H2coco
- Company typePrivate
- Founded2010
- HeadquartersSurry Hills, Australia
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
H2coco firmographics
Firmographics- Name
- H2coco
- Legal name
- H2coco Pty Ltd
- Website
- https://h2coconut.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
H2coco industry classification
Industry- Product category
- Non-alcoholic beverages
- NAICS
- Beverage Manufacturing (3121)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Plant-Based & Dairy Alternative Beverages (Oat, Almond, Soy, etc.) (CRADAHAM)
- akta.pro secondary industries
- Plant-Based Milk Alternatives (Soy, Almond, Oat, Coconut, Rice, Pea) (AFAFAEAF), Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB), Refrigerated Juices & Smoothies (CRADACAL)
Keywords
Where H2coco is headquartered
LocationHeadquarters
- HQ city
- Surry Hills
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
H2coco business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct Consumer Product Sales: Direct-to-consumer sales through H2coco's e-commerce website selling coconut water, juices, and related beverages in various sizes. Revenue is generated through one-time purchases and subscription recurring orders via the Subscribe & Save program.
- Wholesale/Retail Distribution: Products sold through retail partners including Woolworths and Amazon Australia, generating revenue through wholesale distribution to physical retail stores and online marketplaces.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Chocolate Coconut Water 1L x6 |
| Unit Pricing | Pay-as-you-go | Chocolate Coconut Water 2L x6 bottle |
| Unit Pricing | Pay-as-you-go | Lychee Juice 1.25L x6 |
| Unit Pricing | Pay-as-you-go | Pure Coconut Water 200mL at Woolworths |
| Subscription | Monthly | Subscribe & Save Program |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
H2coco product offering
Product offeringCore offering
H2coco manufactures and distributes natural coconut water and fruit juice beverages under the H2coco, H2juice, and H2melon brands. Products are sourced from Thailand and Vietnam, bottled at source, and processed with flash pasteurisation to deliver shelf-stable, 100% natural beverages with no added sugar or preservatives. The portfolio is sold direct-to-consumer via the company's Australian e-commerce site and through retail partners including Woolworths and Amazon Australia.
Product overview
H2coco is a portfolio of better-for-you beverage brands founded in Bondi, Australia in 2010. The core H2coco brand focuses on coconut water products including Pure Coconut Water (flagship), Chocolate Coconut Water, Mango Coconut Water, and Lychee Coconut Water, available in formats from 200mL to 2L. The H2juice sub-brand extends the portfolio with 100% natural long-life fruit juices (Lychee, Pineapple) and sparkling fruit beverages (Sparkling Lychee, Passionfruit, Pink Guava, Watermelon) in 500mL and 1.25L sizes. The H2melon sub-brand offers watermelon juice products. All products are 100% natural, not from concentrate, vegan-friendly, and plastic neutral. The company also operates a Rewards Program (The Coco Club) and Subscribe & Save subscription service for customer retention.
Differentiator
Problem solved
Functional benefit
Brands
- H2juice: 100% natural long-life juice range made without concentrate, including Lychee, Pineapple, and Sparkling fruit flavors.
- H2melon
Products and services
- H2coco Pure Coconut Water H2coco's flagship 100% natural coconut water, not from concentrate, with no added sugar, providing natural hydration with electrolytes and minerals. Available in 200mL, 500mL, 1L, and 2L formats for daily hydration consumers.
- H2coco Chocolate Coconut Water Chocolate-flavoured coconut water combining indulgence with hydration. Thicker and creamier than regular coconut water, dairy-free, vegan-friendly, and not from concentrate.
- H2coco Coconut Water with Mango Coconut water blended with sun-ripened mango for a tropical taste. 100% natural, not from concentrate, no added sugar, naturally gluten-free, fat-free, lactose-free, and vegan-friendly.
- H2coco Coconut Water with Lychee Coconut water blended with lychee fruit for a sweet tropical combination. 100% natural, not from concentrate, with electrolytes and minerals for hydration, and plastic neutral.
- H2juice Lychee Juice 100% natural long-life lychee juice made without concentrate, sustainably sourced and bottled in Vietnam. Contains daily Vitamin C needs with no additives or added sugar.
- H2juice Pineapple Juice 100% natural pineapple juice with naturally sweet taste and tart finish. Good source of Vitamin C, made without concentrate and sustainably sourced from Vietnam.
- H2juice Sparkling Lychee Sparkling fruit beverage made with real lychee. Fruity and fizzy with 100% of daily Vitamin C needs. Gluten-free, lactose-free, fat-free, vegan, and plastic neutral.
- H2juice Sparkling Passionfruit All-natural sparkling passionfruit beverage that is plastic neutral, with 100% natural ingredients delivering a fizzy thirst-quencher.
- H2juice Sparkling Pink Guava Carbonated pink guava beverage that is 100% natural and plastic neutral, providing a fruity, fizzy hydration option.
- H2juice Sparkling Watermelon All-natural sparkling watermelon beverage that is plastic neutral, with 100% natural ingredients and bubbly texture.
- H2melon Watermelon Juice 100% natural watermelon juice made from pure watermelons. Good source of Vitamin C, sustainably sourced and bottled in Vietnam. Available in 500mL cans and 1.25L bottles.
- H2coco Subscribe & Save Recurring delivery subscription service for individual consumers offering 20% off the first order and 10% off all subsequent orders, with the ability to pause, change, skip, or cancel at any time.
Companies that use H2coco
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
H2coco technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature2 records
H2coco partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, major and minor.
- Plastic BankcorePartnership for plastic neutral certification. For every plastic bottle purchased across the H2 range, one ocean-bound plastic bottle is recovered. This partnership enables H2coco to market their entire product range as plastic neutral, supporting environmental sustainability goals.
- The Vegan SocietycoreCertification partnership for vegan product approval. All H2coco products are certified vegan friendly and approved by The Vegan Society, providing credibility for the company's vegan-friendly positioning.
- WoolworthsmajorMajor Australian retail partner. Woolworths stocks H2coco products including the exclusive 200mL lunchbox format available only through Woolworths online store, as well as various other product sizes.
- Amazon AustraliaminorOnline marketplace distribution partner for H2coco products including Chocolate Coconut Water varieties.
- Thailand & Vietnam SupplierscoreSustainable sourcing partners for coconut water and fruit products. Suppliers operate under strong codes of conduct ensuring fair employee treatment and sustainable environmental guidelines. Products are bottled at source to ensure quality, freshness, and longevity.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
H2coco competitors and assessment
Company assessmentDirect peers
- Harmless Harvest: Premium coconut water brand emphasising natural, plant-based, and sustainability credentials. Comparable to H2coco's Pure Coconut Water range and plastic-neutral, vegan positioning.
- The Coconut Collaborative: UK-based plant-based coconut yoghurt and drink brand. Directly comparable as a coconut-based, vegan-certified beverage CPG targeting health-conscious consumers.
- Vita Coco: Global category leader in branded coconut water with broad retail and foodservice distribution. Directly comparable to H2coco as a packaged coconut water brand selling natural, not-from-conocate product in multiple pack sizes.
- C2O Coconut Water: US-based coconut water brand sold through mainstream grocery and natural channels. Directly comparable packaged coconut water competitor with similar 'better-for-you' positioning.
Regional players
- Coles (Own Brand) Coconut Water and Juices: Coles' private label beverage range competing for the same Australian health-conscious shopper. Comparable as a channel-adjacent competitor that limits H2coco's access to the second major Australian supermarket chain.
- Woolworths (Own Brand) Juices and Coconut Water: Woolworths' private label juice and coconut water range sold in the same grocery aisles as H2coco. Directly comparable as the primary in-store competitor for shelf space and price-sensitive shoppers in Australia.
Broad incumbents
- Tropicana: Global fruit juice category leader with deep retail penetration in Australia via grocery and foodservice. Comparable to H2juice and H2melon as a packaged juice competitor, though much larger and broader portfolio.
- Innocent Drinks: Multinational natural juice and smoothie brand with a strong better-for-you, plant-based narrative. Comparable to H2juice's natural, no-added-sugar positioning and sustainability story.
- Naked Juice: Established chilled juice and smoothie brand owned by a major multinational beverage company. Comparable to H2juice as a natural, not-from-concentrate fruit juice competitor with broader distribution and bigger marketing budget.
Emerging players
- Pressed Juicery: Premium cold-pressed juice and plant-based beverage brand. Comparable to H2juice as a premium, natural juice positioning, though with a different distribution model (retail stores plus DTC).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
H2coco social profiles
Digital presenceH2coco compliance and trust
Trust signalCompliance5 records
H2coco financial estimates
Financial estimateRevenue estimate
Valuation estimate
H2coco leadership team
Management profileNumber of profiles
Profiles1 record
H2coco funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
H2coco M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about H2coco
What does H2coco do?
H2coco manufactures and distributes natural coconut water and fruit juice beverages under the H2coco, H2juice, and H2melon brands. Products are sourced from Thailand and Vietnam, bottled at source, and processed with flash pasteurisation to deliver shelf-stable, 100% natural beverages with no added sugar or preservatives. The portfolio is sold direct-to-consumer via the company's Australian e-commerce site and through retail partners including Woolworths and Amazon Australia.
Is H2coco a public or private company?
H2coco is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was H2coco founded?
H2coco was founded in 2010. It employs 11 to 50 people.
Where is H2coco based?
H2coco is headquartered in Surry Hills, Australia, in the Oceania region.
How does H2coco make money?
Two revenue lines are on record. Direct Consumer Product Sales are the primary driver. The others are wholesale/Retail Distribution.
Who are H2coco's main competitors?
Direct peers on record are Harmless Harvest, The Coconut Collaborative, Vita Coco and C2O Coconut Water. Regional players are Coles (Own Brand) Coconut Water and Juices and Woolworths (Own Brand) Juices and Coconut Water. Broad incumbents are Tropicana, Innocent Drinks and Naked Juice. Pressed Juicery is listed as an emerging player.
Does H2coco have an API?
No public API is recorded for H2coco.
What industry is H2coco in?
H2coco's product category is Non-alcoholic beverages. Its primary akta.pro industry code is CRADAHAM, Plant-Based & Dairy Alternative Beverages (Oat, Almond, Soy, etc.), with a secondary code of AFAFAEAF, Plant-Based Milk Alternatives (Soy, Almond, Oat, Coconut, Rice, Pea). Its NAICS code is 3121 and its SIC code is 2080.