Noissue.co
Noissue.co designs and sells custom eco-friendly packaging — tissue paper, stickers, and tape — to consumer brands. Its offerings were expanded in 2022 with Tapkit-powered QR-code connected packaging, enabling digital experiences on physical products.
- Company typePrivate
- Founded2017
- HeadquartersAuckland, New Zealand
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Noissue.co does
Noissue.co is an Auckland, New Zealand-based private company founded in 2017 that designs and sells custom eco-friendly packaging — including tissue paper, stickers, and tape — to consumer brands seeking sustainable alternatives to conventional plastic packaging. Its core offering is custom-printed sustainable packaging sold under a transactional revenue model to a fragmented base of consumer-brand customers, with stated commercial presence in both New Zealand and the United States.
The company's product portfolio was expanded in April 2022 through the acquisition of Tapkit, a QR code and microsite platform, which was integrated to deliver "Connected Packaging" — a feature layer that lets brands attach digital experiences, consumer-engagement content, and analytics to physical packaging via QR codes. The integrated technical stack combines physical sustainable-packaging production with a deterministic digital-experience layer; no proprietary AI/ML components are disclosed in the available data.
Noissue is venture-backed, having closed a Series A round in November 2021 led by Felix Capital (approximately USD 9.8M), supplemented by two earlier Callaghan Innovation grants (2019 and 2021). The company is led by co-founders Josh Bowden (CEO) and Augie Gruar (COO), with Penelope Barton serving as Chief People Officer, and employs between 51 and 100 people. Pricing is not publicly disclosed, and revenue figures are not available in the source material.
Noissue.co firmographics
Firmographics- Name
- Noissue.co
- Website
- https://noissue.co
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Noissue.co designs and sells custom eco-friendly packaging — tissue paper, stickers, and tape — to consumer brands. Its offerings were expanded in 2022 with Tapkit-powered QR-code connected packaging, enabling digital experiences on physical products.
- Ownership category
- akta.pro rank
Noissue.co industry classification
Industry- Product category
- Custom Sustainable Packaging
- NAICS
- Other Paperboard Container Manufacturing (322219)
- SIC
- Papers & Allied Products (2600)
- akta.pro primary industry
- Paper-Based Packaging & Single-Use Paper Products (Paper Bags, Wraps, Cartons) (CRADALAL)
- akta.pro secondary industry
- Compostable & Bio-Based Packaging (PLA/PHA, Starch Blends, Cellulose Films) (IMALAMAB)
Keywords
Where Noissue.co is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Noissue.co business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Custom Sustainable Packaging: Sale of custom eco-friendly packaging products to brands and businesses
Noissue.co product offering
Product offeringCore offering
Noissue.co manufactures and sells custom sustainable packaging products — including custom-printed tissue paper, stickers, and tape — designed as eco-friendly alternatives to traditional plastic packaging for consumer brands. Through the April 2022 acquisition of Tapkit, the company integrates QR code and microsite technology into its packaging, enabling brands to create connected/digital experiences linked directly to physical products.
Product overview
Noissue.co offers a portfolio of sustainable custom packaging solutions with connected/smart packaging capabilities. The core offering consists of eco-friendly custom packaging, which was enhanced through the 2022 acquisition of Tapkit — a QR code and microsite platform that enables brands to create digital experiences linked to physical products, enhancing consumer engagement and providing analytics insights.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Sustainable Packaging Custom-printed sustainable packaging products (tissue paper, stickers, tape, and related packaging items) made from eco-friendly materials, sold to consumer brands as alternatives to conventional plastic packaging. Customers can customize the print/branding on the packaging for use in shipping and unboxing experiences.
- Tapkit (Connected Packaging / QR Code Microsites) QR code and microsite platform that enables brands to create digital experiences linked to physical products through QR codes printed on packaging, providing consumer engagement capabilities and analytics for the brand. Offered as part of Noissue.co's connected packaging offering following the Tapkit acquisition.
Companies that use Noissue.co
Customer profileSegments1 record
Ideal customer profiles1 record
Noissue.co technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Noissue.co partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TapkitcoreTapkit, a QR code and microsite tool, was acquired by Noissue. The acquisition involved integration of Tapkit's team into noissue to enhance packaging and digital experience offerings through QR code technology in sustainable packaging.
Recent moves6 records
Expansion highlights5 records
Noissue.co competitors and assessment
Company assessmentDirect peers
- EcoEnclose: US-based sustainable packaging provider offering recycled and reusable shipping, mailers, and tissue paper to consumer brands. Most directly comparable to noissue on product mix and customer segment, and explicitly named alongside noissue in sustainable packaging listings.
- Elevate Packaging: Eco-friendly custom packaging supplier serving retail and consumer brands with recycled, recyclable, and FSC-certified paper-based packaging. Closely aligned with noissue on substrate and customer-base.
- RePack: Reusable and recyclable packaging company that partners with brands and logistics providers to replace single-use mailers. Named alongside noissue in sustainable packaging roundups, sharing a consumer-brand and DTC go-to-market motion.
- BioPak: Australia/NZ-headquartered sustainable packaging company supplying compostable foodservice and retail packaging. Comparable on geography (APAC base) and on the eco-substrate positioning noissue targets with consumer brands.
- Packhelp: European online platform for custom-branded packaging (boxes, mailers, tissue, stickers) targeting SMB and DTC brands. Strong overlap with noissue's custom, brand-facing paper-based packaging catalogue and online self-serve model.
- VerTerra: Sustainable single-use packaging maker using pressed-leaf and compostable substrates for foodservice and consumer brands. Comparable on the eco-substrate thesis even though its core form factors (plates, bowls) differ from noissue's tissue/sticker/tape range.
- Impack Packaging: Custom-printed sustainable packaging producer for retailers and e-commerce brands across Europe and North America. Overlaps with noissue on custom-branded, eco-focused packaging sold to consumer brands.
Broad incumbents
- Eco-Products (by Novolex): Established North American manufacturer of compostable and recycled foodservice packaging, now part of Novolex. Operates in the same sustainable packaging space at much larger scale, and is a likely competitor for enterprise brand accounts.
- Sabert Corporation: Large global manufacturer of sustainable and compostable foodservice and consumer packaging. A broad incumbent whose eco-friendly product lines increasingly overlap with the brand-customized, sustainable packaging segment noissue serves.
Emerging players
- Sticker Mule: Online custom-sticker and label printer expanding into packaging-adjacent products. Partial overlap with noissue's sticker line and shares a self-serve, brand-customization GTM, though Sticker Mule does not focus on sustainability as its core pitch.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Noissue.co social profiles
Digital presenceNoissue.co financial estimates
Financial estimateRevenue estimate
Valuation estimate
Noissue.co leadership team
Management profileNumber of profiles
Profiles3 records
Noissue.co subsidiaries and ownership
Company hierarchySubsidiaries1 record
Noissue.co funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Noissue.co M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Noissue.co
What does Noissue.co do?
Noissue.co manufactures and sells custom sustainable packaging products — including custom-printed tissue paper, stickers, and tape — designed as eco-friendly alternatives to traditional plastic packaging for consumer brands. Through the April 2022 acquisition of Tapkit, the company integrates QR code and microsite technology into its packaging, enabling brands to create connected/digital experiences linked directly to physical products.
Is Noissue.co a public or private company?
Noissue.co is a private company. It is classified as venture growth investor backed and is currently operating.
When was Noissue.co founded?
Noissue.co was founded in 2017. It employs 51 to 100 people.
Where is Noissue.co based?
Noissue.co is headquartered in Auckland, New Zealand, in the Oceania region.
How does Noissue.co make money?
One revenue line is on record: custom Sustainable Packaging.
Who are Noissue.co's main competitors?
Direct peers on record are EcoEnclose, Elevate Packaging, RePack, BioPak, Packhelp, VerTerra and Impack Packaging. Broad incumbents are Eco-Products (by Novolex) and Sabert Corporation. Sticker Mule is listed as an emerging player.
Does Noissue.co have an API?
No public API is recorded for Noissue.co.
What industry is Noissue.co in?
Noissue.co's product category is Custom Sustainable Packaging. Its primary akta.pro industry code is CRADALAL, Paper-Based Packaging & Single-Use Paper Products (Paper Bags, Wraps, Cartons), with a secondary code of IMALAMAB, Compostable & Bio-Based Packaging (PLA/PHA, Starch Blends, Cellulose Films). Its NAICS code is 322219 and its SIC code is 2600.