What Operation Kindness does

Operation Kindness Humane Society is a 501(c)(3) nonprofit no-kill animal welfare organization founded in 1976 and headquartered at 3201 Earhart Drive, Carrollton, Texas (Tax ID 75-1553350). The organization operates a 4.5-acre lifesaving shelter campus that includes the Rees-Jones Foundation Medical Wing, a 9,200 sq ft state-of-the-art animal hospital, the Bear's Den large-dog facility, and a neonatal kitten nursery, alongside a separate Lifesaving Partnerships Hub in Dallas used for partner-rescue veterinary support, interstate animal transport, and Pet Food Pantry storage.

Its core service line is pet adoption — 5,785 dogs and cats were adopted in 2025 — delivered through the main shelter, tele-adoption, and 20+ off-site adoption centers co-located inside PetSmart, Pet Supplies Plus, and Petco retail locations across the Dallas-Fort Worth metroplex. Surrounding program lines include standard, Unicorn, and Ringworm specialty foster care; community vaccine and wellness clinics; affordable and free spay/neuter (15,048 shelter and community spay/neuters in 2025); and the Pet Food Pantry, which distributed 243,271 lbs of pet food and supplies in 2025. Adjacent revenue and mission lines include the Texas Unites professional development program (added via a 2024 merger), reunification and surrender services, and corporate-matched giving.

The business model is donation-, event-, and grant-driven. Revenue streams itemized in source material span individual donations (one-time, recurring monthly, memorial, honor), adoption fees, holiday gift catalog symbolic gifts ($25–$150), planned giving/bequests, vehicle donations through CARS, and corporate matching. Fundraising infrastructure comprises the Hope Hearts & Boots spring gala, the Canines, Cats & Cabernet fall gala (2026 event raised $300K+), the PicklePaw pickleball tournament, Kids Kindness Camp, and annual participation in North Texas Giving Day. Direct grants of note include $1 million from the Texas Department of State Health Services Spay/Neuter Program (April 2026) and prior support from Maddie's Fund and The Dallas Foundation. The organization is led by President & CEO Ed Jamison, with Meredith Jones as Chief of Staff, and has previously been led by Robert Catalani (appointed 2020).

Name

Operation Kindness

Legal name

Operation Kindness Humane Society

Website

https://operationkindness.org

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

101–250 employees

Short description

Operation Kindness is a 501(c)(3) no-kill animal welfare organization founded in 1976 in Carrollton, Texas, operating a main shelter, a 9,200 sq ft animal hospital, a Lifesaving Partnerships Hub, and 20+ retail adoption centers across the DFW metroplex, serving adopters, community pet owners, foster caregivers, and partner rescue groups.

Ownership category

akta.pro rank

Product category

Animal Welfare Services

NAICS

Pet Care (except Veterinary) Services (812910), Community Food and Housing, and Emergency and Other Relief Services (6242), Veterinary Services (541940)

SIC

Services-Social Services (8300)

akta.pro primary industry

Animal Shelters & Adoption Services (BPAGAIAA)

akta.pro secondary industries

Veterinary Charity Clinics & Medical Aid (BPAGAIAD), Foster & Volunteer Network Programs (BPAGAIAF), Lost & Found, Reunification & Microchipping Programs (BPAGAIAL)

Keywords

• Animal shelter services
• Pet adoption programs
• Veterinary medical care
• Spay and neuter clinics
• Foster care network

Headquarters

HQ city

Carrollton

HQ country

United States

HQ region

North America

Offices21 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Donations and Charitable Contributions: Tax-deductible donations from individuals including one-time gifts, monthly recurring donations, memorial gifts, and honor gifts. Major fundraising events include Hope Hearts & Boots and Canines, Cats & Cabernet gala.
2. Adoption Fees: Fees charged for pet adoptions covering dogs, cats, and puppies/kittens.
3. Vehicle Donation Program: Partnership with CARS to accept vehicle donations (cars, trucks, boats, RVs) in any condition, generating revenue when vehicles are sold.
4. Holiday Gift Catalog: Symbolic gift catalog offering items like Kitten Care Kit ($25), Puppy Care Kit ($25), Warm Bed & Toy ($30), Wellness Kit ($50), Spa Day ($75), Enrichment Package ($100), and Lifesaving Care ($150).
5. Planned Giving: Bequests through wills, trusts, or other financial planning instruments to support long-term mission.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels8 records

Core offering

Operation Kindness operates a no-kill animal shelter that adopts out dogs, cats, puppies, and kittens from its Carrollton headquarters and 20+ partner retail locations across the Dallas-Fort Worth metroplex. It delivers in-house veterinary care, foster placement, community spay/neuter and vaccine clinics, and a pet food pantry, supported by donations, grants, and fundraising events.

Product overview

Operation Kindness operates a single integrated shelter-and-programs model centered on lifesaving animal welfare services. The core offerings include pet adoptions (dogs and cats), foster care programs (standard, Unicorn Foster, and Ringworm Foster), community veterinary initiatives (vaccine clinics, spay/neuter), and the Pet Food Pantry for families in need. Medical care is delivered through the Rees-Jones Foundation Medical Wing, while the Lifesaving Partnerships Hub extends services to partner rescue groups. Supporting services include volunteer programs, training resources, Texas Unites professional development, tele-adoption services, Stories for Pets reading program, lost/found pet services, surrender services, and fundraising events. All services are unified under one 501(c)(3) nonprofit organization.

Differentiator

Problem solved

Functional benefit

Brands

• Texas Unites: A program of Operation Kindness offering training opportunities and required continuing education courses for animal welfare workers, including an annual conference.
• Lifesaving Partnerships Hub
• Canines, Cats & Cabernet
• Hope, Hearts & Boots
• PicklePaw Pickleball Tournament
• Kids Kindness Camp
• Kindness on the Go
• Unicorn Foster Program
• Ringworm Foster Program

Products and services

• Pet Adoption Services Facilitates adoptions of dogs, cats, puppies, and kittens from the main Carrollton shelter and from PetSmart, Pet Supplies Plus, and Petco adoption centers across the Dallas-Fort Worth metroplex, targeting individual adopters and families.
• Foster Care Program Short-term in-home care program for vulnerable animals, including standard foster, the Unicorn Foster Program for special-needs animals, and the Ringworm Foster Program, targeted at volunteer caregivers.
• Community Initiatives (Vaccine Clinics and Spay/Neuter) Affordable and free spay/neuter surgeries, microchipping, rabies vaccinations, and wellness clinics delivered through mobile events and on-site services for community pet owners.
• Pet Food Pantry Temporary food assistance program helping North Texas families in financial need feed their pets, with distribution operations based in Carrollton and at the Dallas Lifesaving Partnerships Hub.
• Rees-Jones Foundation Medical Wing / Animal Hospital In-house medical facility providing exams, vaccinations, x-rays, and major surgeries for shelter animals, including isolation rooms and oxygen generation capacity.
• Lifesaving Partnerships Hub Dallas facility offering veterinary support for partner rescue groups, a community initiatives team base, an interstate animal transport hub, and Pet Food Pantry storage capacity for up to 40 dogs at a time.
• Tele-Adoption Services Virtual adoption workflow that lets prospective adopters search pets online, complete the questionnaire and counseling call remotely, and pick up their pet curbside.
• Volunteer Program

Quantifiable outcome

• 5,785 adoptions in 2025
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• El Paso Animal ServicesminorStrategic or Co-development Partner · 18 May 2026Partnership to expand spay/neuter access in the Borderland region, providing over 130 spay and neuter resources for pet owners. Brought in veterinary staff from outside the region along with local volunteers and donors for the multi-day event.
• ASPCAcoreStrategic or Co-development Partner · 10 February 2026Following Northeast Texas dogfighting rescue (200+ dogs from 20+ locations), ASPCA is providing forensic veterinary and behavioral exams, medical care, and behavioral treatment at their recovery center. Agencies will continue working with prosecutors to pursue justice.
• PetSmartcoreChannel Partner/ Reseller/ DistributorPetSmart hosts Everyday Adoption Center in North Dallas and multiple Cat Adoption Centers throughout the DFW metroplex, providing convenient locations for pet adoptions.
• Pet Supplies PluscoreChannel Partner/ Reseller/ DistributorSpecial partnership bringing adoptable cats to 14 Pet Supplies Plus neighborhood locations across the Dallas-Fort Worth area including Allen, Denton, Frisco, Carrollton, Irving, Lewisville, McKinney, Dallas, Prosper, and Wylie.
• PetcominorChannel Partner/ Reseller/ DistributorPetco adoption center hosting lovable cats at Rockwall location for community adoptions.
• CARS (Charitable Adult Rides & Services)minorChannel Partner/ Reseller/ DistributorVehicle donation partnership enabling donors to give cars, trucks, RVs, or boats in any condition from any location. CARS handles pickup and sale, providing tax receipts to donors.
• Dallas Animal Services (DAS)coreStrategic or Co-development PartnerOngoing partnership providing spay/neuter events, veterinary support, and animal transfer services. DAS funds community cat fix events and provides access to animals for Operation Kindness's interstate transport program through the Lifesaving Partnerships Hub.
• SPCA of TexascoreStrategic or Co-development PartnerMobile unit provider for community cat fix events, loaning two spay and neuter mobile vehicles to increase surgery capacity. Partnership enables high-volume spay/neuter events serving 100+ community cats per event.
• Tito's VodkaminorGTM or Marketing PartnerEvent sponsor providing special spirits for Hope Gala open bar.
• Creative Greenery of DallasminorGTM or Marketing PartnerEvent florist sponsor for Hope Gala, providing table florals for intimate dinner settings.
• Cowboy AuctioneersminorGTM or Marketing PartnerLive auction services provider for Hope Gala events featuring exclusive packages like Country Music Awards tickets and Belize vacation packages.
• Muenster PetminorGTM or Marketing PartnerCorporate sponsor providing dog food for Operation Kindness pet food pantry distribution events.

Scale indicators23 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Dallas Animal Services: Municipal open-admission shelter serving the City of Dallas; a direct operational peer that transfers animals to Operation Kindness through the Lifesaving Partnerships Hub and competes for the same local adopter and foster pool.
• SPCA of Texas: The largest and most direct Texas-based animal welfare peer; SPCA of Texas operates shelters, adoption, spay/neuter mobile units, and veterinary services in the Dallas area, often partnering with Operation Kindness on community cat fix events.

Broad incumbents

• Best Friends Animal Society: National no-kill animal welfare leader running the Best Friends Network, sanctuary, and adoption programs; comparable mission and operating model but at much broader national scale and with different funding structure.
• ASPCA: National animal welfare organization that works with Operation Kindness on major cruelty cases (e.g., Northeast Texas dogfighting recovery); broader advocacy, grantmaking, and rescue scope but overlapping field operations.
• Humane Society of the United States (HSUS): Largest U.S. animal protection organization; while primarily advocacy-driven, it overlaps with Operation Kindness on shelter medicine, spay/neuter, and disaster/animal rescue partnerships.

Regional players

• San Antonio Humane Society: No-kill shelter in San Antonio offering adoptions, low-cost spay/neuter, vaccine clinics, and a pet food pantry — a directly analogous program mix to Operation Kindness, but serving a different Texas metro.
• Austin Pets Alive!: Large no-kill shelter operating in Austin, Texas; offers adoption, medical, and foster programs similar to Operation Kindness but serves the Austin/Central Texas market rather than DFW.

Emerging players

• North Shore Animal League America: Large no-kill adoption and spay/neuter operator on the East Coast with mobile adoption and foster programs similar in structure to Operation Kindness; comparable operating model in a different region.

Others

• PetSmart Charities: Funding and channel partner of Operation Kindness via PetSmart in-store adoption centers; comparable as a funder of regional shelters but operates as a grantmaking nonprofit rather than a shelter operator.
• Petco Love (formerly Petco Foundation): Petco's nonprofit arm and a partner hosting adoption centers and providing lost/found integration; an adjacent enabler of the adoption channel that Operation Kindness depends on rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/opkindness
• YouTubeyoutube.com/watch?v=4kwqPuw9AZg
• Facebookfacebook.com/OperationKindness
• Instagraminstagram.com/operationkindness

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds2 records

Investors2 records

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Operation Kindness