What Shopliftr does

Shopliftr is an Ottawa-based private ad-tech company that operates an "off-site performance engine" for CPG brands and retailers in North America. Its core product, the SMART (Shopper Marketing Ad Rendering Technology) framework built on the proprietary SHOPPR Engine, dynamically injects live, store-level trade promotions from a proprietary database covering 200,000+ weekly refreshed deals across 350+ US and Canadian retailers and 80,000+ retail locations into display, video, OTT/CTV, and digital out-of-home ads at the moment deals drop. The company uses dynamic creative optimization to generate tens of thousands of hyper-local ad variations, supports AI-powered multilingual localization in English, Spanish, and French, and geotargets down to device level across 43,000+ US ZIP codes.

The product portfolio spans SMART Display Ads, SMART Video Ads, DOOH Ads, SMART Pages (geo-targeted landing pages), Expandable Ads, the Table Turnr restaurant-specific solution, Shoppable Recipes, and the Deal-Finder Widget, all unified through the INSPIRE content platform. Third-party verified incrementality is delivered through a Nielsen Pathformance partnership, with reported campaign outcomes including $5.11 incremental ROAS, 7.1% overall sales lift for a QSR-licensed CPG brand, and approximately 29% incremental foot-traffic lift for grocery retailers.

The company operates a dual go-to-market: a managed-services motion (full-service campaign planning, creative, media buying, optimization, and measurement) targeting enterprise CPG brands and grocery chains, and an ad-tech standalone product that plugs into client-owned DSPs for self-serve dynamic creative rendering. Pricing is quote-based and not publicly disclosed. Leadership comprises co-founder John Scott (CEO), Gord Crowson (President & COO), and Peter Thomas (CTO), and the firm has operated for nearly 20 years without disclosed external institutional investors, suggesting a bootstrapped, founder-led operating model.

Name

Shopliftr

Legal name

ShopLiftr

Website

https://shopliftr.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

ShopLiftr is an Ottawa-based dynamic ad-tech platform that injects live, store-level trade promotions into display, video, CTV, and DOOH ads for CPG brands and grocery retailers across North America.

Ownership category

akta.pro rank

Product category

Ad Tech / Programmatic Advertising

NAICS

Retail Trade (44-45), General Merchandise Retailers (455)

SIC

Retail-Nonstore Retailers (5960)

akta.pro primary industry

Shopper Marketing Strategy & Planning (MPAAAJAA)

akta.pro secondary industries

Sales Promotion Management (Coupons, Rebates, Sampling, Sweepstakes) (MPAAAJAE), Promotions, Shopper & Retail Marketing (Sales Promotion, POS) (BPAFAAAO), Retail Media, Shopper Marketing & In-Store Activation Services (CRAOAOAD), Retail Merchandising Execution & Field Marketing Services (CRAOAOAB), Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)

Keywords

• Digital advertising technology
• Programmatic display ads
• Dynamic creative optimization
• Trade promotion data
• Shopper marketing platform

Headquarters

HQ city

Ottawa

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Programmatic Advertising — Managed Services: Full-service managed solution where ShopLiftr's team supports the advertiser at every campaign stage — planning, creative, media buying, optimization, and measurement. The company handles campaign execution end-to-end, combining its ad tech with expert programmatic buying for premium placements and audience targeting.
2. Programmatic Advertising — Ad Tech Standalone: Self-service ad tech solution where clients use their own Demand-Side Platform (DSP) and in-house buying strategies. ShopLiftr provides the dynamic creative technology (SMART Ads) while the client controls media buying independently. Flexible standalone product.
3. INSPIRE Content Platform: Integrated content solutions including shoppable recipe hosting and deal-finder widget integration for publishers and brands. Revenue generated as an add-on service to core ad campaigns.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

ShopLiftr is a Digital Shopper Marketing company that operates as an off-site performance engine for CPG brands and retailers. Its proprietary SHOPPR Engine dynamically injects live, store-level trade promotions into display, video, and DOOH ads in real-time, bridging digital advertising and physical retail purchases. The platform offers both fully managed campaign services (planning, creative, media buying, optimization, measurement) and standalone dynamic creative technology (SMART Ads) that integrates with the client's own Demand-Side Platform (DSP).

Product overview

ShopLiftr is an off-site performance engine for CPG brands and retailers, operating as a unified platform with multiple integrated modules built around its proprietary SMART (Shopper Marketing Ad Rendering Technology) framework. The core platform injects live, store-level trade promotions into dynamic ads across display, video, and DOOH formats. The product portfolio includes SMART Display Ads, SMART Video Ads, and DOOH Ads as the primary ad format products, complemented by SMART Pages for landing pages, Expandable Ads for enhanced display units, and Table Turnr for restaurant-specific solutions. Additional modules include Shoppable Recipes and Deal-Finder Widget powered by the INSPIRE content platform. The company offers managed services with full campaign support or ad tech standalone for self-service DSP integration. With nearly 20 years in market, ShopLiftr's proprietary database covers 200,000+ weekly trade promotions across 350+ US and Canadian retailers, enabling measurable sales lift at the register.

Differentiator

Problem solved

Functional benefit

Brands

• Table Turnr: Dynamic, data-driven advertising solution for restaurants designed to turn tables and drive foot traffic through geo-targeted digital ads with omnichannel reach.

Products and services

• SMART Display Ads Dynamic programmatic display advertising solution that integrates live, local trade promotions at scale, offering standard digital display ad sizes and expandable display ad units for CPG brands, grocery retailers, and other advertisers.
• SMART Video Ads Dynamic video advertising solution (OTT/CTV/OLV) with flexible messaging and endless creative variations tailored to audience needs, powered by ShopLiftr's proprietary trade promotions database.
• Programmatic DOOH Ads Digital Out-of-Home advertising solution delivering localized, geotargeted messages in real time across billboards, storefront screens, restaurant displays, and other digital mediums, integrated with ShopLiftr's trade promotion data and AI-powered localization.
• SMART Pages Custom, geo-targeted digital landing pages that highlight the most convenient retailer to drive in-store sales, with modules for live trade promotions, store maps, coupons, product galleries, and shoppable recipes.
• Expandable Ads Dynamic digital display advertising units with larger, bolder, more engaging visuals featuring interactive map modules, shoppable recipes, and educational videos designed to shorten the path to purchase.
• Table Turnr Restaurant-specific dynamic advertising solution that enables geo-targeted ads with local promotions and restaurant addresses, linking deals and loyalty programs to restaurant locations and targeting device-level consumers within a dynamic radius.
• Retailer Solutions Digital advertising solutions for retailers that amplify digital circulars to consumers, automate creative workflows, and drive foot traffic with fully branded ad templates featuring weekly promotional items.
• INSPIRE Platform Integrated content solutions platform providing advertisers and publishers with tools to transform owned media with localized, up-to-date content, including shoppable recipes and a deal-finder widget, to enhance user engagement and drive in-store sales.

Quantifiable outcome

• 7.1% overall sales lift and $5.11 incremental ROAS for QSR-licensed CPG brand
• +7 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability10 records

Feature7 records

Partnerships

One partnership is on record.

• Nielsen (Pathformance)coreTechnology or Integration · 1 September 2024Third-party incrementality measurement partner providing Nielsen Pathformance studies to verify sales lift and ROAS for ShopLiftr campaigns. Delivers matched test-and-control market analysis and third-party verified lift reporting for CPG brand campaigns.

Scale indicators15 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Criteo: Major retail media and dynamic creative optimization (DCO) platform serving global e-commerce advertisers. Overlaps with ShopLiftr on retail media/DCO but operates at much larger scale and broader retail footprint.
• The Trade Desk: Largest independent programmatic DSP integrating with retailers, data partners, and CPG brands. Comparable as the broader buy-side platform through which ShopLiftr's SMART ad tech is often delivered.

Direct peers

• Flipp: Digital circular/shopper marketing platform that digitizes retailer weekly flyers for CPG and grocery promotions. Closely comparable in trade promotion digital amplification and retailer-direct integrations.
• Quotient Technology (now part of Neptune Retail Solutions): Historically the leading digital coupon and trade promotion platform connecting brands with retailers. Directly comparable to ShopLiftr in CPG trade promotion data aggregation, dynamic offer delivery, and retailer integration coverage.
• Inmar (Kaden): Trade promotion management, digital coupons, and retail media network operator serving major CPG brands and grocers. Comparable in trade promo data ingestion and CPG-retailer digital offer infrastructure.
• News America Marketing / News Corp Shopper Marketing: Established in-store and digital shopper marketing services for CPG brands across major US grocery and mass retailers. Comparable shopper/trade marketing agency adjacency.
• Catalina Marketing: Long-standing CPG shopper marketing and loyalty/print/digital coupon platform tied to retailer point-of-sale data. Direct peer in CPG-retailer trade promotion analytics and targeted in-store/off-site offer delivery.
• Valassis Digital: Digital and print coupon/promotion platform serving CPG brands and retailers. Comparable in retailer-funded digital offer distribution and shopper analytics.

Emerging players

• Aki Technologies: AI-driven moment marketing and dynamic creative platform for CPG and QSR brands. Overlaps with ShopLiftr on dynamic creative personalization and CPG/retailer use cases.
• CitrusAd: Retail media platform enabling grocers and CPG brands to run on-site sponsored product ads. Adjacent to ShopLiftr in retail media/CPG activation but focuses on on-site (closed) rather than off-site channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCDTKHQUoWRJCupCQ5MPKePQ
• Facebookfacebook.com/shopliftr
• LinkedInlinkedin.com/company/10641838
• Instagraminstagram.com/shop.liftr

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shopliftr