What Botta EcoPackaging does

Botta EcoPackaging S.r.l. is a privately held Italian family-owned manufacturer of sustainable packaging, founded in 1947 by Alfonsina Botta and now operated by the third generation of the Botta family from its registered headquarters in Trezzano Sul Naviglio (Milan). The company designs and produces a comprehensive portfolio of eco-friendly corrugated cardboard and paper-based packaging — including standard FEFCO-format boxes, protective wraps and cushioning (Pluripaper, Eco-PAPERbubble®, Eco-Net, Eco-Mushroom), bottle and cylindrical protection (Flexi-Hex®, Eco-Sleeve), envelopes and mailers, palletization accessories, eco-tapes and sealing systems, food trays, and luxury packaging — supported by proprietary digital tools such as iQRcode™ (cloud-based smart labeling aligned with the EU Digital Product Passport), an LCA Calculator, and a Pallet Calculator. The company holds ISO 9001:2015, FSC Chain of Custody, and Climate Neutral certifications.

The business operates a B2B, sales-led go-to-market model centered on a quote-based "Request for Quotation" process with free sampling, primarily serving European mid-market and enterprise customers in food & beverage, cosmetics & beauty, fashion & luxury, and e-commerce verticals. Revenue is generated through one-time product sales across the physical packaging catalog, supplemented by a professional Eco-Consultancy services stream. Distribution is direct, with EX-WORKS, DAP, and DDP incoterms and standard products shipping from the Italian warehouse within 2–3 working days; multi-language (Italian, English, French, German) website presence supports cross-border European reach, and a partnership with Italian Hub Consulting targets UAE expansion.

Customer acquisition blends content marketing (multilingual blog, YouTube, LinkedIn, Instagram), earned media through industry awards (Financial Times Europe's 100 Digital Champions, SMAU Innovation Award 2025, Imprese Vincenti 2022, Road to Green 2022), gamification via the Pack Hero: The Eco Adventure web game, and US market outreach through participation in the Cory Connors Sustainable Packaging Podcast. Recent strategic emphasis has shifted toward digital compliance (iQRcode™ ahead of EU DPP enforcement), sustainable material innovation (mushroom-based, pulp, and paper alternatives to plastic), and internationalization beyond the core European base.

Name

Botta EcoPackaging

Legal name

BOTTA EcoPackaging S.r.l.

Website

https://botta.it

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

11–50 employees

Short description

Botta EcoPackaging is an Italian, third-generation family-owned manufacturer (founded 1947, Milan) of sustainable corrugated cardboard packaging, supplying eco-bags, seals, protective wraps, and EU Digital Product Passport-enabled smart labeling to European B2B customers across food, cosmetics, fashion, and e-commerce.

Ownership category

akta.pro rank

Product category

Sustainable Corrugated Cardboard Packaging

NAICS

Corrugated and Solid Fiber Box Manufacturing (322211), Paperboard Container Manufacturing (32221), Paper Bag and Coated and Treated Paper Manufacturing (322220), Paper Bag and Coated and Treated Paper Manufacturing (32222), Folding Paperboard Box Manufacturing (322212)

SIC

Paperboard Containers & Boxes (2650), Converted Paper & Paperboard Prods (No Contaners/Boxes) (2670), Plastics, Foil & Coated Paper Bags (2673)

akta.pro primary industry

Corrugated Packaging (Boxes, Sheets, Pads) (IMALACAA)

akta.pro secondary industries

Compostable & Bio-Based Packaging (PLA/PHA, Starch Blends, Cellulose Films) (IMALAMAB), Corrugated Packaging & Boxes (RSC, die-cut, bulk bins) (IMAMAHAA), Protective Paper Packaging (Honeycomb, Paper Cushioning, Paper Wrap) (IMALACAH), Paper Bags & Sacks (retail, industrial, multiwall) (IMAMAHAC), Paper-Based Packaging & Single-Use Paper Products (Paper Bags, Wraps, Cartons) (CRADALAL)

Keywords

• Corrugated cardboard packaging
• Sustainable packaging solutions
• FEFCO standard boxes
• Eco-friendly protective packaging
• Paper-based mailers

Headquarters

HQ city

Trezzano Sul Naviglio

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Corrugated Cardboard Packaging: Manufacture and sale of customized cardboard boxes using FEFCO standards. Products are made to order with custom sizes, compositions, and printing. Revenue is generated through one-time product sales with pricing based on specifications, quantities, and materials used.
2. Eco-Packaging Products: Sale of sustainable packaging alternatives including Eco-Inner Packaging, Eco-Protective Packaging, Eco-Envelopes & Bags, Eco-Palletisation Accessories, Eco-Closures and Sealing, Eco-Food Packaging, and Eco-Luxury Solutions. Revenue generated from product sales with various eco-friendly materials and sustainable designs.
3. Eco-Consultancy Services: Professional consultancy services dedicated to designing customized corrugated cardboard packaging solutions for specific business needs, particularly in food packaging sector.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

BOTTA EcoPackaging manufactures and sells customized sustainable corrugated cardboard and paper-based packaging products, including FEFCO-format boxes, eco-inner packaging, protective packaging, envelopes, palletization accessories, closures, food and luxury packaging. The company complements physical products with Eco-Consultancy services and proprietary digital tools such as iQRcode™ smart labeling, an LCA Calculator, and a Pallet Calculator.

Product overview

BOTTA EcoPackaging is an Italian family-owned company (established 1947, third-generation led) offering a comprehensive portfolio of sustainable packaging solutions centered on corrugated cardboard and paper-based materials. The product portfolio spans multiple categories: standard and custom FEFCO-format boxes; ECO-INNER PACKAGING (cushioning, fillers, wraps including Pluripaper, Eco-PAPERbubble®, Eco-Net); ECO-PROTECTIVE PACKAGING (bottle solutions including Flexi-Hex® and Eco-Sleeve); ECO-ENVELOPES & BAGS; ECO-PALLETISATION ACCESSORIES; ECO-CLOSURES AND SEALING (Eco-Tape, Eco-Paper Strapping, FibreStrap®); ECO-FOOD PACKAGING; ECO-LUXURY SOLUTIONS; and Single-Use Plastic Alternatives. The company also offers technology services including iQRcode™ (cloud-based smart labeling for EU compliance), LCA Calculator, Pallet Calculator, and Eco-Consultancy. Products range from commodity packaging (standard boxes, tapes) to innovative solutions (mushroom-based cushioning, honeycomb paper) to technology-enabled offerings (dynamic QR code labeling). The architecture is a platform of material-based product categories supplemented by consulting and digital tools.

Differentiator

Problem solved

Functional benefit

Brands

• iQRcode™: Smart labeling technology for packaging compliance that enables real-time compliance updates per country, seamless integration with EU Digital Product Passport, and access to data analytics on packaging use and consumer engagement.
• Pluripaper

Products and services

• FEFCO Standard and Custom Corrugated Cardboard Boxes Corrugated cardboard boxes manufactured to FEFCO standards in standard and custom sizes, compositions and printing, intended for B2B buyers needing protective and presentation packaging.
• iQRcode™ Smart Labeling Technology Cloud-based dynamic smart-labeling service that lets brands meet EU and country-specific packaging regulations in real time without reprinting labels, integrating with the EU Digital Product Passport.
• Eco-Consultancy Service Professional consultancy service that designs custom sustainable corrugated cardboard packaging solutions for specific business needs, especially in food packaging.
• Eco-Inner Packaging (cushioning, fillers, wraps, nets) Range of eco-friendly inner packaging solutions (mushroom cushioning, paper bubble, cardboard net, Pluripaper, corrugated cushion strips and paper fillers) for protecting products inside boxes.
• Eco-Protective Packaging (bottle solutions, tubes, drums) Protective packaging solutions for bottles and cylindrical items, including expandable corrugated sleeves, pulp and mushroom-based bottle packs, cardboard tubes and square drums.
• Eco-Envelopes and Bags Eco-friendly mailing envelopes and bags, including corrugated padded mailers, reinforced eco-mailers, paper bags, transparent paper polybags and document pockets.
• Eco-Palletization Accessories Sustainable palletization accessories such as cardboard airbag separators, plant strapping, rubber pallet bands, compostable and paper stretch films, and honeycomb pallet wrap.
• Eco-Closures and Sealing Eco-friendly closures and sealing products including reusable cardboard box locks, paper-based and compostable tapes, paper banding and FibreStrap® paper cable ties.
• Eco-Food Packaging Sustainable food packaging including paper fruit trays and bakery trays designed to extend shelf life and replace single-use plastic in fresh produce.
• Eco-Luxury Packaging Solutions Premium sustainable packaging for luxury goods including paper watch holders, surfboard sleeves, soft-touch paper, wool padding, silk paper and thermal labels.
• Single-Use Plastic Alternatives Paper-based alternatives to single-use plastic items, including RFID keycards, cardboard balloon holders and PCR envelopes.
• Flexi-Hex® Expandable Bottle Sleeve Expandable corrugated cardboard sleeve that wraps and protects bottles and cylindrical products during shipping, sold as a standalone SKU including the Flexi-Hex® Air version.
• Eco-Sleeve Elastic Corrugated Cover Elastic corrugated cardboard protective cover designed for bottle packaging, providing cushioning during transport.
• Pluripaper Protective Embossed Paper Protective embossed paper wrap made of hot corrugated paper, available in sheets or reels, used for wrapping or dividing products in boxes, trays, crates or pallets.
• Eco-PAPERbubble® Paper Bubble Wrap Paper-based cushioning wrap sold as an alternative to plastic bubble wrap, providing protective cushioning for shipped products.
• Eco-Net Cardboard Protective Mesh Cardboard protective mesh that fits inside e-commerce boxes and adapts to contents of varying sizes, providing a sustainable alternative to bubble wrap.
• Microonda Thin-Wall Corrugated Cardboard Thin-wall corrugated cardboard sheets and packaging with reduced thickness for compact packaging and lower logistics costs, customizable with multi-color printing.
• Espositori Cardboard Display Stands Counter or floor-standing cardboard display stands for retail point-of-sale, available in custom formats and shapes with flexographic printing.

Quantifiable outcome

• 481 box references available in ready delivery year-round
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Ministry of Foreign Affairs and International Cooperation (Italy)coreStrategic or Co-development Partner · 8 July 2019BOTTA EcoPackaging was selected by the Ministry of Foreign Affairs and International Cooperation, ICE – Agency for the promotion abroad and internalisation of Italian companies and Uni-Italia for the 'Invest Your Talent in Italy' project. The program welcomes foreign talents with Master's degrees from Italian universities to contribute to internationalization efforts.
• ICE – Agency for the promotion abroad and internalisation of Italian companiescoreStrategic or Co-development Partner · 8 July 2019Partner in the Invest Your Talent in Italy program, supporting BOTTA's internationalization and access to new markets through foreign talent exchange.
• Uni-ItaliacoreStrategic or Co-development Partner · 8 July 2019Partner in the Invest Your Talent in Italy program facilitating exchange of international students and graduates.
• Italian Hub Consulting CompanyminorChannel Partner/ Reseller/ Distributor · 8 July 2019Consulting company facilitating BOTTA's entrepreneurial mission to the United Arab Emirates for new business development opportunities.
• Milan PolytechniccoreStrategic or Co-development PartnerAcademic partnership hosting Ethiopian student Selamawit Melaku Tegegne for four months through Invest Your Talent program. Student contributed to design of new products and marketing campaigns.
• ComiecominorOthersItalian consortium for paper and cardboard recycling that has featured BOTTA's cardboard protective net innovation.
• Cory Connors (Sustainable Packaging Podcast)minorGTM or Marketing PartnerUS-based TikToker and influencer featuring BOTTA EcoPackaging on his Sustainable Packaging Podcast, extending reach to American audiences.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Smurfit Kappa: Global leader in paper-based packaging with extensive European corrugated operations. Directly comparable in core FEFCO-style boxes and protective packaging but operates at vastly larger scale across multiple geographies.
• Mondi Group: European-headquartered packaging and paper group with strong corrugated and kraft paper portfolio. Comparable in sustainable, paper-based packaging positioning and FSC credentials.
• DS Smith: Major European corrugated packaging producer with deep e-commerce and retail FMCG penetration. Comparable target segments (e-commerce, food, cosmetics) and sustainability positioning.
• Sealed Air: Global protective packaging incumbent (Bubble Wrap, Cryovac) actively repositioning toward sustainable, paper-based solutions. Comparable in protective packaging and EU food/cosmetics end markets.

Direct peers

• Ranpak: Specialist in paper-based protective packaging (cushioning, wrapping, fillers) including paper alternatives to bubble wrap. Closest direct competitor in eco-inner/eco-protective packaging categories such as Eco-PAPERbubble® and Pluripaper.
• Nefab: Engineering-focused industrial packaging company with engineered corrugated and protective solutions for global manufacturers. Comparable in custom protective packaging, palletization accessories, and multi-vertical B2B sales.
• Kite Packaging: UK-based distributor/manufacturer of corrugated boxes, edge protectors, and protective packaging. Comparable in FEFCO-style product range and broad B2B catalog with rapid-delivery model.
• Storopack: European protective packaging manufacturer (loose fill, air pillows, paper cushioning) with growing sustainable paper portfolio. Comparable in eco-fillers, paper cushioning, and protective e-commerce packaging.
• Flexi-Hex Ltd: Original maker of the Flexi-Hex® expandable honeycomb sleeve used for bottles and surfboards. Direct competing product across Botta's eco-protective packaging line.

Emerging players

• noissue: Digital-native sustainable packaging company (custom mailers, tissue, tape) for DTC and e-commerce brands. Comparable in eco-envelopes, eco-tape, and direct-to-merchant sustainability positioning, but operates at much smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/botta_box
• YouTubeyoutube.com/channel/UCLhT-tw_FsukJfrKi73c48Q
• Facebookfacebook.com/bottapackaging
• LinkedInlinkedin.com/company/botta-packaging
• Instagraminstagram.com/botta_box

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Botta EcoPackaging