Nudie Juices
Nudie Juices is an Australian branded beverage manufacturer founded in 2003 and owned by Monde Nissin. It produces 100% not-from-concentrate juices, smoothies, mocktails, and probiotic shots, sold through major Australian supermarkets, independents, and convenience stores.
- Company typePrivate
- Founded2003
- HeadquartersSydney, Australia
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Nudie Juices does
Nudie Juices, legally operated through Monde Nissin (Australia) Pty Ltd (ABN 25 169 518 325) and trading as nudie Foods, is an Australian branded beverage manufacturer founded in 2003 in Balmain, Sydney, and headquartered at 77 Corish Circle, Eastgardens, NSW. The company produces and sells 100% fruit and vegetable juices, smoothies, veggie blends, kids' juices, mocktails, probiotic juice shots and a newer coco juices line. Its core processing technology is not-from-concentrate juicing combined with pasteurization that preserves nutritional content while ensuring shelf safety; select lines include Bacillus Coagulans probiotic cultures at 80-200 million per serve. Nudie markets itself as a clean-label alternative to concentrate-based juices, with no added sugars, artificial colors, flavors or preservatives, and sources 94% of its fruit from Australian farmers (100% of oranges).
The company's go-to-market is predominantly business-to-consumer through major Australian supermarket chains (Coles, Woolworths), independent grocers (IGA, Ritchies, Supabarn, Drakes, Foodworks, Farmer Jacks, Seasons IGA), convenience stores (7-Eleven) and its own direct-to-consumer website. Customer segments include health-conscious families (primary), health-focused adults, and mocktail / non-alcoholic occasion consumers. Nudie claims the #1 chilled juice brand position in Australian grocery retail and produces over 1 million juices per month. The business operates with 51-100 employees and is a wholly-owned subsidiary of Monde Nissin, a Philippine-listed diversified food conglomerate.
Nudie Juices firmographics
Firmographics- Name
- Nudie Juices
- Legal name
- Monde Nissin (Australia) Pty Ltd
- Website
- https://nudie.com.au
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Nudie Juices is an Australian branded beverage manufacturer founded in 2003 and owned by Monde Nissin. It produces 100% not-from-concentrate juices, smoothies, mocktails, and probiotic shots, sold through major Australian supermarkets, independents, and convenience stores.
- Ownership category
- akta.pro rank
Nudie Juices industry classification
Industry- Product category
- Fruit Juices
- NAICS
- Food Manufacturing (311), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)
- SIC
- Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)
- akta.pro primary industry
- Fresh Fruit & Vegetable Juices & Juice Blends (Cold-Pressed, NFC, From Concentrate) (AFAKAFAB)
- akta.pro secondary industry
- Refrigerated Juices & Smoothies (CRADACAL)
Keywords
Where Nudie Juices is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Nudie Juices business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Retail Juice Sales: Nudie generates revenue through selling bottled juices and smoothies through major Australian supermarket chains (Coles, Woolworths), independent grocers (IGA, Supabarn, Drakes), convenience stores (7-Eleven), and direct-to-consumer online sales. Products are sold at various price points based on size and product type.
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
Nudie Juices product offering
Product offeringCore offering
Nudie Juices manufactures and sells 100% fruit juices, smoothies, veggie blends, juice shots, mocktails, a kids range, and coco juices to Australian retail consumers. The product range emphasizes not-from-concentrate processing and inclusion of probiotic cultures.
Differentiator
Problem solved
Functional benefit
Products and services
- 100% Fruit Juices
Quantifiable outcome
- Contains 244% RDI of Vitamin C per 250mL serve in pulp-free orange juice
- +3 more outcomes
Companies that use Nudie Juices
Customer profileSegments3 records
Ideal customer profiles1 record
Nudie Juices technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Nudie Juices partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- FoodbankcoreCharitable partnership where Nudie supports Foodbank through donations of products. Nudie creates good by helping others through food relief programs.
- Rural AidcoreNudie supports Rural Aid, an Australian charity helping farmers affected by drought, bushfires, and other hardships. Partnership includes product donations and fundraising.
- Oz HarvestcoreNudie has an ongoing relationship with Oz Harvest, Australia's leading food rescue organization, donating products to help feed those in need.
- Sydney Children's HospitalcoreNudie supports Sydney Children's Hospital through charitable donations, contributing to children's health and wellbeing.
- Climb for a CauseminorNudie supports Climb for a Cause charity initiative, participating in fundraising activities.
- Black Dog InstitutecoreNudie supports mental health charities including Black Dog Institute, which focuses on depression and bipolar disorder research and support.
- Mater HospitalcorePartnership with Mater Hospital for charitable donations and support.
- TriKidsminorNudie supports TriKids triathlon events, promoting children's health and fitness through sporting activities.
- Australian Farmers (Local)coreNudie maintains strong relationships with local Australian farmers who supply 94% of their fruit. The company supports farmers through droughts, bushfires, heatwaves and frost. All oranges, apples, and pears are sourced from Australian farmers. Despite challenges, Nudie prioritizes local sourcing and has great relationships with all farmers and suppliers.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Nudie Juices competitors and assessment
Company assessmentDirect peers
- Berri (Asahi Beverages): Berri is one of Australia's most recognized chilled juice brands (owned by Asahi Beverages). It is directly comparable as a long-established Australian packaged juice brand sold through Coles, Woolworths, and IGA. Both brands compete for chilled juice shelf space in the same Australian supermarket aisles.
- Golden Circle: Golden Circle is a heritage Australian juice and fruit products brand (famous for juice, canned fruit, and cordials). It directly competes with Nudie on Australian supermarket shelves in juices and fruit-based beverages, sharing the same domestic grocery channel structure.
- The Real Juice Co. The Real Juice Co. is an Australian premium cold-pressed juice brand with direct distribution through Coles and Woolworths. It is directly comparable to Nudie in being an Australian NFC/cold-pressed juice challenger competing for the same premium chilled shelf space.
Broad incumbents
- Innocent Drinks: Innocent Drinks is a UK-origin smoothie and juice brand now owned by Coca-Cola, distributed globally including Australia. Comparable to Nudie in its clean-label, fruit-forward positioning and smoothie-plus-juice portfolio, though it operates as a global incumbent with broader product breadth rather than Nudie's domestic specialization.
- Tropicana (PepsiCo): Tropicana is PepsiCo's flagship premium chilled juice brand with global distribution including Australia. It is comparable as the archetypal premium chilled NFC juice competitor at scale, though it operates as part of a much larger beverage portfolio rather than Nudie's juice-specialized focus.
- Odwalla (Coca-Cola Company): Odwalla is a Coca-Cola-owned juice and smoothie brand in North America with a similar fruit-forward, natural positioning. Comparable in product format (juice + smoothies + shots) and clean-label messaging, though it is part of a much larger global beverage portfolio.
Regional players
- Pressed Juicery: Pressed Juicery is a US-based cold-pressed juice and juice shot brand with retail and grocery distribution. It shares Nudie's NFC/cold-pressed philosophy and functional juice shot positioning, but operates primarily in North America rather than directly competing in Australia.
Emerging players
- Daily Juice Co: Daily Juice Co is an Australian fresh juice and cleanse brand. Comparable in cold-pressed juicing methodology and health-positioning messaging to Nudie, though a smaller niche operator rather than a national chilled-aisle mass-market leader.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Nudie Juices social profiles
Digital presenceNudie Juices financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nudie Juices leadership team
Management profileNumber of profiles
Profiles1 record
Nudie Juices funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nudie Juices M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nudie Juices
What does Nudie Juices do?
Nudie Juices manufactures and sells 100% fruit juices, smoothies, veggie blends, juice shots, mocktails, a kids range, and coco juices to Australian retail consumers. The product range emphasizes not-from-concentrate processing and inclusion of probiotic cultures.
Is Nudie Juices a public or private company?
Nudie Juices is a private company. It is classified as corporate owned and is currently operating.
When was Nudie Juices founded?
Nudie Juices was founded in 2003. It employs 51 to 100 people.
Where is Nudie Juices based?
Nudie Juices is headquartered in Sydney, Australia, in the Oceania region.
How does Nudie Juices make money?
One revenue line is on record: retail Juice Sales.
Who are Nudie Juices's main competitors?
Direct peers on record are Berri (Asahi Beverages), Golden Circle and The Real Juice Co.. Broad incumbents are Innocent Drinks, Tropicana (PepsiCo) and Odwalla (Coca-Cola Company). Pressed Juicery is listed as a regional player. Daily Juice Co is listed as an emerging player.
Does Nudie Juices have an API?
No public API is recorded for Nudie Juices.
What industry is Nudie Juices in?
Nudie Juices's product category is Fruit Juices. Its primary akta.pro industry code is AFAKAFAB, Fresh Fruit & Vegetable Juices & Juice Blends (Cold-Pressed, NFC, From Concentrate), with a secondary code of CRADACAL, Refrigerated Juices & Smoothies. Its NAICS code is 311 and its SIC code is 2080.