charge at locations outside their home through the EVerywhere network.
• Department of ConservationsupportingOthersGenesis maintains a ten-year-plus Whio Forever partnership with the Department of Conservation to enhance the survival of the native blue duck/whio. This environmental initiative supports biodiversity in areas where Genesis operates.
• Ngāti RangisupportingOthersGenesis has a Kiwi Forever relationship with Ngāti Rangi where high school students attend a week-long leadership in conservation programme based at Tirorangi Marae, supporting local communities near Genesis generation sites.
• School-gensupportingOthersGenesis provides educational resources to schools through School-gen since 2006, aimed at getting young Kiwis interested in STEM while learning about sustainability and energy, gaining knowledge for STEM jobs of the future.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Contact Energy: NZ-listed gentailer with geothermal, hydro, wind and thermal generation serving retail customers — competes head-to-head with Genesis in both generation and retail.
• Meridian Energy: NZ's largest gentailer by generation capacity, predominantly hydro and wind, supplying residential and business customers — closest direct competitor to Genesis's renewable-heavy strategy.
• Mercury NZ: One of the largest NZ-listed gentailers, generating hydro and wind power and supplying electricity to residential and business customers — directly comparable vertical-integration model to Genesis.

Broad incumbents

• EDF: Global integrated utility with significant nuclear, hydro and renewables generation and retail supply — analogous vertically integrated utility model at much larger scale.
• Vector Limited: NZ-listed energy infrastructure operator (networks, metering, gas) with retail arm — overlaps with Genesis in retail and meter-data services but is broader in scope and infrastructure-weighted.
• Iberdrola: Global renewables-led utility (wind, hydro, networks, retail) — comparable renewable-heavy generation mix and integrated retail model, though at vastly larger scale.
• Enel: Global integrated utility with one of the largest renewable generation portfolios and multi-country retail — benchmark for the renewable-transition scale Genesis is targeting with Gen35.

Regional players

• Origin Energy: Australian integrated energy generator and retailer with renewables, gas and customer solutions — analogous business model across the Tasman but operating in a different competitive market.
• AGL Energy: Australia's largest privately-controlled energy retailer and generator — comparable integrated retail-plus-generation model in a neighbouring market.

Emerging players

• Octopus Energy: Tech-forward energy retailer using smart-meter data and dynamic tariffs to drive customer engagement — comparable digital/customer-experience playbook to Genesis's Energy IQ strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/GenesisEnergyNZ
• Facebookfacebook.com/genesisenergynz
• LinkedInlinkedin.com/company/genesis-energy

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Genesis