Madison Cat Project
Madison Cat Project is a Madison, WI-based nonprofit 501(c)(3) cat rescue and Adoption Guarantee shelter. It provides indoor and barn cat adoptions, low-cost spay/neuter and wellness veterinary services, a cat food pantry, and community education, funded primarily by donations and modest service fees.
- Company typePrivate
- Founded2001
- HeadquartersMadison, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Madison Cat Project does
Madison Cat Project is a private, 501(c)(3) nonprofit cat rescue and animal welfare organization headquartered at 3205 Latham Drive in Madison, Wisconsin. Founded in 2001 as Dane County Friends of Ferals, it operates as an Adoption Guarantee shelter with a Managed Intake policy that prioritizes cats at risk of euthanasia elsewhere. The organization is staffed by 9 paid employees and supported by more than 200 volunteers, with governance provided by a Board of Directors led by Executive Director Dalton Roadruck.
Its service portfolio spans indoor cat adoptions (kittens through senior and special-needs cats, $45-$225 fees), barn/outdoor cat placements for rodent control ($25 per cat with delivery), an on-site low-cost spay/neuter clinic ($165-$195 packages), a public-facing wellness veterinary clinic offering $50 exams and $20 vaccinations, a Cat Cupboard food pantry, foster and volunteer programs, and a branded online merchandise shop. Programs are funded through a mix of individual donations (the majority of operating expenses), adoption and service fees, merchandise sales, and grants.
Revenue model is donation-dominant with supplementary service fee revenue. The organization holds a GuideStar highest transparency rating, receives funding from Maddie's Fund, and operates formal partnerships with Mounds Pet Food Warehouse (food supply and adoption kits), World's Best Cat Litter, and Petco Love Lost (lost-pet reunification). Geographic reach is regional, centered on Madison, WI, with spay/neuter services available regardless of county of residence and barn cat delivery extending to rural properties within an extended driving radius. No proprietary technology platform, AI/ML capability, or disclosed financials were identified.
Madison Cat Project firmographics
Firmographics- Name
- Madison Cat Project
- Legal name
- Madison Cat Project
- Website
- https://madisoncatproject.org
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Madison Cat Project is a Madison, WI-based nonprofit 501(c)(3) cat rescue and Adoption Guarantee shelter. It provides indoor and barn cat adoptions, low-cost spay/neuter and wellness veterinary services, a cat food pantry, and community education, funded primarily by donations and modest service fees.
- Ownership category
- akta.pro rank
Madison Cat Project industry classification
Industry- Product category
- Animal Welfare / Pet Rescue Services
- NAICS
- Veterinary Services (541940)
- SIC
- Services-Social Services (8300), Services-Health Services (8000)
- akta.pro primary industry
- Animal Shelters & Adoption Services (BPAGAIAA)
- akta.pro secondary industries
- Animal Shelters & Rescue Operations (AFAEALAB), Foster & Volunteer Network Programs (BPAGAIAF)
Keywords
Where Madison Cat Project is headquartered
LocationHeadquarters
- HQ city
- Madison
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Madison Cat Project business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Donations: Madison Cat Project is a private 501(c)(3) organization that receives no public funding. The vast majority of operating expenses are paid through individual donations from the community.
- Adoption Fees: Fees collected for cat adoptions ranging from $45 for senior/special needs cats to $225 for kitten pairs. Includes spay/neuter, vaccinations, microchip, and dewormer.
- Spay/Neuter Services: Low-cost spay/neuter surgeries with packages ranging from $165-$195. Includes rabies and FVRCP vaccinations, microchip, flea treatment, and e-collar.
- Wellness Veterinary Services: Low-cost wellness care including exams ($50), vaccines ($20), microchipping ($30), nail trims ($15), and fecal screening ($25). Volume discounts available for rescues.
- Merchandise Sales: Online shop selling branded merchandise including t-shirts ($18-$25), hoodies ($35-$45), accessories, stickers, and buttons.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Indoor Cat Adoption - Kitten (up to 5 months) |
| One time/ perpetual license | Pay-as-you-go | Indoor Cat Adoption - Young Adult (5 months to 1 year) |
| One time/ perpetual license | Pay-as-you-go | Indoor Cat Adoption - Adult (1 year and older) |
| One time/ perpetual license | Pay-as-you-go | Barn Cat Adoption |
| Unit Pricing | Pay-as-you-go | Indoor Cat Spay/Neuter Package |
| Unit Pricing | Pay-as-you-go | Outdoor Cat Spay/Neuter Package |
| Unit Pricing | Pay-as-you-go | Individual Spay/Neuter Surgery |
| Unit Pricing | Pay-as-you-go | Wellness Exam |
| Unit Pricing | Pay-as-you-go | Branded Merchandise |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Madison Cat Project product offering
Product offeringCore offering
Madison Cat Project is a 501(c)(3) nonprofit cat rescue organization in Madison, WI that runs an adoption-guarantee shelter placing indoor and barn cats, operates a low-cost spay/neuter clinic, and provides basic wellness veterinary services. It supplements these core services with community programs including a pet food pantry, adoption supply kits, a foster network, and a merchandise shop, supported by donations and grants.
Product overview
Madison Cat Project is a nonprofit cat rescue and animal welfare organization in Madison, WI that operates as a single-service nonprofit rather than a platform-plus-modules architecture. The organization offers a coordinated portfolio of programs including indoor and barn cat adoptions, affordable spay/neuter surgery services, low-cost wellness veterinary care, cat food pantry assistance, foster and volunteer programs, an online merchandise shop, and various donation mechanisms. These services are integrated through the organization's central mission of saving cats' lives through community solutions, with the adoption, veterinary, and community support programs working together to reduce cat overpopulation and find homes for cats.
Differentiator
Problem solved
Functional benefit
Products and services
- Indoor Cat Adoption
Quantifiable outcome
- Staff has a collective 20+ years of high quality, high volume spay/neuter work
- +1 more outcomes
Companies that use Madison Cat Project
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles6 records
Madison Cat Project technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Madison Cat Project partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and supportive.
- Mounds Pet Food WarehousecoreMadison Cat Project partners with Mounds Pet Food Warehouse for the Mounds Shelter Feeding Program. Mounds provides Purrfect Cat food to all cats in the MCP program. Additionally, adopters receive free supplies bundle at Mounds locations through the Mounds Adoption Kits program.
- World's Best Cat LittersupportiveMadison Cat Project is proudly supported by World's Best Cat Litter, which provides cat litter products for the shelter operations.
- Petco Love LostsupportiveMadison Cat Project participates in Petco Love Lost program, allowing lost pet tracking and reunification through their platform.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Madison Cat Project competitors and assessment
Company assessmentBroad incumbents
- Humane Society of the United States: Largest U.S. animal protection organization with advocacy and direct service programs. Comparable in shelter and pet welfare focus, much broader in policy and national scope.
- Best Friends Animal Society: Large national animal welfare organization operating sanctuaries and supporting no-kill shelter networks. Comparable adoption guarantee advocacy and broad pet welfare mission.
- ASPCA: National animal welfare organization providing rescue, adoption, and veterinary services with a broader mandate. Comparable core services though operating at significantly larger scale.
Others
- Maddie's Fund: Major pet welfare foundation that funds shelter and community cat programs. Madison Cat Project is a grant recipient; relevant as a funder and ecosystem participant rather than a direct competitor.
- Petco Love: National nonprofit pet welfare arm of Petco supporting adoption, lost pet reunification, and shelter partnerships. Connected through the Petco Love Lost program partnership.
Direct peers
- Alley Cat Allies: National cat-specific advocacy and rescue organization focused on community cats and trap-neuter-return. Comparable mission focus on cat welfare and outdoor cat management programs like Madison Cat Project's barn cat placements.
- Operation Kindness: Regional animal welfare organization operating a no-kill shelter and low-cost veterinary clinic with a similar diversified service model combining adoption, spay/neuter, and wellness.
- Tree House Humane Society: Cat-focused shelter and adoption organization in Chicago offering spay/neuter, wellness, and adoption programs. Closely comparable cat-specific operational model and program mix.
- Dane County Humane Society: Local Madison, WI animal welfare organization offering shelter, adoption, and animal care services in the same geographic market. Direct peer given overlapping mission and shared service area.
Regional players
- Wisconsin Humane Society: Regional multi-site animal welfare organization serving Wisconsin with shelter, adoption, and veterinary services. Comparable in offering portfolio, broader in geographic footprint than Madison Cat Project.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Madison Cat Project social profiles
Digital presenceMadison Cat Project financial estimates
Financial estimateRevenue estimate
Valuation estimate
Madison Cat Project leadership team
Management profileNumber of profiles
Profiles18 records
Madison Cat Project funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Madison Cat Project M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Madison Cat Project
What does Madison Cat Project do?
Madison Cat Project is a 501(c)(3) nonprofit cat rescue organization in Madison, WI that runs an adoption-guarantee shelter placing indoor and barn cats, operates a low-cost spay/neuter clinic, and provides basic wellness veterinary services. It supplements these core services with community programs including a pet food pantry, adoption supply kits, a foster network, and a merchandise shop, supported by donations and grants.
Is Madison Cat Project a public or private company?
Madison Cat Project is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Madison Cat Project founded?
Madison Cat Project was founded in 2001. It employs 1 to 10 people.
Where is Madison Cat Project based?
Madison Cat Project is headquartered in Madison, United States, in the North America region.
How does Madison Cat Project make money?
Five revenue lines are on record. Donations are the primary driver. The others are adoption Fees, spay/Neuter Services, wellness Veterinary Services and merchandise Sales.
Who are Madison Cat Project's main competitors?
Broad incumbents on record are Humane Society of the United States, Best Friends Animal Society and ASPCA. Others are Maddie's Fund and Petco Love. Direct peers are Alley Cat Allies, Operation Kindness, Tree House Humane Society and Dane County Humane Society. Wisconsin Humane Society is listed as a regional player.
Does Madison Cat Project have an API?
No public API is recorded for Madison Cat Project.
What industry is Madison Cat Project in?
Madison Cat Project's product category is Animal Welfare / Pet Rescue Services. Its primary akta.pro industry code is BPAGAIAA, Animal Shelters & Adoption Services, with a secondary code of AFAEALAB, Animal Shelters & Rescue Operations. Its NAICS code is 541940 and its SIC code is 8300.