What Preppi does

Preppi is a Los Angeles-based direct-to-consumer emergency preparedness company founded in 2014 by Ryan Kuhlman and Lauren Tafuri. The company designs and sells 3-day emergency kits differentiated by aesthetic appeal—products are intended to sit visibly on shelves or in living spaces rather than be hidden in closets—incorporating premium materials such as water-resistant canvas, natural leather, Kevlar, and proximity-firefighting-suit fabrics rated fire-retardant to 700°F on its Advanced and Ultra Advanced lines. The technology stack underpinning the kits includes high-efficiency foldable solar panels (capturing 90% of the 350-1100nm spectrum at up to 20W output via USB-C/USB-A), NOAA weather radios with hand-crank backup, Spot X 2-way satellite messengers for off-grid communication, Datrex US Coast Guard-approved food and water rations with a 5-year shelf life, and color-coded metal first-aid kits.

Name

Preppi

Legal name

Preppi LLC

Website

https://preppi.co

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Preppi is a Los Angeles-based direct-to-consumer brand founded in 2014 that designs and sells aesthetically styled 3-day emergency preparedness kits and survival gear for individuals, families, children, and corporate buyers, with prices ranging from $47.50 to $5,495.

Ownership category

akta.pro rank

Product category

Emergency Preparedness Kits

NAICS

Sporting Goods Retailers (45911)

SIC

Costume Jewelry & Novelties (3960)

akta.pro primary industry

Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI)

akta.pro secondary industry

Bag & Accessory Components/Hardware (Straps, Buckles, Zippers) (CRAAAJAJ)

Keywords

• Emergency preparedness kits
• Survival go bags
• Disaster preparedness gear
• Fireproof emergency backpacks
• Premium survival kits

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Emergency Kit Hardware Sales: One-time purchase model for physical emergency preparedness kits ranging from $47.50 Essentials Kit to $5,495 Ultra Advanced kit. Revenue generated from direct consumer sales via e-commerce and Amazon marketplace.
2. Optional Satellite Messenger Subscription: Spot X 2-Way Satellite Messenger available as add-on ($250) with separate subscription requirement for satellite service. Subscription handled by third-party SPOT service.
3. Refresh Kit Sales: Refill and refresh kits for updating kit contents after expiration. One-person refresh kit at $55, two-person at $55, first-aid refill at $35.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Preppi designs, manufactures (in Los Angeles), and sells a portfolio of aesthetically styled 3-day emergency preparedness kits that combine survival supplies (Coast Guard-approved food and water with 5-year shelf life, first-aid, multi-tool) with premium materials including canvas, leather, and fire-retardant fabrics. Kits range from a $47.50 Essentials pouch to a $5,495 fireproof Ultra Advanced bag, with add-ons such as solar chargers, satellite messengers, and refresh/refill kits. Products are sold direct-to-consumer via Shopify e-commerce, Amazon, and corporate custom orders, with HSA/FSA eligibility on select items.

Product overview

Preppi is a design-forward emergency preparedness company founded in Los Angeles in 2014. The product portfolio is organized around a hierarchy of 3-day emergency kit bags, with the premium The Prepster Ultra Advanced ($5,495) and The Prepster Advanced Fireproof Backpack ($995) at the top, followed by the signature 2-person The Prepster (from $595) and 1-person The Prepster Backpack ($495), then the compact GoBox line (from $100 for single, $275 for family pack), and the budget Prepster Lite ($195). Supporting products include the Essentials Emergency Kit ($47.50), Metal First-Aid Kit ($100), and Solar Phone Charger & Emergency Radio ($75), Solar Laptop & Phone Charger ($123.75), Spot X Satellite Messenger ($250), Fire-retardant Document Bag ($195), and specialized kits for kids (Little Prepster, $155), weddings (Wedding Day Emergency Kit, $195), and content refresh (Refresh Kits from $55, First-aid Refill Kit $35). All 3-day kits include a 3-day supply of food, water, and first-aid with up to a 5-year shelf life. Products are designed to be aesthetically appealing enough to display in living spaces rather than hidden in closets. The company offers a lifetime warranty on bags and many products are HSA/FSA eligible. Press features include Oprah's Favorite Things, Wall Street Journal, New York Times, Vogue, Forbes, Bloomberg, and Vanity Fair.

Differentiator

Problem solved

Functional benefit

Brands

• The Prepster: The signature product line - 2-Person and 1-Person emergency kit backpacks designed for 3-day emergency situations, featuring premium comfort items and survival essentials
• GoBox
• The Little Prepster
• Wedding Day Emergency Kit
• Goody x Preppi

Products and services

• The Prepster Backpack | 3-Day Emergency Kit Bag Heavy-duty metal-framed 1-person backpack emergency kit made in Los Angeles from water-resistant canvas and natural leather, with a lifetime guarantee. Includes a 3-day food and water supply, first-aid kit, solar phone charger, NOAA weather radio, multi-tool, and premium comfort items (Malin+Goetz toiletries, Kusmi Tea, Marvis toothpaste). Priced at $495.
• The Prepster | Two-Person | 3-Day Emergency Kit Bag Signature 2-person metal-framed emergency kit bag made in Los Angeles from water-resistant canvas and leather with lifetime guarantee. Includes 3-day food and water supply for two, NOAA weather radio, 50+ piece first-aid kit, solar phone charger, multi-tool, Malin+Goetz toiletries, and luxe comfort items. Featured in NY Times, Vogue, and Forbes. Priced from $595.
• The Prepster Advanced Fireproof Backpack | 3-Day Emergency Kit 1-person emergency kit wrapped in high-performance materials traditionally used in proximity firefighting suits, including custom double-mirror metal coating, canvas, and Kevlar, with fire-retardant rating to 700°F. Includes 3-day food and water supply, NOAA weather radio, first-aid kit, multi-tool, optional Spot X satellite messenger, and solar charging. Priced at $995.
• The Prepster Ultra Advanced - Fireproof Emergency Bag Premium fireproof 2-person emergency bag cut from Preppi's custom fire- and water-retardant aluminum canvas and natural bridle leather. Includes Spot X 2-way satellite messenger, night vision scope, solar panel, Grayl water purification press (removes 99.99% of viruses and bacteria), Leatherman multitool, comprehensive first-aid kit, and luxe comforts. Priced at $5,495.
• The Prepster Lite | 3-Day Emergency Kit Bag Trimmed-down 1-person emergency kit in a natural canvas barrel backpack with cinch closure. Includes 3-day water supply, coconut shortbread ration bars, 40+ piece first-aid kit, 14-function stainless steel multi-tool, emergency poncho, space blanket, and Kusmi Tea. Priced at $195.
• The Little Prepster for Kids | 3-Day Kit 3-day emergency kit designed for children in a colorful natural canvas barrel backpack. Includes Datrex U.S. Coast Guard approved food rations and water packs, first-aid kit, astronaut ice cream, coloring book with WikiStix, Marvis toothpaste, hand sanitizer, and emergency supplies. Priced at $155.
• The Preppi GoBox | 3-Day Kit Compact 1-person 3-day emergency kit designed to fit on a bookshelf at home or office. Contains 3-day food and water supply (up to 5-year shelf life), first-aid, 14-in-1 multi-tool, hand-crank flashlight, glow stick, mylar space blanket, rain poncho, air respirator mask, candles, and emergency whistle in a kraft cardboard briefcase. HSA/FSA eligible. Priced at $100.
• The Preppi GoBox | Family Emergency Pack Family multi-pack of the compact GoBox emergency kits available in 3, 5, or 10-pack bundles. Each GoBox contains 3-day food and water supply by Datrex (U.S. Coast Guard approved, up to 5-year shelf life), multi-tool, LED flashlight, and air respirator mask. Made in Los Angeles. HSA/FSA eligible. Priced at $275.
• The Preppi Essentials Emergency Kit Compact emergency kit designed as a supplement to any Preppi 3-day kit. Contains first-aid supplies, water supply with 5-year shelf life, food ration, dynamo hand-crank flashlight, KN95 air respirator mask, and emergency whistle. HSA/FSA eligible. Priced from $47.50.
• Wedding Day Emergency Kit Collaboration between Over the Moon and Preppi designed for brides and bridal parties, available in Bride or Bridesmaid versions with emergency wardrobe items (stain remover wipes, fashion tape, sewing kit), hair and makeup essentials (Evian facial spray, bobby pins, makeup remover wipes), and wellness items (deodorant wipes, breath mints, ibuprofen, magnesium shot). Priced at $195.
• Preppi Metal First-Aid Kit First-aid kit in a solid steel waterproof case with integrated steel bracket for wall mounting. Contents individually boxed, color coded, and packaged in single-use sterile packaging, including adhesive bandages, eye pads, gauze pads, antibiotic cream, antiseptic towelettes, nitrile gloves, trauma pad compress, scissors, and first-aid guide. Lifetime warranty. HSA/FSA eligible. Priced at $100.
• Prepster Refresh Kits Refill kits designed to update the contents of Preppi emergency bags. One-person refresh kit includes 3-day food bars, 3-day water packs, Preppi first-aid refill kit, KN95 air respirator mask, and AAA batteries; two-person version doubles all items. HSA/FSA eligible. Priced from $55.
• First-aid Refill Kit Refill contents for the Preppi Metal First-Aid Kit, individually boxed, packaged, and color coded. Includes 32 adhesive bandages, 8 eye pads with tape strips, 4 gauze pads, 10 antibiotic cream packets, 10 antiseptic towelettes, 2 nitrile gloves, cold compress, gauze roll, and first-aid facts booklet. Made in the USA. Priced at $35.
• Preppi Solar Phone Charger & Emergency Radio Pocket-sized emergency tool combining a solar and hand-crank rechargeable phone/tablet charger with NOAA weather band/AM/FM radio, LED flashlight, and SOS siren, plus a 2,000 mAh backup battery. Capable of receiving evacuation orders during power outages. Priced from $75.
• Preppi Solar Laptop & Phone Charger High-efficiency foldable solar panel engineered to simultaneously charge up to two devices (smartphones, tablets, laptops) via USB-C and USB-A ports, delivering up to 20W total output. Water-resistant, captures 90% of the light spectrum between 350–1100 nm with ETFE layer made in Japan. HSA/FSA eligible. Priced from $123.75.
• Spot X, 2-Way Satellite Messenger 2-way satellite messaging device providing communication beyond cellular coverage. Connects to smartphones via Bluetooth through the SPOT X app to send messages to any phone number worldwide and to 24/7 Search & Rescue services via SOS signal. Features cloud-based tracking and a built-in compass. Requires a subscription sold separately. Priced at $250.
• Fire-retardant Document Bag Fire-retardant document safe bag inspired by the Prepster bag shape, made from Preppi's proprietary fabric combining signature canvas and fire fighter suit material. Multi-functional as a document bag or travel toiletry kit, meeting NFPA 1971 proximity firefighters outer shell requirements, NFPA 701, and ISO 9001 manufacturing standards with a five-layer structure and 95% heat reflectance. HSA/FSA eligible. Made in the USA. Priced at $195.

Quantifiable outcome

• 8-fold rise in pet kit sales after US embassy advisory
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Oprah/O MagazinecoreGTM or Marketing Partner · 1 January 2019Featured in Oprah's Favorite Things 2019 as holiday gift recommendation. Oprah stated: 'If a natural disaster strikes, you shouldn't have to waste time grabbing spare batteries and a toothbrush. I like this backpack because it's already good to go with essentials.'
• LAistminorGTM or Marketing PartnerPreppi is a proud sponsor of LAist and its quality programs including The Big Burn, The LA Report, Air Talk, Imperfect Paradise, Film Week, and Nobody Knows Anything podcasts. LAist listeners receive free emergency kit with purchases over $100 using code LAIST.
• AmazonminorChannel Partner/ Reseller/ DistributorPrepster Emergency Backpack available for purchase on Amazon marketplace, expanding distribution beyond direct website.
• Over the Moon (Goody)minorStrategic or Co-development PartnerCollaboration with Over the Moon (Goody) for Wedding Day Emergency Kit, designed for brides and bridal parties with emergency wardrobe, hair/makeup, and wellness supplies.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Uncharted Supply Co. Premium direct-to-consumer emergency preparedness brand offering stylish 'go-bags' and survival kits positioned on aesthetics and design. Closest comparable to Preppi in category, GTM (DTC e-commerce), and premium/lifestyle branding approach.
• My Medic: Premium first-aid kit brand selling curated, design-forward medical and trauma kits direct-to-consumer. Comparable on premium positioning, made-in-USA ethos, and the bundled-essentials go-bag format that Preppi pioneered.
• Adventure Medical Kits: Specialist manufacturer of outdoor and backcountry first-aid/survival kits sold through outdoor retail and DTC. Direct overlap with Preppi on survival/first-aid bundle composition and outdoor preparedness positioning.
• 4Patriots: DTC emergency preparedness retailer offering survival food kits, power solutions, and emergency supplies. Comparable on target customer (everyday household preppers), go-bag kits, and direct-to-consumer sales model.
• Ready America: Mass-market emergency preparedness brand selling disaster/earthquake kits, food/water supplies, and go-bags. Closest mass-market analog to Preppi's product mix, with overlap on core 72-hour kit SKUs.
• Quake Kare: Specialist emergency preparedness retailer focused on earthquake kits and 72-hour supplies, with bundled go-bags. Overlaps directly with Preppi on household disaster preparedness and refresh/refill concepts.

Emerging players

• Bear Grylls by Gerber: Survival gear collaboration line (multi-tool, fire starter, kits) co-branded with Bear Grylls. Overlaps on survival/bushcraft positioning and bundled survival kits, though Gerber is a much broader knife/tool company.

Broad incumbents

• REI Co-op: Largest U.S. outdoor co-op retailer carrying emergency preparedness, first-aid, and go-bag SKUs alongside a much broader outdoor product catalog. Serves as both competitor (private-label kits) and potential wholesale distribution channel for Preppi.
• Solo Stove: Premium direct-to-consumer outdoor lifestyle brand that grew through design-led positioning and strong earned media. Useful analog on DTC premium outdoor brand-building (and a relevant acquirer comp for the lifestyle/emergency category).

Others

• Grayl: Premium portable water filtration/purification brand (featured inside Preppi's Ultra Advanced kit). Strong adjacency on design-led survival gear; relevant as both supplier to Preppi and adjacent positioning peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/preppi_survival
• Xx.com/preppi
• Facebookfacebook.com/preppisurvival
• LinkedInlinkedin.com/company/preppi

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Preppi