Green Leads
Green Leads is a B2B pipeline generation services firm providing outsourced lead generation, content syndication, appointment setting, and ABM services to enterprise and mid-market technology clients, leveraging a 105M-contact global database and operating under NEXT15.
- Company typePrivate
- Founded2007
- HeadquartersWindham, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Green Leads does
Green Leads is a B2B pipeline generation services firm founded in 2007 and headquartered in Windham, United States, operating as Green Leads, LLC under the NEXT15 marketing services group. The company provides outsourced lead generation, content syndication, appointment setting, and account-based marketing services to enterprise and mid-market B2B technology clients. Its core deliverable is qualified meetings and leads — categorized into tiers such as MQLs, HQLs, SQLs, EQLs, IQLs, SRLs, and BANT-qualified leads — supported by an outsourced SDR offering. Notable enterprise customers include IBM, RingCentral, Red Hat, Lenovo, Indeed, Moveworks, Egnyte, and Lacework.
The company's technology stack combines high-performance dialers and AI-based tools for lead qualification and prioritization with a proprietary global database of 105 million contacts across 50+ countries. This data asset, accumulated since inception, underpins targeting, segmentation, and native-language prospecting in regions including DACH and EMEA. The firm also operates content syndication distribution channels to generate opt-in leads at scale, and reports having produced 7 million+ opt-in leads and 75,750+ appointments for over 2,500 clients.
Green Leads monetizes primarily through subscription-style recurring service contracts and project-based professional services engagements, with quote-based pricing tied to lead quality, volume, and target geography. Its go-to-market is sales-led, combining an enterprise field sales team with inside sales and website-driven meeting booking. Leadership comprises Christopher Rooke as Chief Executive Officer and Michael Damphousse as Founder and Director, with the entity operating as a subsidiary of NEXT15, a publicly listed Japanese marketing services holding company on the Tokyo Stock Exchange.
Green Leads firmographics
Firmographics- Name
- Green Leads
- Legal name
- Green Leads, LLC
- Website
- https://greenleads.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Green Leads is a B2B pipeline generation services firm providing outsourced lead generation, content syndication, appointment setting, and ABM services to enterprise and mid-market technology clients, leveraging a 105M-contact global database and operating under NEXT15.
- Ownership category
- akta.pro rank
Green Leads industry classification
Industry- Product category
- B2B Lead Generation Services
- NAICS
- Advertising Agencies (541810), Directory and Mailing List Publishers (51314), Telephone Call Centers (56142)
- SIC
- Services-Direct Mail Advertising Services (7331), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)
- akta.pro secondary industries
- Lead Qualification & Inside Sales Support Services (BPAFAKAK), Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE), Marketing Database & Contact Data Providers (B2B/B2C Lists) (BPAFAKAF), Survey/Panel-Based Lead Capture & Co-Registration Services (BPAFAKAN)
Keywords
Where Green Leads is headquartered
LocationHeadquarters
- HQ city
- Windham
- HQ country
- United States
- HQ region
- North America
Markets served
Green Leads business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Lead Generation Services: Core revenue stream generating various types of qualified leads (MQLs, HQLs, SQLs, EQLs, IQLs, SRLs, BANT Leads) for B2B companies. Services include content syndication, appointment setting, and full-funnel pipeline generation.
- Appointment Setting Services: BDR/SDR-as-a-Service providing sales qualified meetings and appointments for clients. Teams follow client sales pitches and deliver scheduled meetings.
- ABM Marketing Services: Account-based marketing campaigns targeting specific enterprise accounts with tailored outreach and lead generation.
- Content Syndication: Distribution of client content to generate opt-in leads across their global audience network.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Green Leads product offering
Product offeringCore offering
Green Leads provides B2B technology clients with meetings, lead generation, and content syndication services. The company delivers qualified leads at various qualification tiers (MQLs, HQLs, SQLs, EQLs, IQLs, SRLs, BANT Leads), appointment setting, account-based marketing campaigns, and SDR-as-a-Service, leveraging high-performance dialers, AI-based tools, and a global database of 105 million contacts across 50+ countries.
Product overview
Green Leads is a B2B pipeline generation company offering a portfolio of lead generation, appointment setting, and sales development services. The offering consists of core services (Lead Generation, Content Syndication, Appointment Generation, ABM Marketing, and Predictable Pipeline Leads) and differentiated lead tier products (MQLs, HQLs, IQLs, SQLs, EQLs, SRLs, and BANT Leads) that represent progressive stages of lead qualification and sales readiness. Additional offerings include SDR as a Service for outsourced sales development. The company leverages high-performance dialers, AI-based tools, and rich data to deliver qualified leads and appointments to B2B clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Lead Generation
Quantifiable outcome
- 8X Return on Investment for clients
- +2 more outcomes
Companies that use Green Leads
Customer profileNamed customers14 records
Segments9 records
Ideal customer profiles2 records
Green Leads technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Green Leads partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- NEXT15coreGreen Leads is a NEXT15 Company - part of NEXT15, a publicly listed Japanese marketing services holding company (Tokyo Stock Exchange). This affiliation provides corporate backing and integration within a larger marketing services ecosystem.
Scale indicators7 records
Recent moves5 records
Expansion highlights5 records
Green Leads competitors and assessment
Company assessmentDirect peers
- CIENCE Technologies: CIENCE provides outsourced SDR-as-a-Service and B2B lead generation, competing head-to-head with Green Leads in appointment setting and outbound prospecting for mid-market and enterprise technology buyers.
- SalesPro Partners: SalesPro Partners provides B2B sales lead generation and appointment setting services, overlapping directly with Green Leads' core appointment generation and pipeline services for technology vendors.
- Lead411: Lead411 provides B2B contact data and lead generation services for sales teams, overlapping with Green Leads' database and appointment-setting offerings at a similar SMB-to-mid-market price point.
- NetLine Corporation: NetLine operates a B2B content syndication network that generates opt-in leads, directly competing with Green Leads' content syndication and lead-capture services for technology and enterprise buyers.
- DemandGen International: DemandGen International is a B2B demand generation agency offering content syndication, lead nurturing, and appointment setting — a near-identical service portfolio to Green Leads, serving similar enterprise B2B technology clients.
- Martal Group: Martal Group is a B2B lead generation and outsourced SDR agency serving SaaS and technology companies — a close comparable to Green Leads on service offering, target customer, and outbound-led GTM.
Broad incumbents
- TechTarget: TechTarget is a publicly-listed B2B technology demand generation platform offering intent data, content syndication, and lead generation at greater scale — a broader incumbent in the same B2B tech demand-gen category.
- ZoomInfo: ZoomInfo operates a much larger contact database and sales intelligence platform that overlaps with Green Leads' 105M-contact database and outbound prospecting value proposition, but as a software-led incumbent.
Emerging players
- 6sense: 6sense is an emerging ABM and intent-data platform that competes with Green Leads in the account-based marketing and demand generation space, but is software-led rather than services-led.
- MRP (Prelytics): MRP is an ABM platform and services provider that competes with Green Leads' ABM Marketing offering, particularly for enterprise technology accounts requiring orchestrated multi-touch campaigns.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Green Leads social profiles
Digital presenceGreen Leads financial estimates
Financial estimateRevenue estimate
Valuation estimate
Green Leads leadership team
Management profileNumber of profiles
Profiles2 records
Green Leads funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Green Leads M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Green Leads
What does Green Leads do?
Green Leads provides B2B technology clients with meetings, lead generation, and content syndication services. The company delivers qualified leads at various qualification tiers (MQLs, HQLs, SQLs, EQLs, IQLs, SRLs, BANT Leads), appointment setting, account-based marketing campaigns, and SDR-as-a-Service, leveraging high-performance dialers, AI-based tools, and a global database of 105 million contacts across 50+ countries.
Is Green Leads a public or private company?
Green Leads is a private company. It is classified as corporate owned and is currently operating.
When was Green Leads founded?
Green Leads was founded in 2007. It employs 51 to 100 people.
Where is Green Leads based?
Green Leads is headquartered in Windham, United States, in the North America region.
How does Green Leads make money?
Four revenue lines are on record. Lead Generation Services are the primary driver. The others are appointment Setting Services, ABM Marketing Services and content Syndication.
Who are Green Leads's main competitors?
Direct peers on record are CIENCE Technologies, SalesPro Partners, Lead411, NetLine Corporation, DemandGen International and Martal Group. Broad incumbents are TechTarget and ZoomInfo. Emerging players are 6sense and MRP (Prelytics).
Does Green Leads have an API?
No public API is recorded for Green Leads.
What industry is Green Leads in?
Green Leads's product category is B2B Lead Generation Services. Its primary akta.pro industry code is BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies, with a secondary code of BPAFAKAK, Lead Qualification & Inside Sales Support Services. Its NAICS code is 541810 and its SIC code is 7331.