agent3
- Company typePrivate
- Founded2013
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
agent3 firmographics
Firmographics- Name
- agent3
- Legal name
- Agent3 Group
- Website
- https://agent3.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
agent3 industry classification
Industry- Product category
- B2B Marketing Services
- NAICS
- Advertising Agencies (541810), Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Account-Based Marketing (ABM) Services (BPAFAKAG)
- akta.pro secondary industries
- B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM), B2B/ABM Creative Agencies (MPAAAAAI)
Keywords
Where agent3 is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices7 records
Markets served
agent3 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- ABM & ABX Professional Services: Agent3 generates revenue through consulting and professional services, designing and delivering scalable account-based marketing programs including 1:1, 1:few, and 1:many programs. Services include strategy, execution, campaign management, and ongoing program optimization.
- Demand Generation Services: Revenue from integrated demand generation solutions including telemarketing, content syndication, paid media, lead qualification (BANT/BANT+), and appointment setting services.
- RevOps & Revenue Technology: Consulting revenue from go-to-market strategy assessments, technology selection and implementation, platform integrations, training, and ongoing optimization services.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
agent3 product offering
Product offeringCore offering
Agent3 is a B2B marketing agency that designs and delivers Account-Based Marketing (ABM) and Account-Based Experience (ABX) programs for enterprise and scale-up clients. The firm offers end-to-end services spanning ABM strategy, multi-channel demand generation, executive engagement, RevOps and revenue technology consulting, and campaign creative and production. Its work combines proprietary ABM Insight research with platform partnerships (6sense, Salesforce, HubSpot, Marketo) to drive measurable pipeline impact for global B2B brands.
Product overview
Agent3 is a B2B marketing agency that offers a portfolio of account-based marketing and demand generation services. The core offerings include Account Based Growth (encompassing ABM & ABX, Executive Engagement, and RevOps), Multi Channel Demand Generation (Demand Gen One, Paid Media, Lead Generation), and Customer Journey and Creative Experiences. Specific ABM services include 1:1 ABM, 1:Few ABM, and ABM at Scale tiers. The agency also provides supporting services such as ABM Insight, Value Proposition Development, and Campaign Creative and Production. Agent3 was formed in 2013 and is transitioning to become part of Pretzl, a new B2B marketing business uniting five Next15 agencies.
Differentiator
Problem solved
Functional benefit
Brands
- Demand Gen One: An integrated demand generation solution that generates higher quality leads, ready to be converted into real pipeline.
Products and services
- Account Based Growth End-to-end Account-Based Marketing and Account-Based Experience programs that grow valuable customer relationships through strategy, account insight, and multi-channel execution tailored for enterprise B2B clients.
- ABM and ABX Programs
- Executive Engagement
- ABM Insight
- Value Proposition Development
- RevOps and Revenue Technology
- Multi Channel Demand Generation
- Demand Gen One
- Paid Media
- Campaign Creative and Production
- Customer Journey and Creative Experiences
Quantifiable outcome
- 125+ client successes documented over the last decade
- +4 more outcomes
Companies that use agent3
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles2 records
agent3 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
AI capability4 records
Feature3 records
agent3 partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and major.
- 6sensecoreStrategic partnership between Agent3 and 6sense to help drive predictable growth for B2B organizations. The partnership combines Agent3's ABM expertise with 6sense's intent data and AI-powered account intelligence platform to help clients decode anonymous accounts and optimize marketing efforts.
- 6sensecoreGlobal technology partnership for intent-powered pipeline validation and buying-group intent informed delivery. Agent3 uses 6sense to track anonymous buying signals alongside CRM data for account progression visibility.
- SalesforcecoreCRM platform integration for data synchronization, lead management, and revenue attribution across ABM programs.
- HubSpotmajorMarketing automation platform partnership for campaign orchestration and lead nurturing.
- MarketomajorEnterprise marketing automation integration for ABM campaign management.
- DemandbasemajorABM platform partnership for account targeting, personalization, and engagement tracking.
- BomboramajorIntent data partnership for topic alignment with products and service sales lifecycle, enabling engagement with accounts at the right stage.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
agent3 competitors and assessment
Company assessmentDirect peers
- Demandbase: Demandbase is a leading ABM platform with its own agency and professional services arm, directly overlapping Agent3's ABM strategy, execution, and managed-services offering.
- 6sense: 6sense is a core strategic partner of Agent3 but is itself an ABM platform increasingly offering managed services and agency-style execution, competing for overlapping enterprise ABM budgets.
- Walker Sands: Walker Sands is a B2B marketing agency with an established ABM/ABX practice serving mid-market and enterprise technology clients, directly comparable in services mix and target customer to Agent3.
- Stein IAS: Stein IAS is a B2B creative and integrated marketing agency with an ABM specialty, delivering strategy and creative execution to enterprise technology and B2B clients comparable to Agent3's portfolio.
- Velocity Partners: Velocity Partners is a sibling B2B technology marketing agency within the Next15 network, being merged alongside Agent3 into the new Pretzl entity; directly comparable in services and enterprise focus.
- TopRank Marketing: TopRank Marketing is a B2B marketing agency specializing in ABM, content, and demand generation for enterprise technology clients, with a comparable services portfolio and target buyer.
- Momentum ABM: Momentum ABM is a specialized ABM agency delivering 1:1, 1:few, and ABM-at-scale programs to B2B technology vendors, with a services mix and target customer very similar to Agent3's.
- DemandWave: DemandWave is a B2B marketing agency focused on ABM and demand generation services for enterprise technology clients, with a directly overlapping services and tooling stack.
Broad incumbents
- Quarry (Deloitte Digital): Quarry is a B2B marketing agency acquired into Deloitte Digital, operating at much greater scale; competes with Agent3 on enterprise ABM and integrated B2B campaigns as part of a broader consulting portfolio.
Emerging players
- B2B International: B2B International is a B2B market research and marketing agency with adjacent capabilities in ABM strategy, segmentation, and demand generation for enterprise B2B clients comparable to Agent3's insight and strategy offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
agent3 social profiles
Digital presenceagent3 financial estimates
Financial estimateRevenue estimate
Valuation estimate
agent3 leadership team
Management profileNumber of profiles
Profiles11 records
agent3 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
agent3 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about agent3
What does agent3 do?
Agent3 is a B2B marketing agency that designs and delivers Account-Based Marketing (ABM) and Account-Based Experience (ABX) programs for enterprise and scale-up clients. The firm offers end-to-end services spanning ABM strategy, multi-channel demand generation, executive engagement, RevOps and revenue technology consulting, and campaign creative and production. Its work combines proprietary ABM Insight research with platform partnerships (6sense, Salesforce, HubSpot, Marketo) to drive measurable pipeline impact for global B2B brands.
Is agent3 a public or private company?
agent3 is a private company. It is classified as corporate owned and is currently operating.
When was agent3 founded?
agent3 was founded in 2013. It employs 11 to 50 people.
Where is agent3 based?
agent3 is headquartered in London, United Kingdom, in the Europe region.
How does agent3 make money?
Three revenue lines are on record. ABM & ABX Professional Services are the primary driver. The others are demand Generation Services and revOps & Revenue Technology.
Who are agent3's main competitors?
Direct peers on record are Demandbase, 6sense, Walker Sands, Stein IAS, Velocity Partners, TopRank Marketing, Momentum ABM and DemandWave. Quarry (Deloitte Digital) is listed as a broad incumbent. B2B International is listed as an emerging player.
Does agent3 have an API?
No public API is recorded for agent3.
What industry is agent3 in?
agent3's product category is B2B Marketing Services. Its primary akta.pro industry code is BPAFAKAG, Account-Based Marketing (ABM) Services, with a secondary code of MPAAAFAM, B2B / Account-Based Marketing (ABM) Strategy Consulting. Its NAICS code is 541810 and its SIC code is 7311.