Hello Iconic
Hello Iconic is a Pasadena-based software design and development agency that builds custom mobile and web applications for clients from startups to Fortune 500 companies, with deep vertical expertise in fintech, media and entertainment, SaaS, and blockchain/Web3, operating across US and LATAM delivery hubs.
- Company typePrivate
- Founded2011
- HeadquartersPasadena, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Hello Iconic does
Hello Iconic is a privately held, founder-led software design and development agency headquartered at 177 E Colorado Blvd., Pasadena, California. Founded in 2011, the firm employs 90+ team members across the United States and Latin America (with delivery presence in Honduras, El Salvador, Colombia, Venezuela, and Argentina) and serves clients ranging from early-stage startups to Fortune 500 enterprises. The company functions as an embedded design and development partner, taking on product strategy, UI/UX design, backend and frontend engineering, QA, and agile product management for client engagements.
The firm's delivery footprint is anchored in three primary verticals: Fintech (digital banking, neobanks, lending, embedded finance, BNPL, PFM, investment platforms), Media & Entertainment (OTT streaming apps across Roku, Samsung Smart TV, Apple TV, FireTV, Android TV, iOS, and web), and SaaS (cloud-based subscription platforms). Secondary verticals include Blockchain/Web3 (NFT marketplaces, smart contracts, DApps, DAOs, wallets) and Sports Tech. Core technology is built on React, Node.js, Ruby on Rails, TypeScript, AWS, and Nest.js, with an integration ecosystem of 20+ technology partners (MX, Plaid, Dwolla, Stripe, FinGoal, Alloy, Pinwheel, Auth0, Amplitude, Twilio, Salesforce, DocuSign, Experian, and others) that accelerates compliant fintech and SaaS delivery. Notable engagements include Disney's OTT app portfolio (resulting in a 15% lift in average session length and 41% increase in engagement time within six months), Cyvatar's CSaaS platform (which supported a $12M Series A), SUMA Wealth's fintech platform (production in five months with 100% tokenized connection rate), and CFlow's Latin American NFT marketplace.
Hello Iconic operates as a professional services firm with a direct enterprise sales motion. Pricing spans small MVP projects ($10K-$50K), mid-range platform builds ($50K-$500K), and large-scale enterprise engagements ($500K-$1M+), typically structured as fixed-scope projects or multi-year dedicated team arrangements. The firm is bootstrapped with no disclosed institutional funding and is led by founder and CEO Alejandro Corpeño alongside co-founder and CTO Jorge Garcia (a Forbes Technology Council member since 2022). Roberto Medrano, formerly GM of HP Software and an executive at Sun Microsystems and Finjan, serves as board member and advisor. The firm earned a 2023 Inc. 5000 ranking (No. 3379) and consecutive Angeles 100 awards in 2022 and 2023 recognizing Latinx-led innovation.
Hello Iconic firmographics
Firmographics- Name
- Hello Iconic
- Legal name
- Hello Iconic
- Website
- https://helloiconic.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Hello Iconic is a Pasadena-based software design and development agency that builds custom mobile and web applications for clients from startups to Fortune 500 companies, with deep vertical expertise in fintech, media and entertainment, SaaS, and blockchain/Web3, operating across US and LATAM delivery hubs.
- Ownership category
- akta.pro rank
Hello Iconic industry classification
Industry- Product category
- Custom Software Development Services
- NAICS
- Custom Computer Programming Services (541511), Graphic Design Services (541430)
- SIC
- Services-Advertising (7310), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industry
- Naming & Verbal Identity (BPAFAEAB)
Keywords
Where Hello Iconic is headquartered
LocationHeadquarters
- HQ city
- Pasadena
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hello Iconic business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Custom Software Development Services: Bespoke design and development services for web and mobile applications across fintech, blockchain, media & entertainment, and SaaS industries. Projects range from POC/MVP development to ongoing product development and software project rescue. Engagement structures include fixed-scope projects and dedicated team arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Small projects ($10,000 - $50,000) |
| Subscription | Multi-year contract | Mid-range projects ($50,000 - $100,000 to $300,000 - $500,000) |
| Subscription | Multi-year contract | Enterprise projects ($500,000 - $1,000,000+) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Hello Iconic product offering
Product offeringCore offering
Hello Iconic is a specialized software design and development agency that creates custom mobile and web applications for clients ranging from startups to Fortune 500 companies. Core service lines include POC/MVP design and development, ongoing product development, and software project rescue, delivered with verticalized expertise in fintech, blockchain/Web3, media & entertainment (OTT), SaaS, and sports tech. The firm functions as an embedded strategic design and development partner, handling product strategy, UI/UX design, front-end and back-end engineering, QA, and agile product management end-to-end.
Product overview
Hello Iconic is a specialized software design and development agency that creates mobile and web applications for clients across fintech, media & entertainment, SaaS, sports tech, and blockchain industries. Rather than offering a single unified product, the company provides services including POC/MVP design and development, ongoing product development, and software project rescue. Client work spans diverse platforms including Disney's OTT streaming apps, fintech financial wellness platforms (OfColor, SUMA Wealth, The Change Company), NFT marketplaces (CFlow), cybersecurity platforms (Cyvatar), and business operations tools (Bluberry).
Differentiator
Problem solved
Functional benefit
Products and services
- Mobile & Web App Development Services
Quantifiable outcome
- Reduced Disney OTT app negative reviews within 6 months, with 15% increase in average session length and 41% increase in engagement time
- +4 more outcomes
Companies that use Hello Iconic
Customer profileNamed customers18 records
Segments5 records
Ideal customer profiles3 records
Hello Iconic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration28 records
Feature3 records
Hello Iconic partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core.
- RizecoreRize builds customer-centric financial applications for fintechs, incumbents, and non-financial brands. Partnership enables faster time to market for fintech platforms.
- FinGoalcoreFinGoal provides hyper-personalized insights platform sitting atop digital banking and personal finance data. Hello Iconic integrates FinGoal into fintech products to deliver actionable cost-saving insights to end-users (saving $50-$100/month) with faster time to market.
- MXcoreMX is the fintech industry leader in modern connectivity, intelligent enhanced data, and personalized money experiences. Hello Iconic has developed deep expertise integrating MX's APIs, enabling fintech clients to achieve reliable financial account connections with 100% connection rate on tokenized connections and up to 95% transaction categorization accuracy.
- DwollacoreDwolla provides account-to-account payment solutions. Partnership enables Hello Iconic to implement secure A2A payments for fintech clients. Announced June 7, 2023.
- PinwheelcorePinwheel provides income data and payroll connectivity for fintech innovation, including direct deposit switching and income verification capabilities.
- AlloycoreAlloy helps banks and fintech companies make safe and seamless fraud, credit, and compliance decisions. New partnership announced August 28, 2023.
- Fortress Trust CompanycoreFortress provides API-driven financial, regulatory, and e-payments infrastructure for Web3 innovators. Partnership announced February 22, 2023 to deliver cutting-edge Web3 solutions.
- PlaidcorePlaid enables connectivity between financial accounts and apps. Hello Iconic integrates Plaid for open banking data access in fintech client solutions.
- StripecoreStripe provides APIs for online payment processing and commerce solutions. Used by Hello Iconic for payment functionality in fintech products.
- SalesforcecoreSalesforce CRM integration used in fintech and enterprise client projects for customer relationship management capabilities.
- AmplitudecoreAmplitude digital analytics platform provides self-service visibility into the entire customer journey, used for product analytics in client projects.
- AWScoreAmazon Web Services is the world's most comprehensive cloud platform, used as the primary backend hosting infrastructure across Hello Iconic client projects.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Hello Iconic competitors and assessment
Company assessmentDirect peers
- BairesDev: Largest nearshore software development firm with extensive LATAM delivery model and similar mobile/web app development focus. Directly comparable on geographic delivery model and custom software services, though at significantly larger scale (3,000+ engineers).
- Thoughtworks: Custom software development consultancy focused on digital product engineering for enterprise clients. Similar vertical expertise in financial services and media, with comparable emphasis on technology excellence and modern stack expertise.
- 10Pearls: Digital development firm with strong fintech focus and nearshore delivery model. Directly comparable on fintech platform development, mobile/web app services, and enterprise client engagement model.
- Chetu: Custom software development company providing bespoke application development across multiple industries. Comparable on custom development service model and enterprise client focus, though broader industry coverage.
- thoughtbot: Boutique product design and development consultancy with strong fintech and startup client base. Highly comparable on design-led development approach, custom application focus, and premium client positioning.
- HatchWorks AI: Custom software development firm with nearshore delivery model and similar mid-market to enterprise client focus. Comparable on technology stack (React, Node.js, AWS), agile delivery approach, and US-based client engagement.
Broad incumbents
- Globant: Global IT services firm with deep digital product development capabilities and strong fintech/media vertical focus. Overlaps with Hello Iconic on enterprise app development, though operates at vastly larger scale with broader geographic footprint.
- Slalom: US-based consulting firm with substantial technology delivery practice serving Fortune 500 clients. Overlaps with Hello Iconic on enterprise digital product development, though operates as broader business consultancy rather than pure engineering firm.
- Accenture: Global professional services giant with massive digital product engineering practice. Represents the upper bound of competition for Hello Iconic's enterprise clients, though at vastly different scale and breadth.
- Cognizant: Large-scale IT services firm with significant digital engineering and application development capabilities. Competes for the same Fortune 500 fintech and media clients, though with global delivery scale Hello Iconic cannot match.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Hello Iconic social profiles
Digital presenceHello Iconic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hello Iconic leadership team
Management profileNumber of profiles
Profiles4 records
Hello Iconic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hello Iconic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hello Iconic
What does Hello Iconic do?
Hello Iconic is a specialized software design and development agency that creates custom mobile and web applications for clients ranging from startups to Fortune 500 companies. Core service lines include POC/MVP design and development, ongoing product development, and software project rescue, delivered with verticalized expertise in fintech, blockchain/Web3, media & entertainment (OTT), SaaS, and sports tech. The firm functions as an embedded strategic design and development partner, handling product strategy, UI/UX design, front-end and back-end engineering, QA, and agile product management end-to-end.
Is Hello Iconic a public or private company?
Hello Iconic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hello Iconic founded?
Hello Iconic was founded in 2011. It employs 51 to 100 people.
Where is Hello Iconic based?
Hello Iconic is headquartered in Pasadena, United States, in the North America region.
How does Hello Iconic make money?
One revenue line is on record: custom Software Development Services.
Who are Hello Iconic's main competitors?
Direct peers on record are BairesDev, Thoughtworks, 10Pearls, Chetu, thoughtbot and HatchWorks AI. Broad incumbents are Globant, Slalom, Accenture and Cognizant.
Does Hello Iconic have an API?
No public API is recorded for Hello Iconic.
What industry is Hello Iconic in?
Hello Iconic's product category is Custom Software Development Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of BPAFAEAB, Naming & Verbal Identity. Its NAICS code is 541511 and its SIC code is 7310.