Cogo
Cogo is a New Zealand-based climate technology company that provides carbon footprint tracking and home/vehicle electrification tools to banks and financial institutions via white-label API integrations, reaching 30 million consumers across NatWest, ING, Westpac, ASB, and other Tier 1 banks while monetizing through enterprise licensing and a 180+ installer marketplace.
- Company typePrivate
- Founded2016
- HeadquartersWellington, New Zealand
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Cogo does
Cogo, legally Cogo Connecting Good, is a New Zealand-headquartered climate technology company founded in 2016 (evolved from the 2010-era Conscious Consumers platform) that provides carbon footprint tracking and home/vehicle electrification tools through a B2B2C distribution model. Its core technology is a market-specific carbon modelling engine exposed via standardized APIs, which enriches banking transaction data in real time with carbon footprints, savings estimates, behavioral nudges, and personalized climate recommendations; a parallel consumer-facing Electrification Platform combines household inputs with country-specific energy models to generate upgrade recommendations across solar, heat pumps, EVs, insulation, and hot water systems, connecting users to a vetted supplier marketplace.
The company operates two primary product lines: Carbon Insights (B2B white-label, embedded into bank apps via API) and the Electrification Platform (direct-to-consumer and white-label). The Personal Carbon Manager is the underlying engine for Carbon Insights, applying behavioral science techniques (nudges, cues, feedback, rewards) to drive measurable engagement and emission reductions. Cogo generates revenue primarily through enterprise subscription licensing with banks and financial institutions, supplemented by performance-based marketplace commissions from installers and white-label deployment fees to energy retailers, insurers, employers, and government bodies. Pricing is quote-based and not publicly disclosed; the direct consumer platform at nz.energy.cogo.co is free to end users.
Cogo serves 6 of the top 50 global banks and additional Tier 1 institutions including NatWest (334,500 active users, 8M customers reached), ING (all NL private customers), Westpac, ASB, Kiwibank, OTP Bank (600,000+ visits in first six months), TSB, Bank of China, Suncorp, and Genesis Energy. The company employs 101-250 staff across offices in Wellington (HQ), London, Sydney, and Toronto, has reached approximately 30 million consumers through partner channels, and reports that platform users achieve an average of 40% lower carbon footprint and $4,200/year in savings.
Cogo firmographics
Firmographics- Name
- Cogo
- Legal name
- Cogo Connecting Good
- Website
- https://cogo.co
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Cogo is a New Zealand-based climate technology company that provides carbon footprint tracking and home/vehicle electrification tools to banks and financial institutions via white-label API integrations, reaching 30 million consumers across NatWest, ING, Westpac, ASB, and other Tier 1 banks while monetizing through enterprise licensing and a 180+ installer marketplace.
- Ownership category
- akta.pro rank
Cogo industry classification
Industry- Product category
- Carbon Management Software
- akta.pro primary industry
- Enterprise Carbon Accounting & GHG Inventory Platforms (EUABAEAA)
- akta.pro secondary industry
- ESG/Sustainability Reporting & Disclosure Platforms (EUABAEAB)
Keywords
Where Cogo is headquartered
LocationHeadquarters
- HQ city
- Wellington
- HQ country
- New Zealand
- HQ region
- Oceania
Offices4 records
Markets served
Cogo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- B2B Platform Licensing to Financial Institutions: Cogo generates revenue primarily through licensing agreements with banks and financial institutions. Partners such as NatWest, ING, Westpac, and others embed Cogo's carbon insights and electrification platforms into their digital banking experiences. The model is subscription or usage-based depending on partner scope, with fees tied to the scale of deployment and number of users reached.
- Supplier Marketplace Commission: Cogo operates a marketplace connecting consumers with vetted home electrification suppliers and installers. The platform generates revenue through performance-based pricing where Cogo receives a fee when customers connect with or close deals through the marketplace. Installers pay for pre-qualified leads delivered to their inbox.
- White-Label Platform Deployment: Cogo creates customized, branded versions of its electrification platform for partner organizations including banks, energy retailers, insurers, employers, and local governments. Revenue is generated through deployment and licensing fees for these white-label implementations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free consumer platform for home and vehicle electrification guidance |
| Subscription | Annual | B2B enterprise licensing for banks and financial institutions |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Cogo product offering
Product offeringCore offering
Cogo provides a carbon footprint tracking and home electrification platform, primarily delivered through a B2B2C model. Its Carbon Insights product embeds transaction-based carbon tracking and behavioral science-driven engagement directly into partner banking apps via API for financial institutions. Its Electrification Platform offers consumers personalized recommendations for home and vehicle upgrades (solar, heat pumps, EVs), savings estimates, and connections to vetted installers.
Product overview
Cogo operates as a climate technology company offering two primary product lines: the Electrification Platform (for consumers) and Carbon Insights (for financial institutions). The Electrification Platform is a consumer-facing tool for home and vehicle upgrades including solar, heat pumps, EVs, and hot water systems, featuring personalised recommendations, savings estimates, and connections to vetted installers. The Carbon Insights product is a B2B white-label solution for banks that embeds carbon footprint tracking and behavioural nudges directly into banking apps. The Personal Carbon Manager is the core technology powering Carbon Insights, using transaction data and market-specific carbon modelling to deliver personalised carbon insights with behavioural science techniques. The Better Energy Calculator represents a specific branded implementation for ASB bank partnership. All products are designed to drive measurable carbon reduction while delivering financial savings to end users.
Differentiator
Problem solved
Functional benefit
Products and services
- Electrification Platform A consumer-facing platform that helps homeowners identify and plan home and vehicle electrification upgrades (solar, heat pumps, EVs, hot water systems). Provides personalized recommendations, real savings estimates, and connections to a nationwide marketplace of vetted installers. Free for end users.
- Carbon Insights A B2B white-label product that enables retail banking customers to understand and reduce their carbon footprint through transaction-based carbon footprint calculations, behavioral nudges, and green product adoption tools integrated directly into banking apps via API.
- Personal Carbon Manager Transaction-based carbon tracking solution integrated into banking apps that uses market-specific carbon modelling and behavioral science techniques (nudges, cues, feedback, rewards) to help banking customers measure and reduce their carbon footprint based on actual spending.
- Better Energy Calculator An online energy calculator for ASB bank customers that enables NZ households to measure, understand, and optimize the efficiency of their home and vehicle, showing specific upgrade options, upfront costs, and potential energy savings tailored to their property.
Quantifiable outcome
- Average savings of $4,200 per year for users implementing recommended upgrades
- +7 more outcomes
Companies that use Cogo
Customer profileNamed customers10 records
Segments7 records
Ideal customer profiles6 records
Cogo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature5 records
Cogo partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, flagship and minor.
- ASBcoreASB partnered with Cogo to launch the Better Energy Calculator, an easy-to-use online tool helping households estimate savings from switching to electric appliances, heating, or vehicles. ASB offers exclusive installer discounts and Better Homes Top Up financing up to $80,000 at 1% for 3 years for eligible upgrades. First bank in NZ to offer Cogo's Home and Vehicle Electrification solution.
- WestpaccoreWestpac partnered with Cogo to launch a home energy efficiency tool for Australian home loan customers. The solution provides personalized recommendations, estimated costs, potential energy savings, and information on available rebates through a quick online assessment. Helps Westpac customers find and implement energy-efficiency upgrades.
- INGcoreING Nederland partnered with Cogo to make carbon footprint insight available to all private customers through the ING Mobile Banking App. The Footprint Insight functionality shows CO2 emissions of expenses, tips to reduce emissions, and comparisons with average Dutch emissions. Roll-out included improved accessibility and comprehensibility with spend and footprint information shown together.
- NatWestflagshipCogo partnered with NatWest to build the world's first carbon tracker fully integrated into a mobile banking app. The solution serves NatWest's 8 million retail customers with transaction-based carbon footprints, behavioral nudges, and personalized climate action recommendations. The partnership has grown to over 334,500 active users and has been recognized with multiple industry awards.
- KiwibankcoreKiwibank partnered with Cogo as its NZ lead banking partner, supporting business banking customers on their decarbonisation journey. Cogo fulfills a key part of Kiwibank's strategy to support customers through the transition to low-carbon economy.
- OTP BankcoreOTP Bank, a Central European financial institution, integrated Cogo's carbon tracker technology. The opt-in feature received over 600,000 visits in its first six months, demonstrating strong customer engagement with the carbon tracking capability in the Central European market.
- TSBcoreTSB partnered with Cogo to provide millions of online banking customers with tools to make tangible, sustainable lifestyle choices based on their spending. The partnership delivers innovative, environmentally friendly solutions that equip customers to make ethical choices.
- Suncorp BankcoreSuncorp Bank partnered with Cogo for ESG-focused initiatives delivering insights to customers. Working with Cogo's dedicated team, Suncorp is helping create a brighter future through carbon insights integrated into the banking experience.
- Bank of ChinacoreBank of China Hong Kong (BOCHK) partnered with Cogo to provide automated carbon footprint calculations for personal banking customers. The solution eliminates need for long questionnaires with calculations fully automated based on actual spending habits, giving customers a powerful tool right inside their banking app.
- Genesis EnergyminorGenesis Energy partnered with Cogo to guide energy customers toward smarter, cleaner home upgrades. Cogo supports Genesis in transitioning from a traditional energy retailer to a partner in customers' electrification journey.
- 180+ NZ InstallerscoreCogo's nationwide marketplace includes 180+ vetted installers including Centred, Stardelta, Zen Energy, Think Solar, Giltrap, Fisher & Paykel, EVNEX, Energon Electrical, Endless Energy, Ecobulb, Concept Group, Calitec, David Solar, Auric, Aotea, A2W, Laser Group, and Harrisons Solar. Installers receive pre-qualified leads and pay performance-based fees.
Scale indicators15 records
Recent moves6 records
Expansion highlights6 records
Cogo competitors and assessment
Company assessmentDirect peers
- Cloverly: Carbon-offsetting and emissions API for digital platforms. Competes in the same embedded carbon-API category as Cogo, with overlapping fintech and e-commerce customers.
- Doconomy: Sweden-based fintech providing carbon footprint tracking integrated into banking apps and payment cards. Directly comparable to Cogo's NatWest/ING-style banking integrations.
- Persefoni: Climate management and accounting platform for enterprises and financial institutions. Competes with Cogo in the bank/enterprise carbon accounting category.
- Patch: Carbon credit API platform enabling businesses to embed carbon measurement and offsetting into applications. Closely comparable to Cogo's API-first embedded approach for carbon insights.
- Watershed: Enterprise carbon accounting and climate disclosure platform serving large corporates and financial institutions. Most direct competitor to Cogo's Carbon Insights product on the B2B carbon data side.
Emerging players
- Plan A: Berlin-based corporate carbon accounting and ESG platform. Emerging European player with overlapping banking and enterprise customer segments.
- Greenly: Carbon accounting platform for SMBs and enterprises with embedded integrations. Adjacent competitor pursuing financial institution partnerships similar to Cogo.
Broad incumbents
- Salesforce Net Zero Cloud: Enterprise sustainability and carbon accounting suite within Salesforce's broader CRM platform. Larger incumbent with broader portfolio competing for enterprise carbon disclosures.
- Microsoft Sustainability Cloud: Microsoft's sustainability and emissions data platform. Already a NatWest partner alongside Cogo; broader incumbent with deep enterprise distribution.
Regional players
- Toitū Envirocare: New Zealand-headquartered carbon certification and environmental advisory. Comparable regional player in the NZ climate-data space, though more certification-focused than Cogo's consumer/fintech model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Cogo social profiles
Digital presenceCogo compliance and trust
Trust signalCompliance1 record
Cogo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cogo leadership team
Management profileNumber of profiles
Profiles2 records
Cogo funding detail
Funding detailFunding overview
Funding rounds7 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cogo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cogo
What does Cogo do?
Cogo provides a carbon footprint tracking and home electrification platform, primarily delivered through a B2B2C model. Its Carbon Insights product embeds transaction-based carbon tracking and behavioral science-driven engagement directly into partner banking apps via API for financial institutions. Its Electrification Platform offers consumers personalized recommendations for home and vehicle upgrades (solar, heat pumps, EVs), savings estimates, and connections to vetted installers.
Is Cogo a public or private company?
Cogo is a private company. It is classified as venture growth investor backed and is currently operating.
When was Cogo founded?
Cogo was founded in 2016. It employs 101 to 250 people.
Where is Cogo based?
Cogo is headquartered in Wellington, New Zealand, in the Oceania region.
How does Cogo make money?
Three revenue lines are on record. B2B Platform Licensing to Financial Institutions are the primary driver. The others are supplier Marketplace Commission and white-Label Platform Deployment.
Who are Cogo's main competitors?
Direct peers on record are Cloverly, Doconomy, Persefoni, Patch and Watershed. Emerging players are Plan A and Greenly. Broad incumbents are Salesforce Net Zero Cloud and Microsoft Sustainability Cloud. Toitū Envirocare is listed as a regional player.
Does Cogo have an API?
No public API is recorded for Cogo.
What industry is Cogo in?
Cogo's product category is Carbon Management Software. Its primary akta.pro industry code is EUABAEAA, Enterprise Carbon Accounting & GHG Inventory Platforms, with a secondary code of EUABAEAB, ESG/Sustainability Reporting & Disclosure Platforms.