Activate Marketing Services
- Company typePrivate
- Founded2013
- HeadquartersSan Francisco, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
Activate Marketing Services firmographics
Firmographics- Name
- Activate Marketing Services
- Legal name
- Activate Marketing Services, LLC
- Website
- https://activatems.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Activate Marketing Services industry classification
Industry- Product category
- B2B Demand Generation Services
- NAICS
- Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)
- akta.pro secondary industries
- Lead Generation & Demand Generation (B2B/B2C) (BPAFAAAK), Lead Qualification & Inside Sales Support Services (BPAFAKAK), B2B Appointment Setting & SDR/BDR Outsourcing (BPAAADAA), Marketing Automation Operations for Demand Gen (Email/CRM Workflows) (BPAFAKAM)
Keywords
Where Activate Marketing Services is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Activate Marketing Services business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Demand Generation Services: Activate provides demand generation services for B2B technology brands, focusing on delivering higher quality demand that converts to pipeline. Services include content marketing, lead generation, lead nurturing, account-based marketing, and sales appointment setting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise demand generation services - custom engagement |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Activate Marketing Services product offering
Product offeringCore offering
Activate Marketing Services provides B2B demand generation services for technology brands, spanning content-powered lead generation, lead nurturing, account-based marketing, and sales appointment setting. Its offering combines proprietary products (Activate Lead Advance, Pipeline Builder, Lead Accelerate ABM, Activate Tech Centers) with buyer insights and content-led methodology to deliver qualified pipeline and measurable conversion outcomes for enterprise technology marketers.
Product overview
Activate Marketing Services is a B2B demand generation company that offers a portfolio of integrated products and services for technology marketers. The core offering includes Activate Lead Advance (self-guided lead qualification), Pipeline Builder (BANT-qualified prospect identification), and Lead Accelerate ABM (account-based marketing with display advertising). These are complemented by proprietary Activate Tech Centers (custom engagement sites), the annual State of Demand Gen Report (research), and supplementary white papers like the '7 Ways To Boost B2B Lead Conversion Rates' guide. The company also acquired Green Leads in 2022 to expand full-funnel capabilities. All services are built on buyer insights and content-led marketing methodology focused on B2B tech buyers.
Differentiator
Problem solved
Functional benefit
Products and services
- Activate Lead Advance A demand generation service using interactive, real-time, self-guided qualification to provide highly convertible leads for B2B technology marketers. Includes self-guided interactive landing pages, user-led asset selection, buying stage identification, and detailed reporting on leads by buying interest.
- Pipeline Builder A solution providing sales and marketing teams with information around organizational pain points and the buying committee driving the purchase process. Delivers BANT-qualified prospects who reveal key motivations, identifies the department driving the purchase, confirms tele-verified consent, and reinforces brand awareness using owned content assets.
- Lead Accelerate ABM Account-based marketing solution targeting in-market leads actively seeking technology solutions. Uses premium display ads and Agent3's proprietary B2B data services, nurtures users through the funnel based on lead stage and interest, and drives response to site or deeper-funnel assets.
- Activate Tech Centers Purpose-built, custom sites combining top-shelf content from industry authors with targeted in-funnel asset promotion. Tech Centers engage buyers around their pain points and connect them with solutions through the buying process via content marketing, demand generation, and nurture services.
- Demand Generation Services Full suite of B2B tech demand generation services including content-powered lead generation, buyer persona development, multi-platform content creation, event services, and lead nurturing across live, mobile, and online platforms for enterprise technology brands.
- Sales Appointment Setting (via Green Leads acquisition) High-value sales appointment setting capabilities added through the June 2022 acquisition of Green Leads, accelerating Activate's full-funnel demand-to-pipeline demand generation services for B2B tech marketers.
Quantifiable outcome
- 58% conversion to orders (Dell case study)
- +3 more outcomes
Companies that use Activate Marketing Services
Customer profileNamed customers13 records
Segments2 records
Ideal customer profiles1 record
Activate Marketing Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature4 records
Activate Marketing Services partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered major and core.
- Green LeadsmajorActivate acquired Green Leads in June 2022 to accelerate full-funnel demand-to-pipeline demand generation services and add high-value sales appointment setting capabilities. This acquisition expanded Activate's service offerings and customer base.
- Agent3coreAgent3 is described as Activate's 'sister company' providing proprietary technological services. Lead Accelerate ABM leverages Agent3's proprietary technological services to generate and deliver prospects with higher propensity to buy. Agent3's data capabilities complement Activate's demand generation offerings within the Next 15 Group ecosystem.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Activate Marketing Services competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Activate Marketing Services social profiles
Digital presenceActivate Marketing Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Activate Marketing Services leadership team
Management profileNumber of profiles
Profiles8 records
Activate Marketing Services subsidiaries and ownership
Company hierarchySubsidiaries1 record
Activate Marketing Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Activate Marketing Services M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Activate Marketing Services
What does Activate Marketing Services do?
Activate Marketing Services provides B2B demand generation services for technology brands, spanning content-powered lead generation, lead nurturing, account-based marketing, and sales appointment setting. Its offering combines proprietary products (Activate Lead Advance, Pipeline Builder, Lead Accelerate ABM, Activate Tech Centers) with buyer insights and content-led methodology to deliver qualified pipeline and measurable conversion outcomes for enterprise technology marketers.
Is Activate Marketing Services a public or private company?
Activate Marketing Services is a private company. It is classified as corporate owned and is currently operating.
When was Activate Marketing Services founded?
Activate Marketing Services was founded in 2013. It employs 51 to 100 people.
Where is Activate Marketing Services based?
Activate Marketing Services is headquartered in San Francisco, United States, in the North America region.
How does Activate Marketing Services make money?
One revenue line is on record: demand Generation Services.
Does Activate Marketing Services have an API?
No public API is recorded for Activate Marketing Services.
What industry is Activate Marketing Services in?
Activate Marketing Services's product category is B2B Demand Generation Services. Its primary akta.pro industry code is BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies, with a secondary code of BPAFAAAK, Lead Generation & Demand Generation (B2B/B2C). Its NAICS code is 54181 and its SIC code is 7311.