What FullWell does

FullWell (legal entity FullWell LLC) is a Boston-based reproductive wellness company founded in 2019 by Ayla Barmmer, MS, RD, LDN, that develops and sells evidence-based fertility and prenatal nutritional supplements. The portfolio targets reproductive health life stages including preconception, pregnancy, postpartum, breastfeeding, hormone balance, perimenopause, and GLP-1 medication use, with product categories spanning prenatal multivitamins, multivitamins, omega-3 fish oils, fertility boosters, Alpha Inositol+, iron support (Iron Bump), collagen peptides, probiotics, nausea gummies, at-home fertility diagnostics, and specialized GLP-1 nutritional support. Formulations emphasize bioavailable nutrient forms — methylated folate, chelated bisglycinate minerals, active methylcobalamin B12 — and the Alpha Inositol+ product uses an alpha-lactalbumin absorption complex claimed to improve inositol uptake. Manufacturing is conducted at GMP-certified facilities with per-batch third-party ISO-certified lab testing against California Prop 65 heavy metal standards, with Certificates of Analysis published on the website.

The company operates a direct-to-consumer e-commerce model through fullwellfertility.com, supplemented by an Amazon marketplace listing, with both one-time purchase and recurring autoship subscription pricing (10-20% subscription discount and free US shipping on three-month subscriptions; HSA/FSA payment enabled via Gale). Customer acquisition is product-led and content-led: a KnowledgeWell educational blog (100+ articles), organic presence on Instagram, Facebook, and TikTok, a personalized recommendation quiz, and a practitioner referral network of OBGYNs, RDs, and fertility specialists. Distribution reaches 100+ countries through the Shopify storefront with regional pricing and currency, though physical fulfillment and returns/refund support are US-centric. Targeted end customers include couples trying to conceive, pregnant and postpartum women, breastfeeding mothers, women with PCOS, perimenopausal women, men's fertility, and GLP-1 medication users, with no disclosed enterprise or B2B customer concentration.

Name

FullWell

Legal name

FullWell LLC

Website

https://fullwellfertility.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

FullWell is a Boston-based DTC reproductive wellness brand, founded in 2019, that formulates and sells third-party tested fertility, prenatal, and hormone-balance nutritional supplements (multivitamins, omegas, Alpha Inositol+, fertility test) targeted at consumers across preconception, pregnancy, postpartum, perimenopause, and GLP-1 use stages.

Ownership category

akta.pro rank

Product category

Nutritional Supplements

NAICS

Food (Health) Supplement Retailers (456191), Food Manufacturing (311)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Women’s Health Supplements (Prenatal, Menopause, Hormonal) (CRADAGAK)

Keywords

• Prenatal supplements
• Fertility supplements
• Reproductive wellness
• Nutritional supplements
• Hormone balance

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: One-time purchases through their website. Customers can buy individual products or bundles at listed prices.
2. Subscription/Autoship: Recurring subscription model offering 10-20% discounts on regular shipments. Free shipping on three-month subscriptions in the US.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

FullWell formulates, manufactures, and sells direct-to-consumer nutritional supplements designed for reproductive health across preconception, pregnancy, postpartum, breastfeeding, PCOS, perimenopause, and GLP-1 support stages. The flagship offering is the Women's Prenatal Multivitamin (Original Capsules, Lemon Essence Capsules, and Strawberry Stick Packs), complemented by fish oils, fertility boosters, Alpha Inositol+, iron, collagen, probiotics, nausea gummies, and an at-home Fertility Test, with products sold individually or as curated bundles and available via one-time purchase or subscription autoship.

Product overview

FullWell is a reproductive wellness company offering a comprehensive portfolio of evidence-based nutritional supplements designed for women and men across all stages of fertility and reproductive health. The core product line centers on Women's Prenatal Multivitamin (available in Original Capsules, Lemon Essence Capsules, and Strawberry Stick Packs) and Women's Multivitamin, complemented by omega-3 supplements (Women's Prenatal Fish Oil and Balanced Omegas), specialized formulations (Fertility Booster, Alpha Inositol+ Stick Packs), iron support (Iron Bump), collagen peptides, probiotics, and Nausea Gummies. Men's offerings include Men's Multivitamin and Men's Fish Oil. The company also offers a Fertility Test for at-home testing and specialized GLP-1 Support products. Products are available individually or as curated bundles including Fertility Trio, Postpartum Recovery Essentials, and Perimenopause Essentials. FullWell differentiates through Registered Dietitian formulation, third-party testing transparency, and products free from iron and DHA in multivitamins for customization. All products undergo rigorous third-party testing for potency, purity, and contaminants including heavy metals to California Prop 65 standards.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Prenatal Multivitamin Comprehensive prenatal multivitamin providing 26 essential vitamins and minerals in evidence-based forms and doses, available in Original Capsules, Lemon Essence Capsules, and Strawberry Stick Packs. Iron-free and DHA-free formula designed for pre-conception through postpartum use.
• Women's Multivitamin Foundational multivitamin with 23+ nutrients in optimal forms and doses plus advanced antioxidants like CoQ10 and PQQ. Supports reproductive and overall health, hormone balance, energy, and bone health. Iron-free and omega-3-free for customization.
• Men's Multivitamin Multivitamin supporting optimal sperm quality, hormone health, and overall male fertility. Third-party tested on every lot. Recommended 3-6 months prior to trying to conceive.
• Women's Prenatal Fish Oil Omega-3 supplement with DHA and EPA sourced from sustainably caught wild fish. Supports baby's brain, nervous system, and vision development. Formulated for women trying to conceive and during pregnancy.
• Balanced Omegas Omega-3 supplement with optimal levels of DHA and EPA for everyday health support, made from sustainably sourced wild-caught fish.
• Men's Fish Oil Omega-3 supplement supporting healthy sperm count, concentration, motility, and DNA integrity. Made from wild-caught anchovies, sardines, and mackerel.
• Fertility Booster Supplement formulated for both partners containing antioxidants and ashwagandha, featuring a unique form of CoQ10 for enhanced absorption up to three times greater bioavailability. Promotes optimal sperm and egg quality over 3-6 months.
• Alpha Inositol+ Stick Packs Nutritional support for women with PCOS and perimenopause. Features 40:1 ratio of myo-inositol to D-chiro-inositol enhanced with alpha-lactalbumin for improved absorption up to 30%. Orange cream flavor, twice-daily stick packs.
• Iron Bump Iron supplement with customizable dosing based on individual needs. Gentle on stomach with iron-bisglycinate form, paired with vitamin C for optimized absorption.
• Unflavored Collagen Peptides Powder Type 1 and 3 collagen peptides from pasture-raised, grass-fed bovine. 15g per serving with 19 amino acids. Supports skin, joint, muscle, bone, and cognitive health. Pregnancy and breastfeeding safe.
• Women's Daily Probiotic Probiotic designed for women through every age and stage. Three clinically effective bacterial strains with 32 billion CFU. Supports digestive health, vaginal health, and healthy stress response. Individually sealed for potency.
• Nausea Gummies Morning sickness relief gummies with 500mg of research-backed ginger root extract per serving plus botanicals including lemon peel, tart cherry, apple cider vinegar, and dandelion root. Citrus-ginger flavor.
• Fertility Test At-home fertility test measuring five key markers: AMH, FSH, TSH, Estradiol, and Vitamin D. Provides personalized insights into ovarian and reproductive health with HIPAA-compliant results and expert-informed next steps.
• Women's Nutritional Support for GLP-1 Users Nutritional support supplement designed to protect and nourish reproductive health while using GLP-1 medications. Replenishes key hormone and fertility-supporting nutrients potentially depleted by GLP-1 medications.
• Men's Nutritional Support for GLP-1 Users Nutritional support supplement designed for men using GLP-1 medications to protect reproductive health and replenish depleted nutrients.
• Prenatal Multivitamin Strawberry Stick Packs Capsule-free powder alternative to the original Prenatal Multivitamin, offering 26 essential nutrients in strawberry-flavored stick pack format for users who cannot or prefer not to swallow capsules.

Quantifiable outcome

• 37% of pregnant users experienced less nausea while taking Prenatal Essentials
• +6 more outcomes

Named customers6 records

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• People SciencecoreStrategic or Co-development Partner · 1 January 2025Partnership with People Science to conduct the BLOOM (Baseline Longitudinal Observation Of FullWell Multi-nutrient Effects) study in 2025. The study uses real-world customer-use data to validate product benefits through finished product use testing. Participants completed daily surveys tracking experiences taking specific FullWell products.
• Mamatoto VillageminorOthersOrganization dedicated to supporting Black women and families in the DC Area with safe, compassionate, inclusive, and radical collective care.
• Black Mamas Matter AllianceminorOthersAlliance ensuring all Black mamas have the rights, respect, and resources to thrive before, during, and after pregnancy.
• The Tears FoundationminorOthersProvides funds for burial or cremation services and comprehensive bereavement care for families who have lost a child, easing financial burden.
• Postpartum Support InternationalminorOthersPromotes awareness, prevention, and treatment of childbearing-related mental health issues in every country worldwide.
• Nest CollaborativeminorOthersProvides preventive breastfeeding support by board-certified lactation consultants for parents and parents-to-be, virtually.
• The Lactation NetworkminorOthersConnects families with lactation consultations, breast pumps, and products they need to thrive.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Theralogix: Prenatal and fertility supplements developed with NIH researchers and dispensed through healthcare providers. Comparable in evidence-based, provider-recommended prenatal positioning.
• Care/of: Personalized DTC vitamin brand with quiz-driven recommendations and subscription autoship. Comparable in product-led, quiz-driven, subscription-based go-to-market in the personalized nutrition category.
• Needed: DTC prenatal nutrition brand built by nutritionists targeting TTC, pregnancy, and postpartum with practitioner-grade formulations. Comparable in clinician-formulated messaging and premium DTC pricing.
• Ritual: DTC essentials and prenatal multivitamin brand. Directly comparable because it sells science-positioned, third-party-tested prenatal and daily multivitamins through its own e-commerce site to the same TTC and pregnant consumer.
• Seeking Health: Practitioner-channel supplement brand with strong prenatal and fertility SKU breadth (methylated folate, active B vitamins). Comparable because it serves the same bioavailable, MTHFR-aware consumer with similar ingredient positioning.
• Perelel: OB/GYN-founded DTC prenatal and reproductive health supplement brand with bundle-based offerings across TTC, pregnancy, and postpartum. Closely mirrors FullWell's lifecycle-based product architecture and provider-endorsed positioning.

Broad incumbents

• MegaFood: Established supplement brand with a dedicated Baby & Me prenatal line, sold through DTC and natural retail channels. Comparable in prenatal SKU breadth and whole-food nutritional positioning.
• Thorne: Large, established premium supplement brand with NSF Certified for Sport credentials and a prenatal line. Comparable as a science-positioned, practitioner-friendly supplement incumbent that overlaps in target consumer.
• Garden of Life: Large prenatal supplement brand (e.g., mykind Organics) sold widely through natural and mass retail. Comparable in prenatal category leadership at scale across organic and clean-label positioning.

Emerging players

• Premama: DTC fertility and prenatal brand with fertility drink mixes and prenatal gummies. Comparable in addressing TTC and pregnancy nutritional needs with a smaller, format-driven product set.

Market position

Strengths1 record

Weaknesses2 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/fullwellfertility
• Instagraminstagram.com/fullwellfertility
• TikToktiktok.com/@fullwellfertility
• LinkedInlinkedin.com/company/fullwellfertility

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FullWell