Food Revolution Group
- Company typePrivate
- Founded2011
- HeadquartersVictoria Valley, Australia
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
Food Revolution Group firmographics
Firmographics- Name
- Food Revolution Group
- Legal name
- Original Juice Co Limited
- Website
- https://thefoodrevolutiongroup.com.au
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Food Revolution Group industry classification
Industry- Product category
- Plant-Based Wellness Beverages
- NAICS
- Beverage Manufacturing (3121), Flavoring Syrup and Concentrate Manufacturing (31193)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Non-Alcoholic Beverage Concentrates, Syrups & Bases Manufacturing (AFAFABAM)
- akta.pro secondary industries
- Plant-Based & Dairy Alternative Beverages (Oat, Almond, Soy, etc.) (CRADAHAM), Juice Concentrates & Fruit Bases (AFAFAGAB)
Keywords
Where Food Revolution Group is headquartered
LocationHeadquarters
- HQ city
- Victoria Valley
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Food Revolution Group business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Product Sales: Sale of plant-based wellness products including juices, superfoods, and health foods through retail and direct-to-consumer channels
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Food Revolution Group product offering
Product offeringCore offering
Food Revolution Group, operating as Original Juice Co Limited (The Original Beverage Co.), manufactures and distributes plant-based wellness beverages and food products. The company operates a Melbourne-based manufacturing facility with in-house juice extraction, bottling, and powder/gel clean room capabilities, producing branded products under Juice Lab and Original Juice Co for distribution through major Australian supermarket chains and direct-to-consumer brand websites.
Product overview
Original Juice Co Limited operates as a plant-based wellness division of SPC Global (ASX:SPG), manufacturing and distributing branded beverage and wellness products. The company produces a portfolio of trusted brands including Juice Lab (wellness beverages featuring real fruit, roots, and vegetables) and Original Juice Co (a 30+ year-old Australian household favourite). Manufacturing is conducted at a Melbourne-based facility with in-house juice extraction, bottling, and powder/gel production capabilities. Products are distributed through major Australian retailers including Coles and Woolworths.
Differentiator
Problem solved
Functional benefit
Brands
- Juice Lab: Product line packed with real fruit, roots & vegetables for wellness.
- Original Juice Co
Products and services
- Juice Lab
Companies that use Food Revolution Group
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles1 record
Food Revolution Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Food Revolution Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SPC Global (ASX:SPG)coreThe Original Beverage Co. is a division of SPC Global, an ASX-listed company (ASX:SPG). SPC Global is the parent company providing strategic ownership and corporate backing for the plant-based wellness division.
Scale indicators2 records
Recent moves1 record
Expansion highlights5 records
Food Revolution Group competitors and assessment
Company assessmentEmerging players
- Pressed Juices: Pressed Juices is an Australian cold-pressed juice and functional wellness brand with retail and DTC presence targeting health-conscious consumers. Comparable as a plant-based wellness beverage brand in the Australian market.
Broad incumbents
- Sanitarium: Sanitarium is a large Australian plant-based food and beverage manufacturer (Weet-Bix, So Good) with deep Australian supermarket distribution. Comparable as an established plant-based wellness brand with national retail scale.
- a2 Milk Company: a2 Milk is a publicly listed Australian F&B company with strong wellness positioning and broad retail distribution across Australia and Asia. Comparable as an ASX-listed Australian wellness/functional food operator with similar go-to-market via major supermarkets.
- SPC Global: SPC Global (ASX:SPG) is the publicly listed parent company that owns Food Revolution Group as its plant-based wellness division. Directly comparable as the corporate parent with shared strategic priorities and the same Australian manufacturing footprint.
Direct peers
- Nudie Juice: Nudie is an Australian juice and functional beverage brand distributed through major supermarkets including Coles and Woolworths. Directly comparable as a chilled juice brand competing in the same retail aisles and target consumer segment.
- Sunripe: Sunripe is an Australian juice and fresh produce company with retail distribution across major Australian supermarkets. Comparable as an Australian beverage manufacturer operating in the chilled juice category through similar retail channels.
- H2Coco: H2Coco produces coconut water and functional beverages distributed through Coles and Woolworths in Australia. Comparable as a plant-based beverage brand targeting health-conscious consumers via major Australian retail.
Regional players
- Boost Juice: Boost Juice is an Australian-origin juice and smoothie chain with significant brand recognition in the wellness beverage category. Comparable as an Australian juice brand serving health-conscious consumers with overlapping target demographics.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights5 records
Customer concentration
Food Revolution Group social profiles
Digital presenceFood Revolution Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Food Revolution Group leadership team
Management profileNumber of profiles
Profiles1 record
Food Revolution Group funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Food Revolution Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Food Revolution Group
What does Food Revolution Group do?
Food Revolution Group, operating as Original Juice Co Limited (The Original Beverage Co.), manufactures and distributes plant-based wellness beverages and food products. The company operates a Melbourne-based manufacturing facility with in-house juice extraction, bottling, and powder/gel clean room capabilities, producing branded products under Juice Lab and Original Juice Co for distribution through major Australian supermarket chains and direct-to-consumer brand websites.
Is Food Revolution Group a public or private company?
Food Revolution Group is a private company. It is classified as corporate owned and is currently operating.
When was Food Revolution Group founded?
Food Revolution Group was founded in 2011. It employs 51 to 100 people.
Where is Food Revolution Group based?
Food Revolution Group is headquartered in Victoria Valley, Australia, in the Oceania region.
How does Food Revolution Group make money?
One revenue line is on record: product Sales.
Who are Food Revolution Group's main competitors?
Pressed Juices is listed as an emerging player. Broad incumbents are Sanitarium, a2 Milk Company and SPC Global. Direct peers are Nudie Juice, Sunripe and H2Coco. Boost Juice is listed as a regional player.
Does Food Revolution Group have an API?
No public API is recorded for Food Revolution Group.
What industry is Food Revolution Group in?
Food Revolution Group's product category is Plant-Based Wellness Beverages. Its primary akta.pro industry code is AFAFABAM, Non-Alcoholic Beverage Concentrates, Syrups & Bases Manufacturing, with a secondary code of CRADAHAM, Plant-Based & Dairy Alternative Beverages (Oat, Almond, Soy, etc.). Its NAICS code is 3121 and its SIC code is 2080.