Clarifire

Workflow Automation Softwareeclarifire.com

Clarifire is a private US-based SaaS company that provides workflow automation software, built on a proprietary business rules engine, primarily to mortgage servicers and lenders for default servicing and loss mitigation, with a secondary healthcare vertical.

Company typePrivate
Founded2000
HeadquartersSt. Petersburg, United States
Headcount101–250
GTM typeB2B
OfferingSoftware

What Clarifire does

Clarifire (legal entity eMASON, Inc., headquartered in Tampa, Florida) is a private SaaS company that builds workflow automation software for mortgage servicers and, secondarily, healthcare organizations. Founded in 2000 and operating with 101–250 employees, the company has spent roughly two decades developing domain expertise in mortgage default servicing — covering foreclosure prevention, loss mitigation, loan modification, bankruptcy, escrow, and HELOC workflows — alongside adjacent healthcare use cases such as clinical, patient rounding, and pathway workflows.

The core platform, CLARIFIRE Workflow, is built on a proprietary Business Rules Engine that orchestrates processes across systems, departments, and external counterparties (attorneys, property preservation firms, valuation providers, and borrowers via the CLARIFIRE COMMUNITY portal). Supporting modules include CLARIFIRE HEALTH (healthcare vertical), CLARIFIRE CALCULATOR (loan calculations and eligibility), CLARIFIRE CONTACT (bi-directional borrower communications), CLARIFIRE CONNECTOR, CLARIFIRE OPTIMIZER, CLARIFIRE QUICK, BRIGHT AUDITS, and MY MOD. The architecture sits on top of legacy servicing systems via integrations rather than replacing them, and the company leverages strategic data partnerships for credit reporting/scoring, title and lien position data, and document generation. In 2025, AI transcription and enhanced document automation were added to the platform.

Clarifire monetizes through annual enterprise SaaS subscriptions with no publicly disclosed pricing; all sales are demo-driven and directed at enterprise mortgage servicers, lenders, and financial institutions (named customers include Towne Mortgage Co. and Merchants Bank). The company is founder-led (Jane Mason, Founder and CEO), bootstrapped with no disclosed institutional funding, operates solely in the United States, and holds CSA STAR Level 2 attestation, SOC 2, HIPAA, and CCPA compliance references.

Clarifire firmographics

Firmographics

Name: Clarifire
Legal name: eMASON, Inc.
Website: https://eclarifire.com
Company type: Private
Founded year: 2000
Operating status: Operating
Headcount range: 101–250 employees
Short description: Clarifire is a private US-based SaaS company that provides workflow automation software, built on a proprietary business rules engine, primarily to mortgage servicers and lenders for default servicing and loss mitigation, with a secondary healthcare vertical.
Ownership category
akta.pro rank

Clarifire industry classification

Industry

Product category: Workflow Automation Software
NAICS: Software Publishers (513210), Computer Systems Design and Related Services (5415)
SIC: Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
akta.pro primary industry: Compliance, GRC Workflow & Audit Automation Platforms (HDAEAHAL)

Keywords

Workflow automation software
Mortgage servicing solutions
Business rules engine
Default servicing platform
Healthcare workflow automation

Where Clarifire is headquartered

Location

Headquarters

HQ city: St. Petersburg
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Clarifire business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

SaaS Subscription: Clarifire operates as a Software-as-a-Service (SaaS) provider, delivering workflow automation through subscription-based licensing. The platform is accessed via cloud deployment, with clients paying for access to the CLARIFIRE application and its workflow automation capabilities.

Pricing tiers

Model	Billing	Price
Subscription	Annual	Enterprise SaaS pricing - not publicly disclosed

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Clarifire product offering

Product offering

Core offering

Clarifire (operated by eMASON, Inc.) sells CLARIFIRE, a SaaS workflow automation platform built on a business rules engine that orchestrates processes for mortgage servicers, lenders, and healthcare organizations. The platform automates default servicing, loss mitigation, foreclosure prevention, loan modification, customer engagement, and clinical workflows, integrating with core servicing systems and external service providers such as attorneys, property preservation firms, and valuation providers.

Product overview

CLARIFIRE is a workflow automation software platform (SaaS) for mortgage servicers and healthcare organizations. The core product is CLARIFIRE Workflow, which orchestrates processes across financial services and healthcare using a business rules engine. The platform includes specialized modules: CLARIFIRE HEALTH for healthcare workflows; CLARIFIRE COMMUNITY for borrower/partner portals; CLARIFIRE CALCULATOR for loan calculations; CLARIFIRE CONTACT for communications; and supporting tools including BRIGHT AUDITS, CLARIFIRE OPTIMIZER, CLARIFIRE QUICK, CLARIFIRE CONNECTOR, and MY MOD for specific workflow functions. The platform integrates data from strategic partners for credit reporting, title/property data, and AI-driven automation.

Differentiator

Problem solved

Functional benefit

Brands

CLARIFIRE Workflow: Core workflow automation software platform for financial services and healthcare
CLARIFIRE CALCULATOR
CLARIFIRE COMMUNITY
CLARIFIRE CONTACT
CLARIFIRE HEALTH
BRIGHTER AUTOMATION

Products and services

CLARIFIRE Workflow

Quantifiable outcome

Cost to service non-performing loans averaged $1,573 per loan in late 2025—nearly nine times the cost of servicing a performing loan ($176), illustrating the operational burden Clarifire addresses
+1 more outcomes

Companies that use Clarifire

Customer profile

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Clarifire technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature8 records

Clarifire partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered core and supporting.

Credit Reporting and Scoring Data ProviderscoreTechnology or IntegrationStrategic data service partnerships providing credit reporting, scoring data, and underlying score data integrated into CLARIFIRE for eligibility determination and workout rules administration. Credit reports are available through the platform for credit decisioning and informational functions in line with permissible purpose.
Title, Property, and Lien Position Data ProviderscoreTechnology or IntegrationData partnerships providing title ordering, property information, lien position data, and title documentation integrated into CLARIFIRE's default servicing workflows. Provides 24/7 access to property information and results directly through the platform to maintain clean title and pursue partial claims.
Document Generation Service ProviderssupportingTechnology or IntegrationIntegration partnerships enabling captured data to populate and generate compliant documents driven by workflow outcomes and events. Supports preparation for wet or electronic signature with monitored delivery.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Clarifire competitors and assessment

Company assessment

Broad incumbents

ServiceNow: Largest enterprise workflow and BPM platform; competes with Clarifire in workflow automation, case management, and integrated compliance use cases across financial services and healthcare, though at much greater scale and breadth.
Pegasystems (Pega): Low-code workflow, case management, and customer engagement platform with established financial services and mortgage servicing deployments, directly overlapping Clarifire's automation and rule-driven process use cases.
Appian: Low-code process automation and case management platform used in financial services and healthcare for compliance and operational workflows, broadly comparable to Clarifire's BPM platform and process builder capabilities.
Hyland Software: Enterprise content services and process automation vendor with strong healthcare and financial services presence; overlaps Clarifire on document-driven workflow, audit, and compliance use cases.
OpenText: Enterprise information management and content services platform with process automation capabilities; competes in document-centric workflow and ECM adjacent to Clarifire's document automation modules.

Direct peers

ICE Mortgage Technology (formerly Black Knight / Ellie Mae): Dominant mortgage servicing and origination technology provider; competes most directly with Clarifire on default-servicing and loss-mitigation workflows that sit alongside core servicing systems of record.
Newgen Software: Content services and process automation platform with vertical financial-services and healthcare workflow offerings, closely matching Clarifire's CLM, document automation, and BPM positioning.

Emerging players

Nintex: Workflow automation and process management vendor with comparable no-code process builder and rules engine capabilities, often used by mid-market and enterprise customers for similar process orchestration use cases.
ProcessMaker: Low-code BPM and workflow automation platform used for process orchestration, approvals, and case management—functionally comparable to Clarifire's Process Builder and rules-driven workflows.
Bizagi: Digital process automation and low-code BPM vendor targeting enterprise workflow modernization, with comparable process modeling, rules, and integration features to Clarifire's core platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Clarifire compliance and trust

Trust signal

Compliance4 records

Clarifire financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Clarifire leadership team

Management profile

Number of profiles

Profiles1 record

Clarifire funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Clarifire M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clarifire

What does Clarifire do?

Is Clarifire a public or private company?

Clarifire is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Clarifire founded?

Clarifire was founded in 2000. It employs 101 to 250 people.

Where is Clarifire based?

Clarifire is headquartered in St. Petersburg, United States, in the North America region.

How does Clarifire make money?

One revenue line is on record: saaS Subscription.

Who are Clarifire's main competitors?

Broad incumbents on record are ServiceNow, Pegasystems (Pega), Appian, Hyland Software and OpenText. Direct peers are ICE Mortgage Technology (formerly Black Knight / Ellie Mae) and Newgen Software. Emerging players are Nintex, ProcessMaker and Bizagi.

Does Clarifire have an API?

No public API is recorded for Clarifire.

What industry is Clarifire in?

Clarifire's product category is Workflow Automation Software. Its primary akta.pro industry code is HDAEAHAL, Compliance, GRC Workflow & Audit Automation Platforms. Its NAICS code is 513210 and its SIC code is 7372.