What Mobbin does

Mobbin operates a curated UI and UX design reference library containing 1,428 apps, 621,500+ hand-tagged screens, and 323,900+ user flows sourced from best-in-class digital products across iOS, web, and mobile. Content is organized by UI patterns (checkout, login, paywall, onboarding) and annotated with interactive hotspots and video micro-interactions, enabling product designers, UX researchers, and design teams to research competitor interfaces and discover design patterns through natural-language and visual search. The platform is accessible via web and integrates directly into Figma through an official Community plugin that copies screens into the designer's workspace.

The product portfolio extends beyond the core library into specialized modules: Finance+ ($399/month add-on) provides exclusive research access to 50+ finance apps that are otherwise blocked by region locks or KYC requirements; the Mobbin Model Context Protocol (MCP) server exposes the screen library to AI coding agents such as Claude Code, Cursor, and Codex; and a REST API (Team/Enterprise only) enables programmatic search. Additional sub-brands include Colors (brand color exploration), Trust Center (SOC 2 compliance documentation), and Mobbin Merch (branded apparel/accessories). Mobbin is incorporated in Singapore as Mobbin Pte. Ltd., founded in 2018 by Jiho Lim, and serves 2M+ designers globally with a distributed team across 6 countries.

Revenue is generated primarily through a freemium subscription model with Pro (individual monthly), Team and Enterprise (seat-based, with SOC 2 Type II compliance as of November 2024) tiers, supplemented by a flat-rate Finance+ add-on, usage-based AI Credits for API and MCP consumption, and a minor merchandise line. Go-to-market combines product-led growth (free tier → paid upgrade) and community-led adoption (organic referral from 2M+ designers, Figma plugin distribution) with an emerging enterprise field-sales motion supported by SOC 2 certification and a Trust Center for procurement.

Name

Mobbin

Legal name

Mobbin Pte. Ltd.

Website

https://mobbin.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Mobbin is a curated UI/UX design reference library serving product designers and design teams with 1,428 apps, 621,500+ screens, and 323,900+ flows. The Singapore-based company uses a freemium subscription model and has expanded into Finance+ fintech research and a Model Context Protocol server for AI coding workflows.

Ownership category

akta.pro rank

Product category

UI/UX Design Reference Library

NAICS

Software Publishers (5132), Directory and Mailing List Publishers (51314)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Billing, Subscription & Entitlement Management (IAP orchestration) (MPAFAJAC)

Keywords

• UI design library
• UX design reference
• Design pattern search
• Design inspiration platform
• AI design tools

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Subscription Plans (Free, Pro, Team, Enterprise): Core revenue stream. Free tier provides limited access. Paid plans (Pro, Team, Enterprise) unlock full library access, AI search, collections, and team features. Team and Enterprise plans are seat-based.
2. Finance+ Add-on Subscription: Premium add-on ($399/month, billed $4,788/year) exclusively for Team and Enterprise plan subscribers. Provides access to 50+ finance apps that are otherwise inaccessible due to region locks, KYC gates, or account tier restrictions.
3. AI Credits (API & MCP): Credit-based system for API and MCP usage. AI Credits are consumed per interaction depending on whether the call uses standard search or AI-enhanced search. Included in paid plans; strictly non-refundable and non-transferable.
4. Merchandise (Mobbin Merch): Branded merchandise store selling apparel (t-shirts, hoodies, caps) and accessories (tote bags). Products priced from $20 to $100, shipped globally from Singapore. Minor ancillary revenue stream.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Mobbin operates a curated UI/UX design reference library containing 1,428 apps, 621,500+ screens, and 323,900 user flows from best-in-class digital products. Subscribers access the library via web and use AI-enhanced natural language search, Figma plugin integration, and a Model Context Protocol (MCP) server for AI coding agents. The Finance+ add-on provides exclusive access to 50+ finance apps that are otherwise inaccessible due to region locks or KYC requirements.

Product overview

Mobbin is a design inspiration platform providing a comprehensive, expert-curated library of UI/UX patterns from best-in-class digital products. The core Mobbin platform offers 1,428 apps, 621,500+ screens, and 323,900 flows accessible via web interface. The product portfolio includes: Mobbin MCP (add-on for Pro/Team/Enterprise plans) enabling AI agent integration with tools like Claude Code and Cursor via Model Context Protocol; Finance+ (add-on for Team/Enterprise plans at $399/month) providing exclusive access to 50 finance apps that are difficult to research; the REST API (Team/Enterprise plans) for programmatic search; a Figma Plugin for design workflow integration; Colors (brand color exploration tool); Trust Center (security compliance portal); and Mobbin Merch (branded merchandise store). The platform operates on a freemium model with Free, Pro, Team, and Enterprise subscription tiers.

Differentiator

Problem solved

Functional benefit

Brands

• Finance+: Premium add-on for Team & Enterprise plans providing access to 50+ finance apps including banking, crypto, payments, lending, and investment applications.
• Mobbin MCP
• Mobbin Merch

Products and services

• Mobbin (Core Platform) Comprehensive UI & UX design inspiration library featuring 1,428 apps, 621,500+ screens, and 323,900 flows from best-in-class digital products. Helps product designers find relevant design inspiration and reference examples with AI-enhanced search, flow exploration, and Figma integration. Available via Free, Pro, Team, and Enterprise subscription plans.
• Finance+ Specialized finance app research add-on for Team & Enterprise plans covering 50 exclusive finance apps across banking, crypto, payments, lending, investing, insurance, and prediction markets. Priced at $399/month billed annually ($4,788/year).
• Mobbin MCP Model Context Protocol integration enabling AI agents (Claude Code, Cursor, Codex, ChatGPT, etc.) to access Mobbin's 600,000+ screens, search design patterns via natural language, and generate mockups grounded in real product examples.
• Mobbin Merch Merchandise store offering branded apparel including t-shirts ($30-$45), hoodies ($100), totes ($20), and caps ($45) for the Mobbin community. Ships worldwide from Singapore.
• Colors UI color exploration tool showing trending brand colors, color meanings, and HEX codes with real-world UI examples. Includes brand-specific palettes and color harmony tools for designers.

Quantifiable outcome

• Saves significant research time by providing instant access to curated design patterns instead of manual competitor research
• +2 more outcomes

Named customers30 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration22 records

AI capability7 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered core and major.

• Built for Mars (BFM)coreStrategic or Co-development Partner · 25 March 2024Mobbin partnered with Built for Mars (BFM) to provide cross-promotional access. Starting March 2024, all Mobbin Pro, Team, and Enterprise subscribers received 6 months free access to BFM+ (ended July 1, 2024). BFM provides UX case studies explaining 'why' products succeed, complementing Mobbin's 'what' design inspiration library.
• FigmacoreTechnology or IntegrationMobbin published a Figma Community plugin allowing designers to copy Mobbin design inspiration directly into their Figma workspace. This is the primary viral distribution channel for Mobbin, embedded within the world's most widely used design tool.
• Claude Code (Anthropic)coreTechnology or IntegrationMobbin MCP is officially supported on Claude Code. Users can run 'claude mcp add mobbin' to connect Mobbin's 621,500+ screens to their Claude Code sessions for AI-powered design reference during coding.
• CursorcoreTechnology or IntegrationMobbin MCP is officially supported on Cursor IDE. Enables AI-assisted development with real design reference from Mobbin's library.
• Codex / v0 (OpenAI)majorTechnology or IntegrationMobbin MCP is officially supported on Codex App, Codex CLI, and v0 (OpenAI's AI coding tools).
• ChatGPT (OpenAI)majorTechnology or IntegrationMobbin MCP is officially supported on ChatGPT, enabling design reference access within conversational AI workflows.
• Claude Desktop (Anthropic)majorTechnology or IntegrationMobbin MCP is officially supported on Claude Desktop for non-coding design reference use cases.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Galileo AI: Galileo AI is a text-to-UI generation tool that lets designers produce mockups from natural language prompts. It is an emerging substitute for the 'browse curated screens for inspiration' workflow that Mobbin's core product is built around, and a signal of where AI-native competition is heading.
• Eagle: Eagle is a design asset management app for organizing images, screenshots, and inspiration files locally. It overlaps with Mobbin's collection/annotation workflow but addresses the 'organize your own screenshots' use case rather than the 'browse curated real-app screens' use case.

Broad incumbents

• Behance: Behance (owned by Adobe) is the largest design portfolio platform globally and a broad incumbent in design inspiration. While its content model is creator-uploaded portfolios rather than curated shipping-product screenshots, it overlaps with Mobbin in capturing designer discovery and research time.
• Figma: Figma is the dominant design surface into which Mobbin's plugin distributes. As a broad incumbent in design tooling, Figma could ship native reference, screenshot, or AI inspiration features that compete directly with Mobbin's core library.
• Pinterest: Pinterest is a broad visual discovery and bookmarking platform used by designers (and named as a Mobbin customer) for inspiration. It is an indirect competitor for designer mindshare and a potential substitute for casual design research, though it is not curated for UI/UX patterns specifically.

Direct peers

• Land-book: Land-book is a curated library of landing page design inspiration, serving the same 'designers researching real-world examples' use case as Mobbin but with a narrower focus on web landing pages. It is the closest direct comparable on the curated-inspiration model.
• pttrns: pttrns is a curated mobile UI pattern library featuring screenshots from real apps across categories like onboarding, checkout, and settings. It is a direct competitor in the curated-mobile-UI-pattern space that Mobbin also dominates.
• Dribbble: Dribbble is the largest community-driven design inspiration platform, with designers sharing shots and projects. It competes with Mobbin for the 'go-to design reference' mindshare of product designers and overlaps in the same buyer persona, though Dribbble's content is community-uploaded while Mobbin's is curated from real shipping apps.
• Savee: Savee is a visual bookmarking and design inspiration platform with a curated, community-driven feed of UI/UX and graphic design work. It competes with Mobbin for designer attention in the inspiration-and-reference workflow and offers a similar free/paid tier structure.

Others

• Built for Mars: Built for Mars (BFM) is a UX case study platform that complements Mobbin with the 'why' behind product design decisions. The two companies ran a partnership in 2024 offering bundled access, and BFM serves an overlapping designer/PM buyer persona.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mobbin
• LinkedInlinkedin.com/company/mobbin

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mobbin