DASTrader
DASTrader (DAS Inc) is a privately-held direct-access electronic trading platform provider serving active day traders, broker-dealers, and institutional desks with desktop, web, mobile, and FIX/API software co-located at NASDAQ.
- Company typePrivate
- Founded2003
- HeadquartersCarmel, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What DASTrader does
DAS Inc (DAS Trader) is a privately-held electronic trading technology provider founded in 2003 by Karen Barker-Gentile and Jun Liu, headquartered in Las Vegas, Nevada with co-located infrastructure at NASDAQ's NY11 data center in Carteret, NJ since 2004. The company develops end-to-end direct-access trading software for the U.S. brokerage and trading community, organized around four product pillars: a professional Windows desktop platform (DAS Trader Pro), an HTML5/WebSocket browser platform (DAS Active Web), native iOS/Android mobile apps, and a FIX/API institutional layer. Supporting modules include a pre-trade risk management system (DAS RMA) for SEC Rule 15c3-5 compliance, a smart order router (DAS DMAr), trade reporting tools (CAT/OATS/TRACE), a market data vendor service, a development environment, and NASDAQ co-location (DAS Trader HUB).
DAS generates revenue primarily through tiered software subscriptions — ranging from $100/month (Basic retail) to $550/month (Pro Premium Elite) for end users, plus API access fees up to $1,500/month for institutional clients — alongside resale of market data feeds (Nasdaq Totalview, OPRA, OTC, IEX DEEP, ARCA) and broker integration services with Interactive Brokers, Charles Schwab, and channel partners such as Cobra Trading and CenterPoint Securities. Customers include active day traders, online broker-dealers, institutional trading desks, and clearing firms across more than 100 U.S. and international market destinations. The company holds the highest-level service bureau certifications with both NYSE (Level 3 Power Partner) and NASDAQ (Platinum Partner), a regulatory and infrastructure moat difficult to replicate. Recent product expansion includes overnight equities trading via OTC MOON ATS launched February 2026, extending trading hours to 8:00 PM–4:00 AM ET and accessing 8,000+ OTC-listed securities.
DASTrader firmographics
Firmographics- Name
- DASTrader
- Legal name
- DAS Inc
- Website
- https://dastrader.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DASTrader (DAS Inc) is a privately-held direct-access electronic trading platform provider serving active day traders, broker-dealers, and institutional desks with desktop, web, mobile, and FIX/API software co-located at NASDAQ.
- Ownership category
- akta.pro rank
DASTrader industry classification
Industry- Product category
- Electronic Trading Platforms
- NAICS
- Securities and Commodity Exchanges (52321)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- Electronic/Direct Market Access (DMA) & Sponsored Access (FSACAFAI)
- akta.pro secondary industry
- Bank-to-Client (Single-Dealer) FX Trading Platforms (FSAFADAB)
Keywords
Where DASTrader is headquartered
LocationHeadquarters
- HQ city
- Carmel
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
DASTrader business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Software Subscription (DAS Trader Pro): Monthly and prepaid (3/6/12 month) subscriptions for trading platform access, tiered by market data depth (Basic, Standard, Deluxe, Elite, Premium Elite). Includes API access, mobile apps, and simulator options.
- Market Data Fees: Additional charges for enhanced market data including Totalview, OTC Level 2, OPRA options data, Arca book, IEX Deep, imbalance data, fundamentals, forex, and E-mini futures.
- API Access Fees: Tiered API access for non-professional (retail) and professional (institutional) users, with pricing based on symbol limits and daily order volumes.
- Broker Integration Services: Fees for integration with broker platforms including Interactive Brokers, Charles Schwab, and other clearing firms.
- Colocation Services: DAS Trader HUB co-location services at NASDAQ Carteret, NJ data center with ultra-low latency connectivity to major exchanges.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic User - Entry level with NASDAQ Basic and advanced charting |
| Subscription | Monthly | Standard User - Regional quotes with options data |
| Subscription | Monthly | Deluxe User - Totalview with options data |
| Subscription | Monthly | Elite User - Full data with imbalance and fundamentals |
| Subscription | Monthly | Premium Elite - Complete data package with all books and features |
| Subscription | Monthly | Pro Standard - Professional tier with Totalview and options |
| Subscription | Monthly | Pro Elite - Professional tier with extended data |
| Subscription | Monthly | Pro Premium Elite - Highest professional tier |
| Subscription | Monthly | API Access Tiers |
| Unit Pricing | Monthly | Add-on Market Data Features |
| Subscription | Monthly | Mobile/Web Platforms |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels7 records
DASTrader product offering
Product offeringCore offering
DASTrader develops and licenses direct-access electronic trading software used by active day traders, online broker-dealers, and institutional trading desks. Its core products include the DAS Trader Pro desktop platform, the DAS Active Web browser-based client, the DAS Trader MTS institutional multi-trader server platform, mobile trading apps, and FIX/API connectivity services, all sold on subscription or licensing terms.
Product overview
DASTrader offers a comprehensive suite of direct-access trading technology products serving the brokerage and trading community with end-to-end electronic trading solutions. The core platform consists of DAS Trader Pro (professional desktop application), DAS Active Web (browser-based HTML5 platform), and DAS Trader MTS (institutional order/risk management system). The product family includes mobile applications for iPhone, Android, and Mobile Web, plus API/FIX connectivity modules for algorithmic trading. Supporting infrastructure products include Service Bureau connectivity, Market Data Vendor services, Development Environment, Trade Reporting Tools, and Collocation Services at NASDAQ. The platform integrates with Interactive Brokers and Charles Schwab for direct broker account trading, and provides connectivity to all major U.S. exchanges (NASDAQ, NYSE, BATS, DirectEdge, CBOE, OTC Markets) and Alternative Trading Systems.
Differentiator
Problem solved
Functional benefit
Brands
- DAS Trader Pro: Professional trading platform with advanced order types, charting, and multi-account management in a real-time environment.
- DAS Active Web
- DAS Trader MTS
- iDAS / DASTrader Mobile
- DAS Trader FIX/API
- DAS Trader RMAc
- DAS Trader DMAr
- DAS Trader HUB
Products and services
- DAS Trader Pro Desktop direct-access trading platform for active day traders and brokerage clients, providing level-2/level-3 market data, hot-key order entry, customizable layouts, and direct routing to multiple execution destinations.
- DAS Active Web Browser-based version of the DAS Trader Pro platform that lets traders run the direct-access trading workstation from any modern web browser without installing desktop software.
- DAS Trader MTS Institutional, multi-trader, multi-account server platform designed for professional and institutional trading desks that need centralized order routing, risk controls, and account management across many traders on one server.
- DAS FIX/API FIX 4.4 connectivity and API service that lets brokers, clearing firms, and institutional clients route orders to and from the DAS platform and integrate with their own trading systems.
- Mobile Trading App Native mobile trading application for iOS and Android that lets active traders monitor markets, manage positions, and place orders from smartphones and tablets using their DAS account.
- DMAr Order-routing and automation tool used alongside DAS Trader Pro to manage and automate order flow for active traders and brokerage clients.
- RMA Risk management add-on for the DAS platform that provides additional risk, exposure, and account-control capabilities for active traders and brokerage clients.
Quantifiable outcome
- Sub-millisecond order acknowledgment to major exchanges (INET/Nasdaq, NYSE/ARCA, BATS BZX, BATS BYX, EDGX, EDGA, CBSX, NSX)
- +3 more outcomes
Companies that use DASTrader
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
DASTrader technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature9 records
DASTrader partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, major and minor.
- OTC MOON ATScorePartnership to launch overnight equities trading through OTC MOON ATS, enabling DAS Trader Pro users to trade U.S. equities between 8:00 PM and 4:00 AM Eastern Time. Partnership with Jeff Mendl, Head of Broker Dealer Sales at OTC Markets Group.
- QUODD Financial Information ServicescorePartnership announced January 12, 2022 to provide comprehensive market data suite. QUODD provides real-time full OPRA and corporate actions data to fuel DAS Trader platform. Provides complete and accurate security master data for customers.
- NASDAQcorePlatinum service bureau partner to NASDAQ, providing certified connectivity and market data services. Primary servers co-located at NASDAQ NY11 data center in Carteret, NJ since 2004. DAS Trader is the only technology provider to achieve highest partnership level with both NYSE and NASDAQ.
- NYSEcorePower Partner Level 3 (highest status) with NYSE Euronext. Certified service bureau and vendor for NYSE. DAS Trader is the only service bureau and technology provider to achieve highest partnership level with both NYSE and NASDAQ.
- Interactive BrokerscoreIntegration allowing DAS Trader Pro users to trade Interactive Brokers accounts. Requires IBKR Pro account (not Lite). Subscription-based access with various pricing tiers.
- Charles SchwabcoreIntegration allowing DAS Trader Pro users to trade Charles Schwab accounts. Users must subscribe to DAS-Schwab package before linking accounts.
- CBSX, CBOE, IEX, BATS, Direct EdgemajorCertified service bureau to CBSX, CBOE, IEX, BATS, Direct Edge and several Alternative Trading Systems (ATS) formerly known as Electronic Communication Networks (ECN).
- OTC MarketscoreDAS Trader integrated with OTC Markets providing access to 8,000+ securities listed on OTC Markets. February 2026 launch of overnight trading via OTC MOON ATS extended access to 12,000+ securities.
- CenterPoint SecuritiesminorIntegration announced August 2013 allowing CenterPoint Securities to offer all DAS Trader products and services.
- Cobra TradingminorCobra Trading offers DAS Trader platform for both Cobra Trading and Venom Trading clients.
Scale indicators6 records
Recent moves8 records
Expansion highlights6 records
DASTrader competitors and assessment
Company assessmentDirect peers
- Sterling Trader: Sterling Trader offers direct-access trading platforms (Sterling Trader Pro, Sterling Trader Elite) targeting active day traders and broker-dealers with FIX connectivity, Level 2 market data, and NASDAQ/NYSE co-location. It is one of the closest head-to-head competitors to DAS Trader Pro.
- Cobra Trading: Cobra Trading is a direct-access broker-dealer offering DAS Trader to its clients (both Cobra and Venom Trading brands). While primarily a customer/partner, its proprietary routing and execution services place it in competitive overlap with DASTrader at the broker layer.
- NinjaTrader: NinjaTrader offers direct-access trading platforms (NinjaTrader 8) popular with active futures and equities traders, featuring advanced charting, automation, and brokerage integration. Overlaps with DASTrader on equities/options direct-access functionality.
- CenterPoint Securities: CenterPoint Securities is a direct-access broker-dealer that resells and integrates DAS Trader, while also offering its own competing routing infrastructure. Functions as both channel partner and adjacent competitor in the active trader niche.
- Lightspeed Trading: Lightspeed provides direct market access trading platforms for active traders, with FIX/API routing, real-time market data, and professional subscription tiers. It overlaps with DASTrader in active day trader and small broker-dealer segments.
Broad incumbents
- thinkorswim (Charles Schwab): Schwab's thinkorswim platform provides direct-access trading, Level 2 data, and complex order types for active traders. As both a DASTrader integration partner (via Charles Schwab integration) and a free competitor bundled with Schwab accounts, it represents a major competitive force.
- TradeStation: TradeStation provides direct-access trading platforms with advanced charting, automation, and multi-asset trading. As a broker-dealer-owned platform with materially more capital, it competes with DASTrader across both retail and professional tiers.
- Trading Technologies (TT): Trading Technologies provides institutional-grade execution, order management, and analytics platforms to professional traders globally. It overlaps with DASTrader MTS on institutional omnibus account management but serves a larger, more institutional client base.
- Interactive Brokers (TWS / IBKR Pro): Interactive Brokers offers Trader Workstation (TWS), a direct-access trading platform with FIX connectivity, global market access, and Level 2 data. It is also a DASTrader integration partner, meaning IBKR competes and cooperates simultaneously.
Emerging players
- Tradier: Tradier is a brokerage-as-a-service platform offering API-first trading infrastructure to fintechs, brokers, and traders. While more developer-focused than DASTrader's end-user product, it competes for the same broker-dealer and fintech integration wallet.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
DASTrader social profiles
Digital presenceDASTrader financial estimates
Financial estimateRevenue estimate
Valuation estimate
DASTrader leadership team
Management profileNumber of profiles
Profiles3 records
DASTrader funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DASTrader M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DASTrader
What does DASTrader do?
DASTrader develops and licenses direct-access electronic trading software used by active day traders, online broker-dealers, and institutional trading desks. Its core products include the DAS Trader Pro desktop platform, the DAS Active Web browser-based client, the DAS Trader MTS institutional multi-trader server platform, mobile trading apps, and FIX/API connectivity services, all sold on subscription or licensing terms.
Is DASTrader a public or private company?
DASTrader is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DASTrader founded?
DASTrader was founded in 2003. It employs 11 to 50 people.
Where is DASTrader based?
DASTrader is headquartered in Carmel, United States, in the North America region.
How does DASTrader make money?
Five revenue lines are on record. Software Subscription (DAS Trader Pro) is the primary driver. The others are market Data Fees, API Access Fees, broker Integration Services and colocation Services.
Who are DASTrader's main competitors?
Direct peers on record are Sterling Trader, Cobra Trading, NinjaTrader, CenterPoint Securities and Lightspeed Trading. Broad incumbents are thinkorswim (Charles Schwab), TradeStation, Trading Technologies (TT) and Interactive Brokers (TWS / IBKR Pro). Tradier is listed as an emerging player.
Does DASTrader have an API?
Yes. DAS Trader offers FIX/API services for direct market access (DMA) to various market destinations. The API adheres to Financial Information Exchange (FIX) protocol standards. Two subscription tiers are offered: non-professional (retail traders) and professional (institutional firms). API tiers include: Basic (100 symbols, 5,000 orders/day, CMD only, $100/month), Limited (150 symbols, 10,000 orders/day, CMD/.NET/FIX, $250/month), Standard (250 symbols, 50,000 orders/day, CMD/.NET/FIX, $500/month), and Enterprise (500 symbols, 500,000 orders/day, .NET/FIX, $1,500/month). FIX API is for order entry ONLY and does not provide market data; it is intended for institutional clients approved by the broker. No depth of book market data is available via the API. API usage requires certification approval through the API Request Portal. Users must have a valid DAS Trader Pro account. Developer documentation is at dastrader.com/das-api-services.
What industry is DASTrader in?
DASTrader's product category is Electronic Trading Platforms. Its primary akta.pro industry code is FSACAFAI, Electronic/Direct Market Access (DMA) & Sponsored Access, with a secondary code of FSAFADAB, Bank-to-Client (Single-Dealer) FX Trading Platforms. Its NAICS code is 52321 and its SIC code is 6200.